Growth Velocity provides highly personalized Win/Loss Analysis for complex sales. Our clients are marketing and sales leaders who promised answers and action from Win/Loss Analysis. They saw the hurdles ahead. Change would be hard for opinionated, smart stakeholders with years of industry experience. They knew they'd need a senior interviewer. An expert as comfortable with probing as with silence. Someone who knew their product and their objectives. So interviews would be dynamic, not scripted and surface-level. And they wanted more than just a win/loss dashboard. They wanted actionable recommendations. And a cross-functional debrief and discussion. They explored their options, and chose Growth Velocity. Because we replace guesses and finger pointing with confidence and commitments to change. We've helped Reltio, InterSystems, and Akka increase pipeline quality, improve messaging, close product gaps, and upgrade the sales process and buying experience. We're a virtual team of five experts in B2B qualitative research, survey design and programming, quantitative analysis, and participant recruiting.