Save to My Lists
Claimed
Claimed

Top Rated Lead Liaison Alternatives

Lead Liaison Reviews & Product Details - Page 5

Lead Liaison Overview

What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Details
Languages Supported
English
Show LessShow More
Product Description

Lead Liaison platform helps companies attract, convert and close leads.

How do you position yourself against your competitors?

Lead Liaison's value proposition is simple. As the fastest growing marketing automation software provider to small to mid-sized businesses, our core objective is to be easy to use and easy to buy. We offer customers the highest value per dollar in the industry. Bar none.


Seller Details
Year Founded
2008
HQ Location
Allen, TX
Twitter
@leadliaison
697 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®

Ryan S.
RS
Overview Provided by:
Customer Success Manager at Lead Liaison

Recent Lead Liaison Reviews

AJ
Angela J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Fast"
Its fast paced,organized,very informative
Azaruddin S.
AS
Azaruddin S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best software for Visitor tracking and Marketing Automation"
It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Very unscrupulous company"
Not a fan of any of their system or their business practices
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Lead Liaison Media

Lead Liaison Demo - Automation
Lead Liaison provides the industry’s most advanced automation that will help your company establish process, structure, and scalability across sales and marketing. Hyper-target prospects based on engagement, demographics, and social info and trigger responsive marketing based on engagement.
Lead Liaison Demo - Buyer's Journey
Lead Liaison’s intelligent marketing automation software tracks online behavior to build a rich-DNA of your visitors, called a Timeline. Behavior such as video watches, web form submissions, landing page views, email click-throughs, website visits, pageviews, document downloads, webinar attendanc...
Lead Liaison Demo - Marketing Communications
A powerful communications engine will assist you in sending out omni-channel marketing campaigns using email, postcards, handwritten letters, text messages, and more that build strong relationships with customers, prospects, and partners. Sales will love it, as touch points can be delivered on th...
Lead Liaison Demo - Identify People!
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Lead Liaison Demo - Marketing ROI
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Answer a few questions to help the Lead Liaison community
Have you used Lead Liaison before?
Yes

58 Lead Liaison Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
58 Lead Liaison Reviews
4.6 out of 5
58 Lead Liaison Reviews
4.6 out of 5

Overall Review Sentiment for Lead LiaisonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Mitchell D.
MD
Operations Coordinator
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

They have an integrated software platform with separate modules that can be activated all together or one at a time allowing for an a la cart menu that you can build as your ROI increases with the use of their tools. Tracking visitors on our website helps us see who is interested in our product and if we have been successful in engaging potential clients at conferences and through our email marketing campaigns.

Also, the customer support is bar none the best I have ever had with regards to software. If I have questions, need help optimizing my usage of the software, or want to see a demo...they are a phone call away and are happy to help.

Chris E. and Ryan S. my account manager and performance specialist respectively are incredibly knowledgeable and extremely helpful. I am not sure if you can request who helps you, but I recommend these guys if you can get them. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The module system is a double edged sword that can become quite costly once you start seeing (and wanting) all of the great functionality that each one adds. I work for a software company that has a very similar sales model so I am familiar with the positives and negatives with this structure.

That being said....It is still an affordable solution for most companies. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Make sure that you have a solid manager who is willing to put in a little bit of time to really learn the software. You will optimize your ROI if you do this. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We are working on building an in house sales team. this product has allowed me to manage all aspects of our sales process. From lead generation to task delegation I now get to have an over head view of everything we are doing as a team. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

Knowing who visits my company's website is critical for our sales process. I really like how I get a report every morning and if I have a any issues, there are two people who are assigned to my account that I can email or call. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I wish I had known about the service earlier. I missed out on a few years of data. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

A good example was that I sent a prospect an email. I saw that a few of their people visited our website, so I emailed them again a few days later and they responded and agreed to meet. I doubt I would have sent that second email without knowing they were on our website. Review collected by and hosted on G2.com.

Michael H.
MH
Supervisory Board Member
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Well, it´s easy to integrate, easy to manage and simply working. In the last years we had nearly no issues at all.

And if there´s any question (sure you´ll have some...) it´s answered. Even new features, suggestions and other requests are picked up and realized in short time.

So if you want a good software, LeadLisison is one of your options. If you want to get also outstanding support, a helping hand and a excellent SLA, this might be your choice. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I fact I don´t dislike anything. So sorry to disappoint you, if you´d expected that to read here ;-) Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

You are not a number. Not only a customer. You´ll be a partner. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We´re safely tracking our web-activities, letting them handle our newlettters and -- whoooa -- boosting sales. Really. Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

Our team really enjoys the daily lead report. It is nice to wake up in the morning and see the volume of site traffic with lots of click-throughs and return visitors. Plus, seeing the referrer source right off the bat helps marketing to determine where to best allocated budget dollars in relation to search engine presence.

The system is great, but the team behind the system is even better. Such a friendly group and they are always willing to customize the system and make updates in the next release based on our team's feedback. They are willing to go the extra mile to ensure that we are happy customers. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Not necessarily dislikes, but areas for improvement.

for the individual e-mail identification, it would be nice if the system could send to all recipients instead of parsing 1:1 - our team always forgets about this and it does create some confusion on the recipient end, however I'm not well versed in IT, so I'm not sure this is possible.

At times there is almost too much information available - I find that if I don't create a filter to drill down and find specific information, I spend a lot of time scrolling horizontally to take in all of the data in various columns. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Understand that from the administrator perspective, it will take some time for you to get acquainted with the system and get features set up. I knew there would be setup involved but I got to a point where I had to sit down and dedicate 1.5 days to making sure I explored all of the features. Then, disseminating the information to the other users took some time. You'll save a lot of time if you can have all of your users sit in on your initial setup meeting with their team.

Understand exactly what features you are getting with the modules you purchased. We use visitor tracking only and I find myself clicking into features that we do not have access to (they exist on the UI in full color so it is hard to differentiate, as a new user, what you have purchased and what is an add on) and wishing I had those modules. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Our sales team is better able to tailor their approach during cold calls after seeing a company's activity on our website. The nature of our business is such that there is a lot of opportunity to cross sell to existing clients, so sales has closed deals a lot more efficiently when they see a current client on our site.

Marketing is able to see what content is most popular and tailor appropriately to meet the interest of our target audience. Review collected by and hosted on G2.com.

Kristen W.
KW
Marketing Database Coordinator/Inside Sales - Subscription Services
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

Lead Liaison is a one stop for all our marketing needs. The customer service we receive from our account manager is always top notch. He is very responsive and is always attentive to or queries. The fact that we are able to see any monitor prospects that go to our website makes life for our sales/marketing team more informed and better able to handle the leads coming in. The email marketing platform allows us to get emails out to our audience and I have noticed improvements are being made all the time. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Lead Liaison is not a cookie cutter type program that you can pull out of the box and use a quick guide to get setup and go. You really need to dig deep and learn the benefits of the program and set it up correctly in order for it to work as it is intended. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Make sure you take the time to learn all the benefits that Lead Liaison has to offer so you are able to advantage of all it has to offer. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We are able to identify repeat prospects, determine if they are qualified and turn them into customers. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

I love the fact that Lead Liaison covers the full spectrum of marketing automation, including integration with our Salesforce.com leads database and our WordPress site. Lead Liaison lets me focus on the marketing while it sorts out all of the technical details, connections, etc. Lead Liaison is also highly configurable, which means I get to tailor the inbound experience, vs shaping it to conform with the way the software works. Also, customer support is top notch, you could not get better anywhere. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There is little to dislike about Lead Liaison, but since input is required here, I guess I will pick on the old user interface, which took some time to learn. They have launched a brand new user interface and I am finding it much easier to navigate and use. If you haven't looked at LL in a while, it's worth checking out the new UI. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Although Lead Liaison doesn't have a big brand name and does not have the same level of recognition as some of their competitors, they are definitely offer a dependable, high-quality solution that has support that is second to none. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We implemented Lead Liaison to help us identify and nurture leads. Lead Liaison takes the pressure off of marketing and sales to manually monitor and respond to website visitors and allows us to centralize all our online marketing activities into a single platform. Review collected by and hosted on G2.com.

Cindy K. B.
CB
Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

The deciding factor in choosing Lead Liaison (after much discussion and analysis) is that they actually function as a TRUE partner in the growth of my business AND my clients. There are many choices out there in terms of email marketing solutions, but I felt they were all just trying to sell me something and move on to their next "prospect". Lead Liaison actually partners with me to provide solutions that are appropriate for not only my business, but my client's as well....a RARE commodity these days! They actually follow up and do what they say they are going to do....rare indeed! They do a great job keeping me updated on new things they are working on or rolling out and let me know how it can be integrated into my client base. They actually care about your success! Impeccable client service as well. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I can not think of anything I "dislike" . There is a lot of information to initially review/cover to make sure you are getting everything the service has to offer. It would be nice if there was a "notes" section for the contacts :) Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I highly recommend Lead Liaison! They are a GREAT resource full of talented people to partner with you! Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

I am able to reach more clients and prospecting becomes more targeted because of the feedback you can retrieve thru the system. It is another tool for my online marketing agency, so it benefits me as well as clients. Clearly proven services = more revenue and a deeper, longer lasting relationship with clients! Review collected by and hosted on G2.com.

Jason K.
JK
I.T. Consultant & CEO, Medical I.T., HIPAA, Small Business I.T. & Home Office Exec, I.T. Support
Computer & Network Security
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Automation

Constantly improving

Intuitive Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Dont always get the business name - would like that to be more consistent in our daily reports Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Absolutely Lead Liason is headed in the right direction

Also - their technical support is top notch

The hard part is we have been having a difficult time getting the business names to show up. The updates and improvements are continuing to help this hwoever and i would recommend this provider to anybody Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We are getting a glimpse as to who is coming to our website. Review collected by and hosted on G2.com.

Catherine L.
CL
Marketing Communications
Plastics
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

marketing automation program. Provides great tracking, metrics, and automation depending on recipients behavior. Set it and go! Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

the user interface --- while new- could be better--- Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

garnering metrics, customer segmentation, tracking for ROI, communicating more effectively with current customers and new prospects Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
EH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Lead Liaison has all the features typically need to prospect, nurture and close sales deals. It is feature rich and user friendly. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The software can be a bit more intuitive to use. Sometimes it take a bit of time to figure things out. Once you have used it a few times then it becomes easy. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Automated prospecting and nurturing leads. Reduces effort in prospecting and cold calling. Review collected by and hosted on G2.com.