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G2 Marketing Solutions Reviews & Product Details - Page 28

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AV
S
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Our G2 account manager is always available to answer questions and provide support. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While the platform is powerful, there can be a bit of a learning curve for new users. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Building Brand Awareness: G2 helps us increase visibility and reach a wider audience of potential customers. Review collected by and hosted on G2.com.

ED
Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The vendor portal is extremely user-friendly and there are always helpful updates being made to improve user experience. I love the ability for reviewers to opt-in as references, this adds a lot of business value to our investment. All our CSMs have also been top-notch quality, so incredibly attentive, friendly, and proactive. It's also great that we can add in our own customer review questions! The webhooks is also an incredible feature that comes with our paid product profiles. The leads generated from these webhooks really helps to outrightly prove the value of our investment to leadership. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The biggest downside is not being able to incentivize reviews for non-subscribed products. I feel like this unfairly skews ratings and reviews across products. I wish that the platform offered an annual or bi-annual option for all vendors to load funds for an ad-hoc review collection campaign without vendors having to pay for an entire subscription. Also, we gather many reviews through review sourcing campaigns, but the reviews often times aren't the highest quality, because the review form is very simple. I wish their was a middle ground of the intricateness of the G2 & TR review forms. There is also a frequent tech issues that I run into when I'm inside the vendor portal. When I'm switching from a subscribed product to a non-subscribed product and back to a subscribed product, the subscribed product info begins to display like a non-subscribed product. I always have to refresh the page and navigate directly back to the subscribed product for the normal view to resume. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

-It's catching top-of-the-funnel prospects and providing them with valuable user information from their peers- it's a space very trusted by consumers- allows us to present marketing collateral to prospects

-Generating review content which we can then use in marketing content such as organic social, competitor pages, and SDR outreach/other enablement activities

-Marketing content from badges/awards Review collected by and hosted on G2.com.

Angela G.
AG
Customer Marketing Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We get a good perspective of customers opinion about our product, features, areas of growth and much more. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes I can see the profile details of the customers. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Get feedback, opinions about our product, features, areas of growth and understand of customers perspective of our product. Review collected by and hosted on G2.com.

Steve P.
SP
Vice President of Sales
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's easy to use and offers our customers a chance to leave a review with limited effort. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes users are not able to easily verify they are a user and they get frustrated with us. But we do not control that. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Easy place to get reviews. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Very easy to navigate and integrate to the team, leads are clear and concise and guess work is taken out of things Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Dont see as many leads or features as we would like for the price we are paying Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Taking the guesswork out of interested parties Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Ease of use, dedicated Customer Success Manager. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The hardest thing, as with all review sites, is convincing customers to take the time to give you reviews, but they do matter. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We're an SME so a good tool for getting our name and reputation out there. Review collected by and hosted on G2.com.

Sebastian R.
SR
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The support from our AM, Sam Condon is the best part about G2. He has made sure we are taken care of no matter what and regularly checks on us to ensure success. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I have no dislikes currently. This relationship has been great. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Getting reviews published. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

Great solution for improving brand awareness and strengthen leadership in your category of business. We often use this tool to benchmark how we are doing in our business sector. Customer support is great, nothing to complain about - fast and swift. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The cost is the highest factor and what we dislike the most. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

By using this tool, I am able to clarify my value proposition, align my marketing and sales efforts, and apply data-driven strategies to optimize customer acquisition. Review collected by and hosted on G2.com.

Michael B.
MB
Customer Marketing Manager, Advocacy
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

G2 is a valuable tool for getting your customers talking about your product on the record about what they like or dislike about your products. G2 allows your customers to share highlights of their story of using your product in a public way and in their own words which is useful to prospective buyers evaluating your products.

Feature enhancements and integrations are regularly made on G2 Marketing solutions that help Marketers utilize and gain value from the platform. I've also had a consistently positive experience with their Customer Success team through regular check-ins to help ensure that we are achieving value from G2 Marketing Solutions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There can be an over-indexing on review volume and recency and not as much of an emphasis on the quality of review, the content, or how Marketing teams are utilizing reviews which can be difficult for Marketers wearing a lot of hats.

It's important to strike a balance of review quality and quantity, to respond to reviews, and to be disciplined in taking advantage of all that reviews have to offer Marketing teams today. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping to solve our ability to learn more about our customer's stories including the value they are achieving by using our product, and what they like/dislike about our product. It also helps us understand more about our customer advocates and which customers may be willing to participate in other opportunities with us such as serving as a reference, participating in a customer story, or expand their footprint with us. Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's difficult to get users of SaaS products to leave reviews but G2 streamlines the process by being the unbias party asking for feedback. I also really appreciate the G2 account management team, they're always ready to answer questions or jump on a call. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I would like to see some more flexibility with the pricing page module. Not all pricing structures fit into the module they currently offer. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions is helping us generate social proof that our product is easy-to-use. Review collected by and hosted on G2.com.