Lead Liaison
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Lead Liaison
By Lead Liaison
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4.6 out of 5 stars
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Lead Liaison Reviews & Product Details - Page 3

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Lead Liaison Overview

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What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Lead Liaison Details
Discussions
Lead Liaison Community
Languages Supported
English
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Product Description

Lead Liaison platform helps companies attract, convert and close leads.

How do you position yourself against your competitors?

Lead Liaison's value proposition is simple. As the fastest growing marketing automation software provider to small to mid-sized businesses, our core objective is to be easy to use and easy to buy. We offer customers the highest value per dollar in the industry. Bar none.

Seller Details
Seller
Lead Liaison
Year Founded
2008
HQ Location
Allen, TX
Twitter
@leadliaison
697 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
Ryan S.
RS
Overview Provided by:
Ryan Schefke
Customer Success Manager at Lead Liaison

Recent Lead Liaison Reviews

AJ
Angela J.Small-Business (50 or fewer emp.)
4.0 out of 5
"Fast"
Its fast paced,organized,very informative
Read more
Azaruddin S.
AS
Azaruddin S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best software for Visitor tracking and Marketing Automation"
It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.0 out of 5
"Very unscrupulous company"
Not a fan of any of their system or their business practices
Read more

Lead Liaison Pricing

Website Visitor Tracking w/ ProspectVision
$250.00
Per Month
Add Marketing Automation w/ LMA
$780.00
Per Month
Add Lifecycle Management
$1,500.00
Per Month
See all 3 Lead Liaison pricing levels
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Lead Liaison Media

Lead Liaison Demo - Automation
Lead Liaison provides the industry’s most advanced automation that will help your company establish process, structure, and scalability across sales and marketing. Hyper-target prospects based on engagement, demographics, and social info and trigger responsive marketing based on engagement.
Lead Liaison Demo - Buyer's Journey
Lead Liaison’s intelligent marketing automation software tracks online behavior to build a rich-DNA of your visitors, called a Timeline. Behavior such as video watches, web form submissions, landing page views, email click-throughs, website visits, pageviews, document downloads, webinar attendanc...
Lead Liaison Demo - Marketing Communications
A powerful communications engine will assist you in sending out omni-channel marketing campaigns using email, postcards, handwritten letters, text messages, and more that build strong relationships with customers, prospects, and partners. Sales will love it, as touch points can be delivered on th...
Lead Liaison Demo - Identify People!
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
Lead Liaison Demo - Marketing ROI
Marketing teams are often times thought of as a cost center. Without a deep understanding of the return on your company’s investment in marketing, it’s impossible to defend the perception. In depth ROI reporting will help you justify marketing spend and prove marketing’s impact.
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58 Lead Liaison Reviews

4.6 out of 5
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4.6 out of 5
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Overall Review Sentiment for Lead LiaisonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Telecommunications
AT
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

I get emails letting me know when new tools are available so we are constantly changing up our strategy. Our account rep is also super quick to help when things don't go as planned or if we are not using the tool to the extent we could be. It is also very simple to tell who has opened and clicked within an email, making them a better candidate for future emails. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Although new tool emails are informational, we have a lot of everyday traffic on our website so the Lead Liaison alerts clog up my inbox more than provide hot leads. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We have very distinct messages for customers based on their location. Lead Liaison has helped us target customers down to the zip code so we don't confuse our customer base and can give accurate information. Review collected by and hosted on G2.com.

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Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

The user friendly interface is really attractive to our growing team and provides us easy ways to educate and train new staff members on the platform. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There isn't any aspect of the tool we dislike. There are some features we are under utilizing, but we are looking to change that soon. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Figure out what your low hanging fruit is and knock those items out first. Lead Liason's expert team did an outstanding job of helping us identify the path forward once we implemented the tool. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Coming from the non-profit fundraising side of things, among dozens of benefits this tool gives us insight into our donors passion points and allows us to better understand and communicate with them in a strategic way. Review collected by and hosted on G2.com.

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Brian A.
BA
Digital Marketing Assistant
Computer Software
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

I love how easy to use the program is. It is very simple to set up email campaigns, lead nurturing and lead capture forms through Lead Liaison. It also integrates with Go-toWebinar and our Sitefinity CMS program.

Lead Liaison's support team is the best. Whenever I have a question they are very quick to respond and to walk me through the solution in detail. I have given Lead Liasion feedback that has been implemented into their software within days.

I simply couldn't do my job without Lead Liasion. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Wish there was phone support.

Email layouts look a little different if forwarded to colleagues. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Just try it out already! Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Lead capture is #1. Setting up and tracking email campaigns has never been easier. Review collected by and hosted on G2.com.

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Verified User in Translation and Localization
AT
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Lead Liaison?

Very powerful software. If you are small or medium business, this will suit you.

They have a great customer service and very nice people to deal any communication issues regarding the software. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The contract is by year and you need to give notice within one month before the contract will Auto renew.

SO this is very tricky if you are not dealing with the contract and you jsut use the software. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

i strongly recommend, but they need to keep an eye on the date of the conttract, otherwise you are stuck to pay a lot of money. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We had the main issue regarding the renewal of the contract. Post customer service is not as great as while you using it Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Lead Liaison?

When we need custom solutions, Lead Liaison adapts their software functionality and attributes to meet our needs. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There is nothing that I have encountered that i have disliked. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Allows us to track leads from start to finish and is friendly and compatible with other softwares we use. Review collected by and hosted on G2.com.

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Ryan C.
RC
Head of Digital and Acquisition
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

The flexibility in the platform is huge for our lead scoring and automation operation. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

The UI is a little out-dated, and can make doing simple tasks harder than it should be. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

We solve our lead quality issues with Lead Liaison - before, hundreds of leads would drown our sales team, and have them wasting time on poor prospects. Lead Liaison prevents this. Review collected by and hosted on G2.com.

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Verified User in Events Services
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Lead Liaison?

The can-do attitude of the team and willingness to help. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Only the challenges that come with learning a new tool, the frustration that comes from being a beginner again. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I would recommend that you leverage the knowledge of the Lead Liason team when scoping out your project plan. They are a great resource. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Capturing potential clients behaviors to better serve their needs by making sure no lead goes unnoticed. LiadLiason captures data that allows us to make better decisions to services our leads. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

It is so great to have classy emails go out to our clients and prospects without any hesitation. The team has helped us to make everything seamless. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Everything has gone smoothly so far. We do not have any complaints. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Emails are now being accurately tracked and vetted. We are able to attach emails to our Salesforce CRM and also track who is opening an email which will help us reach out to potential clients. Review collected by and hosted on G2.com.

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Johnny W.
JW
Digital Marketing Manager
Computer Hardware
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

landing Pages, email automation, CRM, all in one - helpful. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

It takes a while to get used to all the functionality and the LL terminology. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

It’s very comprehensive - which takes getting used to. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Landing page creation, email automation, lead creation and nurture Review collected by and hosted on G2.com.

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Nick A.
NA
Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lead Liaison?

new Account based marketing functionality, plus sales cycle reporting Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

would like the ability to personalise content and graphics by segment Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

great support and CS team. Need technical support for initial integration Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

ABM strategy, digital marketing measurement Review collected by and hosted on G2.com.

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Response from Jennifer Worsham of Lead Liaison
Editedit

Hi Nick! I noticed that you said that you'd like the ability to personalise content and graphics by segment. Great news! You CAN personalize content and graphics by segment! Our website personalization solution, SiteEngage™, is a part of your license. I will reach out to you personally to cover this add-on in more detail and make sure you know how to implement with your website. Talk soon!

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Lead Liaison Categories on G2
Marketing Automation
Marketing Automation

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