1) We can combine party data with Lifesight’s location and behavior datasets to get a comprehensive view of customers in business.
2)We can identify how customers engage with various marketing channels. Review collected by and hosted on G2.com.
Lifesight has a Complex Setup and which can be complex and time-consuming for businesses without a robust IT infrastructure. Review collected by and hosted on G2.com.
17 out of 18 Total Reviews for Lifesight
Overall Review Sentiment for Lifesight
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Enabling Lifesight to see customer information beyond the confines of simple attribution is I think an advantage. It is a lot more informative and hence more helpful when it could capture pricing and outlet information. This has been immensely useful in developing strategies for more efficient spending of my marketing budget. Review collected by and hosted on G2.com.
Lifesight contains a lot of valuable information, but the challenges arise when it comes to report generation. It is not that simple to generate reports for particular sub-markets or to analyze some specific channels. I wish there was more customizability in report generation which would make the platform more useful for me. Review collected by and hosted on G2.com.
The application Lifesight is very user freindly and people can access it qucikly. This application can be easily implemented by the users. If we are stuck with any of the issues, the customer support will be available 24/7. I love many of th efeatures that are availbel in this application and also recommend other to use it and get benefitted with thhe help of thei application. I use regularly in my day to day life. There is a ease of integration as well. Review collected by and hosted on G2.com.
In the marked there are many other application scoming up, and hence which provide us better features than this application. Review collected by and hosted on G2.com.
`1. Usability of the platform across the marketing funnel which is suitable and user friendly across different role in the org
2. It creates strong, indepenent and granular customer cohorts helping in better targeting of customers
3. Solves privacy concers for users and complies with regulatory bodies which reduces concers for a user
4. The ROI attribution model is fairly unique Review collected by and hosted on G2.com.
1. Price of the platform can be slightly on the higher end basis its competitor
2. Data can be slightly inaccurate at times and lifesights depends a lot on third party data for daily use Review collected by and hosted on G2.com.
LifeSite has proven to be a game changer by integrating all of our marketing data into one comprehensive platform. The way it eliminates data silos and resolves inconsistencies gives me a holistic view of both our online and offline operations. I particularly appreciate its robust approach to marketing mix modeling and causal attribution. Review collected by and hosted on G2.com.
Initial setup and integration with legacy systems require additional time and effort, which oftentimes hinders the team. Review collected by and hosted on G2.com.
What I love most about lifesight is that I can have multiple data points in one place, I don't have to navigate to different platforms. And I guess another major aspects for me is the presence of actionanle insight which proved to be a boon for me as I was only a beginner when I started using it. Review collected by and hosted on G2.com.
Sometimes it tends to get a little too technical for people like me who are not that much into the technical side. This is why I ended up making the switch, I guess I'm the future lifesight can have a version for people who work more on the creative side. Review collected by and hosted on G2.com.
Lifesight is very good at a marketing measurement platform, giving actionable insights through marketing mix modeling and causal facebook attribution . It have AI-driven analytics and a focus on all data to optimize marketing strategies in good way Review collected by and hosted on G2.com.
Lifesight's tools are powerful but might feel a bit for beginners in marketing analytics. Because i am a biggner and i feel this problem personally Some users may also need more support or additional integration options to meet their unique needs. Review collected by and hosted on G2.com.
Lifesight has automated marketing models that enhance our decision making process.
The tool facilitates the marketing testing measures that creates an easy operational support and smooth implementation. Review collected by and hosted on G2.com.
Lifesight has no dislike experienced in our firm. Review collected by and hosted on G2.com.
Lifesight uses Ai, data analytics for business grwoth.It takes data from customer in online or offline mode and then make decisions according to customers behaviour.This helps the small or large scale industry.It makes the market analyzing process easy. Review collected by and hosted on G2.com.
Due to the cost of this application,small businesses cannot afford this. Review collected by and hosted on G2.com.
I think that the identification of customer data as something that goes beyond the simple attribution is a great strength of Lifesight. It makes a more vivid picture by taking stuff such as prices and outlets into account; it assists me in planning how I should utilize my marketing budget best. Review collected by and hosted on G2.com.
Lifesight provides a lot of data as for the reporting quite of difficulty. It is difficult to generate reports for the targeted audiences or explore certain channels in more detail. This means that having more flexibility in the way the reports are generated would make the platform is not useful to me. Review collected by and hosted on G2.com.
It offers full funnel measurements for every campaign. This also help in adding the offline behaviour and sync with online attributes of the customer. They have very good hold on hyper local targetting Review collected by and hosted on G2.com.
No dislike for the platform. As the platform doens't have any competition in Indian market Review collected by and hosted on G2.com.
