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IO Technologies Reviews & Product Details - Page 2

IO Technologies Overview

What is IO Technologies?

Content analytics and editorial dashboards designed specifically for digital media. IO's real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.

IO Technologies Details
Languages Supported
German, English, Russian
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Product Description

IO Technologies, a US-based firm that seeks to change the way companies crunch big data.


Seller Details
Year Founded
2014
HQ Location
Kyiv
Twitter
@Wix
413,538 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Description

IO Technologies accelerates business growth by improving every stage of a reader experience. The platform offers a simple way to get insights into day-to-day content performance and audience trends, measure what's working and how to keep improving. Thousands of customers from 65 countries around the world, including DMG Media, Bauer Xcel, Express Newspapers, Times Internet, INQUIRER, rely on IO Technologies to drive efficient growth, increase audience engagement, and improve team performance.Founded in
014, IO mission is to make analytics accessible for non-analysts. With IO’ easy-to-use yet powerful platform, users obtain data crucial to measuring organizational performance. Currently, we're expanding our services both in terms of industries and locations. Looking for people to join our team. Send us your inquiries directly at info@iotechnologies.com


Alex C.
AC
Overview Provided by:
Enterprise Account Executive at IO Technologies

Recent IO Technologies Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.0 out of 5
"Not recommend for small - mid publishers"
We liked how it would track Google Discover traffic. GA4 doesnt do this. Dash was easy to navigate and
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Grandes análisis"
Los rápidos tiempos de respuesta y la facilidad de configuración hacen que este servicio de análisis destaque sobre los demás. Los informes detalla...
Joram T.
JT
Joram T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool to analyse your content"
A powerful tool to measure your content. Very helpful to see which content is good and which doesn't. The support is good, very fast response. The...
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IO Technologies Media

IO Technologies Demo - Website Widget
Use the on-screen overlay to make your homepage work at full capacity. You don’t need to log into the dashboard to see the statistics, as you can see numbers directly on your website
IO Technologies Demo - Drill Traffic
IO real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.
IO Technologies Demo - Drill involvement
Build loyalty with your audience, whether in a hectic fast-breaking news environment or when building long-term strategies.
IO Technologies Demo - Home page screenshot
Measure the quality and performance of your content from multiple channels, platforms and devices on one screen.
Answer a few questions to help the IO Technologies community
Have you used IO Technologies before?
Yes

17 IO Technologies Reviews

4.3 out of 5
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17 IO Technologies Reviews
4.3 out of 5
17 IO Technologies Reviews
4.3 out of 5

IO Technologies Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
JN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about IO Technologies?

What I really like about this is that the ammount of content that I could det to analize and how it is getting to the customers in a very short time, helps me to concentrate in the message tha I want to give to the customers. It is very easy to handle, very intuitive and has an very friendly interface. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

When the historical data in realtime is big, it gets a bit slow. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

I can create the best strategy in a short period of time. It helps me to improve the time to get the final cut to the customers. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

ease of use; dashboard is comprehensible without technical knowledge; great onsite tools, which enable our newsroom to test and improve headlines and position of articles; responsive support Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

currently no localized version (only english); reporting for long periods possible, but sometimes pretty slow Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

As a legacy publisher we needed a tool that could be used by journalists that had little to no previous experience with analytics. Onthe.io worked quite well in that regard. Also, it enabled our newsroom to actually understand how we could improve onsite performance by allowing content experiments. Review collected by and hosted on G2.com.

NS
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about IO Technologies?

we are currently taking a trial run of the Headlines test function, which has proven significant increases on reader engagement for those who have taken full advatnage of the insights gained from the tool. Safe to say that once fully adopted, this will prove invaluable. Real-time data is also a win. Also, HUGE fan of the widget add-in for chrome. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

While it is clear that this platform is eared towards content creators & editorial staff to measure the efficiency of their content, I would very much like to see an integration with Hubspot CRM for marketing & sales purposes. Very valuable insight into consumer behavior and user engagement on a macro level. I would also like to see functionality for engagement analysis by geography. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

Make sure that both your editorial team are all on board with basic knowledge of the platform. If you are just beginning implementation, make sure that everyone is including it as part of the editorial workflow. For teams that are more competitive, make a contest out of it (i.e. whoever has the most pageviews in a given week wins a prize). Anything you can do to encourage the team to embrace the data collected and better understand how they can use the data to improve their process.

Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

We are using the platform to better understand how our readers engagement with our content, particularly time on page s article length, referrals sources, etc. We are also using it partially for engagement metric analysis, looking at headline effectiveness, examining how our content is being consumed across multiple devices & OS's, etc. Biggest benefit in my opnion is the real time aspect of the metrics. In my role, I use it primarily to assist in driving our readers on an individual level towards relevant content. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

I like the complete editorial overview you get and the immediate comparison with week-on-week performance; it has expanded our editorial insights hugely. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

I don't have too many complaints, but the data analyst does not like that the daily, detailed traffic graph is only available for the last 7 days. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

If you're in the online publishing space this is a great product and highly recommended. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Real time monitoring of pages and traffic flow. Review collected by and hosted on G2.com.

Response from Alex Chernikov of IO Technologies

Hi! Many thanks for the detailed breakdown of pros and cons. Our team has improved the graphs recently and you are able to pull detailed per-minute trends for up to 30 days ago.

Regards, Alex.

LO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about IO Technologies?

Easy and accessable informations for everyone in the company. The possibility to give access to dozens of users is very good. Also the viewability Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

Rarely some sources are faulty, but the support helps out very fast. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Keeping the whole company up to date in terms of actual traffic. Review collected by and hosted on G2.com.

miter s.
MS
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about IO Technologies?

support, flexibility, customization and enough data to control our work Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

i have some problems with data presentation, but i hope that we will solve it soon ) Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

KPI control, content and users behavior monitoring and analitycs Review collected by and hosted on G2.com.

Response from Alex Chernikov of IO Technologies

Hello and thanks for leaving a review with us.

We'll be happy to follow-up on the this - please get in touch with us to discuss the rest.

Alex.

NB
Digital Marketing Strategy
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about IO Technologies?

Fast response times and easy set up makes this analytics service stand out from the rest. The detailed reports were a useful addition to a past business. Beautiful design makes it a pleasure to work within. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

A few additional connections we had to set up manually which took extra set up time, but overall a really solid product. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Having a bird's eye view of the business and being able to make informed decisions using our own internal analytics. In addition, being able to put all the analytics we collect to good use. Review collected by and hosted on G2.com.