measurement at a very granular level, and also monitoring real-time attention metrics to ads which is becoming very important now with many wasted impressions in other platforms Review collected by and hosted on G2.com.
so far nothing, but maybe a less priced package for mid-size advertisers Review collected by and hosted on G2.com.
I liked that it was really insightful and showed interesting metrics and creative. I thought it was a great resource to use to be sure I was staying up to date on all things LTV. Review collected by and hosted on G2.com.
I didn't like that it was a little confusing for me at times and there were times I didn't know exactly how to interpret the data that I was finding in iSpot, so that was rough. Review collected by and hosted on G2.com.
It's my go-to source to find the latest campaigns from brands. Also love how it shows all media information to track where and when it is running. Review collected by and hosted on G2.com.
There are some instances where it doesn't track some of the brands I am looking for, but that is so few and far between. Review collected by and hosted on G2.com.
iSpot's UI is fast and easy to use. The reports are intuitive to find commercial, program, or network level data for recent or historical periods. Review collected by and hosted on G2.com.
iSpot isn't the industry's currency for TV measurement. Review collected by and hosted on G2.com.
iSpot helped our clients to combine measurement for newly growing streaming inventory alongside traditional TV. We tapped into unified measurement tools to understand combined reach Review collected by and hosted on G2.com.
The costs of iSpot measurement overlay was a sell through that had to be negotiated with our clients and agency shared part of the costs Review collected by and hosted on G2.com.
iSpot is the only source I use to garner TV impression / spend insights across the industry reliably Review collected by and hosted on G2.com.
I would love more robust pivot functionality and the ability to customize reports, select specific advertiser sets, etc. Review collected by and hosted on G2.com.
iSpot tracks all linear tv airings with placement details to use for competitive reporting as well as additional breakthrough metrics. They also provide comprehensive dashboard analyses and custom research reports Review collected by and hosted on G2.com.
iSpot's exporting features can use some upgrades like customized fields Review collected by and hosted on G2.com.
I like the easy interface on the site and it's relatively simple to navigate. The attention index is a great benchmark to determine which areas have higher levels of audience engagement. Their customer support is also stellar; we had someone walk us through all the views/charts/terms on the site. They're also willing to customize as necessary for whatever you need to see. The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions Review collected by and hosted on G2.com.
When I used it for TV, activity was being reported based on all TV attributable site visits but we were not able to see the Web baseline and TV attributed lift independently. iSpot does not support diginets, fractionals, and satellites, which are a large part of our client's TV buy schedule. Review collected by and hosted on G2.com.
I like the ease with which I can search for a company's spots and learn more about their media patterns like air time, air date, duration and spot content. I like how easy it is to also dive into similar companies with similar spend levels to get a sense of how crowded that industry is. Review collected by and hosted on G2.com.
Sometimes the different tabs can be confusing and I have to try multiple tabs before I find the reporting I was looking for. A more logical hierarchy might help make that a little more intuitive. Review collected by and hosted on G2.com.
iSpot enables us to directly measure the impact of our linear and OTT campaigns on website behavior by using deterministic attribution. We know the day after a spot runs how effective it was at driving response and can compare it's performance to other spots. We have insight on creatives, media and competitor's spend all through one tool. Review collected by and hosted on G2.com.
The tool is still in the earlier stages of development, so there is some manual reporting that has to happen, but the team is great about working with us to provide us with the data we need. Review collected by and hosted on G2.com.