Influ2 is a key component of our account-based GTM. The ability to target at the contact level is huge for us, it lets us get super specific about who sees our messaging, which has made our campaigns way more relevant and timely. The transparency around reach and interactions is also a big win. We can actually see which individuals are engaging, not just the account as a whole, and that gives Sales a major leg up to determine who to reach out to when accounts are very large. The Slack notifications are simple and effective, and keep our GTM teams in the loop without overwhelming them. Reporting on the sales and marketing handoff has also been a big help in tracking top of funnel performance and making sure nothing slips through the cracks. The customer success team is great. They’re not just responsive, they’re proactive. They’ve helped us build custom reports, integrate our data and tech stack, to ensure we're getting the most. Review collected by and hosted on G2.com.

Deal influence could be more granular and like any new platform, the interface has a bit of a learning curve when you’re first getting started. Review collected by and hosted on G2.com.

A few things stand out - Our CSM has been an amazing partner. She is super quick to respond to requests and questions and provides strategic recommendations and insight into what other customers are doing/seeing success with. Another great thing about Influ2 is the ability to have full visibility into who we are reaching and who is engaging with our ads. This allows us to build trust with sales to showcase the value of targeted marketing and our ability to reach decision makers. Review collected by and hosted on G2.com.

We are excited to adopt the next version of the platform that is more intuitive and will allow us to build customer journeys but our tech stack and Influ2s limitations are making this not possible. Looking forward to the day when we can migrate to V2. Review collected by and hosted on G2.com.

Influ2 has completely leveled up how we approach account-based marketing. What sets it apart is the ability to see not just which accounts are engaging with our content, but which specific individuals are taking action. That level of visibility has been incredibly valuable for our sales team. Instead of chasing cold leads, they can focus their outreach on the right people at the right time—armed with insights that actually mean something.

It’s also helped us deliver much more relevant messaging. We’re no longer casting a wide net—we’re reaching real decision-makers with tailored content that aligns with where they are in the journey. The platform makes it easy to connect marketing efforts to real sales outcomes, and the contact-level data gives us a clear line of sight into what’s working. On top of all that, everyone I’ve worked with at Influ2 has been intelligent, supportive, and just really great to work with. They genuinely care about our success, and it shows. Review collected by and hosted on G2.com.

If I had to call out one con, it’s that there’s a bit of a learning curve when it comes to building journeys and getting familiar with the platform’s full capabilities. It takes a little time to get everything dialed in. That said, the Influ2 team has been incredibly supportive and always available to guide us through it—so we never feel stuck. Review collected by and hosted on G2.com.

Influ2 is very user friendly platform to upload creatives, build cohorts and see who has seen and clicked on your ads. The sales priorities feature helps to flag which contacts have clicked your ads for the sales team to do their followup- and the Slack and Salesforce integration make it really useful and timely.

Onboarding was great and very thorough from our onboarding rep and our customer success rep is also very good at keeping us on track and helping with questions and anything we need. Review collected by and hosted on G2.com.

We are still in early phases so can't speak to pipeline/ROI from using Influ2 at this stage. I don't think it offers carousel ads. Review collected by and hosted on G2.com.

The ability to only spend money on decision makers at target accounts is something revolutionary in the Martech space. Most other ABM platforms only allow you to target departments or seniority levels at accounts (i.e. companies). To have this level of sophistication in targeting capabilities makes the world of a difference in our approach to outbounding. Influ2 enables our sales team to prioritize outreach to those who engage with our marketing ads, as opposed to taking a spray-and-pray approach. Review collected by and hosted on G2.com.

In 6 months of using Influ2, I haven't come across anything I strongly dislike. Knowing the platform where the ad engagement came from would be good to know but other than that I feel I am getting my money's worth. Review collected by and hosted on G2.com.

Influ2 has revolutionized our advertising strategy at LTTS by allowing us to hone in on the exact decision-makers within our target accounts almost every time. The platform's person-based approach is incredibly effective, allowing us to tailor our messaging and make our ads a crucial part of the marketing and sales conversation. I particularly appreciate the detailed contact-level intent data, which has empowered us with the insights needed to engage and close valuable accounts. The ease of integration with our existing systems has been seamless, and the user-friendly interface ensures that our team can navigate and utilize the platform efficiently from day one. Additionally, the customer support team is extremely responsive and helpful in helping us create campaigns and give analysis in a timely manner. Even though there is a gap in timezones for us, I have never faced any challenge in getting support from the team. It is a great tool for us, which we can't live without for our marketing efforts. We have been using it for every campaign in our marketing pipeline. Review collected by and hosted on G2.com.

While Influ2 offers robust features, the platform could benefit from enhanced reporting capabilities. More customizable reporting options would help us better analyze campaign performance and ROI. Despite these minor setbacks, the platform remains a vital tool in our advertising arsenal. Review collected by and hosted on G2.com.

Influ2 makes it incredibly easy to target accounts and individuals with precision. The insights we get from campaigns are detailed, helping us understand engagement at a very granular level. The team is extremely supportive and proactive, offering best practices and guidance that make the platform even more effective. Review collected by and hosted on G2.com.

The platform works well overall, but the reporting interface could be a bit more intuitive for quickly slicing and dicing data. The contact model is interesting to navigate and understand what actual reach is being done or not. Review collected by and hosted on G2.com.

The ability to see engagement data on the contact-level is awesome. There's less guessing and more time to focus on crafting tailored, valuable content. Their success and implementation team will take the time to ensure you're set up for success, and they are always available through Slack. Helen and Susannah are both continuously supportive. I've appreciated their patience and taking the time to understand our internal processes so that they align with the platform. Review collected by and hosted on G2.com.

There's a lot of room for the platform to grow and become complex, but not much to dislike. Review collected by and hosted on G2.com.

unlike traditional ABM platforms, it lets target contacts across the target accounts who engage with the ads. Review collected by and hosted on G2.com.

The pricing per reach is too high. be it impressions or clicks, Influ2 charges $5 for each contact engaged called a credit. Plus, our experience has not been very good with the platform as the target contacts don't recall our brand post clicking on an ad. Review collected by and hosted on G2.com.

Influ2 has changed the ABM game with its account-based marketing by allowing marketers to target individual decision-makers by name and title, not just accounts. This helps us gets insights at company and person level to understand what kind of titles are engaging with our ads and helps us align with Sales team for passing them quality leads based on real engagement signals. It integrates with CRM systems like Salesforce making it easy to trigger workflows and enrich lead profiles. It provides granular reporting on who interacted with what, helping validate ROI more accurately than account-level reporting. The customer support is also great.Our CSM helps us with creating different dashboards that we need. Review collected by and hosted on G2.com.

It would be better if we could get platform level data, as in what's our impression share on different platforms. where's most of our audience located. The match rate with our audience could also be better. Review collected by and hosted on G2.com.