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G2 Marketing Solutions Reviews & Product Details - Page 4

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
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Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Mitty C.
MC
Founder
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

From a SaaS company perspective, I love the Buyer Intent capabilities from the G2 Marketing Solutions. So many people use G2 to vet their SaaS tech stack buying decisions that having intent data from G2 is a no-brainer. Everything is easy to use, and I appreciate the new integrations that allow us to implement G2's data into Marketo. This information that G2 feeds into our system is something we use on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Pricing for G2 Marketing Solutions can get a little pricey. It may not be the right fit for every company. Sometimes I also wish there was a human from G2 customer support I could talk to 24/7 for questions. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We primarily have been using G2 marketing solutions to manage reviews of our SaaS company, but we have begun diving deeper into the Buyer Intent data that it provides, as we move towards an account-based marketing strategy. G2 gives us the buyer intent signals we need to help qualify our leads. Review collected by and hosted on G2.com.

Erin C.
EC
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Using G2 has given me the ability to increase brand awareness through ads and badges. I have used Capterra's PPC platform, and it was very expensive with no measurable results. With G2, I can see who has engaged with my ad, who is in the market, and what software they are comparing. This makes it very useful for our sales team to use in their outreach. The customer support is honestly one of the best in the industry. I love my CSM! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Having to license content for use. We already pay a lot to use the platform and having that additional expense is hard to justify. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Increase visibility and knowing who is in the market Review collected by and hosted on G2.com.

Ronan M.
RM
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

Its packed with lots of content to reshape and create a story with for social media. It is also laced with content we use in our email marketing. Its all very easy to use. Good menu layouts and integrates with our other platforms like HubSpot. Good support also. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not very many downsides at all. It would be cool if G2 plugged in some AI creation tools so that we can select a report we like and have it create some assets or some ideas, etc. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is ensuring that we are competing with our competitors in this space and allows our quality to shine through when compared with our competitors. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is one of the most popular platforms for reviewing different software and services. Whether you need to compare or contrast various products or need details on the specificities and features of a product, G2 has everything you need to know. As an administrator, I like that I can add in details of our product, provide photos, videos, and a product tour! There's so many cool integrations that help us attract more buyers and get more awareness for our platform.

The new Monty for Sales chatbot is another great addition at helping us generate more demos and business for our company. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's hard to gauge the amount of visitors we get each month on the platform and estimate the total amount of leads we can expect. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us drive more brand awareness and put our product in the forefront of potential customers. Buyers interested in our services can easily read the reviews, the pros and cons, and all the details about the product. They can make their decisions easily from this and can convert to a buyer after doing this research. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I really like that we can get very insightful data on prospective buyers seeking out to buy our kind of product offerings and also understand how they are interacting with the general product categories, or our specific profile and competitors. Also the implementation and integration to Hubspot is super nice, we can build vsrious workflows on the various intent data to help our sales and marketing team focus on high intent companies. Finally the customer success and support team are very helpful, always checking to help us get the most value. It definitely helped us target our intent buyers better Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Most of the data are on the company level, you can get a general location of where the signals are coming from, but it's kind of a guess work narrowing it down to which specific contacts from that location to engage, I think that's where your buyer personas come in play, but will be best to get both if possible. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us prioritize companies that are already in the market, or know about us, and also help us keep an eye out on potential chirn accounts. Generally G2 helped with revenue growth Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

On top of all the reviews and reports and other features they offer, it's been an incredibly valuable for gaining real product ux and customer experience feedback. The mix of qualitiative and quantitative data you can extract from g2 can provide endless value if you pay attention to it and get creative with how you put it all to use.

Also love to support - our account managers have been so great to work with, always helpful and so quick to get back to us whenever we need them (shout out to Cory!) Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The reports are too expensive for us to liscence with our tight budget so we can't use all the great data for any external comms. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Having a presence for customers doing product research is crucial in the b2b buyer journey - so g2 is pretty much a must have. It's also been great for championing the voice of our customers and helping us identify areas of improvement. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Our account manager is very responsive and great to work with. The UI is very easy to use and we check it often, if not every day. The integration was very simplisitic and we had no hiccups with the implementation, which as the GTM system admin for our org, was a huge plus! I really appreciate that buyers have a place to go to gain insights on not only our product offerrings but our competitors allowing businesses to make informed decisions on a vendor they so choose to select. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It can be challenging when reviews don't make quality standards and are not published, it also can be challenging when we people post anonymously and the feedback is not in our favor OR is really good feedback as a product led growth company we'd love to speak with these folks in more depth and better understand the good, the bad and the ugly. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Getting more visability to buyers so they can have a non biased toolset to gain insights on us as well as other vendors in the space. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love that G2 offers a wide variety of comprehensive tools in the dashboard: from reviews, campaign management, content, and more. It is essential for our organization to boost our brand awareness through Grid Reports and receive key insights from our customers via review pages. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The G2 team has been great to work with, however, due to their organizational change earlier this year, we no longer have a dedicated CSM to our account, which is something we miss greatly. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps our organization stand out from the crowd with peer reviews, which helps boost our Leader standing in their quarterly grid reports. This is a huge asset for our brand awareness, but also as part of our Voice of the Customer program, as we can get real-time feedback from customers on what they like (and dislike) about our solutions and create any necessary follow up or action items. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

- it provides a platform to gather authentic user feedback, ensuring reviews are neutral and trustworthy for potential clients

- G2 offers various ways to transform user reviews into powerful social proof marketing assets

- it also serves as a hub for exploring competitors in the market, helping us gain valuable insights and maintain a clear understanding of our own market position

- great customer supoort! Love Jade! she always delivers insightful ideas, valuable resources, and everything we need! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

- recently it pushes numerous paid promotion options for vendors which makes the review ranking under the category less sense

- it demands too many internal resources to operate effectively, particularly the quarterly review campaigns, which can be quite frustrating for the team.

- it provides less lead generation and revenue-driving opportunities for B2B companies compared to what it offers for B2C vendors

- integration between Buyer Intent feature and CRM could be more functional

- quite steep learning curve for marketing team to get it working properly, and navigating the user dashboard portal isn't very intuitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

gather user feedback and gain insights into the strengths and weaknesses of our own solution as well as those of our competitors Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It is super easy to get started with G2 - the team helps with creating campaign links etc. The whole process is quite straightforward and seamless. I've been able to scale our review engine (taking over from someone before me) within months, with an easy learning curve. There are many features but I'm yet to explore them all. Customer support is great. I think I log in almost everyday because we run so many campaigns Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

A lot of reviews get rejected for the flimsiest reasons, but then the whole USP is REAL user reviews so it makes sense that they would reject suspicious reviews. There are a lot of features which you never end up using because onboarding and documentation isn't all that prominent on the portal (or maybe I didn't find it) Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We want to gather and amplify real customer reviews. We want them to have a platform to voice their opinions, and also use these real reviews to nudge other prospective customers to consider our product. It's a great way to showcase social proof. Review collected by and hosted on G2.com.