Infinigrow provides multi-touch attribution reporting that ties back all of our trackable marketing touches on our opportunities across multiple channels and campaigns. ROI and cost per lead/opportunity are automatically calculated because Infinigrow integrates with and automatically pulls our spend on Google Ads and Linkedin ads. For field channels like tradeshows I can just enter the cost into the Salesforce campaign and it will sync over.
Infinigrow can easily switch between attribution models, i.e. assumptions about how the data is correlated. This gives you the ability to answer different questions about how to spend your next marketing dollar. For example I can easily change the attribution model from their full journey (AI-based proprietary) to an even-spread Linear model without any weighting.
Finally, I feel like customer support at Infinigrow is very good. None of this ‘I never hear from support until it’s time for renewal’ stuff. I meet with our customer service manager Oded fortnightly and it feels like he is more an extension of our team and capabilities within Infinigrow. I rarely need to create a support ticket, I can just slack Oded and he can answer the question or accomplish the task. Review collected by and hosted on G2.com.
To be honest, the implementation was one of the most difficult and behind schedule I’ve ever worked on.
The platform when we initially purchased was very buggy and frankly did not meet our needs in many ways. Everytime I tried to accomplish a task, I would be frustrated to find new discrepancies and bugs.
But Infinigrow has listened to its customers and has evolved significantly in the past year and a half. Bugs have been fixed and new features have been added that solve problems. For example, the ability to save reports means that I don’t have to expect leadership to remember filter criteria.
Documentation could be more thorough and have more examples of real-life scenarios.
Finally there are common misperceptions about attribution software in general to be aware of:
1) Infinigrow (or any other attribution tool) won’t solve your company’s messy data problems. Attribution software will not fix your data for you folks! If you don’t have structure to your marketing data, a tool like this may help you figure out how to structure it in a way so that it can be analysed.
2) Attribution tools only measure what’s digitally trackable, and that’s never going to be a complete picture of what’s working in marketing. Don’t fall into the attribution trap of assuming what’s easier to quantitatively measure is the full picture! Review collected by and hosted on G2.com.
48 out of 49 Total Reviews for InfiniGrow
Overall Review Sentiment for InfiniGrow
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InfiniGrow has providided us with needed cross-funnel visibility for our growth efforts. Being in an early stage start-up, you need to be able to really account for every dollar and effort you put into something. With Infinigrow, I've been able to easily see what's working and, equally important, what's not. This level of clarity allows me to easily adjust our strategies and focus on initiatives that have a real impact on our growth.
InfiniGrow also helps us to connect our various marketing activities directly to revenue results.
With InfiniGrow, I've literally been able to track the journey from our marketing campaigns and efforts all the way to revenue. This :end-to-end visibility" gives us the ability to make data-driven decisions that are both strategic and impactful, which again, is key for the success of a small but mighty start-up marketing team. Review collected by and hosted on G2.com.
This is a growing tool and with that growth, there are some growing pains. They are building in features and adding in updates all the time which can sometimes lead to slow loading times of pages.
Thankfully the customer service team is top notch and are always quick to resolve any issue. Review collected by and hosted on G2.com.
InfiniGrow has been a very helpful tool for our marketing team to measure the business impact and ROI of our marketing efforts. With just a few clicks, we can see which campaigns or channels are performing the best in terms and this not only helps us in deciding how to allocate our budget more effectively but also enables us to tailor our strategies according to different regions and time periods. Review collected by and hosted on G2.com.
Honestly, there is nothing I dislike at the moment. The initial setup required some effort, however, once set up, the insights provided are incredibly valuable. Review collected by and hosted on G2.com.
I love that they are constantly innovating; whenever we see a gap, they immediately work on it to come out with the features we would use everyday. Their customer service and support is top tier – they make sure we are always satisfied and finding value out of the product. It gives us insights across the board that would be impossible to find otherwise and help us understand true ROI of each activity we do (as long as we have the right reporting system to match). Review collected by and hosted on G2.com.
While there's great innovation, the platform is pretty buggy. They hop on and fix it every time we point it out; however, there's still a delay where we can't use the platform or part of it in times of need. The product can also be difficult to use at times and we often need to ask for help when creating reports to make sure we're getting the right answers. Review collected by and hosted on G2.com.
What I appreciate most about InfiniGrow is its ability to give me a crystal-clear view of our marketing's impact on revenue. With InfiniGrow, we can break down our performance across every channel and campaign, it has been a game-changer. The custom reports are tailored exactly to what we need, which means we're always ready to use them to make data-backed informed decisions. And I can't speak highly enough of the customer success team; their guidance has been invaluable in helping us maximize the platform's potential. Review collected by and hosted on G2.com.
There's not much to dislike. The Infinigrow team has always been ready and able to tackle the most complex challenges with a positive and go- to attitude. Timelines for deliverables were met within reasonable expectations. The CS team in particular have been uniquely available and helpful towards our best utilization of the product. Review collected by and hosted on G2.com.
Infinigrow shows us our data through a lens that makes marketing attribution and ROI plainly evident. We can segment our data and do attribution analysis on our business segments to identify our best job titles, regions, etc. With InfiniGrow, we can identify where to invest in a much more granular way, ensuring that each change we make in our campaigns and events brings in the expected results. Our account is fully customized to our exact needs, and any change we need, such as a funnel definition update, is done within a day. I can be sure that the data I see on my InfiniGrow account is up to date and represents the truth of our customer journeys. Review collected by and hosted on G2.com.
Honestly a lot of the problems have been fixed as we've been working with them. The frequency of sync with Salesforce has been increased to once per hour, small bugs and quirks were fixed as soon as we've brought them up. Of course, ideally there would be no bugs at all, but Infinigrow's response time has been excellent. Maybe could improve UI so that it's always obvious which filters are applied to the data, but that's more of a user issue. Review collected by and hosted on G2.com.
With InfiniGrow, we were able to manage complicated CRM data, structure and align it into coherent funnels. As the point of contact for the entire marketing organization, I'm responsible for providing different teams with tailored insights and reports. By using InfiniGrow, we can create reports with different types of analysis, ensuring that each team gets the relevant information in the right format Review collected by and hosted on G2.com.
It takes some effort to understand the platform's data structure and functionality, but the benefits it offers are substantial Review collected by and hosted on G2.com.
I really like Infinigrow's customer service, specially Oded is always there to help whenever we need support! They are always ready to help and make the improvements to the reporting and insights based on our specific needs. Platform also gives us helpful insights on understanding the granular impact on our campaigns from top to the bottom which will help with our future planning process. Review collected by and hosted on G2.com.
It can be a bit challenging to grasp the full scope of the product, particularly the customer journey aspect. It takes some education and regular usage to get comfortable with the product and making sure you are able to read the insights correctly. Review collected by and hosted on G2.com.
InfiniGrow is our go-to tool for full funnel analysis and reporting. The account journey view is, hands down, one of the best parts of the platform. We use it in our sales <> marketing sync meeting to ensure alignment. The data operations flows are a game changer, without them, our data would be next to useless.
And they're always rolling out new features, which means I keep getting more from InfiniGrow. Review collected by and hosted on G2.com.
They are performing exceptionally well, and I have no complaints or concerns. However, there might be room for improvement in terms of reducing the time taken for feature delivery. Review collected by and hosted on G2.com.
Using InfiniGrow, I can finally see the full impact of my campaigns, understand what is driving the pipeline and revenue, and optimize my campaign based on it, not just on leads.
Using the filters and different attribution models, I can easily build reports that compare the impact of my campaigns - first touch vs multitouch, campaign combinations - and save a lot of time doing so.
The team is truly amazing, always answering any questions we may have, and constantly adding new features to ensure we get the value we need. Review collected by and hosted on G2.com.
Learning and adjusting the platform to your needs and use cases takes time, but the CSM team is always available to help and add features to suit your needs. Review collected by and hosted on G2.com.
InfiniGrow centralizes all our marketing data. I can view our spending across all of our campaigns and channels in one place. I can easily see if we’re utilizing the entire budget and understand marketing’s overall impact on each funnel stage. With InfiniGrow, we can analyze trends in our data, draw connections between various efforts from different channels, and understand how everything is connected and help us bring in new customers. Review collected by and hosted on G2.com.
Nothing, they have made some serious advancements recently Review collected by and hosted on G2.com.
