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Hunch Reviews & Product Details

Mats V.
MV
Advertising Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Hunch?

I find Hunch a very valuable, innovative and time-saving tooling. It is very user-friendly tooling that you can master in no time. The moment you master the tooling, the fun work begins.

It helps to scale your ads at a fast pace. It also offers cool possibilities to make ads dynamic based on images, videos, texts, etc.

Apart from all the possibilities mentioned above and it is also fun and refreshing to work with such tooling.

The customer support is from another level. There is always someone available to chat or call to help you out. Everyone is very friendly, helpful and involved. They want the customer to succeed as much as the client.

A special thanks to Katarina who helped me a lot with everything! Review collected by and hosted on G2.com.

What do you dislike about Hunch?

The only down side we faced was the time to sync new data from the feed to Hunch. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Time and scaling ads Review collected by and hosted on G2.com.

Hunch Overview

What is Hunch?

Hunch is a creative automation and media buying platform that eliminates manual tasks and enables delivering ads at scale. By automating creative production and delivery, Hunch helps brands & agencies to meet their creative demands efficiently. As a Meta Business Partner, Hunch is equipped to handle the demands of modern marketers with ease and efficiency. 1️⃣ Creative production excellence: Hunch's AI-powered Creative Studio offers scalable image and video capabilities. Our platform automatically removes backgrounds, combines top-performing UGC with product content, and enables localized video production at scale. Through advanced A/B testing and data-driven insights, brands can generate thousands of high-quality, personalized creatives quickly and use them across multiple platforms. 2️⃣ Efficient campaign management: Our platform streamlines catalog management and enrichment while allowing the creation or automatic injection of produced creatives directly into existing campaigns on Meta. This automation accelerates campaign launches and saves valuable time for marketing teams, enabling rapid scaling across channels and markets. 3️⃣ Expert Service & Support: Hunch's team of top-tier industry experts provides unmatched assistance and strategic guidance, ensuring that even challenger brands receive the same level of support and dedication typically reserved for larger enterprises. Our focus on personalization, automation, and optimization helps drive faster revenue growth for all our clients. By combining these features and services, Hunch enables you to deliver highly personalized and dynamic advertising at scale, ensuring your messaging is relevant and engaging for each target audience. This comprehensive approach not only enhances customer experience but also accelerates your path to increased revenue.

Hunch Details
Product Website
Discussions
Hunch Community
Languages Supported
English
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Product Description

Hunch provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey on paid social.


Seller Details
Seller
Hunch
Year Founded
2017
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®

Filip M.
FM
Overview Provided by:
Head of Marketing

Recent Hunch Reviews

Mats V.
MV
Mats V.Small-Business (50 or fewer emp.)
5.0 out of 5
"A very valuable, innovative and time-saving tooling"
I find Hunch a very valuable, innovative and time-saving tooling. It is very user-friendly tooling that you can master in no time. The moment you m...
Boško S.
BS
Boško S.Mid-Market (51-1000 emp.)
5.0 out of 5
"A great team, they quickly resolve situations and provide advice for improvement."
Very satisfied with their technology and expertise.
SB
Stevan B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very good tool, team is very helpful and responsive."
The team. They are always avilable to help you if you are stuck.
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Hunch Media

Hunch Demo - Hunch's 4-step framework
Hunch builds personalized customer journeys by combining creative automation and creative testing. You can use your data, third-party data, and Hunch Studio to automatically produce thousands of personalized ads, optimizing the messaging and the delivery.
Hunch Demo - Hunch Catalogs
Hunch catalogs make it easier to manage templates, product sets, and keep it all together in campaigns.
Hunch Demo - Hunch Ecosystem
Launch, manage and enrich your campaigns from Hunch to any social media platform.
Hunch Demo - Hunch Creative Studio
Meet your creative demands in an automated and streamlined way. Always deliver image or video creatives that move the needle.
Hunch Demo - Hunch Automated Campaigns
Launch campaigns across all your regions for the amount of time it would take to set up just one campaign.
Hunch Demo - Hunch Campaign Management
Publish and manage high performing DPA and hyper-localized campaigns.
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Have you used Hunch before?
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38 out of 39 Total Reviews for Hunch

4.6 out of 5
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38 out of 39 Total Reviews for Hunch
4.6 out of 5
38 out of 39 Total Reviews for Hunch
4.6 out of 5

Hunch Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HunchQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Apparel & Fashion
AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

For us, the greatest advantage of Hunch for now is being able to run custom DPA campaigns. We ran into some issues with the Meta catalog for a big client that we could not fix on META or with Channable. With Hunch we were able to fix it. Integration ran smoothly. Hunch team is really nice; they respond very quickly to our slack messages and are always willing to help out. First results for our client were pretty promising: +17% in clicks, +25% in sales and 24% lower CPA. Overall, we're very happy partnering up with Hunch! Review collected by and hosted on G2.com.

What do you dislike about Hunch?

We've not been using Hunch for that long, so sometimes it's still a bit of a struggle with the templates and adding dynamic fields (like pricing, sale price) and mapping. I'm sure this will get better once we add even more clients and increase daily use. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Technical: issues with catalog images that we could not fix with META or Channable, we fixed with Hunch.

Timesaving: with Hunch we're able to build a template to use for DPA campaigns, instead of using a Photoshop design and adding products by hand which took up a lot of time

Location: we're able to offer our clients appealing location ads for offline store visits

Brand safety: by using standard templates, we're able to make sure ads are recognizable and can guarantee brand safety Review collected by and hosted on G2.com.

Alex v.
AV
Head of programmatic display & online video
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

Hunch is a tool that allows you to quickly set up campaigns and leverage data feeds and smart settings to respond to real-time events; it's easy to master, supported by a fantastic team, and has enabled us to run campaigns we couldn't have achieved without it. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

I genuinely can't think of anything negative to say Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Hunch addresses several key problems by simplifying the campaign setup process and utilizing data feeds and smart settings to adapt to real-time events. This benefits me by streamlining campaign management, enhancing responsiveness to market changes, and enabling us to run sophisticated campaigns that would be challenging to execute otherwise. Review collected by and hosted on G2.com.

Verified User in Alternative Dispute Resolution
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

The support; it's great that we can send a message to Hunch via Slack and they'll start working on it right away. If something isn't working, if we need extra insights, whenever we need to get more information or a demo. Everything we ask, we'll get a response within a few minutes to maximum an hour. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

There's some metrics and information missing in the platform. We can't get insights for example reach, the size of our target audience when setting up a new campaign. Also there's some more metrics/options missing within the overview such as comparing different time periods.

And there's quite some errors occuring within Hunch as well, sometimes ads can't be created due to an error and then the error is quite unclear where it's going wrong. Sometimes refreshing the page works, sometimes it doesn't. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

It took quite some time to create new campaigns, but with Hunch this is going way faster. We're also looking into automating this process and using feeds to create (dynamic) ads for our local stores to generate more store traffic.

We're also currently looking into automating/faster creation of our static ads with our design team. They already worked with the template creation, but hopefully we can also create static ads faster in the future for them. They often have the same (repetitive) tasks when creating new ads, maybe we could ease this by using a template. Review collected by and hosted on G2.com.

SB
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

The team. They are always avilable to help you if you are stuck. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

Too many steps for some operations but that is ok. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

We can now show our ads with regular price, sale price and with discount all of that is dynamic and connected with our site. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

Everything you think about for social campaigns is possible. Next to that the team is very enthusiastic, you get training sessions in the onboarding period and the Hunch team will think with you about the possibilities for your campaigns.

The setup of the campaigns is very easy and way faster then in Meta, this allows us to think more in competitive strategies for our clients and help them grow further. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

For onboarding traject it is good toGood to gauge knowledge before the training during onboarding and to indicate exactly what is being discussed. So that a distinction can also be made in who should or should not join from the marketing team. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Fast setup of campaings

Creative setup of campaign ideas

Create creative content in campaigns Review collected by and hosted on G2.com.

Bianca B.
BB
Senior SEA & Paid Social Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Hunch?

Hunch makes it possible to scale your Social Ads in a way that's not possible without the tool. Also the customer support is amazing, big shout out to Jana, Jelena and Natalija for their committed support & ideas to inspire us every meeting. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

Actually nothing, but I would be amazed when there is a TikTok & Pinterest integration OR when you're able to launch a campaign cross-platform at once. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Hunch makes it possible to create multiple ads wihtin no time. The dynamic element is fantastic and makes it possible to create automated ads for several verticals. We're able to connect owned data such as weather data to build campaigns more efficient. Review collected by and hosted on G2.com.

Boško S.
BS
Digital account manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Hunch?

Very satisfied with their technology and expertise. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

So far there is nothing that i dislike about them Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

They maped our clinet site and and helped us with Porduct feed creation. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Hunch?

The experts at Hunch actively engage with us, promptly addressing challenges as they arise and providing swift responses to our inquiries.

Currently, we're leveraging the tool for Shopping ads, but we have yet to explore its video capabilities and dynamic video functionalities. Our goal is to integrate these features by the end of Q2. While there are numerous other functionalities offered by the tool, we have not yet had the opportunity to develop use cases for them. This is a key objective for 2024, allowing us to fully leverage Hunch as an extension of our creative team.

Presently, only our social advertising consultants utilize Hunch, but we aim to introduce the tool to our design studio. We want our designers to discover how Hunch can streamline their workflow, enabling them to create designs efficiently with a focus on social content. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

Currently, we haven't encountered any aspects of Hunch that we dislike. This could be attributed to our limited exploration of the tool's full capabilities. However, we trust that the specialists at Hunch are readily available to provide solutions should any issues arise in the future. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

• Improving efficiency and effectiveness in managing Shopping ads and potentially expanding to utilize its video capabilities and dynamic functionalities

• Enhancing creativity and streamlining workflow within the design studio, particularly focusing on social content creation

• Seeking a reliable partner who can offer prompt solutions to challenges and provide valuable insights to inspire and support your team's goals

• Exploring and maximizing the full range of functionalities that Hunch offers to fully integrate it as an extension of your creative team Review collected by and hosted on G2.com.

Kim N.
KN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Hunch?

Hunch made our campaign strategies more relevant and personal for the target audience. Everything we wanted to create had been made possible thanks to the super fast customer support. Once you know which strategy is behind the campaigns the implementation is relatively ease. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

Little bugs which have great effect on your whole campaign are easily made and something hard to discover where they are coming from. Making sure Hunch pussed the right data to META can be a challenge sometimes. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

Time! As well for campaign set up and optimazation as the content creation. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hunch?

Hunch have always provided us excellent service in teaching, troubleshooting and finding solutions. Their tool offers a comprehensive set of solutions for creative management in Facebook which we have used for numerous clients. Review collected by and hosted on G2.com.

What do you dislike about Hunch?

We have seen some issue with the results of using Hunch for Dynamic Product Ads, high CPCs for example compared to control groups. Though this may come down to the creative in use and not the platform. User permissions have also created some confusion at times. Review collected by and hosted on G2.com.

What problems is Hunch solving and how is that benefiting you?

We engaged with Hunch primarily to test Dynamic Product ads and their creative suite was one of the best we had seen. The dynamic rules allowed us to solve complicated problems, primarily for messaging sale through these campaigns in a visually interesting way. We were pleased with the ability to import PSDs, and the suite of visual tools available. Some rules were finicky, but Hunch always helped us resolve quickly which was greatly appreciated. Review collected by and hosted on G2.com.