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G2 Marketing Solutions Reviews & Product Details - Page 26

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Karilla D.
KD
Sr Customer Advocacy Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's easy to use. Setting up a campaign, monitoring results, and pulling data are simple. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The actual experience of using the portal is fine. I struggle with the fact that G2 itself makes it challenging to rise in the categories because or industry is so saturdated. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Brand awareness, buyer decision making, review campaign management, reference customer identification, case studies, testimonials Review collected by and hosted on G2.com.

Carly M.
CM
Operations Manager
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

Our time using G2 has been great & has really helped grow our company. Our Growth Relationship Manager, Zack Barangan, is the absolute best & we feel so lucky to have been able to work with him! Zack is personable, professional, and super knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Pricing recently went up, which hurt a bit- however, G2 is willing to work with you to find the best options that work for your business. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 has helped our company by providing better visability to potential customers looking for business solutions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

- ability to gather customer insights

- give customer champions a voice

- powerful self serve admin portal

- great CSM support Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing top of mind, I see G2 setting the bar for peer review sites Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps us keep an eye on our competitors, pulse on what the market is looking for, reputation management, gathering external proof points Review collected by and hosted on G2.com.

Melina G.
MG
Senior Customer Advocacy Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

There are so many different capabilities and features that we haven't even utilized all of. G2 easily allows us to gather customer reviews, share content with internal team, and create marketing content to share with customers. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some areas in the tool are not as intuitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us understand our customer feedback and where we stand with them. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

This has helped us in identifying prospects who are actively looking for our solutions listed in e-signature category which has enhanced our targeted sales efforts. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some of our sales agents express concerns about low conversions rates from leads sourced through G2. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Identifying companies in an active buying cycle, g2 has enables us tageted marketing and sales outreach. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Our incredibly knowledgeable and available account manager. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The lack of accessibility for non-English speakers looking to leave reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Providing an easy to use, trustworthy, and well-rounded review platform where our potential customers can find us. Because of the way that they built their review system, even small companies have a fair chance to gain in the rankings. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The platform enables companies to take advantage of user generated content while also providing valuable, actionable data about buyers researching products which helps strategically prioritize high-potential accounts. Its interface is intuitive and easy to navigate. G2' account team has consistently provided exceptional and timely support, making it a reliable and collaborative partner. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

One must recognize that the potential value of G2's intent data package is highly dependent on generating substantial category or profile traffic, which can take time to build up. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us address and improve brand visibility while generating explicit intent data. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about G2 Marketing Solutions?

Overall, account managers have been responsive and knowledgeable. G2's portals make setting up a profile and running review campaigns incredibly simple. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Their asking price for a premium landing page is absurd. You're better off with a free listing and funding your own review campaign Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 has helped increase the credibility of our business by providing a high-quality platform for honest and well-vetted reviews. I've tried other listing sites and their review verification process left much to be desired. Review collected by and hosted on G2.com.

David G.
DG
Product Owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

The fact that I can drive my customers to provide reviews and see the impact of these reviews on our brand awareness Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are too many awards, and they are too generic. when you are a leader in a category it doesn't say which category it just says you are a leader Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Drive more business with brand advocacy. the truth is that 30% of our customers look at Glassbox on G2 before they come to our website Review collected by and hosted on G2.com.

Response from Rachel Morris of G2

Hi David - Thanks for your review. This is Rachel Morris, I lead our Product Management team here at G2. We are glad G2 is having an impact on your brand awareness and opportunity - we see this with a lot of our customers as so many buyers come to G2 before speaking to your sales team.

We appreciate your feedback on G2's badges - we have heard this feedback and are exploring other ways to delineate categories on badges to help here.

Thanks again and we look forward to continued feedback!

Rachel

Berke K.
BK
Head of Sales
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Their solution helps companies to realize many options to reach out to the ICPs, I love it! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Recommendations and their guide can be improved so client won't need to spend time to figure out how the things are working Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Reputation is very important for your target audience and G2 is crucial for your business. Review collected by and hosted on G2.com.