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Heartland Retail Reviews & Product Details

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Heartland Retail?

Running reports is very easy, as well as the payment integration! Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

1. Dashboard should show net location sales, not sourced sales.

2. When processing a return from another location, we should be able to change the sales person for the exchanged items that they are purchasing at our location to be a sales rep at our store.

3. I wish I could load individual sales goals for the month to track against in “employee sales performance report” Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

Receiving inventory is much simpler. Finding open orders cost of goods.

I love being able to view the dashboard against last year so easy. Review collected by and hosted on G2.com.

Heartland Retail Overview

What is Heartland Retail?

Designed for small or medium-sized retail stores with one or more locations, Heartland Retail Point of Sale is an all-in-one retail business management solution that helps you optimize operations and scale efficiently. Purpose-built with all the features you need to run and grow your store online or onsite — without hidden or extra costs — it helps you deliver an exceptional omnichannel retail experience. The Details: 1. Transform retail operations: Empower your business with a modern, intuitive retail management solution. 2. Sell anywhere, anytime: From in-store checkout to online orders, keep business humming at all times. 3. Inventory management: Improve your buying, respond quickly to trends and reduce dead stock with powerful inventory tools that help you delight shoppers and boost sell through 4. Grow with a curated solution: Leverage powerful reporting and manage your business efficiently with flexible and cost-effective solutions built for retail. 5. Incentivize customers: Acquire and retain customers connecting to eligible 3rd party marketing and loyalty programs. 6. Count on exceptional support: Get expert guidance from setup to scaling your retail business. 7. Simplify payments: Keep things seamless with a smart platform equipped with integrated payments out of the box. 8. Advanced retail management: Track profitability, detect sales trends and optimize inventory management — all in one place. 9. Online shopping: Connect your POS to an online shopping experience of your choice using a single platform to manage all your operations. 10. Customer loyalty and marketing: Turn casual browsers into regulars by connecting to eligible third-party marketing and loyalty programs. 11. Integrated payments out of the box: Keep the cash flowing with automatic payment reconciliation, faster checkout and accurate bookkeeping. Need to get in touch? Email our team at social@heartland.us

Heartland Retail Details
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Product Description

Heartland Retail is a cloud POS and Retail Management platform designed by retailers, for retailers. Built with multi-store, multi-channel retailers in mind, the software allows retailers to service every customer the same way, no matter where or how they shop.

How do you position yourself against your competitors?

With more robust software tools and better support than the free options out there, Heartland Retail offers pricing programs that help you increase your revenue and offset your POS Costs. Built with the features and functionality we know brands and retailers need to compete, Heartland Retail POS is the only technology hub you need to get and stay ahead in a dynamic retail environment. From mastering inventory management, taking your store online, using data to fuel your growth - engaging, converting and retaining shoppers is effortless.


Seller Details
Year Founded
1997
HQ Location
Edmond, OK
LinkedIn® Page
www.linkedin.com
4,675 employees on LinkedIn®

Olivia C.
OC
Overview Provided by:

Recent Heartland Retail Reviews

Douglas g.
DG
Douglas g.Mid-Market (51-1000 emp.)
4.5 out of 5
"Functional CRM and nice Retail Inventory Management Tool."
Sales order easy management, interaction tracking and perfect Email marketing platform with a friendly interface. Customer databases management is ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
1.5 out of 5
"Heartland Retail and lack of basic functionality for business use."
I can't really find anything that is in any way an improvement on other products
Timothy V.
TV
Timothy V.Small-Business (50 or fewer emp.)
0.0 out of 5
"Buyer Beware"
It used to be a good system til Soringboard sold to Heartland. Now, support is severely poor and the system crashes daily.
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Heartland Retail Media

Heartland Retail Demo - Heartland Retail Sales Dashboard
Empower the whole team with quick access to key sales metrics.
Heartland Retail Demo - Heartland Retail Customer Dashboard
Heartland Retail's customer management dashboard acts as a clienteling tool.
Heartland Retail Demo - Heartland Retail POS
User-friendly retail management platform that helps you sell more, profitably.
Answer a few questions to help the Heartland Retail community
Have you used Heartland Retail before?
Yes

Video Reviews

197 out of 198 Total Reviews for Heartland Retail

4.2 out of 5
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Heartland Retail Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for Heartland RetailQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Douglas g.
DG
Project Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Heartland Retail?

Sales order easy management, interaction tracking and perfect Email marketing platform with a friendly interface. Customer databases management is nice and real time update option is incredible. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

Easy tool on deployment, short learning curve and nothing to dislike from this product and its features. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

Easy to manage item, real time sales data analytics production and very useful tool discount and retail management. Review collected by and hosted on G2.com.

Response from Olivia Coleman of Heartland Retail

Hi Douglas, thank you for leaving us this positive review! We're glad to hear that Heartland Retail has been easy to use for you and your business. We look forward to our continued partnership!

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Heartland Retail?

I can't really find anything that is in any way an improvement on other products Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

Everything about using Heartland is inconsistent. For instance, I can't email a p.o. directly to a supplier. Instead, I have to export it and attach it to an email. But I can email a receipt to a customer, but can't add a personal note along with it. If we close a P.O. thinking we are finished with it and it must be closed to push it through to accounting and there is a mistake, the mistake cannot be corrected, the P.O. must be recreated. That can be a few hours of wasted time. To special order something for a customer I first create the customer special order, then copy and paste then copy the order number, separately open a p.o enter the order information into the p.o. paste the special order number then same the p.o. to get its number, then paste that number into the P.O. and finally save it. Then of course attach it into a separate email after going to a separate part of the program to find the supplier's email address. I could go on and on. If you purchase this software you will wonder for the rest of your life how you made such a bad decision. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

No problems solved. I was using server based Lightspeed before and it is superior in every way. There are no benefits realized. Review collected by and hosted on G2.com.

JZ
Assistant General Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Heartland Retail?

Heartland Retail makes it extremely easy to check customers out. It is so quick and fast to scan an item and then have a customer pay. You can also easily see the sales from the day, month or past few months extremely easily. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

Heartland Retail has no downsides that I have seen so far. Sometimes our credit card reader does take a moment to load and I'm not sure if that's related to Heartland Retail or not. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

This system allows all employees to quickly checkout, close the drawer at the end of the night, see sales, and so much more. It's incredibly user-friendly, and I am so glad it's so easy for everyone to learn. Review collected by and hosted on G2.com.

Timothy V.
TV
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Heartland Retail?

It used to be a good system til Soringboard sold to Heartland. Now, support is severely poor and the system crashes daily. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

Do not pay for any integration with BigCommerce as the integration fails daily. You will have to manually input orders even though that is what the integration is supposed to do. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

None. It causes more work than it saves Review collected by and hosted on G2.com.

BF
System Administrator/Digital Growth Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Heartland Retail?

Heartland does offer some nice features. I like how it searches for customer and item records along with the open API. Think the ability to run on an iPad or tablet is nice as well. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

The sales order is disjointed from point of sale (permissions and requirements don't translate over). Security is all or nothing approach. No way to organize reports or no way to organize custom fields. Lacking in posting to the accounting system. Don't have an account manager to support us. Review collected by and hosted on G2.com.

Recommendations to others considering Heartland Retail:

My best advice is identifying what is really important to your business and let Heartland show they can deliver the feature before purchasing. Also, plan for software issues to stay issues for six months or longer. We were used to bugs and issues having to fix a lot faster than Heartland delivers, some of our bugs are going on a year. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

We made a switch due to all the features they offered. We were trying to move to a modern system to omnichannel experience at a reasonable cost. Heartland seemed like a good software for us. We understood we would need to change most of the processes and procedures to get it to work for us. We started to notice a lot after one month of going live.

The sales order system is disjointed from point of sale, meaning if you require a sales rep on POS it does not carry over to sales orders, same with discount reasons. Sales tax issues too when you return a transaction completed through the sales order it doesn't bring over the sales tax. POS if you complete the sale and email a receipt but change the email address it will change the customer name of the sale if the email is in your customer database. For example, if a sales rep wants a copy of the receipt to follow up. Tender type reporting for sales and point of sale is tough you need to have a tender type report for each of them. Maybe it is different if you use Heartland payment, but I highly doubt it.

Reports are nice, however very lacking in many ways. First, there is no way to organize reports you just get a long list, have to get creative on how you name reports or you will have trouble. You can't report off simple things like open layaways as well. This is helpful if you are trying to tie out the liability on your accounting system. Aging is tricky to since most of their reports go by transfer date received not actually date purchased. Customer sales reporting is terrible even a basic report like new customers added to the system you can't do. I could go on and on about reporting, however, it is the feature they talk about the most, and getting in there I found out how lacking it was.

Inventory is difficult for us as well. I know we are a specialized industry (jewelry). The ability not to change the order of custom fields does affect us as we have a fair number of custom fields. When searching for an item I wish there was a feature to only look at in-stock items. Making items inactive all the time is not the best option, there are times you need to see items you don't have in-stock, and having to reactivate and receive is time-consuming.

Accounting is a struggle and suggests caution when setting up. I wish they would make this more of a focus before your go-live. One thing to note if you deal with consigned inventory (memo) you need to monitor extra close. For example, if someone switches the financial class from consigned to owned it doesn't make an accounting entry. If you try to balance Heartland inventory to accounting it will be off. Maybe you sell a consigned item, pay the vendor and the customer returns it the return will come back as consigned inventory, now it is owned items since the vendor is paid, so you have the inventory switch the financial class, don't. You have to adjust out first, flip the financial class, and adjust in, however, there are times this doesn't even work correctly. Why doesn't it work sometimes? If you converted from another system and the item was not in-stock at conversation Heartland will report the item with $0 ending cost on hand and the accounting system will have the cost due to the return. In these special cases, you need to receive the item so the Heartland reports pick the current cost. In short, there are many issues with how Heartland handles accounting. I suggest in the first few months going line by line in your accounting system and verifying to the detail in Heartland not the summary otherwise you go crazy trying to balance month after month, lol. We use QuickBooks online as it was the only supported system. The other issue is Heartland doesn't do location posting so you need to create a lot of reports in Heartland to reclass items in QBO, so you can see data in your financial reports.

Support is very lacking, however there chat people are very nice as I think they are restricted in what they can do. They may give you an account manager who listens and makes you feel valued but doesn't follow through and just stops communicating with you.

Custom work is hard to get through. I was told I have to go through support, which is fine. I received a quote that wasn't even close to what was requested. Had them redo the quote, however, I think they would benefit from a more direct approach as I felt like things don't get relayed.

API, I wouldn't expect much support here but even a general question they won't answer, they say to contact the 3rd party. Funny since the 3rd party is asking me the question. Since their API doesn't state how they store location sales data I asked for the information. Not a huge deal as I had to pay my 3rd party who creating a custom report for me more money for them to dig.

All in all, you get what you pay for. If you're going to use Heartland for POS and a basic inventory it could be a good fit. If you use POS and sales orders a lot along with multiple locations this may not be the best fit. Personally, I have really tried to get Heartland to work, with workarounds, 3rd party custom reports, internal process, and procedure changes along with many other things. Was hoping for some support on Heartland's side, however, I have not seen any. I have really try to be positive, however, the lack of help from Heartland and employee push back my positivity is starting to fade after a year. Review collected by and hosted on G2.com.

Johnnie H.
JH
Managing Partner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Heartland Retail?

the flexibility of platforms and mobile payment acceptance Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

terms and conditions for chargebacks and returns Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

New hardware sometimes is hard to learn and multiple devices with PCI compliance; however, it is necessary and does make us compliant Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Heartland Retail?

We were sold on leaving Retail Pro so we could integrate our inventory with our web platform. After moving over we have had nothing but problems. We all miss Retail Pro. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

The customer service for this company is horrendous. They sold us on a product that was not compatible with our hardware. They sold us on services the system could not provide. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

Currently they have been completely unhelpful. Review collected by and hosted on G2.com.

RF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Heartland Retail?

The tool allows us to manage all card payments and it is now possible for us to process payments quickly. The reports are scaled by day and we can establish a good connection with our accounting department. The tool is very user friendly and the handling is easy. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

The connection with our android smartphone was not available in the beginning, so we switched to a classic pos from ingenico and from then on it worked perfectly. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

The management of all payments and the overview of the total income is perfect. The reports can be downloaded as excel files and saved in external software to create the corresponding invoices. The calculation of the tax for the transaction fee works without problems. Review collected by and hosted on G2.com.

Alexis H.
AH
Buyer / General Manager
Retail
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Heartland Retail?

I love the functionality of the back end which includes inventory and purchasing. I appreciate the reporting power, but I do wish a couple things could be improved.

The transfer functionality is great overall. Review collected by and hosted on G2.com.

What do you dislike about Heartland Retail?

On the reporting side of things, I wish I could sort the custom fields once you've add the groups and metrics you want. For example, if I have size as part of the group, I would like to be able to organize the size order (where the header would be). It would save so much time than having to export to an Excel file to do the same thing.

The POS also has too much lag time and is not that user friendly. I find that i'm working quicker than the POS screen is. There's a lag time on applying discounts, etc. When you are selecting credit, cash, etc, it could be so much more user friendly.

Transfers - I like that when you request units from a location, it will show you what each store has. I think it would be helpful to have that same viewing ability when you are shipping the transfer. Dependent on our locations, sometimes a user is not requesting the transfer. They go straight to shipping the transfer.

Items risk being duplicated because they only mandatory field is Item Number (UPC). In my world of things, the style # which was created as a custom field for us is the most important aspect of an item. For example, we could have a dress that is one style (#), but comes in three colors and 5 different sizes. I need all of those to be in one grid. Review collected by and hosted on G2.com.

Recommendations to others considering Heartland Retail:

If you will be creating grids, take the time to do that initially instead of having this auto-gridded or getting around to doing it later. It will save so much time in long run. Review collected by and hosted on G2.com.

What problems is Heartland Retail solving and how is that benefiting you?

Springboard has allowed us to get a great overall grasp of the work everything location/user is doing. It can take a long time to get things set up initially, but in the long run, it's so helpful. Review collected by and hosted on G2.com.