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Guideline Reviews & Product Details

GA
President
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Guideline?

Guideline is incredibly easy to setup and use... my team members can all manage their own accounts and can setup and modify their 401k's without any assistance from management for the most part. We just add them and they're set. Best of all, it syncs with Gusto which we use for Payroll so it's really a seamless experience. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

We have not encountered any issues with Guideline to date that caused us any issues. The price did increase not long after we signed up, but the pricing is still what we would consider to be reasonable and fair. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline allows us to easily give all of our employees the ability to opt-in to a matched 401k savings plan. We can literally add new team members to this plan with a single click since it syncs with our payroll software (Gusto). As the administrator, I can easily login and keep up with all employee activity. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for your kind words! We’re thrilled to hear that you had a great experience with us. If you ever have any questions or need further assistance, don’t hesitate to reach out at clients@guideline.com

Guideline Overview

What is Guideline?

Whether you’re starting or scaling your business, Guideline is the modern 401(k) your team will love. We make it easy to offer a premium benefit while keeping your business compliant — all with low fees, award-winning design,* and live customer support. As G2’s summer 2024 leader, there’s a reason why 50,000 businesses** and one million savers***trust Guideline with their retirement. On behalf of Guideline, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards). Guideline reimburses G2 for this expense. Receiving an incentive to provide a review may make a customer more likely to portray Guideline favorably. Reviews may not be representative of the experience of others and past success does not guarantee future results. *2024 Fast Company Innovation by Design Award Winner in the Mid-Size business category. ** As of May 2024 ***Total number of Savers, both active and non-active, that have participated in Guideline products from 2016-2024.

Guideline Details
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Languages Supported
English
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Product Description

Guideline makes managing your 401(k) a breeze. You get seamless payroll integrations, end-to-end admin and compliance services, and expert customer support. Plus, setting up your 401(k) can take as little as 20 minutes. With a 93% plan sponsor customer satisfaction score,* Guideline is designed to be loved by your team. Employees can self-onboard in 12 minutes or less, get a guided portfolio recommendation, and manage their plan all from an award-winning mobile app. *Guideline’s average plan sponsor satisfaction score (CSAT) based on feedback received from 1/1/2023 to 12/31/2023

How do you position yourself against your competitors?

Guideline is built differently. In fact, 4 out of 5 customers say they saved time and report fewer payroll errors after switching to Guideline.* Our combination of powerful technology with premium support sets us apart:

1. We build integrations the right way. Unlike other providers, our custom payroll integrations sync two-ways and every 24 hours, removing manual data entry.

2. We offer end-to-end compliance. While other providers test only twice-a-year, Guideline helps ensure you pass annual IRS tests with ongoing daily compliance testing and live alerts.

3. You and your team get a modern, award-winning experience with our mobile app and live, expert support.

*Guideline research . Insights based on data collected June 7, 2024 to June 21, 2024 from a survey of 95 current plan sponsors. Guideline was identified as the survey sponsor. The experience of the respondents in this survey may not be representative of all people.


Seller Details
Seller
Guideline
Company Website
Year Founded
2015
HQ Location
Burlingame, California, United States
Twitter
@Guideline401k
1,076 Twitter followers
LinkedIn® Page
www.linkedin.com
419 employees on LinkedIn®
Description

Everyone should have a simple, affordable way to save for retirement. At Guideline, our plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future with confidence.


Megan C.
MC
Overview Provided by:

Recent Guideline Reviews

Matt M.
MM
Matt M.Small-Business (50 or fewer emp.)
5.0 out of 5
"A Simple, Hassle-Free Solution for Business Owners"
Guideline 401(k) makes retirement planning simple and stress-free for business owners. The platform is easy to use, with automated features that ha...
LB
Lori B.Small-Business (50 or fewer emp.)
5.0 out of 5
"401(K)"
Guideline customer service is one of the best. Very easy to contact right from the begining and even a year later. The implementation process was v...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great onboarding, very responsive to questions, very good self-service help materials"
Ease of implementing the 401k in complaince, including when questions arrise and with mid-year transition. Integrates with my PEO, Rippling for con...
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Guideline Media

Guideline Demo - A seamless integration that automates each step
Our two-way integration automates everything from deductions to contribution changes.
Guideline Demo - Designed to be loved – from setup to saving
Easy onboarding, recommended investment portfolios, award-winning mobile app & more
Guideline Demo - Low costs. High value.
No transaction fees, affordable plans + our AUM fees beat the industry average.
Guideline Demo - Expert support you can count on
Live support for you and your team via phone, email, and in-product.
Guideline Demo - Compliance protection that gives you peace of mind
Always-on compliance, always included.
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810 out of 811 Total Reviews for Guideline

4.4 out of 5
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810 out of 811 Total Reviews for Guideline
4.4 out of 5
810 out of 811 Total Reviews for Guideline
4.4 out of 5

Guideline Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for GuidelineQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Matt M.
MM
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

Guideline 401(k) makes retirement planning simple and stress-free for business owners. The platform is easy to use, with automated features that handle contributions and compliance effortlessly. Its transparent pricing and low fees make it an affordable choice without hidden costs. Overall, Guideline provides a hassle-free solution that saves time while offering great value. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I have not run into any issues with Guideline after almost 5 years of use. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline solves the complexity and high costs typically associated with offering a retirement plan to my employees. It automates compliance, payroll integration (using with Gusto), and contributions, eliminating the need for manual management and reducing administrative burden. As a business owner, this saves me valuable time while ensuring my employees have access to a high-quality, low-cost retirement plan. The simplicity and transparency of Guideline allow me to focus on running my business without worrying about 401(k) administration. Review collected by and hosted on G2.com.

Jan T. L.
JL
Managing Partner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Guideline?

I'm an independent accountant and was introduced to Guideline via my favorite payroll provider; Gusto. I currently have 6 of my clients with Guideline (with more to come soon), and the experience has indeed exceeded my expectations. Having worked with "legacy" 401K plan providers for 25 years I have found working with Guideline to be a huge step forward. The implementation is super intuitive and smooth, with all activities taking place in their portal. The seamless integration with Gusto is a huge plus. I find the various plan testing and reporting to be more streamlined than other companies I have worked with. The few times where I have had to contact Guideline support I have been very pleased with the level of knowledge and speed of service. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

None that I can think of, I honestly only have had positive experiences :) Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Having worked with "legacy" 401K plan providers for 25 years I have found working with Guideline to be a huge step forward. The implementation is super intuitive and smooth, with all activities taking place in their portal. The seamless integration with Gusto is a huge plus. I find the various plan testing and reporting to be more streamlined than other companies I have worked with. I feel working with Guideline has freed up time more of my time and given me more ease of mind. Review collected by and hosted on G2.com.

CJ
Office
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

I’ve been using Guideline for our company’s 401k plan for several months now, and I’m really impressed with how easy it has been to manage. The platform is incredibly user-friendly, and setting up accounts for employees was seamless. The integration with payroll is smooth, which saves a ton of time.

One of the standout features is their customer support. Whenever I’ve had a question or needed assistance, the response time has been quick and helpful. They really take the time to explain things and make sure I understand all aspects of the platform.

The fees are transparent and affordable, especially compared to other providers I’ve used in the past. It’s great knowing we’re getting quality service without hidden costs. Employees have also commented on how easy it is to navigate their individual accounts, which is a huge win for us. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

Overall, Gusto offers a lot of great features, but there are a few things I’ve found a bit frustrating. First off, the pricing can be a bit steep, especially for smaller businesses. While the platform provides a lot of value, I sometimes wonder if it’s the best fit for a company with only a few employees or simpler payroll needs. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline automates many of the complex and time-consuming tasks associated with 401k management, like compliance, reporting, and recordkeeping. This reduces administrative burden, allowing me to focus on running our business instead of managing retirement plans. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for taking the time to share your experience. Your feedback is invaluable, and we’re committed to making improvements. Please feel free to reach out to us at clients@guideline.com if you have any additional questions.

SB
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

I recently started using Guideline for 401k plans, and I couldn't be happier with the experience. The setup process is quick and straightforward, making it an excellent choice for businesses. Integration with Gusto is seamless, which is a huge plus since it streamlines the entire payroll and benefits administration process.

I've been using Guideline for my own retirement plan, and I've also recommended it to several clients. They all appreciate how simple it is to establish a 401k without the typical headaches often associated with such services. The user-friendly interface and clear guidance throughout the setup make it accessible for everyone, regardless of their financial expertise.

Overall, Guideline is a fantastic tool for anyone looking to set up a 401k plan hassle-free. Highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I have been using Guideline for seven months and have not encountered any issues or dislikes. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline helps me and my clients provide 401k plans to employees easily and stress-free. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for your kind words! We’re thrilled to hear that you had a great experience with us. If you ever have any questions or need further assistance, don’t hesitate to reach out at clients@guideline.com.

Luda L.
LL
HR Operations & Project Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

This software made it incredibly easy to connect with my payroll, and the entire process is seamless and automated. Customer service has been responsive and helpful, though I rarely need to reach out since everything runs smoothly on its own. I appreciate that the system handles compliance checks for me and sends email reminders if there’s anything that needs attention. The dashboard is user-friendly and clearly highlights any issues. Integration with payroll was straightforward, and I had no trouble getting accustomed to the software. I don’t need to log in often, as it automatically manages everything and emails me if something requires my input. Implmentation was not needed as the company inhereted the software when we aquired the company but I think it would be easy enough to set up based on when I had to re-link it to a new payroll system. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

Reports on there. I would love to have more report options. Would also be nice if when vieing the dashboard on a larger screen I would not need to scroll to the right to see all the coloumns but it would just auto adjust to the right size on the screen. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Deducting 401K for our employees. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for taking the time to share your experience. Your feedback is invaluable, and we’re committed to making improvements. Please feel free to reach out to us at clients@guideline.com

Benjamin M.
BM
Owner
Health, Wellness and Fitness
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

I loved the support that I received with my onboarding. I switched my company's 401k from a provider that was very hands-off, and Guideline helped me with the process and made sure everything was correct. After setting up my new 401k plan, it was very easy for my employees to self-enroll. I like the option to pick how aggressively I want my plan. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

There is no downsides. I did what I could do a safe harbor plan at first, but it was out of the company's hands, and it is a governmental issue. I have not had a problem since with Guideline. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

It helped me stay in compliance with the rules of my 401k, and next year, I am eligible to switch over to a safe harbor plan, and I am planning to do so. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for your kind words! We’re thrilled to hear that you had a great experience with us. If you ever have any questions or need further assistance, don’t hesitate to reach out at clients@guideline.com.

Corey P.
CP
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

I really enjoyed how user friendly this is. It makes it easy to get the most out of the 401k begining to end. You are able to view on a sliding scale how much to put in compared to what the maxmimum the company will match. I use it with gusto and they both work well together and I have not encoutered any issues. I have not needed to use support so far. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

i have not found any issues so far with guideline. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

It is helping my company offer a 401k for myself and the employees. It is a streamlined process for all employees to use. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

Thank you for the positive feedback! We’re committed to providing the best service possible. If there’s anything more we can do for you, please let us know at clients@guideline.com.

PM
Controller
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Guideline?

Setting Guideline up was a breeze. Kat Maglia was our account representative I worked with to get things going and she was phenomenal. I love that our team doesn't need to be experts on 401Ks because our employees are able to reach out to Guideline support directly. The dashboards are great and make it easy to get a visual. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

We have not experienced any downfalls as of now. We are 6 months in. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline allows us to automate the deductions through our payroll provider so that there is no manual work to be done. Our employees are able to change their deductions as they see fit without having to reach out to an administrator. The apps & Websites are very user friendly. They also had resources in Spanish for our team. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com.

John Michael H.
JH
Chief Financial Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Guideline?

The implementation process was seamless. I really like how the product integrates with our HRIS, Rippling. Guideline provides a good number of fund options for eligible participants to choose from. Participants can access the app to make fund allocation changes and change their investment allocation percentage. Overall, I have been very pleased with Guideline and I would recommend it to other companies that are looking for a strong 401k plan service provider. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

My experience with Guideline has been a positive one. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Guideline integrates with our HRIS, Rippling. This has helped significantly reduce our administrative time. In addition, Guideline helps our participants set up their investment allocation based on their risk profile. This has helped enhance our user experience and employee satisfaction. Review collected by and hosted on G2.com.

LF
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Guideline?

As a small business owner, Guideline has been very easy to use and implement. Before signing up for Guideline, I had the opportunity to have a virtual meeting with a representative who was very helpful in answering my questions about different options for retirement benefits that I can offer my employees so I was able to pick a retirement plan confidently. I've reached out to their customer support since then and have gotten quick responses. It also works seemlessly with Gusto. Definitely recommend Guideline. Review collected by and hosted on G2.com.

What do you dislike about Guideline?

I have not found anything I dislike so far. Review collected by and hosted on G2.com.

What problems is Guideline solving and how is that benefiting you?

Integration with Gusto so it streamlines everything and saves me time.

Customer support to talk through options to offer my employees so I feel confident about my decisions for retirement benefits. Review collected by and hosted on G2.com.

Response from Guideline Team of Guideline

We’re so glad you’re enjoying our service! Here at Guideline, we’re committed to providing our customers with excellent service and are here for you if you need anything. Feel free to contact us at clients@guideline.com