Show rating breakdown
Save to My Lists
Claimed
Claimed

iSpot.tv Reviews & Product Details

Hayley F.
HF
Account Strategist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

I liked that it was really insightful and showed interesting metrics and creative. I thought it was a great resource to use to be sure I was staying up to date on all things LTV. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

I didn't like that it was a little confusing for me at times and there were times I didn't know exactly how to interpret the data that I was finding in iSpot, so that was rough. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

In an industry where I don't have much intel into LTV, it is a great resource to periodically come and check in and make sure I'm staying up to date on all things happening in the TV world. Review collected by and hosted on G2.com.

iSpot.tv Overview

What is iSpot.tv?

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. The company was founded in 2012 and is headquartered in Bellevue, Washington.

iSpot.tv Details
Languages Supported
English
Show LessShow More
Product Description

ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.


Seller Details
Seller
iSpot.tv
Year Founded
2012
HQ Location
Bellevue, WA
Twitter
@ispottv
4,087 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®

Amelia T.
AT
Overview Provided by:

Recent iSpot.tv Reviews

Mohamed S.
MS
Mohamed S.Mid-Market (51-1000 emp.)
4.0 out of 5
"solution for unified tv and video measurement"
measurement at a very granular level, and also monitoring real-time attention metrics to ads which is becoming very important now with many wasted ...
Hayley F.
HF
Hayley F.Enterprise (> 1000 emp.)
4.0 out of 5
"It definitely was helpful but I don't think it has much relevancy to my role any more"
I liked that it was really insightful and showed interesting metrics and creative. I thought it was a great resource to use to be sure I was stayin...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"iSpot.TV is the best advertising tracking out there"
It's my go-to source to find the latest campaigns from brands. Also love how it shows all media information to track where and when it is running.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

iSpot.tv Media

Answer a few questions to help the iSpot.tv community
Have you used iSpot.tv before?
Yes

10 out of 11 Total Reviews for iSpot.tv

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
10 out of 11 Total Reviews for iSpot.tv
4.3 out of 5
10 out of 11 Total Reviews for iSpot.tv
4.3 out of 5
G2 reviews are authentic and verified.
Mohamed S.
MS
Digital Performance Manager/Senior Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

measurement at a very granular level, and also monitoring real-time attention metrics to ads which is becoming very important now with many wasted impressions in other platforms Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

so far nothing, but maybe a less priced package for mid-size advertisers Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

Measuring the real effect of running TV and video at once without guessing the incremental reach Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

It's my go-to source to find the latest campaigns from brands. Also love how it shows all media information to track where and when it is running. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

There are some instances where it doesn't track some of the brands I am looking for, but that is so few and far between. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

Working in new business, we are always wanting to see what the brands we are pitching have done and are doing currently. We use iSpot to help see campaigns across time. Review collected by and hosted on G2.com.

HB
Insights Manager II
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

iSpot's UI is fast and easy to use. The reports are intuitive to find commercial, program, or network level data for recent or historical periods. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

iSpot isn't the industry's currency for TV measurement. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

Faster data and insights on TV metrics, available the next day. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

iSpot helped our clients to combine measurement for newly growing streaming inventory alongside traditional TV. We tapped into unified measurement tools to understand combined reach Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

The costs of iSpot measurement overlay was a sell through that had to be negotiated with our clients and agency shared part of the costs Review collected by and hosted on G2.com.

Recommendations to others considering iSpot.tv:

We used both the free and paid solutions of iSpot th including their library of competitor ads. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

We were able to prove out the incremental reach and benefit of overlaying both connected TV buys and traditional upfront broadcast/cable buys. This allowed us to increase digital media budgets using data driven performance insights. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about iSpot.tv?

iSpot is the only source I use to garner TV impression / spend insights across the industry reliably Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

I would love more robust pivot functionality and the ability to customize reports, select specific advertiser sets, etc. Review collected by and hosted on G2.com.

Recommendations to others considering iSpot.tv:

It's a leader in delivering industry-specific insights on TV advertising! Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

We're able to look at where TV spending is trending and declining to hone in on where our focus should be Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about iSpot.tv?

iSpot tracks all linear tv airings with placement details to use for competitive reporting as well as additional breakthrough metrics. They also provide comprehensive dashboard analyses and custom research reports Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

iSpot's exporting features can use some upgrades like customized fields Review collected by and hosted on G2.com.

Recommendations to others considering iSpot.tv:

Very useful tool for competitive tracking within your client's category Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

Main use is for 'real-time' reporting and tracking competitors linear tv creatives Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

I like the easy interface on the site and it's relatively simple to navigate. The attention index is a great benchmark to determine which areas have higher levels of audience engagement. Their customer support is also stellar; we had someone walk us through all the views/charts/terms on the site. They're also willing to customize as necessary for whatever you need to see. The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

When I used it for TV, activity was being reported based on all TV attributable site visits but we were not able to see the Web baseline and TV attributed lift independently. iSpot does not support diginets, fractionals, and satellites, which are a large part of our client's TV buy schedule. Review collected by and hosted on G2.com.

Recommendations to others considering iSpot.tv:

I'd recommend this to another agency looking for attribution solutions in order to supplement and improve buy management Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

The attribution solution connects TV ad impressions measured from smart TVs to give us recommended buy optimizations in real time. The benefits are tremendous and can help us make smarter buy optimizations for clients. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

I like the ease with which I can search for a company's spots and learn more about their media patterns like air time, air date, duration and spot content. I like how easy it is to also dive into similar companies with similar spend levels to get a sense of how crowded that industry is. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

Sometimes the different tabs can be confusing and I have to try multiple tabs before I find the reporting I was looking for. A more logical hierarchy might help make that a little more intuitive. Review collected by and hosted on G2.com.

Recommendations to others considering iSpot.tv:

This is a great tool to help you break down what your competitors might be doing in the industry. Their multitude of filters help you very easily see exactly what you're looking for and make it easy to continue your research by displaying similar companies. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

We understand the TV media space a lot better now. We can now more confidently and easily quantify the efforts other companies are making in the TV space and make better note of what these advertisers are doing well or where we find opportunities to do better. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

iSpot enables us to directly measure the impact of our linear and OTT campaigns on website behavior by using deterministic attribution. We know the day after a spot runs how effective it was at driving response and can compare it's performance to other spots. We have insight on creatives, media and competitor's spend all through one tool. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

The tool is still in the earlier stages of development, so there is some manual reporting that has to happen, but the team is great about working with us to provide us with the data we need. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

iSpot helps us better understand the latent response driven by TV and enables us to optimize our media at a very granular level using the results. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about iSpot.tv?

Easy to use. Can see creative, brand, program, network level spend information. Review collected by and hosted on G2.com.

What do you dislike about iSpot.tv?

Occasionally picks up on local ad spend as national ad spend. Review collected by and hosted on G2.com.

What problems is iSpot.tv solving and how is that benefiting you?

Used for competitive intel. Faster than other sources out there (Nielsen). Review collected by and hosted on G2.com.