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Ideally Reviews & Product Details

Ideally Overview

What is Ideally?

Ideally is the research platform purpose built for innovation and creativity. Ideally helps democratise insights, giving businesses of all sizes the ability to iterate and develop ideas effectively. By integrating customer feedback throughout the ideation process, it turns consumer testing into a dynamic, ongoing practice. Take risks, validate ideas, test messages, measure and evaluate in-market products. Or, ask anything, and get real consumer insights.

Ideally Details
Product Website
Languages Supported
English
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Seller Details
Year Founded
2023
HQ Location
Auckland, NZ
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®
Description

Ideally is an on-demand insights and innovation platform that enables clients to rapidly test concepts, ideas and messages with their target audience and receive robust answers overnight, at a price point 10x more affordable than conventional methods. The platform is self-service, using built-in generative AI to discover patterns and reveal opportunity. Coupled with a beautiful, easy-to-use UI, Ideally enables more people involved with ideas to use customer insights on a more regular basis. Our mission is to be a place ideas go to thrive - for ideas people to explore possibility, find opportunity, build confidence, and bring great ideas to life. We're helping incredible innovators of consumer goods and services such as Treasury Wines, KiwiBank, Spark, Tegel, Asahi, Southern Cross and more. Join us!


Joshua N.
JN
Overview Provided by:

Recent Ideally Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helps us to validate ideas and concepts with data"
I explored ideally for validating some concepts and idea with certain data points. It is a better platform for validating ideas for early stage con...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"making concept testing a seamless experience!"
My first experience using Ideally was fantastic. We used it to concept test a new product in our pipeline, gaining valuable insights into consumer ...
Jemma C.
JC
Jemma C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Seriously, Ideally is unreal(ly)"
We are an agency, and so far we have only used Ideally to test conceptual ideas out in the real world - and the results were INCREDIBLY interestin...
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Ideally Media

Ideally Demo - Home page
This is the Ideally home page, viewable once users login.
Ideally Demo - Ideally results page
This is one of the views that users have access to when it comes to seeing results of their tests in the platform.
Ideally Demo - Ideally 'ask me anything' page
This is where users can dig deeper into the results provided by Ideally, by asking questions of the data presented.
Ideally Demo - Ideally themes view
This view enables users to see the core themes that came through in the Ideally results for their tests.
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Have you used Ideally before?
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25 Ideally Reviews

4.9 out of 5
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25 Ideally Reviews
4.9 out of 5
25 Ideally Reviews
4.9 out of 5

Ideally Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for IdeallyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jemma C.
JC
Group Director of Strategy and Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

We are an agency, and so far we have only used Ideally to test conceptual ideas out in the real world - and the results were INCREDIBLY interesting, useful and valuable. If you're curious, give it a try, you won't look back. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

I haven't found anything I dislike yet, only positives so far! Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Ideally is providing fast and well-designed consumer feedback on ideas that are yet to be released into the wild. This helps us a) craft a concept that will ultimately connect with our audience and b) ensure we're more likely to get a strong ROI. Review collected by and hosted on G2.com.

Kay B.
KB
Senior Consumer Insights Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

I use Ideally much more than i originally thought that i would. From quick questions to concepts, it is fast and reliable. Its changed the way we do research. the team are super helpful. and i appreciate that i am asked my view of new developments. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

There is nothing abut Ideally that i dislike. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

It is providing answers on consumer appeal of our products or new concepts. We use it for a broad range of work. NPD, packaging, billboards, general questions on behaviour, feedback on creative ideas. Review collected by and hosted on G2.com.

CL
Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

My favourite thing about Ideally is the AI-powered dashboards that let you slice and dice your data and instantly see the emerging broad themes. It's easy and quick, especially with their next-day turnaround times. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

The qualitative responses from many users lack depth. Sometimes there can be a problem with low-quality, off-topic, or clearly AI-generated responses. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Ideally is a helpful quick turnaround research tool when we need to get some consumer feedback during the creative development process. Often we use it in the insight-hunting and strategic development phase, but we also use it for testing early draft creative ideas to get gut-responses from consumers. Mostly we are looking for any massive oversights that would lead to gross negligence since we cannot trust the consumers to reliably tell us whether a creative idea is "good" or not. That's just the nature of creative research. Review collected by and hosted on G2.com.

Michael D.
MD
Business Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

While everyone who uses the platform will always commends the lightning fast results turnaround, the best part of my experience to date has been the team I've dealt with. They provided an efficient, yet detailed onboarding with the platform left me confident to use it and also explain the process to my Client. The results weren't just flicked over in an email either, but was also discussed in a call to go through specifics which was appreciated. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

Ideally serves a great purpose and when used as intended, is the perfect tool to aid in the creative development and/or production process. No smoke and mirrors good straight up testing. Look forward to integrating Ideally into my work in the future. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Ideally's platform allowed our team to wade through a number of executions to find our hero asset. It was quick, painless and effective. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

My first experience using Ideally was fantastic. We used it to concept test a new product in our pipeline, gaining valuable insights into consumer perceptions and validating some of our key hypotheses.

The platform is exceptionally well-designed, intuitive, and user-friendly. The team was incredibly supportive, guiding us through the process of loading our first concept, and the results were impressively available the very next morning.

Overall, it was a seamless and highly positive experience—I wouldn’t hesitate to use Ideally again! Review collected by and hosted on G2.com.

What do you dislike about Ideally?

I didn't encounter any downsides. I imagine the platform and capabilties will continue to evolve. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Helped validate the market viability and consumer acceptance of a new product concept Review collected by and hosted on G2.com.

Mark V.
MV
Head of Customer Insights
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

We've been doing traditional campaign tracking for years, but as times and demands change Ideally is suiting us well with results available overnight at a fraction of the cost. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

Simplicity is the proposition, so we don't expect screeds of detail, but this compromise is worth it particularly as our media has switched to more digital methods - so we can test more for less. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Ad impact testing Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Ideally?

I explored ideally for validating some concepts and idea with certain data points. It is a better platform for validating ideas for early stage concepts. Supports us to validate our expansion across ANZ. This is a great tool with a lot of features with cross functional capabilities and analysis on different levels, API for integrations Review collected by and hosted on G2.com.

What do you dislike about Ideally?

I don't have anything to dislike at this moment. It is a simple and easy to use tool with quick response from support. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

We used ideally to validate our conecpts and ideas with data. It help to do user research and survey to validate concepts to move quickly to the devlopment lifecycle. As a community manager the tool was very essential for me to validate each feature Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

Ideally is a great platform to deliver insights at the speed of business, allowing quick decision making without adding cost. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

Nothing. The platform is good, and the team that support it are even better Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Testing (of messages, products, etc.) can really benefit the end product, but often it happens too late in the piece to have the impact it should. Ideally allows you to test early and efficiently, at speed, so as not to slow momentum. The credits system and ease of setup allows for an interative approach to really fine tune ideas over a short time frame Review collected by and hosted on G2.com.

Becky T.
BT
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Ideally?

Ideally makes research accessible to all buisnesses. testing new product ideas or askign questions in the past was costly and timely, now I can get the answers in 24hrs at a fraction of the cost. Its such an amazing tool.

The team at Ideally are also incredibly helpful, ensuring that the set up is doen in the right way to get the best results. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

I have foudn the credit system a little hard to get my head around. And it would be great if the sample size excluded those who you didnt want, to get even more robust data. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Helps us progress new product development much faster, enable us to test ideas beofre we go to far down the line. Helps us make decision quickly. Review collected by and hosted on G2.com.

Stuart Y.
SY
General Manager - Business Development & Sustainability
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ideally?

Fast turn around. Good to quickly assess a concept. Saved time and money on a more complicated piece of work. Has provided direction for next steps Review collected by and hosted on G2.com.

What do you dislike about Ideally?

Didnt really have any downside, Think you need to mindful of how to use it and what results you get (its not a full qual or quant model) Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Narrowed down three potential brand territories down and provided direction for finetuning and across two countries (NZ and Korea) Review collected by and hosted on G2.com.

Ideally