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Highlight IHUT Platform Reviews & Product Details

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

The Highlight IHUT Platform is easy to navigate and find the information that you need. Tasks are clear and it runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

It can be difficult to know what folders or areas to click into when looking for specific information. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Highlight IHUT's provide valuable information about specific products and concepts. It's beneficial to have an idea of how a product will perform in the market prior to launch. Review collected by and hosted on G2.com.

Highlight IHUT Platform Overview

What is Highlight IHUT Platform?

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight exists to build better products for people and the planet. Our end-to-end platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and provides data visibility in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.

Highlight IHUT Platform Details
Languages Supported
English
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Product Description

The Highlight platform handles your product research end-to-end, from recruiting audiences to reporting on data, including any shipping of product. Highlight is an agile in-home product insights platform, with a focus on CPG innovation. Highlight sends curated tasks & products to its engaged community, in exchange for feedback via their engaging app. Their platform boasts 90% survey completion rates, can get product in hands in days, and seamlessly collects quantitative and qualitative feedback at scale. Highlight is a women-owned, minority-owned, high-growth startup that’s growing to work with innovation and insights teams at companies like Mondelez, Nestle, P+G, Colgate, and more.

How do you position yourself against your competitors?

Online user research has transformed in recent years, but the tools and processes available to physical product developers remain largely the same as they were in 1980 – think mall intercepts and sterile focus groups. These methods are expensive, hard to coordinate, and not all that reflective of how people use products in real life. As a result, products get rushed out the door with inadequate research and 90% of the 30,000 new products launched every year fail.

Highlight exists to build better products for people and the planet. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. With Highlight you can get projects moving with just a few clicks and receive insights in days and weeks, not months.


Seller Details
Seller
Highlight
Year Founded
2020
HQ Location
Florida
Twitter
@highlightio
1,255 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
Description

Highlight is a full stack open source monitoring platform.


Autum M.
AM
Overview Provided by:

Recent Highlight IHUT Platform Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Convenient IHUT Platform with Great Support"
Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable an...
Srini S.
SS
Srini S.Small-Business (50 or fewer emp.)
4.5 out of 5
"iHUT for a handwash"
Speed of fielding, quality of research, learnings, inputs for decision making
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Highlight portal is highly effective, user friendly, and provides excellent data capture."
The live stream of incoming data was a great feature to have eyes on the project during the testing!
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Highlight IHUT Platform Media

Highlight IHUT Platform Demo - Take the next step towards more effective innovation.
Highlight's in-home product testing platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers.
Highlight IHUT Platform Demo - Highlight helps global and emerging CPG brands innovate, test, and successfully launch new products.
Learn why Nestle, P&G, Estee Lauder, Pepsi, and other brands trust us with their agile innovation.
Highlight IHUT Platform Demo - Ship your product to Highlight's warehouse.
We can handle everything – even frozen or refrigerated items – and can re-pack however you’d like.
Highlight IHUT Platform Demo - Let the platform match you
Sit back as you're matched with pre-screened target consumers, your products are shipped to them, and their Highlight apps are loaded with your questions.
Highlight IHUT Platform Demo - Enter the questions you'd like to get answered.
Our platform supports surveys, photos, and videos.
Highlight IHUT Platform Demo - Log in to see your data come in live
Highlight has unmatched completion rates (90%!), in record time.
Answer a few questions to help the Highlight IHUT Platform community
Have you used Highlight IHUT Platform before?
Yes

23 out of 24 Total Reviews for Highlight IHUT Platform

4.5 out of 5
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Highlight IHUT Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Ji D.
JD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

For our two consecutive projects, the Highlight platform was helpful to gain visibility in the entirety of the project, and ensure everything was progressing as efficiently as possible. Overall, with prepared surveys and other product documentation, the process is very quick and smooth. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

As it was still in beta testing, there were bugs to iron out. Helpfully, the Highlight team was happy to host calls with us to guide through the platform, and diligently record any issues we were able to uncover in the process. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

We are expanding into the US market, but with the majority of our team outside of the US, it is difficult to run any consumer insight testing that we can in Australia. The platform allowed us to replicate the tests with an ideal consumer base, to ensure our data was robust for product development decision making. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

-very user friendly

-love being able to see results in real time as they come in

-love having one place to access everything from the project

-love being able to comment and get responses directly on the platform Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

No downside I have seen yet- everythign thus far has been very smooth Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

The platform really simplifies the consumer perception testing process Review collected by and hosted on G2.com.

Madeline B.
MB
Senior Specialist, Innovation & Strategy (Accelerator Coach)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

I loved how organized the platform was - it made my job faster and easier. All I had to do was go into the platform and execute from a checklist to keep us on track. The team was responsive and flexible with our needs, which was a huge bonus. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

All great research comes at a bit expense, and Highlight is no different. It can be a difficult service to justify if you're working on a tight budget, but the results are worth it! I'm familiar with the GSuite tools, but if you're not, or have a device that isn't compatible, it may be a challenge. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Highlight allows us to learn deeply from consumers directly - collecting digital assets are really valuable for our internal presentations and highlighting the voice of consumers to support decision making. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Highlight IHUT Platform?

The live stream of incoming data was a great feature to have eyes on the project during the testing! Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

I did not have any issues while using the platform Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Quick turnaround for consumer testing, immediate feedback, in-home use testing, and customized target market screening criteria. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

From proposal, to implementation, to results... Highlight has it nailed! We were able to execute quickly and get some valuable insights from their consumers to help gorw our business. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

If you need IHUT, then Higlight is your go to and by far the best. If you just need a survey, you can probably get more competitive rates elsewhere. Highlight should implement some lower cost surveys that don't require inhome testing.

The platform is amazing and could add alot of value by bringing in the less than IHUT opportuntities. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

We were able to use highlight to test some concepts around product market fit, formulation, packaging and purchase intent, concept analysis, and demographics. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

The Platform is very user-friendly and helps drive collaboration. The project tracking functionalty also helps keep the multiple elements of the study organized and actionable. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

The results analysis interfact could be more adaptable to unique project needs.For examples, filtering/segmentation of results, combination of charts etc. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Quick and agile home user testing. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Highlight IHUT Platform?

Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable and helpful throughout the project life cycle. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

My only wish for Highlight would be additional visibility to the recruitment of target consumers - it would be beneficial to have live feedback on the recruiting status for a project to identify where we may need to flex on the target. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Highlight is helping us do home-use testing via mail in a simple, straightforward way. It helps us broaden our reach nationwide to reach our target consumers where they live. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

It easy easy to use, our customer support team is extremely helpful, and everything is online. Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

Lack of templates to use for specific needs. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Highlight is helping us improve our quality based on consumers insights. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

The platform has an intuitive user interface for setting up new projects and is easy to use to manage the project and review results Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

Nothing went wrong! I think the only thing I would prefer is to not enter a password to access the results Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

Highlight IHUT platform helped give us real feedback from our target consumers to understand how they liked our product in the real world at home and what we can improve upon, especially in regards taste Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Highlight IHUT Platform?

The platform is a user-friendly and flexible software solution for conducting In-Home Usage Tests. We've found that the real-time data analysis and reporting features provide valuable insights! Review collected by and hosted on G2.com.

What do you dislike about Highlight IHUT Platform?

I wish there were some tools built into the platform for analytics that made it easier to take the data and do quick cross-tabs and other calculations to improve the ability to extract insights from the sampling programs. Review collected by and hosted on G2.com.

What problems is Highlight IHUT Platform solving and how is that benefiting you?

It's solving the problem of limited consumer feedback by providing a more efficient and effective way to conduct In-Home Usage Tests. Using this platform, we've gathered valuable insights about our products and target audience, which has helped us make data-driven decisions and improve our products. Review collected by and hosted on G2.com.