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Insightly CRM Reviews & Product Details

KG
Sales Operations and Outreach Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Insightly CRM?

The best thing about Insightly CRM is how well thought out everything is. It's extremly modern which means it's easy to use and everything is very organized and clean. The Insightly CRM also gets updated with things that greatly improve the production value of the CRM. It has everything you are looking for and it's clear the Insightly team wants your business to succeed. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

The only downside about Insightly CRM is that there are minor glitches in the system. All it takes is for the screen to be refreshed but the minor things can sometimes disrupt the flow of making updates. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Before having Insightly CRM, we were working out of very slow systems that you could not analyze. Insightly CRM has greatly automated processes and allowed our business to analyze the production of our efforts as well as save us an enamorous amount of time. Review collected by and hosted on G2.com.

Insightly CRM Overview

What is Insightly CRM?

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Centralize and manage all your customer, sales, and business data—leads, contacts, emails, events, quotes, projects, tasks, opportunities, and business reports—in one easy-to-use, flexible and secure CRM that scales with your business. Increase sales efficiency and transparency with Insightly’s enterprise-grade Products, Price books, and Quotes (PPQ) capabilities. Quickly search, track, and manage millions of distinct products and services right inside the Insightly platform. Connect products and services to individual opportunities, eliminating human errors, bottlenecks, and inconsistencies. With Insightly’s PPQ, your field teams can generate custom quotes, contracts, and proposals for their opportunities with just a few clicks. Enjoy complete control and visibility into what you sell, to whom, when, and at what price. Use Insightly’s custom objects and apps to tailor workflows and processes to your unique business needs and preferences, ensuring high adoption and satisfaction. Use AppConnect to integrate Insightly with more than 500 popular apps. Insightly’s native CRM integrations include: Gmail Google Workspace & Google Apps Google Drive Quickbooks Online Xero Slack Dropbox Box MailChimp Evernote Zapier Facebook Lead Ads And more... Manage everything on the go with award-winning mobile applications for both Android and iOS. Scan business cards and upload all information in one click, update projects and records in real time, and enable your field team to create and update opportunities right at the client's location. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide.

Insightly CRM Details
Product Website
Languages Supported
English, French, Italian, Dutch, Portuguese, Spanish
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Product Description

Insightly CRM is a tool for managing your contacts and related organisations, partners, vendors and suppliers. Insightly has a project management system built right in.

How do you position yourself against your competitors?

Insightly is a modern CRM. Compared to legacy CRMs and closed systems, Insightly is easy to use, customize, and integrate and provides an affordable, predictable total cost of ownership. With Insightly, you’ll power your business with a feature-rich CRM that’s the single source of truth for your team without the need for expensive admins and consultants.


Seller Details
Seller
Insightly
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@insightly
6,718 Twitter followers
LinkedIn® Page
www.linkedin.com
102 employees on LinkedIn®
Description

Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever before. Insightly's out of the box capabilities allow you to tailor each user's experience for every customer facing role. It is easy to use, easy to set up, highly customizable to your industry, and offers fast time to value at a low total cost of ownership. Join more than 1.5M Insightly users who are already building better customer relationships. Founded in
009 and based in San Francisco, Insightly is backed by $38 million in funding over three rounds from leading venture capital firms: Emergence Capital Partners, Cloud Apps Capital Partners, Scott Bommer and Sozo Ventures.


Travis N.
TN
Overview Provided by:

Recent Insightly CRM Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Second Only to Salesforce"
I have used Salesforce it had some more robust features. The one that stuck out so much to me was tha capabilites with merge variables and automati...
Naman M.
NM
Naman M.Mid-Market (51-1000 emp.)
3.5 out of 5
"Testing done successfully"
Tried to use this CRM product and it seems that it is very easy to use and implement. Also have multiple features along side their customer support...
Alexander G.
AG
Alexander G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great Easy to use CRM"
How easy it is to track all of my projects and update tasks and notes while working on them. It is very easy to link emails to Insightly so everyth...

Insightly CRM Pricing

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Insightly CRM Media

Insightly CRM Demo - Advanced Reporting
Gain valuable insight into the most important aspects of your business: sales, productivity, regions, and relationships.
Insightly CRM Demo - Opportunity Kanban View
Powerful and flexible pipelines that automate your sales process
Insightly CRM Demo - Project Activity Panel
Use pipelines or milestones to track project deliverables and progress
Insightly CRM Demo - Contacts Lists Panel
Manage business relationships - customers, vendors and employees in one place
Insightly CRM Demo - Mobile Access
Enjoy full visibility and management of your business including dashboards via the Insightly app.
Play Insightly CRM Video
Play Insightly CRM Video
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Play Insightly CRM Video

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Video Reviews

914 out of 915 Total Reviews for Insightly CRM

4.2 out of 5
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914 out of 915 Total Reviews for Insightly CRM
4.2 out of 5
914 out of 915 Total Reviews for Insightly CRM
4.2 out of 5

Insightly CRM Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Insightly CRMQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Manufacturing
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Insightly CRM?

I have used Salesforce it had some more robust features. The one that stuck out so much to me was tha capabilites with merge variables and automations. I think the Workato (app connect) feature) aims to solve this and it does a good job. I think my absolute favorite part has been the customer service. Our reps from Insightly have been absolutely invaluable. Brian Revak is our rep and has left no question unanswered for our team and has helped me with resources like time with engineers to solve problems. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

I think that Insightly is a little confusing to get started with compared to Salesforce. There is a higher barrier of entry that in my opinion neccesitates having a success rep help you. I am not sure if that is ideal to require your product have a guide that I still use weekly 6+ months into working in the platform. I could also be stupid? Jury is out on that one but I do think the barrier for entry is high. I also believe the AppConnect project to be very difficult to get your arms around and use. Again, could be my problem but I have had an engineer join in and it took us 2ish hours to get an automation together to just make leads from Calendly enter automatically and not duplicate when a follow up Calendly is created. This is something that should be far easier in my opinion. I hope I see your team leverage Ai in this department because given Workato runs on logic AI would likely be able to create recipes for people, test them and make adjustments based on feedback given on failures until it works correctly. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Previously we used pen and paper to manage our customer relationships Review collected by and hosted on G2.com.

Jen A.
JA
Operational Excellence Manager & Executive Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insightly CRM?

As our organization grows and changes we need to shift how we use our CRM. We love being able to add custom fields. The integrations are many. Collection of contact info from Outlook saves a lot of manual data entry. Exporting and importing data for use in other platforms, and/or reporting to pare down what is there for those on the team without access to the CRM. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

It's an investment for a small organization, but it's been worth it for us. Some of the integrations add extra cost. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly CRM brings together the contact info and other data we need to keep track of. We are constantly shifting. We have new and discontinued workstreams. Being able to add fields and do our own customization has been key to making it work for us. We also use Insightly Marketing, which is great to manage communications on an integrated platform. Review collected by and hosted on G2.com.

Open Discussions in Insightly CRM
Bismark D.
BD
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Insightly CRM?

Insightly is very responsive. The search feature is amazing. I find the interface simple to navigate and when it's time to automate, insightly has powerful automation features. The CRM is user friendly enough to use daily. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

I find the price to be high. Also, in every price tear there are new features. All features should be represented with every price tears with limitations based on the price level you purchase. For example, products are only available with the top tier for $100 USD per month. With lower price tears this feature should be available perhaps with a limitation on total products able to list. Also, I wish I could change the orange look Review collected by and hosted on G2.com.

Recommendations to others considering Insightly CRM:

Absolutely give this CRM a serious look. The company is very active in its development, Tons of videos. Define your needs carefully and give Insightly a run. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Building a cabinetry business. Insightly's unique linking feature allows me to link everyone and everything to prospects, customers and projects, an ideal feature when need data about any projectin the future. Review collected by and hosted on G2.com.

Andrew V.
AV
Website and CRM Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insightly CRM?

Insightly is easy to use and highly customisable. We've created a number of custom objects and custom fields within those to manage everything from donations to shop orders to event registrations. Integrations with Facebook, Shopify and our CMS were easy to set up and manage. Customer service and techinncal support has also been excellent. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

As with all CRMS there are minor things I'd like to change, but nothing significant. Having USA-based support can sometimes cause delays. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

By recording key customer touchpoints (donations, shop orders, meetings, event registrations) we have a better picture of how our stakeholders interact with us. This also means we can more easily report on our activities and their impact. Review collected by and hosted on G2.com.

Alexander G.
AG
Application Support Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightly CRM?

How easy it is to track all of my projects and update tasks and notes while working on them. It is very easy to link emails to Insightly so everything can be tracked in the project. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

When searching for a project name, sometimes you will click on the sales portion of the project by accident as the search gives yoy everything related to what you are searching for. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

It allows us to track all of our client's information as projects to make it easy to find all the information needed for my work. Review collected by and hosted on G2.com.

JJ
Senior Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insightly CRM?

I love the ease with which a developer can work with Insightly tool and it really helps me in configuring my reports whcih I need to generate. It also allwed me to integrate Insightly with external sysytem using its AppConnect feature Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

The documentation is overwhelming and scattered across - not the API side of things but in general in terms of support documentation, which I believe could be improved and could be brought more focussed Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

We need a CRM tool to track down our sales and do reporting on the same and Insightly is helping our client to achieve it Review collected by and hosted on G2.com.

Courtney H.
CH
Administrative Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insightly CRM?

As an integration specialist and sales support team member for our company dedicated to helping non-profits raise money, I can confidently say that Insightly is a game-changer for our operations. Their CRM software seamlessly integrates with our existing tools, streamlining our workflow. Insightly's intuitive interface and robust features, such as customizable pipelines, customizable objects, and detailed reporting, empower us to focus more on nurturing client relationships with precision and efficiency. The ability to automate tasks and workflows has significantly boosted our productivity, allowing us to focus more on delivering impactful fundraising solutions. Insightly has truly become an indispensable tool in our mission to support non-profits, offering reliability and scalability that align perfectly with our organizational goals. What TRULY sets Insightly apart is the exceptional support we receive from our Customer Success Manager. His deep understanding of our unique needs as a business has been invaluable and he goes above and beyond to ensure that we maximize our use of Insightly, providing personalized guidance, training sessions, and prompt responses to any questions or challenges we encounter. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

While reflecting on my experience with Insightly, I find little to dislike about the platform. It meets our needs exceptionally well, and any minor issues we encountered were promptly addressed by their responsive support team. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly CRM is instrumental in solving several key challenges for our company. It helps us streamline client management by centralizing data, allowing us to track interactions and campaigns efficiently. This capability not only enhances our relationship-building with clients, but also improves our campaign effectiveness through better-targeted outreach and personalized communications. Insightly's automation features further boost our productivity, freeing up time for strategic planning and enabling us to focus more on our mission of supporting non-profits in achieving their fundraising goals effectively. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insightly CRM?

The platform does have some useful contact management features, Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

We implemented Insightly CRM, hoping it would streamline our contact management needs. However, we found that it is very sales-driven, with most features centered around sales pipelines, leads, and opportunity tracking. As an organization that does not sell anything but primarily uses a CRM to compile, organize, and manage contact data, we found that these sales-focused features added unnecessary complexity and clutter to our workflow. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly CRM is primarily solving problems related to sales management. However, because our organization doesn't conduct sales, these benefits don’t align with our needs. We mainly require a system for compiling and organizing contact information, and Insightly’s sales-centric features don’t directly benefit us. The platform's strength lies in sales support, but it lacks the flexibility to accommodate simpler contact management tasks effectively. Review collected by and hosted on G2.com.

Marc O.
MO
Sales Development Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Insightly CRM?

Integration Capabilities

Insightly offers a wide range of third-party integrations with popular tools like QuickBooks, Slack, Mailchimp, and Microsoft Teams, making it easier for businesses to sync data across multiple platforms. Additionally, its API allows for custom integrations, which is ideal for companies looking to further expand its functionality.

The platform also integrates with marketing automation tools, such as Insightly Marketing, allowing users to manage campaigns, track leads, and nurture customer relationships without switching between different systems. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

Some users may find the learning curve slightly steeper when it comes to mastering the platform’s more advanced features. But once familiar with its functionality, teams can take full advantage of the range of tools Insightly offers. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly excels in its reporting and analytics capabilities. The CRM provides detailed reports on sales pipelines, team performance, and customer insights, allowing users to make data-driven decisions. The dashboard customization options also enable users to track KPIs and metrics relevant to their goals. Review collected by and hosted on G2.com.

JP
Quality Assurance Specialist
Telecommunications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insightly CRM?

It is an excellent tool for archiving customers’ information, potential leads, and opportunities, as well as tracking sales related processes. It is easy to master and very flexible in utility, which has helped it fit smoothly into the usage patterns of our entire sales team. Review collected by and hosted on G2.com.

What do you dislike about Insightly CRM?

There is the inconvenience of forming reports with certain statistical values or settings. This denies analytical access to other important areas of our business including product lines, geography and sales persons themselves. Review collected by and hosted on G2.com.

What problems is Insightly CRM solving and how is that benefiting you?

Sales data are consolidated, allowing Insightly CRM to cut through data silos and enhance customer relationship management. The work-flow of the platform is designed in a very simple manner so that the whole sales team can get engaged. Review collected by and hosted on G2.com.