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IO Technologies Reviews & Product Details

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about IO Technologies?

Dashboards are designed to perfection. By leveraging this tool, it is easy to build great content that people love. Moreover, all the data can be found in one place. The unique dashboard is what I like the most and probably everyone. This is specifically designed for retail, e-commerce companies and publishers. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

There are not many things about this to dislike about but the only complaint is I can see the traffic graph for just a few days. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

If you are having any problems with KPI and content metrics, then IO Technologies is the best software that you can use. Business goals can be achieved easily when you carefully check the content metrics. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Monitoring pageviews is now simpler. It has an API. CEOs, authors, marketers, editors, and a few others have separate dashboards and it is easy to check the engagement. Seeing metrics like these can help in the overall improvement of the business. Review collected by and hosted on G2.com.

IO Technologies Overview

What is IO Technologies?

Content analytics and editorial dashboards designed specifically for digital media. IO's real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.

IO Technologies Details
Languages Supported
German, English, Russian
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Product Description

IO Technologies, a US-based firm that seeks to change the way companies crunch big data.


Seller Details
Year Founded
2014
HQ Location
Kyiv
Twitter
@Wix
413,551 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Description

IO Technologies accelerates business growth by improving every stage of a reader experience. The platform offers a simple way to get insights into day-to-day content performance and audience trends, measure what's working and how to keep improving. Thousands of customers from 65 countries around the world, including DMG Media, Bauer Xcel, Express Newspapers, Times Internet, INQUIRER, rely on IO Technologies to drive efficient growth, increase audience engagement, and improve team performance.Founded in
014, IO mission is to make analytics accessible for non-analysts. With IO’ easy-to-use yet powerful platform, users obtain data crucial to measuring organizational performance. Currently, we're expanding our services both in terms of industries and locations. Looking for people to join our team. Send us your inquiries directly at info@iotechnologies.com


Alex C.
AC
Overview Provided by:
Enterprise Account Executive at IO Technologies

Recent IO Technologies Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.0 out of 5
"Not recommend for small - mid publishers"
We liked how it would track Google Discover traffic. GA4 doesnt do this. Dash was easy to navigate and
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Grandes análisis"
Los rápidos tiempos de respuesta y la facilidad de configuración hacen que este servicio de análisis destaque sobre los demás. Los informes detalla...
Joram T.
JT
Joram T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool to analyse your content"
A powerful tool to measure your content. Very helpful to see which content is good and which doesn't. The support is good, very fast response. The...
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IO Technologies Media

IO Technologies Demo - Website Widget
Use the on-screen overlay to make your homepage work at full capacity. You don’t need to log into the dashboard to see the statistics, as you can see numbers directly on your website
IO Technologies Demo - Drill Traffic
IO real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.
IO Technologies Demo - Drill involvement
Build loyalty with your audience, whether in a hectic fast-breaking news environment or when building long-term strategies.
IO Technologies Demo - Home page screenshot
Measure the quality and performance of your content from multiple channels, platforms and devices on one screen.
Answer a few questions to help the IO Technologies community
Have you used IO Technologies before?
Yes

16 out of 17 Total Reviews for IO Technologies

4.3 out of 5
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IO Technologies Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

We liked how it would track Google Discover traffic. GA4 doesnt do this. Dash was easy to navigate and Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

We found it records a lot of bot traffic so data is always incorrect. Makes it hard to figure out what's real vs. fake. This heavily skews the daily number if you're traffic is on the lower side.

Payments and cancellations are shady and deep in their legal fine print, so cancelling your account like any other SAAS is not easy. It will take days to cancel their most basic subscription. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

We went to IO from GA4 as we were looking for a simpler reporting method. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about IO Technologies?

Los rápidos tiempos de respuesta y la facilidad de configuración hacen que este servicio de análisis destaque sobre los demás. Los informes detallados fueron una adición útil para un negocio pasado. El bonito diseño hace que sea un placer trabajar con él. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

Unas cuantas conexiones adicionales que tuvimos que configurar manualmente y que requirieron más tiempo de configuración, pero en general es un producto realmente sólido. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Aunque está claro que esta plataforma está orientada a los creadores de contenido y al personal editorial para medir la eficiencia de su contenido, me gustaría mucho ver una integración con Hubspot CRM para fines de marketing y ventas. Una visión muy valiosa sobre el comportamiento del consumidor y el compromiso del usuario a nivel macro. También me gustaría ver la funcionalidad para el análisis del compromiso por la geografía. Review collected by and hosted on G2.com.

Joram T.
JT
UX Researcher
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

A powerful tool to measure your content. Very helpful to see which content is good and which doesn't.

The support is good, very fast response. The support helps you if you have a problem, and they listen to you if you want to change something in the tool.

One of the only tools where you also can measure conversion. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

I don't have a big dislike. You can't do everything with the tool, but IO is willing to listen, and if you have a good idea they change the tool for you. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Measuring content and conversion Review collected by and hosted on G2.com.

Toby Q.
TQ
Product Mânger
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about IO Technologies?

Editorial dashboard can track page performance very well, analyzing data to optimize articles effectively. Overlay Widget, A / B Headline testing function is very useful Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

Slow page loading speed, especially when choosing long time periods, exporting too few lines of data, I don't really understand the usage and operation of the video dashboard Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

If you're a journalist, IO is a good choice for analyzing and developing newspaper content, giving you a broader and more in-depth view of your content. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

I solved the arrangement and organization of content. And specially calculate the KPI for reporters.

Lack of authorization for each account can only view a few categories Review collected by and hosted on G2.com.

Response from Alex Chernikov of IO Technologies

Hello, Toby. Thanks a lot for sharing your thoughts.

Our last product update has introduced a new data platform that uses raw data to generate each report. This allows the user to create an accurate view of traffic, unique users and sessions with any combination of tracking dimensions, which, unfortunately decreases the performance compared to pre-aggregated tables used in the past. The team works hard to push a performance update each week and I can assure you'll notice drastic improvements as the time goes by. We are sorry if this caused you any inconvenience.

If you are wondering about the features of our Video dashboard - we could discuss this any time, just let us know via support chat in your profile. There are four main metrics displayed - Video launches, Start rate, Finish rate and engaged time.

Stay safe,

Alex.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

IO offers real-time data and a quick overview of traffic sources and user behavior which is understandable by any editor. Our editors can follow their own articles much more directly, take responsibility for performance, gain comprehensive actionables in a few clicks and apply this learning for their next article. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

As a publisher, I need to make sure the integration is always up to date and takes advantage of any upgrade such as AMP new features, which could impact/improve the IO integration Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Editors do not need to understand complex Google Analytics data anymore; they have a more accessible tool at hand. Review collected by and hosted on G2.com.

DP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about IO Technologies?

The elegance of such a powerful tool, has such a friendly interface and easy to use and configure, is striking. You just have to take a look at the dashboard to find what you are looking for and make the right decision regarding what your website visitors love to read. This software allows you to give the public what they want. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

The price implemented to enjoy the service is debatable. It may not be a hassle for large entrepreneurs, but for small entrepreneurs, wanting to use it and not being able to because of the costs is a powerful limitation on which you can work without problems. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Being able to observe the behavior of consumers, to develop strategies that attract them and want your product. Review collected by and hosted on G2.com.

Verified User in Online Media
IO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about IO Technologies?

Editorial dashboard with filters, readers engagement Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

Incorrect identification of the traffic source and average time on page (sometimes - i.e. Direct, Other Pages or Yandex instead Yandex News) Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Real-time analytics of traffic to the site and quick response to events Review collected by and hosted on G2.com.

LP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about IO Technologies?

The userinterface is made well, you have lots of possibilities for tracking the behaviour of your websites visitor. The analtytics tool tracks activities in real time so you have the possibility to react quickly and promote good articles and move them up on your homepage. The E-mail reporting is also a useful tool, since you get the metrics of the previous day. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

For bigger companies, the price is more than okay, but i can imagine that small companies could struggle with the pricing policy of IO Technologies. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

They have a surprisingly good sales department which helps you understand if their software is suited for your needs. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

Track customer behavior, such as length of visit, provenience, klicks etc. in order to improve the quality and customer acceptance of our web-presence. Review collected by and hosted on G2.com.

Amar K.
AK
CA FINAL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about IO Technologies?

Data export, data import, analytics, multi user, referal tracking, I loved this features Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

There is no such thing, I observed that I shall dislike. Review collected by and hosted on G2.com.

Recommendations to others considering IO Technologies:

This is very useful for start-ups Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

In understanding audiences, receiving instant alerts, real time site analytics Review collected by and hosted on G2.com.

JN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about IO Technologies?

What I really like about this is that the ammount of content that I could det to analize and how it is getting to the customers in a very short time, helps me to concentrate in the message tha I want to give to the customers. It is very easy to handle, very intuitive and has an very friendly interface. Review collected by and hosted on G2.com.

What do you dislike about IO Technologies?

When the historical data in realtime is big, it gets a bit slow. Review collected by and hosted on G2.com.

What problems is IO Technologies solving and how is that benefiting you?

I can create the best strategy in a short period of time. It helps me to improve the time to get the final cut to the customers. Review collected by and hosted on G2.com.