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G2 Marketing Solutions Reviews & Product Details - Page 3

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
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Video Reviews

1,067 G2 Marketing Solutions Reviews

4.5 out of 5
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1,067 G2 Marketing Solutions Reviews
4.5 out of 5
1,067 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Karah B.
KB
Customer Advocacy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is by far the most reputable and strategic platforms I've used for review generation and intent data. I've been so impressed by the level of support our entire team benefits from their guidance. With the support of G2, our reviews have increased significantly and as a result we've leaned into this channel as a revenue driver in our company. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The UI can be slightly frustrating. With so many features, it's laid out in such a way that can be difficult to digest. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping us stand out from the crowd with peer reviews that make a huge difference in how we're seen as a Document management solution. With intent data, we've been able to reach higher quality leads and leverage the review content from our users in marketing materials. Review collected by and hosted on G2.com.

Brennen H.
BH
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The platform is easy to use and has opened up a new digital marketing channel for our company. Every time we get a new customer review it's announced on our company intranet and celebrated. Our CS team even has a competition to see who can collect the most reviews which acts as a good reminder to request them from customers. I also like how easy it allows prospects to submit their contact information to be contacted by our Sales team. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I haven't come accross anythign I dislike about it yet. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It allows us to enhance our brand visibility and online reputation and collect authentic customer feedback. This is valuable for us as a business as we compete with other vendors and love hearing how we can improve the customer experience. Review collected by and hosted on G2.com.

LA
Customer Success Manger
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The reviews are vetted by G2 and a lot of the admin work is taken away from us. I also love how easy it is to use. We tend to find customers are more likely to give a review on G2 as its a reptuble site rather than ad hoc email surveys. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes the reviews take a while to process but apart from that I love the platform. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives us a one stop shop for customers looking to gain insight into our product from a sales perspective and also retention. We also love that customers can give honest feedback that we can then act upon internally. The insights that we get from the platfom are also great when seeing where we fit in teh market. Review collected by and hosted on G2.com.

Aakash S.
AS
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I have made a use case for G2 in all my companies, and the best thing is that it justifies its ROI. G2 reviews and the matrix help us with branding. The incoming traffic and leads help us with Demand Generation. In almost all companies, I've had a customer close from a G2 lead. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The starting price for a G2 bundled solution is pretty steep. You get a lot of internal pushback to delay this purchase. It would help to introduce discounted startup pricing for smaller companies. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

As a early stage startup, brand drives everything and G2 profile and reviews help create that brand. Having the solution helps to run review campaigns structurally. As you start seeing traffic with reviews, they start translating in to leads. Review collected by and hosted on G2.com.

MK
Senior Product Marketing Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love that G2 provides clear visibility into how we compare to competitors and the valuable feedback we receive from customers. This feedback is crucial as it helps us continuously improve our solution and elevate it to the next level. Additionally, the scores and badges we earn enhance our ability to present our solution more effectively to prospects. There are many options available, which can be overwhelming at times, but the upside is the excellent customer support from G2. In our case, Jade and Mark have been incredibly helpful, offering practical advice and tips to help us maximize the platform's potential. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The menu feels a bit clunky, and it’s not always intuitive or quick to find what I need. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 provides us with valuable third-party validation of how our platform is perceived and the value it delivers to our customers. This external proof strengthens our credibility and helps us build trust with prospects and existing clients. Review collected by and hosted on G2.com.

Response from Rachel Morris of G2

Marko - thanks for your feedback. I'm Rachel, our VP of Product Management at G2. We're thrilled to hear that you find G2 Marketing Solutions valuable for assessing your product in the B2B environment and for gaining visibility into how you compare to competitors. We appreciate your feedback and are glad to hear that our customer support team, including Jade and Mark, has been helpful to you.

We understand your concerns about the menu - we are looking at making changes to myG2 to make it easier to find the relevant features for you and your goals. Thank you for taking the time to share and we look forward to showing you some updates soon!

Best,

Rachel

Russ S.
RS
VP Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2's solutions are easy to use. Configuring your product's profile, gathering reviews, and pulling analytics are well designed for a self-serve user. Even at the basic level, there's plenty of value for a software marketer. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not a lot to dislike. If you expect tons of leads to click through to your site you'll be wrong, but you can get targeted traffic, you're just reaching people at the level of consideration, before they're ready to engage with a vendor. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

As one of the first solutions in our space, we're the OGs. But, although that's an easy thing to say about ourselves, it only has credibility if it's something customers say about us. G2 gives us a forum to allow our customers to speak to the market. Review collected by and hosted on G2.com.

Katerina S.
KS
Growth Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

You have access to all the assets (widgets, reports) that you can use for your marketing purposes, everything is well organised in the dashboard and very intuitive. Running review campaigns with G2 is super easy as they handle everything for you, you just need to add credits to your dashboard. The support team is very helpful. For example, we encountered a biased review, and I was able to report it. The G2 team promptly assisted us in getting it removed. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Pricing is quite steep for tech startups. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us with exposure, online reputation, and gives us the ability to share (widgests and reports) how we stand in the no-code space. We're also running review campaigns using G2 marketing solutions and that works great. Review collected by and hosted on G2.com.

AJ
Director - Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The G2 platform significantly enhances our visibility within the workforce management sector. It not only validates our offerings but also highlights the key advantages we possess in this industry. By showcasing our unique selling propositions (USPs), G2 reinforces our credibility with both current customers and prospective clients. This validation is crucial for building trust and demonstrating the value we bring to the market. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not much. G2 has become a must have feature to have. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions enhances ProHance's visibility and credibility in the workforce management industry by showcasing user reviews and validating our unique selling propositions. This increased exposure not only attracts more qualified leads but also provides valuable customer insights that drive product improvements and operational efficiencies. Review collected by and hosted on G2.com.

VP
QA developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 makes the process of gathering reviews very easy. G2 will automatically send out three emails asking for reviews if you provide a list of contacts. Tripp, our account manager has been excellent and is always willing to help with any queries or requests we may have. Furthermore, the badges are an excellent feature since they foster confidence among prospective clients. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only issue I have is with the navigation, Sometimes it is challenging to find the software solution or specific area you are looking for, and you may need to drill down quite a bit to locate it. I believe the process should be more straightforward and intuitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Peer ratings from G2 are helping us stand out in the market and have a big influence on how people view us as a document management solution. We have been able to target higher quality leads and include user feedback in our marketing materials by utilising intent data. Review collected by and hosted on G2.com.

Debora A.
DA
Multi-Channel Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

I love how easy is to create campaigns and track them within the platform. I also believe that G2 has a strong brand reputation which helps when we are requesting reviews from our customers. People in Tech know about G2. I also love how we can create pages based on different reviews and share this with prospects. I use it everyday. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I've noticed that with paid campaigns, you tend to receive fewer reviews over time. This seems to be less about the platform and more about the need for better strategies to gather reviews. I would love to hear any suggestions you have for increasing them. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It's helping us build a strong reputation around Hospitality Tech. Review collected by and hosted on G2.com.