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G2 Marketing Solutions Reviews & Product Details - Page 30

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AN
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

What I like a lot about G2's Marketing Solutions. The one's I mostly use pertain to reputation and reference management. I love how I can create unique links for our partners, and customers to leave reviews and add on a gift card for reviewing. I also like that I can utilize unique links to track review campaigns within cross organizational teams. I like how we can see how we are rated in our industry, see who raised their hands to be references and more! Customer support is also amazing in helping out! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Honestly nothing, G2 is constantly adding on new features and helping us make sure we are fully taking advantage of what is available to us. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is solving to help us obtaining reviews, finding refernces, and obtain badges we can utilize in marketing promotions with our reviews. More so, in traking where we are in our industry, building review campaigns, and tracking all of our various review campaigns all the while incentavising our reviewers. Review collected by and hosted on G2.com.

RE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

As someone that inherited a G2 profile, the G2 team were excellent in getting me up to speed and offering solutions for a newbie like me. The platform is easy to use, but has all the data and features one might want from a review platform like G2. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I have no issues at this time. Only thing I note is that while we have a lot of reviews, there is a strong weight put to recent reviews and in my opinion not enough weight put on older reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Harnessing insights from our customers allows us to strategically position ourselves in the market and enhance our customer service. Also, tapping into G2 reviews supports me in achieving my advocacy goals, enabling the creation of unbiased testimonials and video reviews. For Demand Generation, having many high quality reviews is a great tool and resource for both inbound lead generation but also supporting our outbound efforts. Review collected by and hosted on G2.com.

Response from Rachel Bentley of G2
(Original )

Hi Rommy,

Thank you for taking the time to review G2. My name is Rachel, I am a senior director of Product Management. I am so happy to hear about your experience with the G2 team and that it has been easy to use!

I'm thankful for your feedback about the review decay and weighting. Just like with physical goods, a recent review has the most meaning to a buyer. With the frequent updates of software, most releasing every two weeks, recency becomes equally as important.

I know that collecting reviews can be difficult. We are your partners in review collection and helping you diversify collection methods without adding more to your plate because we know you're busy! I'll connect with your customer success manager to share more of our investment and offerings. Please feel free to comment here if you have any additional feedback- we appreciate your review.

Best,

Rachel

Ivan S.
IS
Inside Sales Guru
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The reviews and rankings for sure, plus the customer support. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing really, I've had a great experience with your company. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The perception of an organization online and how likely other users are to recommend it. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Ability to track buyer intent and capitalize on visitors Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

process of finding and extracting the data Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Solving the problem of knowing who out website is attracting without filling out any information on the site Review collected by and hosted on G2.com.

Jonathan (Jon) M.
JM
Head of MarTech Solutions Marketing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

A great place where we can market our solutions to drive awareness and understand intent. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I would love to have personalized insights delivered right to my inbox on key customizable KPIs. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Awareness and intent. Review collected by and hosted on G2.com.

Ignacio M.
IM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

For me the value G2 adds is having Greg from their team be our consultant. Ultimatelly his ability to understand our product and pitch ideas for campaigns is where the value is for us. Obviously, there is a lot that the platform does to help drive people researching CAD products to our site. But ultimatelly its the consulting service that makes a big difference on why I enjoy using the tool, it's a partnership for success. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

My biggest concern is that the leads we are sourcing are not converting at the rate that we would like them to convert, and that is a pity. But we have seen better performance since we modulated our strategy, so I do hope that the trend will stay possitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

They take work off my hands with user traffic and management. Provide a thrid party channel for people to research Onshape through and submit reviews. As a B2B organization this is critical to our success. Review collected by and hosted on G2.com.

Response from Rachel Bentley of G2
(Original )

Hi Ignacio,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2. Thank you for your feedback about lead conversion. I reviewed your company's profile and it does look like you're doing a great job following best practices for content to drive leads. I've shared your review with the product manager who owns the product page. Our main focus is conversion and our roadmap and investment will focus here. Thank you again for your feedback, its very appreciated.

Best,

Rachel

Stephanie S.
SS
Senior Manager, Demand Generation
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

The ability to launch review campaigns with ease, as well as to create customized landing pages and utilize widgets in our email marketing and website are very helpful in establishing ourselves as a market leader in our category. The G2 platform is intuitive, and the team is always willing to help make sure we are getting the most from our investment. The Chilipiper integration has also been a helpful tool to get new leads into our system quickly. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only downside we experience with G2 is that there are not as many of our competitors that use it, so our category is not robust enough yet to have a report created, which would be a great marketing piece for us. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us get in front of new buyers who are looking for solutions like ours, and helps us build trust with those prospects since we are not the largest player in our space. G2 lets our customer voices shine! Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Having a dedicated CSM who makes recommendations is helpful. The G2 badges also help with credibility for our audience. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's not overly helpful for Demand Generation. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 provides credibility and insight into competitors Review collected by and hosted on G2.com.

DH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We first focused on review generation to enhance our company profile with G2 but have now realized how instrumental G2 is in our sales cycle. With prospects utilzing G2 to compare our company with competitors, we have been able to leverage this data to enhance our value props and differentiate ourselves from the competition. In addition to this, we are just tapping into G2 Intent and already seeing great things and are excited to see the full value of this tool. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I have no complaints at this time. The G2 team is very responsive to any questions or concerns that we have. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is allowing us to build our repuation in the AP Automation space through user reviews as well as getting prospects into our SDRs hands when they are most interested in AP automation through the G2 intent tool. We are just tapping into the Intent tool this year so we are still learning but we see a huge upside in having this data. Review collected by and hosted on G2.com.

Verified User in Veterinary
AV
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

Our account team! Michael, Alexis, and Jeremy really made the difference in our utilization. They made suggestions we wouldn't have thought of. They have been there every step of the way. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There is just so much, and not enough time to implement. We're a smaller demand gen team, which makes expanding our efforts a bit difficult. We've leaned on our account team to help, but there is just so much, it can be overwhelming at times. I also don't think this is necessarily a bad thing, a lot of room to grow. Review collected by and hosted on G2.com.

Recommendations to others considering G2 Marketing Solutions:

It is worth every penny! Unlike other peer review sites, your subscription comes with everything you could need at the lowest tier. No pressure selling, we actually were sold a lower tier because our rep recognized that we weren't in a place for a higher tier. He told us that we can work towards it for future years - that showed us that this is a long-term relationship, not a flash in pan 1-year test. I appreciated that. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We've been able to add another layer to our marketing that has been missing. In our industry, peer recommendations are the best leads we receive. Having G2 has allowed us to create tools for our reps (reference pages are wonderful), analyze feedback on our products for our product team, and now have some great content to utilize within our marketing. We've been able to go toe-to-toe with others in our industry who have deeper pockets, and beat them. Review collected by and hosted on G2.com.