Improvado Pros and Cons

Improvado has revolutionized our data management. By consolidating data from multiple sources into a single platform, we've eliminated countless hours of manual labor and gained invaluable time for analysis. The ability to create custom APIs, combined with Improvado's existing connections, has given us a complete and accurate view of our business. Review collected by and hosted on G2.com.

We have had a couple changes in CSM in a year which makes things a little difficult but the support staff has been very helpful! Review collected by and hosted on G2.com.

- Improvado consolidates marketing data from various sources into one platform, making it easier to analyze and manage.

- It supports a wide range of integrations with popular marketing platforms, ensuring seamless data flow.

- The platform is designed to be intuitive, making it accessible even for users with minimal technical expertise. Review collected by and hosted on G2.com.

- Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.

- While customizable, some users may find the extent of customization options insufficient for highly specific needs. Review collected by and hosted on G2.com.

The ability to directly sync with countless reporting modules, such as Google Ads, Meta, and more. Integration has been seamless and our account directors are all incredibly sharp-minded. Review collected by and hosted on G2.com.

There are a few limitations with the API in terms of metrics that can be pulled in from Google Ads. However, Improvado has been instrumental in helping us find alternative solutions to get the data we need. Review collected by and hosted on G2.com.

The easines with which we can set data extractions from different platforms. That users can be onboarded easily. Good customer suppor when tickets are created. Review collected by and hosted on G2.com.

Too much push for AI. Inconsistent data delivery based on the settings selected. Lack of reporting / status information for data extractions. Review collected by and hosted on G2.com.

There are a lot of ETL tools and a growing amout of AI companies, but Improvado's customer relationships and willingness to go above and beyond really sets them apart. We embarked on an AI journey together as partners and it's been amazing how far we have come in a relatively short period of time. They work hard to personalize the experience and platform for your specific company use! Review collected by and hosted on G2.com.

No real downsides that I see, just moving through the AI roadmap takes a lot of hard work, training and implementation. Review collected by and hosted on G2.com.

The best aspect of Improvado is their extensive range of integrations across major social, search, and ad-server platforms. This breadth allows us to leverage a single connection for all our integration needs, significantly simplifying the process and reducing time-to-market. Additionally, their willingness to create bespoke transformations ensures that the integrations are tailored to match our specific business requirements.

Lastly, Improvado offers robust support services with short ticket cycle times and consistently delivers error-free changes. We are pleased with the level of support we receive from their team. Review collected by and hosted on G2.com.

There are no significant drawbacks to our experience with Improvado. If anything, a suggestion for improvement would be to focus on enhancing process maturity as they scale and grow. Review collected by and hosted on G2.com.

Instead of having to check dozens of dashboard, I can easily go to Improvado and see the data that matters to our company. Review collected by and hosted on G2.com.

The set-up takes quite a long time, but once all the sources are added, it becomes much more manageable and less time-intensive. Review collected by and hosted on G2.com.

The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull. Review collected by and hosted on G2.com.

We enjoyed using Improvado but wish we could've kept the same customer support manager the entire time. Review collected by and hosted on G2.com.

The flexibility of their team and the ability to customize solutions to fit our needs. Review collected by and hosted on G2.com.

Aligning data and adjusting widgets can be a bit challenging at times. Review collected by and hosted on G2.com.

After partnering with Improvado, they have become very responsive to our needs and are working with us to create a custom solution for our unique company profile. The MCDM dashboards they provided gave us quick access to detailed budget spend data that was combersome to compile for our small marketing team. Review collected by and hosted on G2.com.

We have had some trouble with our account reps. The sales rep we started with was very knowledgeable, well spoken and followed through well. The account reps have not been as easy to work with or as knowledgeable which has made some progress go slower than expected. At times our needs have been communicated and not understood and follow up meetings have been a wasted. This has been getting better with our partnership but can still be a struggle at times. Review collected by and hosted on G2.com.