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Linqia Reviews & Product Details

TM
Lead Designer
Media Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Linqia?

Love the campaigns, the clear and thought out instructions on deliverables, and the performance-based compensation. Communication is always great, the team is always a blast to work with, and the compensation is aggressive. I love the dashboard with the analytics displaying clearly. The software that tracks clicks and reports has always been accurate, and the entire process is always clear and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Wish there was a way to be more in control of which campaigns we can see/be a part of. There are some campaigns that I see my peers doing that I know I could have knocked out of the park or been perfect for my audience. Having a way to mark interested in campaigns that haven't yet been offered would be great. Review collected by and hosted on G2.com.

Recommendations to others considering Linqia:

Put in the work and keep high quality content, with a good mix of organic and sponsored content, and overperform. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Being able to get in front of lots of companies, with fair compensation and straightforward deliverable requirements. Review collected by and hosted on G2.com.

Linqia Overview

What is Linqia?

Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it’s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.

Linqia Details
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Linqia Community
Languages Supported
English
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Product Description

Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients.


Seller Details
Seller
Linqia
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@linqia
2,595 Twitter followers
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®

KB
Overview Provided by:

Recent Linqia Reviews

MH
Mila H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Seamless Experience"
1. Clear expectations, communication and timeliness. 2. I loved that they trusted my vision and gave me near complete creative freedom. 3. Fair pay!
AF
Armani F.Small-Business (50 or fewer emp.)
4.0 out of 5
"Linqia is a great agency to collaborate with!"
The Linqia team was very helpful and responsive to any questions I had during our collaboration. They communicated very well and even gave feedback...
EA
Estefani A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very easy to work with and organized!"
I like how Linqia is able to organize the workflow. Made working with them easy.
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Linqia Media

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23 out of 24 Total Reviews for Linqia

4.8 out of 5
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23 out of 24 Total Reviews for Linqia
4.8 out of 5
23 out of 24 Total Reviews for Linqia
4.8 out of 5

Linqia Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
G2 reviews are authentic and verified.
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Linqia?

As a creator who has worked with countless brands and influencer campaign managers over the last 3 years, I'm going to confidently mark this as my best experience working with a team by far. There's nothing worse than being a content creator and having to sift through the endless illigitimate offers and scammy campaigns that are out there. It's also been extremely frustrating to work with organizations where there is zero professionalizm but This partnership with Linqia has gone above an beyond my expectations.

Not only did they pay me for my services in a fair way but they also managed the end to end process of working with a new brand. Communication is everything in these interractions going smoothly. I knew what was expected of me every point along the way to completing my deliverables. It sounded like Lingia and the brand had a very intimate relationship as well becuase I was kept in on the loop during any changes that were made in the process.

There have been countless times where questions have come up and I was able to get an immediate response. For those of you reading this that have done quite a few of these or are looking to bring Linqia on as a service partner for your company, this organization was extremely professional and made my work feel valued. They even communicated quickly and on time through the winter holidays.

Needless to say, I was so impressed by the full process so much that I actually asked my project manager if she could include me in on any projects that I might be a good fit for in the future 😅

Not to mention, the project manager on this specific instance found a needles in a haystack with finding my profile through all the noise of tiktok. She nailed the campaign with someone who fit the very specific niche so it was a no brainer for me to work with this company.

Seemed to be an easy decision to partner up from the business and the client side of the house. Talk about an arranged marriage made in heaven!

Thank you Linqia for the exceptional expereince for the first time in my career as a content creator. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Not sure if this has anything to do with Linqia or the company that I executed on the campaign for by any means, but the internet can be a wonky place to say the least. This might have been my first campaign where an audience was strategically targeted so well that I recieved endless amounts of comments on the video (I guess most call that good marketing!) But the comments were a bit hard to manage at times because the specific social media post that I made happened to recieve a lot of attention.

Again, I don't think that was anything that anyone could control but rather more on me that I wasn't expecting such high engagement after the Linqia team has edited my script to hit the nail on the head with folks! Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Being the connection point between brand and content creator. They managed the relationship between the brand and managed all communication between us both without us having to be directly connected. They were extremely communicative and were able to help me on parts of this project that I certainly would have struggled with on my own. This group was able to deliver a brief, help me compose the perfect script, edit everything, and execute on a deliverable on time. Review collected by and hosted on G2.com.

MH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Linqia?

1. Clear expectations, communication and timeliness. 2. I loved that they trusted my vision and gave me near complete creative freedom. 3. Fair pay! Review collected by and hosted on G2.com.

What do you dislike about Linqia?

I dislike having to sign up to a platform for contract, payments and content submission. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

The need to perform cold outreach as a content creator. This isn't my fulltime career so any brand that makes the process more seamless is doing a great job in my book. Review collected by and hosted on G2.com.

AF
Territory Sales Representative
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Linqia?

The Linqia team was very helpful and responsive to any questions I had during our collaboration. They communicated very well and even gave feedback in regards to the content I created, which only made it better. They also were pretty hands on in helping troubleshoot a technical issue with the site. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

While the team was very quick with helping resolve an issue with their site, the process for uploading/submitting content could've been more seamless. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Linqia is making it easier to collaborate with brands, which is helping me accomplish my goals Review collected by and hosted on G2.com.

EA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Linqia?

I like how Linqia is able to organize the workflow. Made working with them easy. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Can be confusing for first time user, I have submitted content but wanted to retract and it takes a while for the change to take effect. It's nothing serious. They were able to resolve this quick! Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Linqia was able to address content submission into their platform in organized manner. Review collected by and hosted on G2.com.

LB
Senior Brand Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Linqia?

I can always count on Linqia to deliver a best-in-class influencer program no matter what our brief entails. We don't always have significant budgets to work with, but the team at Linqia can work within our parameters to develop a plan that works for us. They also offer a wide range of capabilities to fit your needs. For instance, in 2022, we began utilizing shopper benefits with our programs and saw much success. Our brand doesn't offer e-commerce on our website so having influencers drive to our preferred retailers pushes the goal of driving to purchase. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

It's challenging for me to think about something I dislike because we've been using Linqia for many years and seen improvements in areas like their online portal, which was an area I felt could use work. However, it would be nice to browse the Discover section and look through the influencer selection ourselves to see who else can be available that meets our needs. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

One challenge we have as a smaller brand is that we don't have ongoing content creation, so Linqia is there to help fill that void. The other capabilities such as paid social media and shopper marketing as additional benefits that we've been utilizing as well. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Linqia?

They were very communicative during the entire process They were easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

No downsides - they were very flexible and accomodating. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

They helped me work more efficiently and communicate more effectively for work. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Linqia?

Linqia team is a great team to work with. They are great communicators, patient, supportive, flexible and open-minded. We worked with them on an influencer campaign for our products both organic & paid with fantastic results especially for our first run with them. Would certainly work with them again to implement influencer campaigns in the future. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

While their dashboard is one of the better tools out there, it is a bit difficult to work as a team (client side) to review/approve since only specific roles can be assigned to each person. Therefore, you are required to work a bit outside of the platform if you are trying to solicit your team's feedback (internally) to finalize the decision in the Linqia dashboard. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Identifying and reaching influencers in a more semi-automated vs manual way. Platform makes it easy to see what influencers Linqia recommends based on our campaign goals, target audience and brand voice/visual language Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Linqia?

Very helpful and provided great insight into the planning, execution and reporting processes. We had many iterations during planning, and they were patient/made sure our questions were answered, and we were getting great value. Our clients saw the value in the partnership as well. Platform was easy and timing/items due were communicated in a timely fashion and were very clear. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Our BA department struggled with accessing the platform using one general login. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Leveraging influencers in an effective manner to drive awareness. Review collected by and hosted on G2.com.

Verified User in Design
UD
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Linqia?

The team is hands down the best! They are super responsive, solutions-oriented, and dedicated to providing bespoke service to helping our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Resonate hasn't been the most user friendly, and has taken a while to get my team onboarded / used to. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

Linqia is helping us generate benchmarks for both organic and paid performance metrics, the latter of which we had never been able to launch at scale. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Linqia?

The Liquia talent is really strong. They meet with you and truly listen to your brand needs and challenges. They've been willing to be competitive in order to test and learn their way into working with us. Our clients have been really pleased with our work with Linquia thus far. Review collected by and hosted on G2.com.

What do you dislike about Linqia?

Nothing at the current time. We are newer to working with linquia so will continue to see how things go and how clients feel. Review collected by and hosted on G2.com.

What problems is Linqia solving and how is that benefiting you?

More strategy in the selection of influencers that make sense for the brand and activation. Review collected by and hosted on G2.com.