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G2 Marketing Solutions Reviews & Product Details - Page 27

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's a reliable site to make sure you stand out against your competitors and showcase what customers see as top values. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The badges and categories are a bit complicated. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We need to shine a spotlight on the value our customers are getting from our product, and this is the place to highlight those experiences. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The G2 intent alerts are a critical component of our overall outbound prospecting motion. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing comes to mind at this time but there are likely many areas of G2 I don't work in today. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Identifying organizations that are showing some signs of buying intent for our product or in our product category Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

- High intent leads

- Ability to stand up against competitors

- Support from the G2 team Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

- Reporting could be more powerful, would like to output data via API to see progress and movement across ranks in different categories Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us showcase customer reviews and get high intent leads Review collected by and hosted on G2.com.

Marina M.
MM
Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is a very common and well-known platform for collecting software information and reviews from users - it is well received by customers. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The functions are good all around, unfortunately the costs are very high. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Potential customers find our software information, collect reviews, evaluate potential customers, review campaigns, brand awareness Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's a good marketing tool, very easy to use and lots of features Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some reviews feel outdated and less relevant to current versions of tools. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping our online brsnd visibility and helping us expand to a US market Review collected by and hosted on G2.com.

Ashley K.
AK
Director of Customer Education
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

The two folks I work with (Julianna and Olivia) are fabulous. They take the time to listen and help me to make the most out of our G2 subscription. They provide thorough follow up and spend time on calls. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The way that categories and grid placements work make it tough for solutions with smaller user bases to make a fair showing. Our automation enables extremely small teams to handle work that would require much more headcount. As a result, we have only a couple users for each of our customers. In this way, we can't compete with some of the other products in our category that have many many more users per customer. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Having a G2 profile gives legitimacy and the ability to showcase reviews is valuable. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

-Provides accurate information and which company is researching and provides geolocation that makes identifying leads easier

-Provides info on competitor's research and puts us ahead in our outbound efforts Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

No dislikes per se but wish the geo location is more accurate Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

-Puts me ahead in the outbound game.

-Ensures I get info on who my prospects are evaluating

As a salesrep, having these intend information helps me provide contextual information to my prospects as well as gives me an edge to write my outbound emails with more details Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I've had a great experience in using G2 for both finding and evaluating tools, as well as gaining insights into our product from our own customer base. It's easy to use and a reliable source of information. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There's a lot of options and or features available that I've not yet taken the time to properly learn about or best utilise. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It allows us to gain insight into the thoughts and feelings of our customer base about our product, which we use to improve on our offerings. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's a great way to reach prospective customers and help them learn more about how your solution works, and where it works best. The data is pretty transparent and the system is fair. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some parts of the algorithm scoring are not so reasonable in my opinion. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Having social proof online about how our platform works is very important. G2 is the main reviews platform we use and we've made a solid investment over the last few years to build up our credibility on G2. Review collected by and hosted on G2.com.

Snigdha W.
SW
Marketing Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

They provide clear insights and strategies that help make better decisions and get great results Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There is nothing as such that I dislike about it Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps stramline decison making by providing accurate insights, saving time and improving marketing outcomes. Review collected by and hosted on G2.com.