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Guideline Reviews & Product Details - Page 2

Guideline Overview

What is Guideline?

Whether you’re starting or scaling your business, Guideline is the modern 401(k) your team will love. We make it easy to offer a premium benefit while keeping your business compliant — all with low fees, award-winning design,* and live customer support. As G2’s summer 2024 leader, there’s a reason why 50,000 businesses** and one million savers***trust Guideline with their retirement. On behalf of Guideline, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards). Guideline reimburses G2 for this expense. Receiving an incentive to provide a review may make a customer more likely to portray Guideline favorably. Reviews may not be representative of the experience of others and past success does not guarantee future results. *2024 Fast Company Innovation by Design Award Winner in the Mid-Size business category. ** As of May 2024 ***Total number of Savers, both active and non-active, that have participated in Guideline products from 2016-2024.

Guideline Details
Product Website
Languages Supported
English
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Product Description

Guideline makes managing your 401(k) a breeze. You get seamless payroll integrations, end-to-end admin and compliance services, and expert customer support. Plus, setting up your 401(k) can take as little as 20 minutes. With a 93% plan sponsor customer satisfaction score,* Guideline is designed to be loved by your team. Employees can self-onboard in 12 minutes or less, get a guided portfolio recommendation, and manage their plan all from an award-winning mobile app. *Guideline’s average plan sponsor satisfaction score (CSAT) based on feedback received from 1/1/2023 to 12/31/2023

How do you position yourself against your competitors?

Guideline is built differently. In fact, 4 out of 5 customers say they saved time and report fewer payroll errors after switching to Guideline.* Our combination of powerful technology with premium support sets us apart:

1. We build integrations the right way. Unlike other providers, our custom payroll integrations sync two-ways and every 24 hours, removing manual data entry.

2. We offer end-to-end compliance. While other providers test only twice-a-year, Guideline helps ensure you pass annual IRS tests with ongoing daily compliance testing and live alerts.

3. You and your team get a modern, award-winning experience with our mobile app and live, expert support.

*Guideline research . Insights based on data collected June 7, 2024 to June 21, 2024 from a survey of 95 current plan sponsors. Guideline was identified as the survey sponsor. The experience of the respondents in this survey may not be representative of all people.


Seller Details
Seller
Guideline
Company Website
Year Founded
2015
HQ Location
Burlingame, California, United States
Twitter
@Guideline401k
1,076 Twitter followers
LinkedIn® Page
www.linkedin.com
419 employees on LinkedIn®
Description

Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.


Megan C.
MC
Overview Provided by:

Recent Guideline Reviews

Matt M.
MM
Matt M.Small-Business (50 or fewer emp.)
5.0 out of 5
"A Simple, Hassle-Free Solution for Business Owners"
Guideline 401(k) makes retirement planning simple and stress-free for business owners. The platform is easy to use, with automated features that ha...
LB
Lori B.Small-Business (50 or fewer emp.)
5.0 out of 5
"401(K)"
Guideline customer service is one of the best. Very easy to contact right from the begining and even a year later. The implementation process was v...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great onboarding, very responsive to questions, very good self-service help materials"
Ease of implementing the 401k in complaince, including when questions arrise and with mid-year transition. Integrates with my PEO, Rippling for con...
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Guideline Media

Guideline Demo - A seamless integration that automates each step
Our two-way integration automates everything from deductions to contribution changes.
Guideline Demo - Designed to be loved – from setup to saving
Easy onboarding, recommended investment portfolios, award-winning mobile app & more
Guideline Demo - Low costs. High value.
No transaction fees, affordable plans + our AUM fees beat the industry average.
Guideline Demo - Expert support you can count on
Live support for you and your team via phone, email, and in-product.
Guideline Demo - Compliance protection that gives you peace of mind
Always-on compliance, always included.
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811 Guideline Reviews

4.4 out of 5
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811 Guideline Reviews
4.4 out of 5
811 Guideline Reviews
4.4 out of 5

Guideline Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for GuidelineQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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LF
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

As a small business owner, Guideline has been very easy to use and implement. Before signing up for Guideline, I had the opportunity to have a virtual meeting with a representative who was very helpful in answering my questions about different options for retirement benefits that I can offer my employees so I was able to pick a retirement plan confidently. I've reached out to their customer support since then and have gotten quick responses. It also works seemlessly with Gusto. Definitely recommend Guideline. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I have not found anything I dislike so far. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Integration with Gusto so it streamlines everything and saves me time.

Customer support to talk through options to offer my employees so I feel confident about my decisions for retirement benefits. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com

Stacey S.
SS
Owner and accountant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

Having a dedicated implentation contact has been so instrumental in making the transition to using Guideline from other providers so seemless. They know the other products out there and understand the lingo in a way that they can help provide translation and get a very complex process streamlined. I appreciate how well this tool integrated into Gusto and will continue to recommend that my clients use this as their retirement plan administrator. Once things are set up, the employees can self-cater the service very easily and interact with the customer service options so minimal intervention is required. The website is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

It would be helpful to have more tiered pricing options for nonprofits and micro businesses. While there are some incentives for starting these benefits, the long term costs are hard to absorb. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Payroll integration for retirement deferrals Review collected by and hosted on G2.com.

Jennifer H.
JH
Office Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

This is my first time saving with a 401K myself as well as assiting ownership with the plan for the company. The Guideline portal is VERY user friendly but when you partner that with the amazing customer support team, you really couldn't ask for a better system to help your employees plan for the future. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

Honestly, I have zero complaints or dislikes about Guideline. We've used them since we decided to offer a 401K plan to our employees and it's been smooth sailing ever since. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Our management team for the company wears several different hats: we each manage our own teams plus an array of other tasks that are to be accomplished. Guideline helps ensure our employees are taken care of by the company without much work on our end:we offer 3% towards retirement without employee contribution and profit sharing. When I direct an employee to Guideline when I don't have an answer for them, I am 100% confident they will be helped by the Guideline team. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline
(Original )

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com.

HM
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Guideline?

The level of automation and the relatively low cost for both subscribers and for us as a company makes this an ideal solution. As a small business setting up a 401(k) can be a daunting task and they have made it easy both in a low friction set up and in ongoing processes. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I haven't found anything troubling to this point. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

To be able to attract and retain employees with optimal benefits. I am a big fan of retirement, benefits, and wanted to find a plan that could grow and scale with our business. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Guideline?

Haven't experienced any positives yet... Review collected by and hosted on G2.com.

What do you dislike about Guideline?

As an employee, I had a terrible experience using Rippling and Guideline together.

I wanted to start contributing in December and maximize my contributions before year end. I setup everything by Dec 9th and Guideline's website showed confirmation that 100% of my Dec 13 paycheque would go into my 401k. Perfect, I thought.

But Dec 13 comes around and my pay goes into my normal bank account instead of my 401k. I submit a support ticket but don't receive a reply for 24hrs so I call in and wait on hold for an hour before talking to a human, who doesn't have answers but says she'll followup. Fine.

Finally I hear back by email that apparently Dec 9 was too late to make the change before the Dec 13 payroll run. Seemingly admitting it's their mistake for having shown me confirmation that everything was going to work, but not actually taking any responsibility for it. Incredibly frustrating. Now instead of maximizing my contributions by having 100% of my final paychecks going into my 401k, at most I'll be able to do the Dec 31st paycheck. Guideline showed absolutely no empathy and it appears they fail to understand how their lack of reliable services has real and significant impacts on people's financial lives.

An additional issue - on my support phone call, the rep casually mentioned that they don't recommend selecting "100% contributions" as it might not get processed properly. I later found a blog on their website confirming this and stating you cannot contribute more than 92.35%. How could they have possibly not realized they need to put this type of infomation directly on their platform? No one is going to think to search for this obscure blog. Why not show it to your users when they try to select an amount over 92.35%? I asked the Support team to share this feedback with their Product team, but they seem to just genuinely not care. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

If it worked, it would've helped me contribute to a 401k plan. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We apologize for any trouble you’ve encountered. Your feedback is important to us, and we’d like to investigate further to find a solution. Please reach out to us at clients@guideline.com.

Verified User in Entertainment
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
(Original )Information
What do you like best about Guideline?

It relieves us from having the burden to administer 401(k) so it saves us a lot of time. Guideline’s ability to integrate with our Payroll provider saves time and helps us avoid human/manual errors. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

While the platform is employee-friendly, there are relatively few resources for employers to help educate staff about 401(k) plans and the importance of retirement savings. More tools to assist employers in educating and engaging employees could be useful. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline solves several key challenges around managing 401(k) plans by making the process simpler, more automated, and cost-effective, which has been a huge benefit for me as a payroll and benefits expert.

In addition, Guideline makes it easy for employees to enroll and manage their investments. From an employer perspective, this increases overall satisfaction with our benefits package, making the 401(k) plan a more attractive offering.

Finally, by streamlining reporting and compliance checks, it reduces the risk of noncompliance, which has always been a concern. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com.

VU
Firm Administrator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

Guideline is very simple to set up and use. There is a great support community as well where representatives guide you into obtaining the benefit plan that works best for you. Everything is also automated and is automatically integrated with our payroll platform. We use the automatic deductions acording to how our benefit plan was built are deducted on every payroll cycle; biweekly. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I do not have dislikes so far about Guideline! Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline keeps administering benefits simple and user friendly. They provide great support and are with you every step of the way to ensure your employees receive the best benefits. Review collected by and hosted on G2.com.

Lee C.
LC
Certified Advanced QuickBooks Online Proadvisor/Bookkeeper
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

The transfer from another provider to Guideline was made so easy and didn't take up all of my time. The ease of which they made things happen and walk me through was so nice to have. Each person that assisted in the onboarding and transfer was knowledgeable and turn around times were excellent. I love the way it integrates with QuickBooks Online and the ease of use for the employees as well. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I have not found any downsides to using Guideline. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline offers a valuable product for a reasonable price. Review collected by and hosted on G2.com.

JM
Office Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Guideline?

Guideline came recommended when we moved our payroll services to OnPay. We left Paychex because we were wanting something with a more "customer focused" feel, and we definitely got it! They worked hard to make sure we understood the transition process and worked with us to alleviate the frustration with the roadblocks Paychex kept putting up for us. I'm very happy with our decision to switch. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I haven't run into anything yet. All is good Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

They helped me through the transition and are quick to answer questions as they come up Review collected by and hosted on G2.com.

Julia C.
JC
Operations, Implementation, & HR Generalist (Freelance, project-based)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

Having Guideline to manage our company's retirement plan and employee contributions significantly simplifies the process and helps us manage it all with such ease. It's simple, easy to set up and use, integrate into our company, and reliable. As an HR Administrator, I have managed previous retirement plans for companies and by far the Guideline platform is the best one to date. I can honestly say that Guideline alleviates so much admin, menial tasks, and stress that can come with managing a company retirement plan. The customer support team are also very easy to get in touch with and they're quick to respond and resolve issues. Overall, highly recommend them to other companies. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

When I took over the HR responsibilities at my current company, we had to go through the process of changing the plan administrator role from the previous HR lead to me. I would say that this was somewhat of a tedious process but I am aware that this has to be done in a legitimate way for legal and compliance reasons. It took a few days to get it sorted so my only critique is to streamline this process, make it easier somehow because when there's a change within a company, these things need to be completed in a shorter turnaround time. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline is making the process of managing a company 401k plan much easier for us. Once we set it up, the process is smooth and mostly automated, alleviating so much stress and menial tasks that normally would be there. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for your kind words! We’re thrilled to hear that you had a great experience with us. If you ever have any questions or need further assistance, don’t hesitate to reach out at clients@guideline.com.