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Hootsuite Amplify Reviews & Product Details

Gerry A.
GA
Brand Principal CGU and WFI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

Amplify allows us to reach our audience ina an authentic way.It also makes it really simple for advocates to view like and share content, it really is impossible to break. That is key when it comes to users who may not be as comfortable with social media. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

Overall a very solid product. I wish the reporting had a tad bit more flexibility to query data but its a minor gripe. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite Amplify:

You need to have a pretty robust content pipeline to make this work. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

As a B2B intermediated brand, we have a relatively small audience of brokers. Reaching them can be tricky, and channels are somewhat limited. Leveraging our account managers existing network has allowed us to reach them in an organic and more meaningfull way. Review collected by and hosted on G2.com.

Hootsuite Amplify Overview

What is Hootsuite Amplify?

Hootsuite Amplify is an employee advocacy tool that makes it easy for your employees to safely share your content—extending your social reach. Amplify makes it simple for passionate employees to share approved company announcements, promote marketing campaigns, or support corporate responsibility and community initiatives. Your employees can become a trusted megaphone for your organization, and you can ensure that messaging is consistent while you measure the impact of your content. With our mobile-centric solution, your employees will easily be able to build their professional brand on social, share content with their networks, and stay on top of news and trends across different departments, divisions, and regions. Content recommendations powered by machine learning and leaderboards that add a touch of gamification help drive adoption and encourage engagement, by making it more relevant and rewarding for your employees. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Boost your social reach with employee advocacy using Hootsuite Amplify. To learn more, visit - https://www.hootsuite.com/products/amplify

Hootsuite Amplify Details
Languages Supported
Arabic, German, English, French, Italian, Korean, Dutch, Portuguese, Spanish, Turkish
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Product Description

Hootsuite Amplify is an employee advocacy and social selling tool that makes it easy for your employees and salespeople to safely share your content—extending your social reach. With our mobile-centric solution, your employees will easily be able to build their professional brand on social, share content with their networks, attract prospects and top talent, and stay on top of news and trends across different departments, divisions, and regions.


Seller Details
Seller
Hootsuite
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,061,256 Twitter followers
LinkedIn® Page
www.linkedin.com
1,664 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Amplify Reviews

Hope H.
HH
Hope H.Enterprise (> 1000 emp.)
4.5 out of 5
"Great WYSIWYG Platform!"
We have had an awesome onboarding and implementation experience with Hootsuite. Their CSMs and onboarding specialists have been super helpful in mo...
Patrick C.
PC
Patrick C.Enterprise (> 1000 emp.)
3.5 out of 5
"Great tool for employee social engagement!"
Amplify provides an easy-to-use platform for our Brand Brigade. We utilize Amplify to help boost our social messaging reach and promote our brand a...
Gulshan Y.
GY
Gulshan Y.Small-Business (50 or fewer emp.)
4.0 out of 5
"Best app for management!"
The best ever app for social media management!
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Hootsuite Amplify Media

Hootsuite Amplify Demo - Amplify Desktop
An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.
Hootsuite Amplify Demo - Amplify Analytics & Post Impact Report
Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectives
Hootsuite Amplify Demo - Amplify Leaderboard
Increase adoption and get more advocates to participate with Amplify leaderboard.
Hootsuite Amplify Demo - Amplify Suggest a Post
Get participation from across the organization with suggested content.
Hootsuite Amplify Demo - Amplify Extended Share
The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.
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Video Reviews

200 out of 201 Total Reviews for Hootsuite Amplify

4.4 out of 5
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Overall Review Sentiment for Hootsuite AmplifyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Patrick C.
PC
Digital Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Hootsuite Amplify?

Amplify provides an easy-to-use platform for our Brand Brigade. We utilize Amplify to help boost our social messaging reach and promote our brand awareness campaigns. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

Amplify has its drawbacks; the biggest being that amplify users do not get access to the inspiration or content creation (Owly writer) tools. It also has trouble posting to multiple platforms on multiple accounts at once. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Amplify has helped us form the core of our employee advocacy program. It enables our Brand Brigade a centralized place to personalize & publish company-centric social media posts. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Hootsuite Amplify?

- Easy-to-use dashboard and interface (web and mobile)

- Marketing can create and manage content for sales to share

- Sales can connect multiple social media channels (I use LI and Twitter)

- Scheduling when content is shared is easy Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

- Would like to be able to retweet posts from within Amplify

- Would like the ability to access individual engagement reports in real time

- When scheduling a post/tweet, recommendations for best time to share would be helpful Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

- Saves time creating content (it's created for me)

- Content I share is consistent and on brand

- Far more productive with professional social media engagement Review collected by and hosted on G2.com.

Hope H.
HH
Digital Sales Enablement Manager
Insurance
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
(Original )Information
What do you like best about Hootsuite Amplify?

We have had an awesome onboarding and implementation experience with Hootsuite. Their CSMs and onboarding specialists have been super helpful in moving us from our previous platform, and helping us to optimize our social advocacy program. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

One improvement would be adding the ability to share the leaderboards with the users. There is gamification built in, but it's not visible to the platform users, only the admins at this point. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Hootsuite Amplify allows us to create a one-stop-shop for all of our social media content to share out with our client service and sales teams across our enterprise. It helps our communications and sales enablement teams to highlight key solutions and articles that align with our business objectives. Review collected by and hosted on G2.com.

KA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Hootsuite Amplify?

makes it easy for your employees to safely share your content — extending your social reach. And more reach means more brand awareness and better results. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

The employees can be forced to post content by the company and try to false potrey themselves. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

The word it out there in the market through many individuals and based on the positive comments we receive a lot of enquiries for new projects. Review collected by and hosted on G2.com.

Gulshan Y.
GY
Social Media Team
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Hootsuite Amplify?

The best ever app for social media management! Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

Nothing much... The app is one of the best Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Hootsuite amplify makes it easier for employees to promote company's brand over the internet. Review collected by and hosted on G2.com.

Owen K.
OK
Creative Content Consultant
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. I'm loving the weekly share goals tool added. Our previous SMMP was Khoros, which didnt have an Advocacy tool intregrated. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

I think the interface could be a little nicer or refined, perhaps the weekly share goals could be developed further to compete on a variety of targets. There's not really much I can think of though, pretty good all in all. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite Amplify:

Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. It's easy to use and is continuously being developed to enhance its effectiveness. Amplify is much better than our previous advocacy tool. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

As I say, Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. We didn't previously have an advocacy strategy or a means to implement it other than Linkedin's product (name escapes me). Review collected by and hosted on G2.com.

Luca W.
LW
Social Selling Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

Further development of the technology over the year and and communication via roadmap. In 2021, I would like to highlight the positive, big steps in the analytics area. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

In a multilingual country, it is rare to be able to communicate in English in rather small undertakings. From this perspective, the potential of Hootsuite cannot be fully exploited. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite Amplify:

Hootsuite and Amplify are comprehensive technical solutions that should and do simplify life with social media. If a company has little experience with social media and is looking for a step into a more digital age, I recommend a step-by-step rollout with better less than too many licenses at the beginning, as these can usually not be reduced (cost-friendly). Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Increase feed quality through more shared contributions from field offices. There is no measurable financial gain from the social media activities. Unfortunately, a simple step towards CRM and web application is not yet apparent. Review collected by and hosted on G2.com.

Samantha K.
SK
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

My favorite part of the Amplify platform is the ease of use for my sales team. We have a wide variety of tech fluency on our team, so the smooth onboarding, easy to navigate UX and overall simple function is what made the acceptance of this platform so natural. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

The only complaint is the fact that you cannot upload video for IG, and the team that sold me on the platform failed to mention that. I would love to see that addressed in the next 4 months. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

The main selling points are the solutions for us. Compliance, adoption of social media, conformity, social commerce, the whole package. The main benefit is the risk factor of compliance issues is now gone and sales team members that were never active on social are now active sharing approved content. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

User-friendly app for implementing an advocacy program. Hootsuite professional teams/CSM's are helpful for guidance and implementation. Nice integration with the larger Hootsuite platform, although can be improved. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

Wish the app had more functionalities like detailed analytics, better UI to explore and recommend more content, and additional admin settings for content creation. Some basic requirements like connecting channels and sharing can be buggy at times. Desktop version doesn't pick up the slack in terms of ease of use for content creation and scheduling. That said, these shortcomings are secondary to the more positive aspects of Amplify which are more apparent. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite Amplify:

Research all your options and demo each one to be certain of your decision. Leverage the Hootsuite team for assistance. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Saving time and improving workflow by centralizing the approved content for employees to easily share as their own. Amplify is not just an app; instead, Hootsuite has become a meaningful partner to reach corporate goals. Review collected by and hosted on G2.com.

Mary S.
MS
Senior Marketing Operations Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite Amplify?

I love that Hootsuite (specifically Amplify) allows me to curate posts that can be easily shared across the company. I like that I'm able to create posts across multiple social networks at the same time. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite Amplify?

The admin side of Amplify is not intuitive. For example, it's difficult to figure out how to add a topical category or new users to the platform. However, my account manager is always willing to help me add these things. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite Amplify:

I would recommend that others who consider Amplify make sure they have enough willing participants in their company to share content that's curated by the admins. This will ensure you get the most use from the platform. Review collected by and hosted on G2.com.

What problems is Hootsuite Amplify solving and how is that benefiting you?

Amplify allows us to have a broader social presence and reach a larger audience, which was our goal when we purchased the platform. We've received wonderful feedback from our users telling us that it's very easy to use and share posts. Review collected by and hosted on G2.com.