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G2 Marketing Solutions Reviews & Product Details - Page 29

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Want to see more insights from verified reviewers?
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The market insights from the reports and the intent data helped me a lot. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Pricing is really high. It used to be affordable and reasonable 3 years back. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 empowered us to make informed decisions and enhance our marketing strategy with confidence. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

The free version, where you could get better value than investing a bomb as an SMB and dealing with their pathetic service. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Zero value add, zero customer experience Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The paid version of G2 wasn't able to solve any problems for us. Instead, it created new problems for us to solve. I'd strongly recommend people against using their paid version which is zero ROI. Their free version still works, even though genuine reviews from genuine customers get flagged and never approved. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 badges are great to use on our website and other materials for social proof. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

So far, there hasn't been anything not to like. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is giving potential customers a place to go to seek input from our customers, which builds trust. Review collected by and hosted on G2.com.

Verified User in Information Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We are really able to get feedback from our customers that we can share with prospects.

The customer service is wonderful and very responsible. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It would be nice to see reviews within G2 weighted. Older reviews that show feedback from older versions of our product that has been improved on still count as much as recent reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We need a third party to get us unbiased feedback from our customers. G2 excels in this and gives us additional credibility. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Very simple and straightforward for our users to leave us reviews, and the dashboards are clear for s Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some users complain about the length of the obligatory questions. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Allowing us to get our name out there directly from our customers experience. Review collected by and hosted on G2.com.

Response from Piyush Kumar of G2

Hi,

Thank you for taking the time to write a review. My name is Piyush and I am a Senior Product Manager at G2. I'm so happy to hear about how G2 functionality helps you.

I'm thrilled to hear that you find G2 Marketing Solutions simple and straightforward for collecting reviews. I appreciate your input regarding the length of the questions and will take this into consideration for future improvements.

Best,

Piyush

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 Review module. It helps us collecting more reviews and increase our ranking Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

can't say much about it. Everything was so smooth. I feel I have the support whenever I need. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

visibility in the category pages in G2. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

Easy and repeatable way to collect reviews. It integrates perfectly with Hubspot or SFDC Account Engagement (like forms). Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Still hard to proof ROI in terms of MQLs, pipe or revenue. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It's a centraliced place to collect reviews! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

This is an important awareness channel for us as we know G2 reviews often rise to the top of SERPs. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's very hard to get enough reviews to rise in the rankings and new review acquisition must be constant in order to do so. I'm not totally clear on what value I'm getting for my annual fee. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps raise awareness of our product and collect honest, shareable reviews from our customers. Review collected by and hosted on G2.com.

Kathryn M. L.
KL
Senior Product Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Since day one our relationship with our G2 team has been nothing short of amazing, responsive, eager to supprt our needs and truly vested in our sucess!

As it realtes to the platform, I appreciate that reviewers can be non annomous - lending us to use this platform as another avenue to recieve our customers feedback with reagrds to our product. It allso allows us to work on additional initative like engaging with our customers based on their reviews. The ability to reuse customer quotes in campaigns, celebrate our wins with quarterly badging, increase our SEO as it aligns to our buyers journey - show how we rank to our competitors all additional value. Customers want to hear from other customers and this platform gives us a sounding board to make that happen. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

it was unfortunate that we had guite a bit of "bad actors" slip though at the beginng causing us to lose numerous review dropiing ur ranking unexpectidly - granted we have experience bad actors with other vendors thus nature of the incentivized ask Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is giving our customers a voice, it is allowing us another tool to obtin feedback, it is supporting our buyers journey. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is a must-have to build credibility and trust. What I love the most is the badges and reports, that help you show your success, and compare your product positioning to others. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The categories aren't that specific, which consequently puts us in front of tools that aren't competitive solutions Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The intent signals help us catch leads exploring competitive solutions at the right moment, while the rest helps us build stronger brand trust and presence. Review collected by and hosted on G2.com.