Google Attribution Reviews & Product Details

Using Google attribution can help get information on how well different ads perform. You can learn where people are coming from and invest your budget in the right place. Review collected by and hosted on G2.com.

I don't particularly appreciate that it can't be specific on some data, so you have to set up utms to get clear about attribution. I would like this to be a bit more automatic. Review collected by and hosted on G2.com.

It's a very nice tool to use, making it verify convenient when assisting users. Review collected by and hosted on G2.com.

In my opinion if you have a slow internet you can see a lagg Review collected by and hosted on G2.com.

It's not pricey. I actually use the free version and it works wonders. Review collected by and hosted on G2.com.

It has certain limitations. There certain aspects that may not be appealing for extensive reports and all that. Review collected by and hosted on G2.com.

I think it's very good that I can try out different attribution models with this tool. First click or last click or linear view as well as the position-based model can be selected. The tool enables me to compare, for example, the classic last click model with the position-based model in simple steps. This makes it easier to assess the advertising effects of the online channels in the customer journey. Review collected by and hosted on G2.com.

It would certainly be interesting if you could store your own attribution models or if you could adjust the calculation in the case of the position-based model. Review collected by and hosted on G2.com.

Ability to guide on accuracy in reporting conversation tanles Review collected by and hosted on G2.com.

It's just my network speed and business of data Review collected by and hosted on G2.com.

It allows us to understand the full user journey, from the first interaction with our website to the last. Review collected by and hosted on G2.com.

It can often be difficult knowing which attribution to use as a primary reporting feature. Review collected by and hosted on G2.com.

Seeing touch points in customers purchase journeys Review collected by and hosted on G2.com.

Not being able to integrate with Adobe Analytics Review collected by and hosted on G2.com.

If you aren't able to pay for Attribution 360, then this is a great and free option. It takes off the workload by allowing us to view all our marketing data in one place and makes it easy to improve our marketing efforts by providing us with insights for greater returns. It tells you exactly what ads that consumers are clicking on and allows to evaluate what's working for us and what can can be improved. The information that Attribution provides is more in-depth than the similar service provided in AdWords which was a factor in deciding to purchase a subscription. Review collected by and hosted on G2.com.

Depending on how much traffic your ads are generating, there may not be enough data to create a Attribution model at first, which was the case for our company. Review collected by and hosted on G2.com.

Google Attribution was the best program I found for integrated analytics and condensing all my info to one program and place. Review collected by and hosted on G2.com.

I truthfully can't think of anything right now. I use a lot of google programs and they all seem to run seamlessly together. Review collected by and hosted on G2.com.

It allows me to join in one place integrations with Adwords, Google Analytics, also allows me to interact with videos, search, social networks with a single person Review collected by and hosted on G2.com.

I dislike that most of the Google Attribution tools are hard to configure, do not follow the client's route correctly Review collected by and hosted on G2.com.