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Intentsify Reviews & Product Details

Intentsify Overview

What is Intentsify?

Intentsify delivers the industry’s most powerful intent data and activation solutions to increase pipeline, accelerate deals, and decrease customer acquisition costs for B2B organizations. Combining the latest advancements in AI, an unrivaled portfolio of data sources, and an industry-leading media ecosystem, Intentsify informs full-funnel buyer interactions and automates key engagement activities. Learn more at intentsify.io.

Intentsify Details
Product Website
Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Intentsify's Intent Activation™ software and solutions make intent data more actionable and impactful for B2B marketing teams. Building on Intentsify’s proprietary intent data, our Intent Activation™ software layers multiple intent data feeds to verify intent-signal accuracy and highlight accounts showing the strongest buy-cycle activities—as well as the issues they’re most concerned with. Our solutions then convert intent insights into actions via turnkey demand generation and programmatic advertising campaigns, helping you efficiently scale account-based demand and pipeline velocity.

How do you position yourself against your competitors?

The first and only intent data solution using natural language processing (NLP) to calibrate intent models precisely to customers’ unique business offerings, messaging, and use cases, Intentsify identifies in-market companies, where they are in the buying process, and the issues they care about most with unparalleled precision.

Key differentiators:

1.) Combining signals from multiple types of sources—and further incorporating the marketer’s own first-party data as well as other third-party intent signals—Intentsify’s precision intent offers unmatched breadth of intent coverage, preventing skewed buyer insights.

2.) Intentsify’s NLP analyzes the marketer’s online messaging to automatically select and weight unlimited topics and keywords relevant to a business’s products and services.

3.) Intent-signal transparency: The first and only intent data solution that provides customers visibility at the URL level, thus giving confidence in the validity of the signal.


Seller Details
Company Website
Year Founded
2018
HQ Location
Westwood, US
Twitter
@intentsify
195 Twitter followers
LinkedIn® Page
www.linkedin.com
182 employees on LinkedIn®
Description

Intentsify is a data-driven marketing technology company that specializes in intent-based targeting and insights. The platform helps businesses identify and engage potential customers by leveraging intent signals derived from online behavior. By utilizing advanced analytics and machine learning, Intentsify enables marketers to optimize their campaigns, improve lead generation, and enhance customer engagement through personalized marketing strategies. For more information, visit their website at https://intentsify.io/.


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Recent Intentsify Reviews

James B.
JB
James B.Mid-Market (51-1000 emp.)
4.0 out of 5
"Excellent Intent Marketing Tools and Lead Gen Campaigns"
Their intent data integrates seamlessly with our HubSpot CRM API. We have also integrated their account-based intent data into our systems for ...
ED
Erin D.Enterprise (> 1000 emp.)
5.0 out of 5
"Great platform to drive leads for marketing initiatives"
We've been using Intentsify for just over a year now, and we've been very happy with the service. Leads are delivered on time, in the format we've ...
Avi B.
AB
Avi B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Content Syndication program that delivered on meaningful impact to our ABM strategy"
When launching a Content Syndication (CS) program with Intentsify, we were able to swiftly build out a campaign strategy & execution all within a s...
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Intentsify Media

Intentsify Demo - Intelligence Activation Platform Overview
Making sense of and acting on disparate data sets requires difficult, time-consuming processes. These drain B2B organizations' resources and paralyze GTM strategies. Intentsify's platform automates these efforts, synthesizing numerous data sets into unified intelligence to feed your strategies wh...
Intentsify Demo - Intent-Driven Content Syndication Program
Knowing which accounts to prioritize is nice. But connecting and resonating with key decision makers at those accounts is what matters most. Intentsify's Content Syndication Programs bridge this gap. • Generate Intent-Qualified Leads: Acquire contact information from decision makers at in-mark...
Intentsify Demo - Intent-Driven Display Advertising Program
The market has never been so saturated. To break through the noise and outshine your competitors, you must supply your buyers with the right information, where and when they want it. • Deliver Highly Relevant Ads: Match the right messaging and banners to buyer persona segments based on prospec...
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32 Intentsify Reviews

4.4 out of 5
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32 Intentsify Reviews
4.4 out of 5
32 Intentsify Reviews
4.4 out of 5

Intentsify Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IntentsifyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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ED
Director of Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

We've been using Intentsify for just over a year now, and we've been very happy with the service. Leads are delivered on time, in the format we've specified, and generally appear to be real, high quality contacts. The team is extremely easy to work with, does a great job with our materials, and is very responsive to any questions or concerns that we have. We have been able to ramp up quickly and support strategic sales iniatives with the leads coming in. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

Cost per lead is fairly expensive, so we'd love to increase our volume, but can't support it from an investment standpoint yet. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

We needed targeted, high quality and qualified leads for our sales team to follow-up on. Review collected by and hosted on G2.com.

Avi B.
AB
GTM Advisor
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

When launching a Content Syndication (CS) program with Intentsify, we were able to swiftly build out a campaign strategy & execution all within a short period of time. The Intentsify team served as a strategic partner, and put in the time to really understand our business. We were able to leverage the technology, execute in a timely manner, and most importantly - drive meaningful impact to the business. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

Having the integration of the intent to be aligned with our ABM platform would've assisted to seeing the outputs of the program directly correlated to our strategy. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

We were looking to build our top of funnel volume with B2B contacts tied to our ICP target accounts, and also engage with these contacts for them to understand our products value proposition. Review collected by and hosted on G2.com.

Beth Z.
BZ
Senior Director, Digital Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

Complete suite of intent tools that supported a comprensive ABM program that used the account level intent data to drive the display and content syndication targets.

Account team was very engaged and supportive both in the onboarding and ongong campaign management, helping with internal training, best practice guidance and campaign optimization. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

Not a displike as much as a caution - it's important to have the right follow-up resources - both people and tools - in place to most effectively leverage the intent information and leads received. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

Intentsify provided an opportunity to get in front of new contacts at our targeted accounts and to develop relationships with them. It also provided valuable context around solution interest areas at targeted accounts that sales can then use in outreahes and briefings. Review collected by and hosted on G2.com.

Andrew J.
AJ
Member Board of Directors
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

I have loved working with Intentsify for the past few years. We have an exceptional rep (Erika Karr) who is extremely responsive. If I didn't know any better, I would think we were only customers that she supports. She is proactive with reporting and new ideas and we have a great relationship with her. The rates are competitive and we see fantastic performance down-funnel with the leads from Intentsify. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

I haven't run into any issues with Intentsify and would recommend them to anyone. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

Intentsify successfully merges intent data with lead data to provide leads that are in market and warmer than many other content syndication leads. They have excellent customer service and we always feel heard in our needs. They are an important piece of our marketing mix and the leads we receive from them perform well down-funnel, which is the most important thing when it comes to content syndication. Review collected by and hosted on G2.com.

PH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

The campaign managers are extremely helpful and quick to respond to any questions we have. This is the first time working with them and they are awesome. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

I don't have much insight here because we have only been workig with them for a little over a month. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

They are helping us reach out sales lead goals with one of our clients. Review collected by and hosted on G2.com.

DL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

Responsive and accurate. They're always quick to answer the questions I have. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

SOW process takes a while. I usually have to bake a few weeks into the process even when they say itll take a few days. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

gives us leads that we know are qualified since there is intent data attached to them. we're able to nurture them more and send them down the funnel. Review collected by and hosted on G2.com.

James B.
JB
Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Intentsify?

Their intent data integrates seamlessly with our HubSpot CRM API.

We have also integrated their account-based intent data into our systems for lead-scoring and prospecting ifnormation.

They have excellent Customer Support. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

It took 2-3 weeks to get a new campaign set up. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

Data enrichment, demand generation, and identifying target accounts.

Improving our lead scoring system.

Recieve a consistent inflow of leads and reliable intent data. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

The theory of Intentsify is great. Intent is most powerful if you have the whole picture, not just part of it. What drew me to the vendor is the way they can aggregate multiple sources of Intent, and also go beyond just a standard topic taxonomy and use keywords. The team has been easy to work with and helpful in steering us toward. the right use. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

While the keyword concept is a good one to go beyond just the standard topic taxonomy, in reality, within our category the niche keywords we care about most don't actually turn up all that much. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

Determining the accounts that are in-market for our solution so that we can guide outbound sales and account-based marketing. In particular, a program we ran multiple times with Intentsify was a Content Syndication program to in-market companies. Review collected by and hosted on G2.com.

Response from Stephanie Fornino of Intentsify

Thank you for your feedback! Our team is more than happy to help recalibrate your intent model to ensure you're getting visibility into the signals most relevant to your business. Please contact us at info@intentsify.io or reach out directly to your CSM for assistance.

RA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

The Intentsify team is easy to work with, attentive, and dedicated to supporting our initiatives with innovative ideas. Their offer of combined lead gen and display is a unique and valuable offer in the competitive space. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

Pricing minimums are fairly high preventing us from using their services for many of our clients. But it is understandable based on the level of setup and intent building that they need to do! I do also recommend keyword and topics lists to be approved and aligned on by the client before campaign launch. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

I manage client demand generation campaigns and deploy Intentsify's help in fulfilling lead gen and display programs. They are very responsive, easy to work with, and always on top of their campaign delivery. They provide appropriate communication of expectations, and prompt delivery of reports. Review collected by and hosted on G2.com.

Response from Stephanie Fornino of Intentsify

Hi Rachel! Thanks for taking the time to share your feedback. We're happy to hear that your experience has been smooth and positive!

Vaibhav S.
VS
Marketing Manager, APAC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Intentsify?

They deliver good leads from your target accounts.

They also give insights into the search terminologies.

They also let you know the intent terms that help the sales team better equip them to do a sales follow-up. Review collected by and hosted on G2.com.

What do you dislike about Intentsify?

Sometimes the quality of leads is not up to the mark and fails to deliver if the segmented list is too narrow. Review collected by and hosted on G2.com.

What problems is Intentsify solving and how is that benefiting you?

It helps you to generate a pipeline from your target accounts.

It does a perfect job of giving plenty of insights about the current intent or the search pattern from your target account.

It helps you to do brand awareness campaigns on your set of target accounts. Review collected by and hosted on G2.com.