The most helpful aspect of Influ2 would certainly be working with Alexa! She is always happy to help and is always able to find a solution to our questions. I love the contact level data that we are able to receive as well as the level of creative data that is presented to us. Additionally, the ease of integration with a new CRM to V2 was beautiful... Mapping Fields was simple and building cohorts was pretty easy too! Review collected by and hosted on G2.com.

The biggest downside would be a roadblock of our own that we are trying to figure out; our tech stack. We are still working on trying to figure out a process that best fits our needs. Review collected by and hosted on G2.com.

There’s a lot I appreciate about Influ2. One of the standout features is the simplified user journey in their Version 2, it makes navigating and managing campaigns much easier. I also love how well the notifications integrate with Microsoft Teams, and the email digests are super helpful for staying on top of campaign updates.

Uploading Excel files is quick and easy, and that’s a big plus when managing larger lists. Overall, Influ2 is a very well-designed platform that can work for organizations of any size.

Another key highlight is their Customer Success team. They are always supportive, responsive, and ready to help. This kind of service really makes a difference and sets them apart. Review collected by and hosted on G2.com.

There are a few areas that could be improved, but I believe Influ2 is actively working to enhance the experience. Here are my suggestions:

1. It would be great to receive separate notifications in different channels based on the cohort, that would make tracking more efficient.

2. Currently, if we want to add new journey flows to an existing (live) cohort, we need to create an entirely new journey and cohort. It would be much more flexible if we could simply add new flows to the existing setup.

3. When re-uploading an Excel file with updates, Influ2 renames the file (e.g., ABC - ABC (1)), which can be confusing. Ideally, it should overwrite or update the existing file without changing the name.

Despite these minor issues, I still consider Influ2 a top-tier platform and highly recommend it! Review collected by and hosted on G2.com.

Accurate person-level engagement tracking, quick set up and integration, easy to use reports. Great onboarding & support support (thanks, Helen!). Few months in we are still on track to see the outcomes due to long and complex sales cycle, but the initial results are impressive. Review collected by and hosted on G2.com.

Depending on the type of business, might require a very detailed mapping of the target accounts and sophisticated GTM strategy (not a downside of the product itself though).

Ad formats and channels are a bit limited, but still work well. Review collected by and hosted on G2.com.

Influ2 is fast fast-evolving tool with good reporting and in general, it is a great fit for our outbound efforts. What really stands out is the level of support you get - from the start, Helen made the onboarding and implementation smooth and efficient, helping us get to value quickly. Natalia from Customer Success has been very responsive and ready to jump in and help with ideas, optimizations, and reporting. Review collected by and hosted on G2.com.

Nothing major so far. The platform evolves quickly, and there are the occasional small UX quirks, but the team is open to feedback and continuously improving. Review collected by and hosted on G2.com.

It's such a reliable way to run high-performing ads for a B2B startup. Running LinkedIn, Meta, and Google ads on our own did not yield anywhere near the same results. If your team has already built a strong CAPDB, Influ2 can get your ads in front of all the right people–and it works wonders for ABM! Review collected by and hosted on G2.com.

Perhaps just that I need to contact my CSM in order to make ad content changes. This hasn't proven to be much of an obstacle in the year I've used Influ2 though. Review collected by and hosted on G2.com.

The integration was surprisingly simple—it took us less than an hour to connect our data.

The onboarding process was outstanding and tailored specifically to our company’s goals and KPIs, which set us up for success from day one. A special shout-out to Helen, our implementation manager, who guided us step by step through everything from integration to campaign setup and reporting. Val, our AE, also went above and beyond by helping us identify strategic gaps we hadn’t considered.

On top of that, the platform’s UI is intuitive and user-friendly—it makes launching and customizing campaigns incredibly easy, even for teams without deep technical expertise. Overall, the people and the platform together make Influ2 a powerful partner for our marketing. Review collected by and hosted on G2.com.

Not much for now, will update if something comes up. Review collected by and hosted on G2.com.

The best thing about Influ2 is how it gives our sales team real visibility into who’s actually engaging with our ads, not just the companies, but the actual people and demographic behind the interest. This kind of detail helps us focus our outreach and have more relevant conversations. Valerie has been an incredible partner and has made a huge difference in making sure every campaign runs smoothly and delivers results. She’s proactive, responsive, and genuinely interested in the success of all of our campaigns. Review collected by and hosted on G2.com.

As with any platform, learning the tool and integrating with our existing tech stack has been our only challenge, but the team has supported us in navigating through onboarding and implementation so there has been no roadblocks there. Review collected by and hosted on G2.com.

-Getting contact-level ad engagement insights, and providing that visibility to sales so they can take action immediately

-Being able to build ABM ad journeys based on contact-level engagement rather than account-level engagement

-Onboarding to the platform was tailored to our needs. There was a lot of handholding to ensure we were set up for success

-Product strategy; some of the new betas are exciting Review collected by and hosted on G2.com.

-Report-building isn't self-serve

-Limitations in # of content pieces we can advertise at once (not really an Influ2 issue, but apparently a Meta one)

-Product updates sometimes happen without us being notified Review collected by and hosted on G2.com.

Influ2 enables me to test different of product messaging and different content types (e.g. guide vs case study) with specific segments of my target audience that I KNOW are relevant (since they come from our CRM). Comparing engagement from these tests helps inform future ads, website copy, landing page copy, content prioritization, etc. which is very powerful. Additionally, it's also so easy to integrate with HubSpot for reporting, analytics, and notifications which is great. Lastly, the implementation and customer success support is fantastic - they're very responsive and look out for our best interests. Review collected by and hosted on G2.com.

I think a great opportunity for improvement (from the marketing perspective) would be automated flagging of content that is performing well above, or well below, average. I know I can find this info by digging into reporting, but this would really help streamline ad optimization. Review collected by and hosted on G2.com.

Influ2 gives our marketing and sales teams visibility we’ve never had before. Being able to target individuals and then see exactly how they’re engaging with our ads across multiple platforms has completely transformed how we approach PBM. The platform is intuitive, powerful, and flexible—but what really sets it apart is the people. Our CSM, Vita, is an absolute joy to work with. She's knowledgeable, incredibly helpful, and always goes the extra mile to support our strategy and success. Review collected by and hosted on G2.com.

There is a bit of a learning curve in the beginning, especially when setting up ad journeys and interpreting some of the engagement data. But once you get the hang of it—and especially with support from their team—it’s easy to see the value. Review collected by and hosted on G2.com.