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G2 Marketing Solutions Reviews & Product Details - Page 31

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Veterinary
AV
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Using G2 and growing your product profile is an incredibly power tool for customer aquisiton and retention. Its easy to find endless ways to utilize the profile to by building different types of content to be used in organic and paid digital channels. Something we do all year long. Also using their buyer intent to give your sales team and account managers insight on new and current customers. The G2 staff are also genius, they help ten fold in making sure you maximize the potential of your G2 account. Its efforless to run review capturing campaigns. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I have not found a disadvantage to using G2 after using it for 4 yrs. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It effortlessly creates powerful content to use for customer aquisiton. Building marketing campaigns around the customers voice usign the testimonies from your G2 profile. A secondary side effect of having this profile allows our product dev team to get insight from customer feedback. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

- Social proof with badges

- Interesting intents Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

- Dashboard difficult to handle

- Not very user-friendly Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Recognition within the industry Review collected by and hosted on G2.com.

Michael C.
MC
Sr. Director, Client &amp; Bank Channel Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

We have a great support team that helps us unlock the full potential of leveraging every tool/feature that G2 has to offer. With G2, we're able to create marketing assets that helps substantiate our place in the market against our competition backed by realtime customer feedback. The competitor comparison reports, additional content opportunities and video reviews have all made my job so much easier and fun. The dashboard is very user friendly and easy to use and navigate around to find what I'm looking for. I'm currently in my second role/company leveraging G2, and I couldn't imagine being a marketing professional without it. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I cannot think of anything at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering G2 Marketing Solutions:

I would 100% recommend it. There are more you can do with G2 than other review sites. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We're able to leverage our customer's feedback on our product to better position ourselves in the market as well as better serve our customers. I am also able to leverage G2 reviews to help me meet my advocacy goals by being able to generate unbiased testimonials and video reviews. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

The visibility at the end of a sales cycle. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

No lead gen, no awareness. Not great for the main reason we want it. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is extra validation as clients make final decisions. Review collected by and hosted on G2.com.

ST
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 provides vital ease of use information to better understand our customer's product usage, lifecycle experience and likes / dislikes, as well as understanding how we (the vendor) fit into the market ecosystem. Other key data elements include better understanding: Who are the competitiors and their strenghts and weaknesses? Who is looking for a new solution - company, location? They are excellent at capturing the practioner's voice. Their customer support is extremely strong and responsive. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

G2 might need to create stronger links with senior management and leadership in organizations - and capture their voice. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

* Capture customer reviews, which helps us be better positioned in the G2 grids and other peer sites

* Drive prospect engagement, which helps to accelerate the sales cycle

* Understand buyer intent, which helps to strategically help key accounts with relevant company / product information and resources Review collected by and hosted on G2.com.

Response from Katlin Hess of G2
(Original )

Hi Suzanne,

Thank you for your feedback about G2 Marketing Solutions! We're glad to hear that you find our platform easy to use and that it provides valuable information about your customers' product usage and preferences. We also appreciate your kind words about our customer support team.

I'd love to learn more about your suggestion about creating stronger links with senior management and leadership in organizations, and capturing their voice. If you'd be open to sharing more about your feedback, please send me an email at khess@g2.com so we can set up a time to connect.

Thanks again for taking the time to leave us a review, we appreciate the feedback!

Katlin

DA
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Very effective in terms of Marketing, we've been using G2 for a couple of years now. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

None that I could find at the moment, it has been good. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Reviews Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Easy to navigate and very clear to use for our review needs Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I haven't sound a downsides yet - will report back Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Collecting positive reviews nad running review campaigns Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions enables you to reach prospects with information they care about when they are ready to see it. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

What I dislike about G2 Marketing Solutions is that the categories are becoming over crowded with solutions that are not a true fit for the categoty. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping to get our brand in front of prospects while they are looking for solutions. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

It really helps streamline review generation and monitor performance. The CSM was really helpful with ideas. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

They say that they help with lead generation but I haven't found it so useful Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Getting customers to leave positive reviews and built trust Review collected by and hosted on G2.com.

Spencer C.
SC
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The badges and custom page is very powerful when showing to prospects. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The intent data did not get specific enough for us. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Validity for us. Review collected by and hosted on G2.com.