Highlight IHUT Platform
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Highlight IHUT Platform
By Highlight
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4.5 out of 5 stars
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Highlight IHUT Platform Reviews & Product Details - Page 3

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Highlight IHUT Platform Overview

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What is Highlight IHUT Platform?

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight exists to build better products for people and the planet. Our end-to-end platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and provides data visibility in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

Highlight IHUT Platform Details
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Languages Supported
English
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Product Description

The Highlight platform handles your product research end-to-end, from recruiting audiences to reporting on data, including any shipping of product. Highlight is an agile in-home product insights platform, with a focus on CPG innovation. Highlight sends curated tasks & products to its engaged community, in exchange for feedback via their engaging app. Their platform boasts 90% survey completion rates, can get product in hands in days, and seamlessly collects quantitative and qualitative feedback at scale. Highlight is a women-owned, minority-owned, high-growth startup that’s growing to work with innovation and insights teams at companies like Mondelez, Nestle, P+G, Colgate, and more.

How do you position yourself against your competitors?

Online user research has transformed in recent years, but the tools and processes available to physical product developers remain largely the same as they were in 1980 – think mall intercepts and sterile focus groups. These methods are expensive, hard to coordinate, and not all that reflective of how people use products in real life. As a result, products get rushed out the door with inadequate research and 90% of the 30,000 new products launched every year fail.

Highlight exists to build better products for people and the planet. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. With Highlight you can get projects moving with just a few clicks and receive insights in days and weeks, not months.

Seller Details
Seller
Highlight
Year Founded
2020
HQ Location
Florida
Twitter
@highlightio
1,255 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
Description

Highlight is a full stack open source monitoring platform.

Autum M.
AM
Overview Provided by:
Autum Molay

Recent Highlight IHUT Platform Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Convenient IHUT Platform with Great Support"
Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable an...
Read more
Srini S.
SS
Srini S.Small-Business (50 or fewer emp.)
4.5 out of 5
"iHUT for a handwash"
Speed of fielding, quality of research, learnings, inputs for decision making
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Highlight portal is highly effective, user friendly, and provides excellent data capture."
The live stream of incoming data was a great feature to have eyes on the project during the testing!
Read more
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0 people requested security information

Highlight IHUT Platform Media

Highlight IHUT Platform Demo - Take the next step towards more effective innovation.
Highlight's in-home product testing platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers.
Highlight IHUT Platform Demo - Highlight helps global and emerging CPG brands innovate, test, and successfully launch new products.
Learn why Nestle, P&G, Estee Lauder, Pepsi, and other brands trust us with their agile innovation.
Highlight IHUT Platform Demo - Ship your product to Highlight's warehouse.
We can handle everything – even frozen or refrigerated items – and can re-pack however you’d like.
Highlight IHUT Platform Demo - Let the platform match you
Sit back as you're matched with pre-screened target consumers, your products are shipped to them, and their Highlight apps are loaded with your questions.
Highlight IHUT Platform Demo - Enter the questions you'd like to get answered.
Our platform supports surveys, photos, and videos.
Highlight IHUT Platform Demo - Log in to see your data come in live
Highlight has unmatched completion rates (90%!), in record time.
Answer a few questions to help the Highlight IHUT Platform community
Have you used Highlight IHUT Platform before?
Yes

24 Highlight IHUT Platform Reviews

4.5 out of 5
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24 Highlight IHUT Platform Reviews
4.5 out of 5
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4.5 out of 5
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Highlight IHUT Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Srini S.
SS
Independent Advisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Highlight IHUT Platform?

Speed of fielding, quality of research, learnings, inputs for decision making Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

Downloading reports. The system seemed primitive Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Understanding key issues with handwash impacting consumer satisfaction Review collected by and hosted on G2.com.

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Response from Abigail Austin of Highlight IHUT Platform
Editedit

Hi Srini,

Awesome to hear that you were a fan of our research, speed, and the learnings that you received from the study. We hear you on the reports and we’re continually working to improve our client portal and experience - stay tuned! We’re very glad you gained key insights in customer satisfaction and we hope to work with you again in the near future!

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Kristen K.
KK
Research Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Highlight IHUT Platform?

Highlights Agile platform allows for everything to be stored in one place! Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

Nothing to dislike it works well for my organization Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

The live dashboard is very convenient to share early results with clients Review collected by and hosted on G2.com.

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Share
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Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Highlight IHUT Platform?

The team was very easy to work with and truly understood what brands were looking for and what pain points we were trying to solve by partnering with Highlight. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

I cannot think of any downside so far - I mean, I guess in a perfect imaginary world it would be free? But other than that no complaints! Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

We are always looking for new and unique ways to reach as many customers as we can and get feedback from them (plus hopefully get them on as new long term customers)! Review collected by and hosted on G2.com.

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Verified User in Market Research
AM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Highlight IHUT Platform?

Still learning, but the team is responsive, patient and helpful. The interface allows for a transparency one rarely sees in the industry. I'm excited for the possibilities. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

It's too early to say for sure. Some of the set-up options need additional refinement to meet our specific needs, but, so far, there are clear workarounds so it isn't an issue. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Fast and affordable HUTs for concept and performance iteration and ideation. Review collected by and hosted on G2.com.

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Response from Abigail Austin of Highlight IHUT Platform
Editedit

Hi there! Thanks so much for this valuable feedback and insight. We're happy to hear that you were a fan of our team and the transparency of the platform. The teams across Highlight are hard at work building the platform and Highlight infrastructure to be the best it can be - stay tuned for exciting updates and advancements coming in 2023. Looking forward to working with you again soon.

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Highlight IHUT Platform Categories on G2
User Research
User Research

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