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Lead Liaison Reviews & Product Details - Page 4

Lead Liaison Overview

What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Details
Languages Supported
English
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Product Description

Lead Liaison platform helps companies attract, convert and close leads.

How do you position yourself against your competitors?

Lead Liaison's value proposition is simple. As the fastest growing marketing automation software provider to small to mid-sized businesses, our core objective is to be easy to use and easy to buy. We offer customers the highest value per dollar in the industry. Bar none.


Seller Details
Year Founded
2008
HQ Location
Allen, TX
Twitter
@leadliaison
697 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®

Ryan S.
RS
Overview Provided by:
Customer Success Manager at Lead Liaison

Recent Lead Liaison Reviews

AJ
Angela J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Fast"
Its fast paced,organized,very informative
Azaruddin S.
AS
Azaruddin S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best software for Visitor tracking and Marketing Automation"
It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Very unscrupulous company"
Not a fan of any of their system or their business practices
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0 people requested security information

Lead Liaison Media

Lead Liaison Demo - Automation
Lead Liaison provides the industry’s most advanced automation that will help your company establish process, structure, and scalability across sales and marketing. Hyper-target prospects based on engagement, demographics, and social info and trigger responsive marketing based on engagement.
Lead Liaison Demo - Buyer's Journey
Lead Liaison’s intelligent marketing automation software tracks online behavior to build a rich-DNA of your visitors, called a Timeline. Behavior such as video watches, web form submissions, landing page views, email click-throughs, website visits, pageviews, document downloads, webinar attendanc...
Lead Liaison Demo - Marketing Communications
A powerful communications engine will assist you in sending out omni-channel marketing campaigns using email, postcards, handwritten letters, text messages, and more that build strong relationships with customers, prospects, and partners. Sales will love it, as touch points can be delivered on th...
Lead Liaison Demo - Identify People!
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Lead Liaison Demo - Marketing ROI
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
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58 Lead Liaison Reviews

4.6 out of 5
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58 Lead Liaison Reviews
4.6 out of 5
58 Lead Liaison Reviews
4.6 out of 5

Overall Review Sentiment for Lead LiaisonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Lead Liaison empowers marketing teams to manage and automate lead nurturing strategies. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I wish Lead Liaison had a better visual UI and visual components for their landing page platform. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Great CRM tool, excellent customer support. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Email campaigns, web to lead forms, lead generation and lead nurturing strategies. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

The platform was very intuitive and user friendly, while also having a ton of bells and whistles. Also, the support was best in class. They go above and beyond to make onboarding and implementation as easy as possible. The continued support was also excellent and very responsive. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There are quite a few bells and whistles which could be overwhelming to some at first, but with the support of the LeadLiaison team, Im confident they could make it easy for anyone. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Does a lot of what Hubspot does for a fraction of the price! Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Lead generation and nurture. During the time we used LeadLiaison, we did not have a solid strategy so things kept changing internally so we never really got to see the full impact of the platform. Review collected by and hosted on G2.com.

Jim D.
JD
Chief Operating Officer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

I was originally going to pull the trigger on a competitors platform, but after talking to Lead Liaison was convinced to go with them. Their customer service is excellent and they are proactive in staying in touch to make sure all is going well. They are always enhancing the platform and rolling out new services. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Can't really think of anything. I will say when I was researching platforms that their lead competitor was very pushy - almost like a sweat shop that they had to make the deal by Friday to get their commission, which really turned me off. Lead Liaison has been very professional throughout the process. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Give it a trail. I think you'll like it. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Getting insight as to who is coming to our site has been valuable. I particularly like the Gmail plugin that I use when sending a proposal out and getting immediately notified if that prospect comes into our website, which helps to time a follow-up. Review collected by and hosted on G2.com.

Verified User in Management Consulting
EM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

One of the key reasons I like Lead Liaison is its technical support, which is way beyond any type of support I have received from a software company.

But of course, I really like the tool itself and how broad its capabilities are. Instead of having different tools for various parts of our marketing strategy, Lead Liaison is able to perform all of those under one integrated platform. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The fact that there are so many features in the tool can make it feel overwhelming at times. Also, there are places where the graphical interface interaction could be improved.

These concerns are why I appreciate the technical support so much. Much of the issues I have raised have been integrated in later releases of the software. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

You will need someone with technical abilities (though not HTML coding skills) to successfully implement the tool. In our organization, we had a creative person developing the content and planning the strategy, and we had a analytical person who worked on implementing the processes in Lead Liaison.

Keep in mind that this is not just an email campaign tool, even though it is quite good at this basic task. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Our small business could not afford hiring multiple sales people to sell our consulting services nationwide. So we used Lead Liaison to magnify the people resources we did have. Lead Liaison saved us $200K per year on salaries while improving our ability to nurture relationships with visitors to our website. Review collected by and hosted on G2.com.

DK
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Customer support, power of software, user friendliness Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Built-in landing page creator can be tedious Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Lead liaison is powerful, easy to use software thanks to the customer support team who never fail to impress. No matter how complex the question or problem, the team consistently goes above and beyond to solve it while maintaining user friendliness. When we needed a landing page that was a bit more complex than the built-in page creator was able to manage, the team built us a template page with content that we could easily replace ourselves. Lead Liaison is a valuable tool that I am sure will only continue to advance in in functionality and user experience. Review collected by and hosted on G2.com.

Nichole S.
NS
Marketing Specialist
Hospital & Health Care
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

I like how easy the program is to use. Setting up forms and landing pages is quick, and Marketing is able to carry out these processes without needing a web developer's assistance or knowledge of code. The processes we've set up in Lead Liaison have always performed well and the program is reliable.

I especially like how they've helped us out with some custom solutions quickly when we needed it. If we needed a process that didn't exist in the standard program, they were willing to craft it for us. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

No real dislikes so far. Whenever we've run into an issue the Lead Liaison team is always helpful and guides us towards a solution. A few times they've created custom solutions for us to achieve what we want, so this is actually a positive testament to their willingness to help their customers in a personalized way. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

This is a very helpful program if you're looking for quick, effective lead management solutions that integrate with your website, or if you want to create some easy landing pages for Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Our company needed a way to track incoming leads automatically and create customized forms and landing pages, and Lead Liaison has helped us do that. Without this, we would have been stuck with manually exporting and emailing Excel data from our email landing pages for entry into our lead management system.

We also recently expanded our use of Lead Liaison by implementing forms into our company's microsites, and in 2017 we plan on utilizing Lead Liaison even more for creating additional landing pages and forms to help manage other aspects of our company's marketing. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

The representatives are very responsive. They go above and beyond to make sure your questions are met and are happy to take suggestions on how to make the software better. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I don't have an answer. The software is user friendly, they give you a personal tutorial and again, the representative are always at hand to handle any other questions or concerns you may encounter. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We are focused on generating leads and understanding where they are coming from, as well as, how to optimize the user experience base on the information gathered by lead liaison. We have been able to track our users to develop better web pages and help the user get answers on our website quicker and simpler. Review collected by and hosted on G2.com.

Linda S.
LS
Digital Marketing Manager
Hospital & Health Care
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

They are very flexible. We use this instead of a full blown CRM, and it works perfectly. The additional insight is spot on. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

nothing yet. I believe that if i do the company will respond quickly. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

we do not (and will not) use a CRM. This software acts as our lead repository and it works perfectly. In addition, when we want new capabilities they are more than willing to make them for us. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

We moved between different CRMs including pipedrive, salesforce, and more. It's awesome that everything is integrated here. Not to mention, it is indepth and detailed. Very great for data driven software. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The only thing I wish was a little bit better was maybe the GUI. It looks a little bit dated but that is just me being very picky. It works great. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Use if you are annoyed with cluttered CRMs and lost data because you've swapped too much. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We always switched between CRMs and the hardest part was keeping track of all the businesses we were in contact with (talked to over 50 a week with a sales team of 2). With that said, it got cluttered very quickly. Review collected by and hosted on G2.com.

Scott M.
SM
Marketing Manager
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

Real-time tracking of website visitors helps our sales team monitor what people are viewing, and where the most interest lies. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The email system has improved dramatically over the last couple of years, but the WYSIWYG element can occasionally go wonky, and we need to go into the HTML code to fix it, or make something look the way we want it to look. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Frankly, we are only using maybe half of what Lead Liaison offers, but as we expand and grow, we know we have the tools we need to keep on top of our sales leads and email campaigns. If you're interested in a full-featured system to monitor and increase website and email revenue generation, Lead Liaison is more than worth a look. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

The website tracking and alerts help our sales team monitor interest, tying email and landing pages to a particular campaign, and the statistics of sending a campaign help us to tweak the message to increase open rates and click-throughs. Review collected by and hosted on G2.com.