# Influ2 Reviews **Vendor:** Influ2 **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 158 ## About Influ2 People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. ## Influ2 Pros & Cons **What users like:** - Users commend the **exceptional customer support** from Influ2, appreciating timely assistance and effective campaign strategies. (20 reviews) - Users value the **precise audience targeting** of Influ2, significantly improving their ABM strategies and engagement quality. (19 reviews) - Users value Influ2's **hyper-personalized targeting** , enabling effective engagement with decision-makers and enhancing ABM campaign precision. (18 reviews) - Users value the **ease of use** of Influ2, appreciating its intuitive interface and seamless onboarding process. (17 reviews) - Users highlight the **precise targeting** of Influ2, significantly enhancing their account-based marketing and engagement efforts. (16 reviews) - Helpful (15 reviews) - Users value the **timely lead notifications** from Influ2, enhancing opportunities for their sales teams significantly. (14 reviews) - Easy Setup (13 reviews) - Implementation Ease (13 reviews) - Ad Management (12 reviews) **What users dislike:** - Users face challenges with **ad issues** , including limited ad groups and lack of clarity on metrics across platforms. (6 reviews) - Users find the **limited reporting** capabilities frustrating, making performance tracking and campaign planning difficult. (4 reviews) - Users find the **complex setup** of Influ2 challenging initially, though support makes the process smoother overall. (3 reviews) - Users note a **lack of ad group space** and desire for better match rates and engagement source clarity. (2 reviews) - Users often face **ad management issues** like limitations on ad groups and a need for better match rate insights. (2 reviews) - Budget Management (2 reviews) - Difficult Setup (2 reviews) - Email Integration (2 reviews) - Email Issues (2 reviews) - Expensive (2 reviews) ## Influ2 Reviews ### 1. Excellent for Tracking Marketing Traffic and Interested Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Prajwal E. | System Analyst, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Influ2?** We use it to track traffic from marketing and other links. It also helps us see details about the people who are interested in the solutions we offer. Its got a friendly UI , integrates well with our CRM, performs as intended. Personally , I didn't have a situation where i had to reach out to support, but my colleagues say its effective and helpful and got a good response time. **What do you dislike about Influ2?** Pricing is a bit on the higher side, and the ad group has limited capacity. **What problems is Influ2 solving and how is that benefiting you?** We’re able to generate more leads because the traffic from our ad campaigns and website is tracked. We also receive information about visitors, which helps us identify people who may become potential customers. ### 2. Essential CBM Tool with Smooth Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Jay A. | Senior Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Influ2?** I find the reports Influ2 provides useful, especially the sales and marketing alignment dashboard. It gives us clear visibility into the target contacts that both marketing and sales are actively engaging with, versus audiences that aren't yet shared. That gap highlights opportunities to improve alignment and expand coverage across our target accounts. The onboarding and implementation process has been smooth, and working with Helen Horilenko has been a great experience so far. The sales and marketing alignment dashboard gives us clear visibility into which contacts are actively engaged across both teams and where gaps exist. It helps us align faster and gives sellers clear direction on who to follow up with based on real engagement. Additionally, the initial setup of Influ2 was easy, and it was great working with their onboarding and implementation team. **What do you dislike about Influ2?** I'd like more flexibility in configuring notifications across Slack and email. Email configuration currently requires a more manual process rather than being managed directly within the platform. **What problems is Influ2 solving and how is that benefiting you?** I use Influ2 for contact-based marketing, aligning target audiences, and tracking engagement. It bridges gaps in marketing and sales, providing visibility into contact engagement, guiding follow-ups, and improving pipeline conversion. The alignment dashboard and smooth onboarding enhance our strategy. ### 3. Unlocks Personalization for Targeted Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Mahir D. | Growth Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Influ2?** I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge the gap between marketing and sales by providing sales reps with clear visibility into who’s interacting with campaigns. This helps us manage our budget efficiently by targeting only the people involved in the deal and avoiding wasted impressions. The initial setup was very easy, thanks to Helen from their team who was extremely helpful. **What do you dislike about Influ2?** I find the reporting structure lacking and wish there were deeper attribution layers. Workflow automation could be improved as well. It requires strong CRM data and internal alignment to unlock its full value. Additional reporting customization and workflow automation could make it even stronger. **What problems is Influ2 solving and how is that benefiting you?** I use Influ2 for contact-level targeting, getting actionable engagement signals. It helps us target accounts, give buyer intent signals, and prioritize sales follow-ups, bridging the gap between marketing and sales. It also efficiently manages budgets and avoids wasted impressions. **Official Response from Kayla Melkonian:** > Hi Mahir! Thank you so much for taking the time to leave this review! We're thrilled to hear that contact-level targeting and engagement signals have been making a real impact for your sales team. I'll pass your kind words along to the team, and a special shoutout to Helen who will be so happy to hear the onboarding experience was a great one. ### 4. Bulk Upload + Personalized Dashboard for a Dynamic, Clear Overview **Rating:** 4.0/5.0 stars **Reviewed by:** Gautham A. | System Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Influ2?** I like the bulk upload feature, the personlized dashboard which gives us an overall view, different signals for different programs having more dynamic **What do you dislike about Influ2?** Nothing in particular sometimes the data from influ2 can get clumped but its not much **What problems is Influ2 solving and how is that benefiting you?** Helping with our ad campaigning as to who viewed out ads, helps marketing and sales to help follow up with engagement insights ### 5. Precise targeting with Influ2 **Rating:** 5.0/5.0 stars **Reviewed by:** Silvia C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Influ2?** With Influ2, we chose specific people (buyers and stakeholders), rather than broad audiences. We could see exactly who viewed, clicked, and engaged with our ads. I also like the Signals Center, which provides insights into what people are searching for and which topics they post about on social media. **What do you dislike about Influ2?** Reporting isn’t broken down by platform, or by which banner dimensions are performing better, so it’s hard to tell what’s actually most successful. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us reach and engage the people who matter most. ### 6. Seamless ABM Strategy with Stellar UX **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline T. **Reviewed Date:** October 29, 2025 **What do you like best about Influ2?** I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user flow made every step feel natural. As someone who regularly builds campaigns across Meta, LinkedIn, Google Ads, and YouTube, I was blown away by how thoughtfully Influ2 anticipated every possible touchpoint along the way. The reporting metrics and daily wrap-ups have also been a huge value-add. It’s incredibly useful to see engagement through impressions, clicks, and site visits without digging around for data. And the sales enablement features are a game-changer. They give our client’s sales team clear visibility into when and how to engage, helping turn interest into real conversation. The integration with Salesforce and Marketo ties it all together: leads flow smoothly, data stays clean, and the handoff from marketing to sales actually feels coordinated. The positive feedback from both our internal team and our client reinforces that we made the right choice. Honestly, between the platform itself and the outstanding support from Helen and Susannah, I’ve already started recommending Influ2 to peers. It’s rare to find a tool that checks every box, but this one really does. **What do you dislike about Influ2?** One area I’d love to see more flexibility in is seat usage. Right now, the inability to allocate Influ2 seats across different clients creates inefficiency. For an agency environment, it would be far more cost-effective and scalable if seats could be shared or reassigned among clients with ABM programs at different stages. As it stands, we’re using fewer seats than anticipated, and the cost structure doesn’t fully align with our utilization. Greater adaptability here would make the platform even more valuable for teams like ours. **What problems is Influ2 solving and how is that benefiting you?** I find Influ2 seamlessly integrates our sales process with client systems, providing instrumental support in sales enablement and problem-solving, while its user-friendly UX and detailed reporting enhance campaign management and lead tracking. ### 7. Influ2 Delivers Precision Targeting and Exceptional Onboarding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Influ2?** Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to engage directly with the exact decision-makers that matter most to our business. The insights we’re getting from campaign performance are far deeper and more actionable than what we’ve seen with other platforms. Since implementing Influ2, our sales team has noticed stronger engagement and more meaningful conversations with prospects. A big thanks to Helen, whose support during onboarding was exceptional. She guided us through each phase with clarity and care, ensuring everything ran smoothly from day one - a seamless, confidence-building experience. **What do you dislike about Influ2?** With Helen's guidance - nothing is to dislike! What could have been overwhelming due to the volume of data points available was seamless thanks to her taking the time to ensure we're comfortable with the software and equipped us to handle any questions our sales team might have further down the line. Now we're set up for daily success through thoughtful integration with existing technology (hubspot and slack) **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us close the gap between marketing and sales by providing true visibility into how our target accounts are engaging with our campaigns. Before using Influ2, it was difficult to know whether our ads were actually reaching the right people within key accounts. Now, we can clearly see who’s interacting, how often, and what content resonates most. This level of insight has made our ABM efforts far more strategic and measurable. Our sales team benefits from warm, well-informed leads who already recognize our brand and message — which shortens the sales cycle and improves outreach success rates. Overall, Influ2 has made our marketing investments more efficient and helped align both teams around shared, data-driven goals. **Official Response from Kayla Melkonian:** > Thank you for the thoughtful review. We’re so glad Influ2 has helped you reach the right decision-makers and strengthen alignment between marketing and sales. It’s great to hear that Helen made onboarding smooth and set your team up for success. We appreciate you sharing your experience and love seeing the impact you’re driving with Influ2! ### 8. Hyper-Personalized Data Revolutionized Our B2B Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Katie J. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Influ2?** I really appreciate Influ2's ability to provide hyper-personalized data at a person level rather than just a company level, which is crucial for targeting our niche audience. This feature has allowed our sales team to engage more effectively with key decision makers, leading to improved quality of responses. The platform's integration with our CRM, HubSpot, is seamless, providing valuable insights into the pipeline impact and enhancing our campaign effectiveness. Setting up Influ2 was a breeze, thanks to the incredible support from their implementation team, particularly Helen, whose guidance was pivotal in setting us up for success. I'm impressed with how intuitive and easy the platform is to use, complemented by fantastic and easy-to-understand reporting data. This data-centric emphasis has empowered us to prove our impact on the company and pipeline during our QBR. The ability to add ads depending on the journey and cohort gives us a strategic advantage in targeting, and the engagement we have experienced so far has far exceeded expectations. Furthermore, the reporting data is clear and actionable, reinforcing the value of our investment in Influ2. **What do you dislike about Influ2?** Ad approval process is sometimes confusing, and there’s no easy way to benchmark ad performance against other platforms (LinkedIn, Google) in one view. **What problems is Influ2 solving and how is that benefiting you?** Influ2 provides person-level data crucial for our niche audience, improves sales outreach quality, and enhances CRM integration for better prospect understanding, boosting overall engagement. **Official Response from Kayla Melkonian:** > Thank you for such a thoughtful review, Katie! We’re so glad to hear that person-level targeting and HubSpot integration have made a difference for your team. Huge thanks for recognizing Helen and our onboarding team! ### 9. Seamless Onboarding and Unmatched Targeting Precision **Rating:** 5.0/5.0 stars **Reviewed by:** Adam R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Influ2?** Influ2 has given us the most detailed and precise level of targeting we’ve ever achieved. Being able to reach the exact people we want has been a huge step forward for our ABM efforts. The sales team is already seeing early traction and has been incredibly positive about the quality of engagement they’re getting. A special shoutout to Helen, who made the rollout and onboarding process seamless. She walked us through every step, ensured we were set up for success, and made what could’ve been a complex transition feel easy. **What do you dislike about Influ2?** Nothing so far! The platform does exactly what it promises - person-based targeting with great visibility and support. **What problems is Influ2 solving and how is that benefiting you?** It’s helping us actually reach the right people instead of just accounts. Now we can see who’s engaging and share that insight with sales, so they can follow up faster and smarter. It’s made our targeting way more precise and our marketing-to-sales handoff much smoother. **Official Response from Kayla Melkonian:** > Thank you for leaving a review, Adam! We’re thrilled to hear Influ2 is helping you reach the right people and improve the marketing-to-sales handoff. Really appreciate the shoutout to Helen and the kind words about your onboarding experience. Excited to see your success continue! ### 10. Influ2 Makes ABM More Precise and Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Matheus G. | Senior Specialist, Media, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Influ2?** Influ2 has become a key part of our ABM strategy due to its rare ability to deliver hyper-targeted, person-based advertising. Unlike most B2B platforms that operate at the account level, Influ2 allows us to reach specific decision-makers with personalized messaging, track individual engagement, and optimize based on real contact-level data. This precision targeting has consistently impressed clients, especially when demonstrating how it integrates with CRM and intent data to improve campaign efficiency and impact. Beyond the technology, Influ2 stands out for its customer support. Working with Alexa, our Customer Success Manager, has been a seamless experience—she’s been instrumental in onboarding, campaign setup, and managing multiple accounts. Her proactive approach has significantly enhanced our ability to execute and scale high-performing campaigns quickly. For any team looking to elevate their ABM approach with advanced targeting and strong service, Influ2 is a standout partner. **What do you dislike about Influ2?** Because Influ2 targets individuals rather than accounts, the available audience size is inherently smaller. While this level of precision is ideal for targeted engagement, it can limit scale—particularly for high-volume campaigns or initiatives focused on broad brand awareness. Additionally, we've found it challenging to fully leverage Influ2 for smaller accounts that don’t have a sufficient volume of contacts to support effective targeting and performance at scale. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us reach the exact people we want to target with personalized ads, instead of just showing ads to companies in general. This is especially useful for our account-based marketing campaigns, where engaging the right decision-makers early can make a big difference. It’s also helped us show clients which contacts are interacting with their ads, which adds more transparency and value. **Official Response from Kayla Melkonian:** > Hi Matheus, thank you for the detailed and thoughtful review! We’re thrilled to hear that Influ2 has become such a core part of your ABM strategy. It’s always exciting to see teams use person-based targeting to drive real impact. That kind of precision and transparency is exactly what we aim to deliver. We also really appreciate the shoutout to Alexa. She’s a fantastic partner, and it’s great to hear her support has helped you scale campaigns smoothly across multiple accounts. Feedback like this helps us as we continue improving and expanding. Thanks again for sharing your experience! ### 11. Easy To Use & Huge Impacts! **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa M. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** The most helpful aspect of Influ2 would certainly be working with Alexa! She is always happy to help and is always able to find a solution to our questions. I love the contact level data that we are able to receive as well as the level of creative data that is presented to us. Additionally, the ease of integration with a new CRM to V2 was beautiful... Mapping Fields was simple and building cohorts was pretty easy too! **What do you dislike about Influ2?** The biggest downside would be a roadblock of our own that we are trying to figure out; our tech stack. We are still working on trying to figure out a process that best fits our needs. **What problems is Influ2 solving and how is that benefiting you?** Influ2 has given us deep visibility into the engagement and success of our display ads. We now have valuable data to pass back to our sales teams for additional follow up to help create meetings and close deals! **Official Response from Kayla Melkonian:** > Thank you so much for the fantastic review, Marissa! We're happy to hear that Influ2 has made a real impact on your display ad strategy and helped create stronger alignment with your sales team. It’s great to know the contact-level and creative data have been so valuable for your efforts. A big shoutout to Alexa! We’re glad she’s been such a helpful and solutions-oriented partner in your journey. Also, it’s wonderful to hear the transition & integration went smoothly. That’s exactly the kind of experience we aim to deliver. We appreciate you sharing the challenge around your tech stack as well. We know every team’s setup is unique, and we’re here to help however we can as you continue optimizing. Thanks again for being part of the Influ2 community! ### 12. One of the Best Marketing Platforms I’ve Ever Used **Rating:** 4.5/5.0 stars **Reviewed by:** Sahil S. | Market Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Influ2?** There’s a lot I appreciate about Influ2. One of the standout features is the simplified user journey in their Version 2, it makes navigating and managing campaigns much easier. I also love how well the notifications integrate with Microsoft Teams, and the email digests are super helpful for staying on top of campaign updates. Uploading Excel files is quick and easy, and that’s a big plus when managing larger lists. Overall, Influ2 is a very well-designed platform that can work for organizations of any size. Another key highlight is their Customer Success team. They are always supportive, responsive, and ready to help. This kind of service really makes a difference and sets them apart. **What do you dislike about Influ2?** There are a few areas that could be improved, but I believe Influ2 is actively working to enhance the experience. Here are my suggestions: 1. It would be great to receive separate notifications in different channels based on the cohort, that would make tracking more efficient. 2. Currently, if we want to add new journey flows to an existing (live) cohort, we need to create an entirely new journey and cohort. It would be much more flexible if we could simply add new flows to the existing setup. 3. When re-uploading an Excel file with updates, Influ2 renames the file (e.g., ABC - ABC (1)), which can be confusing. Ideally, it should overwrite or update the existing file without changing the name. Despite these minor issues, I still consider Influ2 a top-tier platform and highly recommend it! **What problems is Influ2 solving and how is that benefiting you?** Our main use case for Influ2 is to influence and engage prospects — especially those our sales team can’t immediately reach. Influ2 helps us stay top of mind by showing targeted ads directly to decision-makers. This visibility makes a big difference. When people see meaningful, relevant content from your brand on social media, they’re more likely to remember and engage with you. For us, it’s helped boost awareness, support the sales process, and even reduce churn by keeping clients engaged. ### 13. Great ABM tool for aligning sales and marketing priorities on tactical level **Rating:** 4.0/5.0 stars **Reviewed by:** Roman G. | Senior ABM & Marketing Channels Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Influ2?** Accurate person-level engagement tracking, quick set up and integration, easy to use reports. Great onboarding & support support (thanks, Helen!). Few months in we are still on track to see the outcomes due to long and complex sales cycle, but the initial results are impressive. **What do you dislike about Influ2?** Depending on the type of business, might require a very detailed mapping of the target accounts and sophisticated GTM strategy (not a downside of the product itself though). Ad formats and channels are a bit limited, but still work well. **What problems is Influ2 solving and how is that benefiting you?** We’re using Influ2 to improve our ABM and paid media strategy by targeting specific personas within strategic accounts. It’s helped us with visibility on engagement details and enable sales with insights into who is warming up — long before a form fill. Currently using it alongside the normal advertising in the channels and looking forward for the long-term outcomes. **Official Response from Kayla Melkonian:** > Hi Roman, thanks for the detailed and thoughtful review! We're happy to hear that Influ2 is helping you improve alignment between sales and marketing through accurate, person-level engagement and easy-to-use reporting. We’re especially glad the early results are looking strong! A big thank you for recognizing Helen as well. She’s a dedicated partner and it’s wonderful to know her support has made a difference during onboarding and beyond. We appreciate your notes on the need for detailed mapping and ad format variety. It’s helpful to hear about your experience across different GTM strategies. Thanks again for sharing your experience. We’re excited to keep supporting your success and can’t wait to see what long-term outcomes your team achieves with Influ2! ### 14. Great Platform + Amazing Onboarding and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elena P. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 is fast fast-evolving tool with good reporting and in general, it is a great fit for our outbound efforts. What really stands out is the level of support you get - from the start, Helen made the onboarding and implementation smooth and efficient, helping us get to value quickly. Natalia from Customer Success has been very responsive and ready to jump in and help with ideas, optimizations, and reporting. **What do you dislike about Influ2?** Nothing major so far. The platform evolves quickly, and there are the occasional small UX quirks, but the team is open to feedback and continuously improving. **What problems is Influ2 solving and how is that benefiting you?** We use Influ2 to run highly targeted ads that align with our outbound strategy. It helps us reach key decision-makers, track engagement on a person-level, and warm up accounts before sales outreach. It has improved alignment between marketing and sales and added real value to our account-based motions. **Official Response from Kayla Melkonian:** > Thank you so much for the thoughtful review, Elena! Happy to hear that Influ2 has been a strong fit for your outbound strategy and that the person-level engagement is helping drive better alignment between marketing and sales. It's especially great to hear your kind words about Helen and Natalia. We're proud of our team and the level of support they provide, so knowing that they've helped make your experience smooth and impactful means a lot. We also appreciate your feedback on the platform. As you noted, we're evolving quickly and always looking for ways to improve, and it's great to know the pace of innovation is matching your needs. Thanks again for your support and for being part of the Influ2 community! ### 15. Incredibly valuable contact-based ad targeting...especially for ABM. **Rating:** 5.0/5.0 stars **Reviewed by:** Anda S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** It's such a reliable way to run high-performing ads for a B2B startup. Running LinkedIn, Meta, and Google ads on our own did not yield anywhere near the same results. If your team has already built a strong CAPDB, Influ2 can get your ads in front of all the right people–and it works wonders for ABM! **What do you dislike about Influ2?** Perhaps just that I need to contact my CSM in order to make ad content changes. This hasn't proven to be much of an obstacle in the year I've used Influ2 though. **What problems is Influ2 solving and how is that benefiting you?** It is allowing us to target specific contacts and it is showing us their impressions and engagement with our ads. There is no way to do this directly on Meta, LinkedIn, and Google, so this is beyond words. We know exactly where our ad dollars are going. **Official Response from Kayla Melkonian:** > Thank you for the amazing review, Anda! We're so glad to hear that Influ2 has been a reliable and impactful part of your ABM strategy, especially as a B2B startup. Knowing that you're seeing stronger results compared to traditional platforms is exactly the kind of outcome we aim for. It's great to hear that contact-level targeting and visibility into engagement have been game changers for your team. Being able to see exactly where your ad dollars are going is a huge advantage, and we’re proud to help deliver that level of clarity. We also appreciate your note about ad content changes. While we’re glad it hasn’t been a major hurdle, feedback like this helps us think about how to improve the user experience over time. Thanks again for sharing your experience and for being part of the Influ2 community. We’re excited to keep supporting your success! ### 16. The only contact based marketing platform that works **Rating:** 5.0/5.0 stars **Reviewed by:** Vinh P. | Sr Revenue Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Influ2?** The integration was surprisingly simple—it took us less than an hour to connect our data. The onboarding process was outstanding and tailored specifically to our company’s goals and KPIs, which set us up for success from day one. A special shout-out to Helen, our implementation manager, who guided us step by step through everything from integration to campaign setup and reporting. Val, our AE, also went above and beyond by helping us identify strategic gaps we hadn’t considered. On top of that, the platform’s UI is intuitive and user-friendly—it makes launching and customizing campaigns incredibly easy, even for teams without deep technical expertise. Overall, the people and the platform together make Influ2 a powerful partner for our marketing. **What do you dislike about Influ2?** Not much for now, will update if something comes up. **What problems is Influ2 solving and how is that benefiting you?** Allow us to pin-point targeting buying committee from our target account. Much more reliable than other platform that I work with **Official Response from Kayla Melkonian:** > Thank you for such a thoughtful review, Vinh! We’re thrilled to hear the integration was seamless and that Helen and Val made such an impact early on. We’ll be sure to pass along the shout-outs! So glad the platform feels intuitive and is helping you pinpoint and engage your buying committees. Excited to see what you launch next! ### 17. Powerful tool, actionable insights, excellent support team **Rating:** 5.0/5.0 stars **Reviewed by:** Margot C. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Influ2?** The best thing about Influ2 is how it gives our sales team real visibility into who’s actually engaging with our ads, not just the companies, but the actual people and demographic behind the interest. This kind of detail helps us focus our outreach and have more relevant conversations. Valerie has been an incredible partner and has made a huge difference in making sure every campaign runs smoothly and delivers results. She’s proactive, responsive, and genuinely interested in the success of all of our campaigns. **What do you dislike about Influ2?** As with any platform, learning the tool and integrating with our existing tech stack has been our only challenge, but the team has supported us in navigating through onboarding and implementation so there has been no roadblocks there. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is allowing us to get in front of key decision-makers, determine their interest, and provide sales with better knowledge of trends, as well as specific contacts and their pain points. **Official Response from Kayla Melkonian:** > Thank you for the fantastic review, Margot! We’re so glad to hear that Influ2 has helped your sales team gain meaningful visibility into who’s engaging with your ads at the individual level, where it really counts. That kind of insight is exactly what we aim to provide to drive smarter, more focused outreach. A huge thank you for the kind words about Valerie. She’s a true partner to our customers, and it’s wonderful to know her support has made such a positive impact on your campaigns. We appreciate your note on the learning curve. We’re glad our team has been able to guide you through onboarding and integration without any major roadblocks.Thanks again for sharing your experience! ### 18. Visibility into contact-level ad engagement helps take ABM to the next level **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Influ2?** -Getting contact-level ad engagement insights, and providing that visibility to sales so they can take action immediately -Being able to build ABM ad journeys based on contact-level engagement rather than account-level engagement -Onboarding to the platform was tailored to our needs. There was a lot of handholding to ensure we were set up for success -Product strategy; some of the new betas are exciting **What do you dislike about Influ2?** -Report-building isn't self-serve -Limitations in # of content pieces we can advertise at once (not really an Influ2 issue, but apparently a Meta one) -Product updates sometimes happen without us being notified **What problems is Influ2 solving and how is that benefiting you?** Before we had Influ2, we had no visibility into who was clicking on our ads unless they filled out a form or were a known contact in our database and cookied. Now with Influ2, we can provide sales with this extra visibility so they can follow up on the exact people that are engaging with our ads with tailored messaging. **Official Response from Kayla Melkonian:** > Thanks so much for the thoughtful review! It’s great to hear that Influ2 has helped unlock contact-level visibility and made a real difference in how your sales team can follow up with precision. Being able to build journeys based on actual engagement at the individual level, rather than just accounts, is a major shift, and we’re glad to see it driving value for your team. We're also happy to hear that onboarding felt personalized and supportive. Our goal is always to set customers up for success from day one. Appreciate your feedback on reporting, content limits, and product updates as well. Your input helps us improve! Thanks again for sharing your experience! ### 19. Powerful, highly-targeted advertising tool for marketing and sales teams **Rating:** 4.5/5.0 stars **Reviewed by:** Hudson S. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 enables me to test different of product messaging and different content types (e.g. guide vs case study) with specific segments of my target audience that I KNOW are relevant (since they come from our CRM). Comparing engagement from these tests helps inform future ads, website copy, landing page copy, content prioritization, etc. which is very powerful. Additionally, it's also so easy to integrate with HubSpot for reporting, analytics, and notifications which is great. Lastly, the implementation and customer success support is fantastic - they're very responsive and look out for our best interests. **What do you dislike about Influ2?** I think a great opportunity for improvement (from the marketing perspective) would be automated flagging of content that is performing well above, or well below, average. I know I can find this info by digging into reporting, but this would really help streamline ad optimization. **What problems is Influ2 solving and how is that benefiting you?** Ability to know, with 100% certainty, that everyone my ads are reaching are sales influencers, decision-makers, or champions. This enables me to trust that the trends I see in my analytics (whether related to different product messaging, content type engagement, etc) are reflective of our actual buying group (and not a bigger pool of people that may or may not be truly relevant). **Official Response from Kayla Melkonian:** > Hi Hudson, thank you for the thoughtful review! It’s great to hear how Influ2 is helping you test messaging and content with confidence, knowing you're reaching the right audience. That kind of insight is exactly what we hope to enable. We’re also glad the HubSpot integration and support from our Customer Success team have been valuable to your experience. We'll share your suggestion around automated performance alerts with our team! Thanks again for sharing your feedback. We’re excited to keep supporting your success! ### 20. Influ2 Is a Great for PBM—and Their Team Makes It Even Better **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney F. | Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 gives our marketing and sales teams visibility we’ve never had before. Being able to target individuals and then see exactly how they’re engaging with our ads across multiple platforms has completely transformed how we approach PBM. The platform is intuitive, powerful, and flexible—but what really sets it apart is the people. Our CSM, Vita, is an absolute joy to work with. She's knowledgeable, incredibly helpful, and always goes the extra mile to support our strategy and success. **What do you dislike about Influ2?** There is a bit of a learning curve in the beginning, especially when setting up ad journeys and interpreting some of the engagement data. But once you get the hang of it—and especially with support from their team—it’s easy to see the value. **What problems is Influ2 solving and how is that benefiting you?** Before Influ2, we lacked visibility into how key contacts at target accounts were engaging with our brand. Now, we can see individual-level engagement across ad platforms, which helps us prioritize outreach, personalize follow-ups, and better attribute marketing influence on pipeline. It’s bridging the gap between marketing and sales and making our outreach much more intentional and effective. **Official Response from Kayla Melkonian:** > Thank you for the fantastic review, Courtney! We're so glad to hear that Influ2 has brought new visibility and precision to your PBM strategy. Knowing it’s helping you better understand individual engagement, prioritize outreach, and strengthen alignment between marketing and sales is exactly the kind of impact we aim for. We also really appreciate your shoutout to Vita. She’s a valued member of our team, and it’s wonderful to hear how much her partnership has supported your success. Thanks again for taking the time to share your experience! ### 21. The most effective ABM platform I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 is a key component of our account-based GTM. The ability to target at the contact level is huge for us, it lets us get super specific about who sees our messaging, which has made our campaigns way more relevant and timely. The transparency around reach and interactions is also a big win. We can actually see which individuals are engaging, not just the account as a whole, and that gives Sales a major leg up to determine who to reach out to when accounts are very large. The Slack notifications are simple and effective, and keep our GTM teams in the loop without overwhelming them. Reporting on the sales and marketing handoff has also been a big help in tracking top of funnel performance and making sure nothing slips through the cracks. The customer success team is great. They’re not just responsive, they’re proactive. They’ve helped us build custom reports, integrate our data and tech stack, to ensure we're getting the most. **What do you dislike about Influ2?** Deal influence could be more granular and like any new platform, the interface has a bit of a learning curve when you’re first getting started. **What problems is Influ2 solving and how is that benefiting you?** For us, Influ2 is solving the challenge of contact-level targeting. Instead of hoping we reach the right people inside an account, we know exactly who we’re reaching. That clarity is a great. It’s also given GTM teams better visibility into activity and engagement. When they see someone has engaged with a specific ad, they can tailor their outreach accordingly. That’s helped us warm up leads more effectively. **Official Response from Kayla Melkonian:** > Thank you for the glowing review! It’s clear your team is using Influ2 exactly as it’s meant to be used...bringing precision, clarity, and coordination to your efforts. We’re especially happy to hear how valuable contact-level targeting and engagement insights have been for your GTM strategy. Giving sales a clear view into who’s interacting, not just which accounts, is a huge unlock for outreach and alignment. It’s also great to know the Slack notifications and reporting features are keeping your teams connected without adding noise. Your shoutout to the Customer Success team means a lot! Helping customers get the most from their data and tech stack is a big part of what we do, and we’re glad to see that effort making a difference. Appreciate the note on deal influence and onboarding.Your feedback helps guide us and we strive to continually improve! Thanks again for taking the time to share your experience! ### 22. Excellent Platform, Lead sourcing, and Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** A few things stand out - Our CSM has been an amazing partner. She is super quick to respond to requests and questions and provides strategic recommendations and insight into what other customers are doing/seeing success with. Another great thing about Influ2 is the ability to have full visibility into who we are reaching and who is engaging with our ads. This allows us to build trust with sales to showcase the value of targeted marketing and our ability to reach decision makers. **What do you dislike about Influ2?** We are excited to adopt the next version of the platform that is more intuitive and will allow us to build customer journeys but our tech stack and Influ2s limitations are making this not possible. Looking forward to the day when we can migrate to V2. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows us to be highly targeted in our digital marketing campaigns which is important in ABM marketing when specific accounts or personas care about different things. Unlike other platforms Influ2 also does not have any minimums, so you can launch a highly targeted campaign to (try to) reach a very specific buying group. **Official Response from Kayla Melkonian:** > Thank you for the thoughtful and detailed review! We're so glad to hear that you're finding value in Influ2’s ability to deliver visibility and precision, especially in support of your ABM efforts and sales alignment. It’s great to know that our contact-level insights are helping you build trust with your team and demonstrate the impact of targeted marketing. We also really appreciate your kind words about your CSM. Strategic partnership and responsiveness are top priorities for us, so it’s great to hear that reflected in your experience. Thanks as well for your feedback on the limitations and your interest in migrating. We’re excited about what’s ahead and look forward to supporting you through that transition when the timing is right. We appreciate your continued partnership and are glad to have you in the Influ2 community. ### 23. Influ2 Delivers the Contact-Level Insights We Needed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Influ2?** Influ2 has completely leveled up how we approach account-based marketing. What sets it apart is the ability to see not just which accounts are engaging with our content, but which specific individuals are taking action. That level of visibility has been incredibly valuable for our sales team. Instead of chasing cold leads, they can focus their outreach on the right people at the right time—armed with insights that actually mean something. It’s also helped us deliver much more relevant messaging. We’re no longer casting a wide net—we’re reaching real decision-makers with tailored content that aligns with where they are in the journey. The platform makes it easy to connect marketing efforts to real sales outcomes, and the contact-level data gives us a clear line of sight into what’s working. On top of all that, everyone I’ve worked with at Influ2 has been intelligent, supportive, and just really great to work with. They genuinely care about our success, and it shows. **What do you dislike about Influ2?** If I had to call out one con, it’s that there’s a bit of a learning curve when it comes to building journeys and getting familiar with the platform’s full capabilities. It takes a little time to get everything dialed in. That said, the Influ2 team has been incredibly supportive and always available to guide us through it—so we never feel stuck. **What problems is Influ2 solving and how is that benefiting you?** Influ2 empowers my sales team with the insights they need to deliver the right message to the right contact at the right time. **Official Response from Kayla Melkonian:** > Thank you so much for this thoughtful and detailed review. We're thrilled to hear that Influ2 has helped elevate your ABM strategy and bring greater alignment between your marketing and sales efforts. Contact-level insights are at the heart of what we do, so it's incredibly rewarding to hear how they're helping your team focus on the right people with the right message. We're also glad to know the visibility and personalization have made a real impact, not just in your outreach, but in your ability to connect campaigns to meaningful outcomes. That’s exactly the kind of value we strive to deliver. We appreciate your note about the learning curve as well. We're continuously working to improve, and it's great to hear that our team has been able to support you along the way. Knowing you feel cared for and guided means a lot to us. Thanks again for your feedback and for being such an engaged part of the Influ2 community. We’re excited to keep supporting your success. ### 24. Great onboarding and Intuitive Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Influ2?** Influ2 is very user friendly platform to upload creatives, build cohorts and see who has seen and clicked on your ads. The sales priorities feature helps to flag which contacts have clicked your ads for the sales team to do their followup- and the Slack and Salesforce integration make it really useful and timely. Onboarding was great and very thorough from our onboarding rep and our customer success rep is also very good at keeping us on track and helping with questions and anything we need. **What do you dislike about Influ2?** We are still in early phases so can't speak to pipeline/ROI from using Influ2 at this stage. I don't think it offers carousel ads. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows us to get our ads seen by exactly who we want to see them, something that is challenging to do using native platforms and with a small team. **Official Response from Kayla Melkonian:** > Thank you for the 5-star review! We’re so glad to hear that Influ2 has been intuitive and easy to use, especially when it comes to uploading creatives, building cohorts, and tracking engagement at the contact level. It’s great that the features & integrations, are helping your team act quickly and stay aligned. It’s also wonderful to hear your onboarding experience stood out. We’re proud of our support teams and happy to know they’ve been helpful and responsive every step of the way. Thanks for pointing out where you'd like to see more, especially on ad formats. We appreciate the feedback and look forward to supporting you as your programs continue to evolve! ### 25. Game-changer for 1:1 ABM Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Justin L. | ABM Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Influ2?** The ability to only spend money on decision makers at target accounts is something revolutionary in the Martech space. Most other ABM platforms only allow you to target departments or seniority levels at accounts (i.e. companies). To have this level of sophistication in targeting capabilities makes the world of a difference in our approach to outbounding. Influ2 enables our sales team to prioritize outreach to those who engage with our marketing ads, as opposed to taking a spray-and-pray approach. **What do you dislike about Influ2?** In 6 months of using Influ2, I haven't come across anything I strongly dislike. Knowing the platform where the ad engagement came from would be good to know but other than that I feel I am getting my money's worth. **What problems is Influ2 solving and how is that benefiting you?** Reaching and engaging our target audience cost effectively. Being able to measure engagement from target accounts so Sales can prioritize their outreach. Personalizing messaging to match buyer persona and journey stage. ### 26. A Game-Changer for Targeted Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Vikash P. | Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Influ2?** Influ2 has revolutionized our advertising strategy at LTTS by allowing us to hone in on the exact decision-makers within our target accounts almost every time. The platform's person-based approach is incredibly effective, allowing us to tailor our messaging and make our ads a crucial part of the marketing and sales conversation. I particularly appreciate the detailed contact-level intent data, which has empowered us with the insights needed to engage and close valuable accounts. The ease of integration with our existing systems has been seamless, and the user-friendly interface ensures that our team can navigate and utilize the platform efficiently from day one. Additionally, the customer support team is extremely responsive and helpful in helping us create campaigns and give analysis in a timely manner. Even though there is a gap in timezones for us, I have never faced any challenge in getting support from the team. It is a great tool for us, which we can't live without for our marketing efforts. We have been using it for every campaign in our marketing pipeline. **What do you dislike about Influ2?** While Influ2 offers robust features, the platform could benefit from enhanced reporting capabilities. More customizable reporting options would help us better analyze campaign performance and ROI. Despite these minor setbacks, the platform remains a vital tool in our advertising arsenal. **What problems is Influ2 solving and how is that benefiting you?** Influ2 effectively tackles the challenge of engaging specific decision-makers within target accounts by utilizing its person-based advertising platform. This precision targeting enhances our marketing and sales conversations by equipping us with crucial insights through contact-level intent tracking. For LTTS, this means improved targeting accuracy, leading to higher conversion rates and more efficient use of advertising budgets. The platform strengthens sales alignment, ensuring that marketing and sales teams are well-coordinated in their approach, ultimately resulting in a more impactful and successful marketing strategy. ### 27. Great team to partner with for granular targeting and insights **Rating:** 4.0/5.0 stars **Reviewed by:** Seth C. | Sr Dir of Growth Initiatives, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 makes it incredibly easy to target accounts and individuals with precision. The insights we get from campaigns are detailed, helping us understand engagement at a very granular level. The team is extremely supportive and proactive, offering best practices and guidance that make the platform even more effective. **What do you dislike about Influ2?** The platform works well overall, but the reporting interface could be a bit more intuitive for quickly slicing and dicing data. The contact model is interesting to navigate and understand what actual reach is being done or not. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps coordinate efforts across multiple teams by providing clear visibility into early-funnel engagement. The platform allows us to share actionable insights with sales and marketing, ensuring alignment on target accounts and campaign impact. It also enables multi-channel targeting without the need for daily management, saving time and driving more efficient outreach. **Official Response from Kayla Melkonian:** > Thank you for the thoughtful review, Seth! We're glad to hear that Influ2 is helping your team drive precision targeting. It’s great to know Influ2 is supporting stronger alignment across sales and marketing! We really appreciate your kind words about the team as well. Providing proactive support and strategic guidance is something we take pride in, so it means a lot to hear that it’s made a difference in your experience. Thanks also for your feedback on reporting and reach clarity. We’ll be sure to share that with the team as we continue working to make the platform even more intuitive and impactful. We appreciate your partnership! ### 28. Very helpful team and useful software for b2b Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Influ2?** The ability to see engagement data on the contact-level is awesome. There's less guessing and more time to focus on crafting tailored, valuable content. Their success and implementation team will take the time to ensure you're set up for success, and they are always available through Slack. Helen and Susannah are both continuously supportive. I've appreciated their patience and taking the time to understand our internal processes so that they align with the platform. **What do you dislike about Influ2?** There's a lot of room for the platform to grow and become complex, but not much to dislike. **What problems is Influ2 solving and how is that benefiting you?** Getting engagement data on the contact-level. **Official Response from Kayla Melkonian:** > Thank you for your thoughtful review! We love hearing that contact-level engagement data is helping you create more tailored content. Helen and Susannah will be so happy to hear your shoutout. We appreciate you taking the time to share your experience with Influ2! ### 29. Contact Level ABM platform **Rating:** 2.5/5.0 stars **Reviewed by:** amit d. | Account Executive- Salesforce/Pega/Appian, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Influ2?** unlike traditional ABM platforms, it lets target contacts across the target accounts who engage with the ads. **What do you dislike about Influ2?** The pricing per reach is too high. be it impressions or clicks, Influ2 charges $5 for each contact engaged called a credit. Plus, our experience has not been very good with the platform as the target contacts don't recall our brand post clicking on an ad. **What problems is Influ2 solving and how is that benefiting you?** Contact level intent by publishing ad copies on social media platforms, along with Native and display ads. **Official Response from Kayla Melkonian:** > Thanks for sharing your experience, Amit. We're glad to hear that contact-level targeting has been a valuable part of your ABM approach. We also appreciate your candid feedback around pricing and engagement quality. We're always looking for ways to improve and will pass your input along to the team. Since we've already been in touch, you know where to find us! Please don’t hesitate to reach out if there’s anything more we can do to support you. Thanks again for taking the time to leave a review. ### 30. Powerful Person-Based Targeting for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Influ2?** Influ2 has changed the ABM game with its account-based marketing by allowing marketers to target individual decision-makers by name and title, not just accounts. This helps us gets insights at company and person level to understand what kind of titles are engaging with our ads and helps us align with Sales team for passing them quality leads based on real engagement signals. It integrates with CRM systems like Salesforce making it easy to trigger workflows and enrich lead profiles. It provides granular reporting on who interacted with what, helping validate ROI more accurately than account-level reporting. The customer support is also great.Our CSM helps us with creating different dashboards that we need. **What do you dislike about Influ2?** It would be better if we could get platform level data, as in what's our impression share on different platforms. where's most of our audience located. The match rate with our audience could also be better. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us in getting in front of our audience and then also understanding how're the specific people interacting with our ads. **Official Response from Kayla Melkonian:** > Thank you for the detailed review and for sharing your experience! We're glad to hear that Influ2 is helping you reach the right decision-makers and align more closely with your sales team. It's great to know the contact-level insights, CRM integration, and reporting are making a real difference in how you validate ROI and build smarter workflows. We also appreciate the feedback on platform-level data and audience match rates. This kind of input is helpful as we continue to improve and expand. We'll be sure to pass it along to the right teams.
 It's wonderful to hear that your CSM has been a strong partner in your success. Thanks again for taking the time to leave a review and for being part of the Influ2 community. ### 31. Powerful Personalized Advertising with Excellent Results **Rating:** 5.0/5.0 stars **Reviewed by:** JT W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Influ2?** One of the standout aspects of Influ2 is its ability to deliver highly personalized and targeted advertising at the individual level. The platform's focus on reaching decision-makers directly improves the precision and effectiveness of ABM campaigns. Additionally, the detailed analytics and insights provided make it easy to measure engagement and campaign performance, allowing for data-driven adjustments that drive results. **What do you dislike about Influ2?** Assigning content to different cohorts can occasionally feel somewhat repetitive; however, this is a very minor inconvenience within an otherwise seamless workflow. **What problems is Influ2 solving and how is that benefiting you?** Influ2 effectively addresses the challenge of inefficiencies in account-based advertising by providing precise person-level targeting. It ensures that marketing efforts are directed at specific decision-makers, rather than general audiences, leading to better engagement and conversion rates. ### 32. Powerful platform enabling our 1:1 ABM strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 has been an effective tool in our ABM toolkit, allowing us to deliver 1 to 1 messages to support sales in very specific motions. Person-based, unlike anything I've used before. Easily integrates to CRMs and is which to launch. Big fans of the implementation manager Helen, she has invested a lot of time and effort to ensure we are successful. **What do you dislike about Influ2?** Influ2 is still early in development, so some features aren't available that we get from other platforms. The platform can be a bit confusing to use, but the hand on training helps. It's also very expensive. **What problems is Influ2 solving and how is that benefiting you?** Person-level advertising, getting away from matching title to account. **Official Response from Kayla Melkonian:** > Thank you for the great review! We're glad to hear Influ2 has become a valuable part of your 1:1 ABM strategy and that it's making a difference in how you support your sales motions. We also really appreciate the shoutout to Helen! She’s a fantastic partner, and it's great to know her support has helped set you up for success. Thanks for the honest feedback on the platform experience and pricing. We're continuing evolve, and insights like yours are incredibly helpful as we prioritize improvements. We’re excited to keep supporting your team! ### 33. Easy to use Contact-based advertising Backed by Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Yuval T. | Director of Growth, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Influ2?** Ease of useInflu2 stands out for its intuitive interface and ease of implementation. Getting started was straightforward, and the onboarding process was well-structured, which helped us see value quickly. The reporting features are robust and give us clear visibility into individual-level engagement, which is crucial for our ABM efforts. I also want to highlight the support team—they’re knowledgeable, responsive, and genuinely committed to helping us succeed. **What do you dislike about Influ2?** There’s always room for improvement in terms of integrations with tools in our tech stack, and flexibility of the platform (like all new platforms I guess) **What problems is Influ2 solving and how is that benefiting you?** Influ2 has helped us bridge the gap between marketing and sales by making it possible to target and measure engagement at the person level. We’re able to run highly focused campaigns and get granular insights that improve both our outreach and conversion strategies. It’s significantly improved how we align our marketing efforts with sales priorities. ### 34. Powerful Contact Level Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Project Manager, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Influ2?** Ease of use - Influ2 is extremely fast to get setup and start presenting targeted ads to specific people. **What do you dislike about Influ2?** We conduct sales outreach from contacts that click on our ads, and have yet to see an email reply in the 5 months we have been using the tool. **What problems is Influ2 solving and how is that benefiting you?** Ability to target specific target contacts with our ads vs. a spraying approach with Google/LinkedIn. **Official Response from Kayla Melkonian:** > Thanks so much for the review, Michael! We're glad to hear that getting started with Influ2 was quick and easy, and that you're finding value in being able to target the right contacts with precision. We appreciate your feedback! We're here to support you throughout the journey and are always happy to help you get the most value from your efforts. Thanks again for taking the time to share your experience and for being part of the Influ2 community. ### 35. Great contact-based ad platform for very specific ICPs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Influ2?** When it comes to ABM, if you have a very specific ICP, being able to target contacts vs entire companies is key. **What do you dislike about Influ2?** Occasionally I struggle with navigating in the platform between cohorts and journeys **What problems is Influ2 solving and how is that benefiting you?** Because we have so few target accounts, and specific titles that we want to target within those very large enterprises, Influ2 has become a pillar of our ABM program. It's the best way for us to drive precise, person-level advertising—something that broader demand platforms often can't do effectively for us. The impressions and clicks are from people we are intentionally targeting, making ROI clearer. **Official Response from Kayla Melkonian:** > Thank you so much for sharing your experience! We're thrilled to hear that Influ2 has become a key part of your ABM strategy and that contact-level targeting is helping you engage the right people with precision and clarity. It's always rewarding to know our platform is supporting such focused and thoughtful programs. We also really appreciate your feedback around the platform experience. We'll make sure it gets to the right team so they can take it into account as we continue to improve. Thanks again for your support and for being part of the Influ2 community! ### 36. Contact-Level Precision with Top-Notch Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sayantan B. | Senior Performance Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Influ2?** Their support rep is incredibly responsive and knowledgeable—She has guided us through setup and optimization every step of the way. Combined with their precise contact-level targeting, Influ2 makes running sophisticated contact-level ABM campaigns feel like a breeze **What do you dislike about Influ2?** We have limited reach on our license, yet there's no clear usage meter showing our remaining capacity. This blind spot makes it challenging to plan new campaigns with confidence **What problems is Influ2 solving and how is that benefiting you?** Seeing exactly which decision-makers engage with our ads creates instant opportunity. This visibility has helped us launch highly tailored outreach to our prospects, aligning marketing and sales around the hottest leads in real time. ### 37. Highly Recommend **Rating:** 0.5/5.0 stars **Reviewed by:** Sumant I. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Influ2?** We’ve been using Influ2 for a while now, and honestly, it’s been a game-changer for how we run our B2B ad campaigns. Unlike other platforms that just target accounts, Influ2 actually targets real people—decision-makers—so our ads don’t feel like they’re shouting into the void. **What do you dislike about Influ2?** The platform is in early stage so the metrics can be better cross integrated to improve reporting. **What problems is Influ2 solving and how is that benefiting you?** You can see exactly who’s engaging with your ads. It’s not just about clicks or impressions; you get to see who’s viewing and interacting, which makes follow-ups way more meaningful. It’s helped us focus on the right leads and make smarter decisions with our budget. ### 38. Contact level ad insights for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Influ2?** Prior to Influ2 we weren’t able to easily target individual contacts at our ABM target accounts and definitely weren’t able to track engagement insights pre-form fill. With Influ2 we’re able to do just that which has opened up a new set of leads for our sales team to contact. **What do you dislike about Influ2?** It would be great if I had the ability to create my own custom reports vs. having the Influ2 team create them. **What problems is Influ2 solving and how is that benefiting you?** Contact level targeting without requiring a form fill **Official Response from Kayla Melkonian:** > Thank you for the 5-star review! We're glad to hear that Influ2 is helping you unlock a new level of visibility and lead generation through contact-level targeting. Being able to engage the right individuals before a form fill is a major advantage, and it's exciting to know that it's already opening new doors for your sales team. We also appreciate your feedback on reporting. Your input helps shape those future improvements. Thanks again for sharing your experience, we're excited to keep supporting your success! ### 39. A great platform for your digital marketing needs! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Influ2?** The platform is really user-friendly, easy to navigate, and if I ever have a question or need something verified, our CSM Alexa is incredible. She has made my whole team feel like we're in the hands of experts and some of the opportunities created from leads received from Influ2 have been great. **What do you dislike about Influ2?** Honestly no real negatives that I've seen yet. Platform is super easy to use, we get really great new leads, and the customer support has not wavered since implementation. **What problems is Influ2 solving and how is that benefiting you?** Specifically, getting the right message to the right people at the right places. We're getting clicks from top-level execs at our top, targeted companies and real, tangible opportunities have been created from these leads. Great for spreading brand awareness to different areas of each company too. ### 40. Best Media-buying ABM tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Rotem L. | Strategic Growtn & ABX Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Influ2?** Influ2 is a unique media platform that targets and identifies the exact people you want to reach. It uncovers who watched or clicked your ads and reports this directly to your CRM in real time. Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user expirience is great, their reporitng is very inisghtful and the service we get from our CSM is amazing! **What do you dislike about Influ2?** their pricing is a bit complicated, it's not like a self-service media platfrom. But the personal CSM helps bridge this gap - and it's totally worth it. **What problems is Influ2 solving and how is that benefiting you?** it helps us do media buying for ABM more efficiently, uncover engaged buyers and create real-time interest signals to the sales team - all in one tool. ### 41. Better than Traditional ABM Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Howard S. | Director of Marketing, Inbound, Digital, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2023 **What do you like best about Influ2?** With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts. As a Vendor, I'm impressed with their evolution and product updates. **What do you dislike about Influ2?** Nothing much I'm not sure how they do it; I guess part of their secret sauce. So I wonder why other ABM tools are not offering a similar solution. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us make sense of our targeted ads. We feel confident that their signals are at least 90% accurate targeting our exact contacts, not just named accounts. The product also helps lay out the ad layers and ad journey we want to take our targets on. ### 42. Delivers what is promised and then some **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey W. | Director Marketing & Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Influ2?** It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person is fantastic. **What do you dislike about Influ2?** Did take some time to get set up and started, though part of this was based on our creative. **What problems is Influ2 solving and how is that benefiting you?** Allows us to focus our Small BDR team instead of a pool of targets that may have been engaging we know have a direct list. ### 43. A Great Tool for Targeted Marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Taylor D. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Influ2?** We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used! The platform is pretty user friendly, they are really quick in response time for issues, and it was a smooth integration to learn how to use the platform. They are especially helpful in guiding you through best practices and helpful pointers to make your campaigns succeed. **What do you dislike about Influ2?** The biggest thing that we've experienced is that the platform setup is not as efficient as it could be, but they do a good job of working on updates. And because of this, it could take a bit of time to adjust to the tool. But besides that, there is nothing super major that we dislike about Influ2! **What problems is Influ2 solving and how is that benefiting you?** It is helpig us targeting decision makers at the contact level, giving us confidence that our ads are hitting the correct people. ### 44. An Effective Tool for Your GTM Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Manik R. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2024 **What do you like best about Influ2?** Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that can allows avertising targeting at a very granular level. The tool is fairly easy to use, UI is very clean, and has impressive reporting capabilities. The customer success team is amazing - they're on top of ongoing campaigns and genuinely care for campaign success. Very happy with the partnership! **What do you dislike about Influ2?** The match rate could be a bit better. Also, knowing the platform where the ad engagement came from would be good to know. Other than these, the tool is great. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows very granular targeting, which makes ABM campaigns effective. You can easily see ROI in your campaigns. ### 45. Unique platform that answers a real need **Rating:** 5.0/5.0 stars **Reviewed by:** Shai A. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Influ2?** The only platform that allows you to target at a persona level and generate insights out of the interactions. Very easy to use and onboard. **What do you dislike about Influ2?** Nothing special. The uncover rate could be a hiccup sometimes, but no platform has the ability to uncover 100% of the data **What problems is Influ2 solving and how is that benefiting you?** Being able to target a high profile persona. ### 46. Great ABM tool, helps us target specific lists. Tough learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Matan Z. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Influ2?** The infinite options you have for targeting, 1 to many or 1 to 1. You can do it all. **What do you dislike about Influ2?** Amount of ads available is a bit limiting. Learning curve is tough. **What problems is Influ2 solving and how is that benefiting you?** The ability to target my target audience better with a contact based ABM strategy. **Official Response from Kayla Melkonian:** > Thanks so much for the review, Matan! We're glad to hear you're getting value from the flexibility of our targeting options and making the most of contact-based ABM. We appreciate your feedback around the ad volume and learning curve. We'll share this with the team as we continue working to improve the experience and expand what's possible. Thanks again for taking the time to share your experience with Influ2! ### 47. Great software and helpful team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Influ2?** Knowing exactly who engaged with an ad is very helpful in executing an ABM strategy. It helps us be smarter about when and how we reach out to contacts within our ICP. Also, being able to show which members of a buying group have seen and engaged with our ads helps marketing show its impact on influencing open opportunities. Lastly, the customer success team at Influ2 is incredible. They're always helping us optimize our campaigns and actually understand our account and campaign data at a deep level - great partnership. **What do you dislike about Influ2?** The match rate for certain audiences has been a bit low. Our buying group includes some hard to reach audiences - e.g. healthcare providers - and Influ2's match rate has been lower than we had hoped on those contacts. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us reach our target audience at a contact-level. Being able to target exactly the people we want to with messaging that is tailored to that individual helps us execute our ABM strategy. We can better support our sales team throughout all opportunity stages by reaching all members of the buying team with ads, and providing insight into who is engaging with the ads and what ad messaging they engage with. This helps us be smarter with our outbound campaigns as well as with progressing opportunities through the funnel. ### 48. User-friendly targeted B2B tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Influ2?** What I like most about INFLU2 is how intuitive and easy it is to use. The platform makes it easy to target specific decision-makers with personalized ads. The real-time insights and engagement tracking are helpful for aligning marketing with sales efforts. **What do you dislike about Influ2?** The platform could benefit from deeper analytics - hopefully that is coming soon! **What problems is Influ2 solving and how is that benefiting you?** Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested. ### 49. Good platform to do persona wise targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek Y. | Performance Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Influ2?** Persona wise targeting Targeting across multiple platforms persona wise ad engagement Ease of Use Customer Support really good **What do you dislike about Influ2?** No clarity on spends, impression and clicks for ads shown across multiple platforms **What problems is Influ2 solving and how is that benefiting you?** Helps us reaching out personas targeting across platforms which is difficult to do with other platforms. ### 50. Expands the ABM tactics with contact-level targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Katie M. | DIgital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Influ2?** Influ2 has allowed us to expand our contact-level targeting ad approach so we can target the write stakeholders at the right time. Our account manager is also readily available to answer all our questions. **What do you dislike about Influ2?** We are fairly new with Influ2 so no cons at this time **What problems is Influ2 solving and how is that benefiting you?** We have a very strong ABM approach. However targeting one-to-few or 1-to-1 can be quite difficult with traditional advertising. Influ2 has allowed us to send the right message to the right person at the right time ## Influ2 Discussions - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) - [View Influ2 pricing details and edition comparison](https://www.g2.com/products/influ2/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+05%3A11%3A09+-0500&secure%5Bsession_id%5D=7f7f1be2-b4f5-4ef6-b95e-7dedd1cf375a&secure%5Btoken%5D=2d6410927518337c99e621b4529fb9cbfc3721a32f247bdc02e168c693d30fee&format=llm_user) ## Influ2 Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Influ2 Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Account Identification **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Campaign Management** - Campaign Dashboard - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Notifications ## Top Influ2 Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,412 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (292 reviews)