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G2 Marketing Solutions Reviews & Product Details - Page 24

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is a valuable platform for us to encourage our customers to share honest feedback about what they like or dislike about our product. Allowing them to share their experience in their own words, offering insights for prospective buyers evaluating our product. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing that I disklike about G2 Marketing Solutions at the moment. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It enables us to gather reviews and assess our position within the market. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 does a great job of tying users into their ecosystem. Integrations across other solutions and features seem to work well although we haven't used it that frequently. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The price point feels high for the offering and support we received.

I made a support request and never got feedback. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is helping us get more feedback on our product and understand how users like our features. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

It's been really useful building up a bank of reviews for our product. We're working in a competitive field so reviews act as social proof and we use them in almost all our marketing channels. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are a few gripes. It's been hard to maintain rankings in the past year or so as better-funded, bigger competitors are making more of their own G2 profile. It would be nice if G2 was able to balance out how a product ranks so it's not so much about sheer number of reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Building a bank of social proof and establishing us as competitor to industry heavyweights. Review collected by and hosted on G2.com.

Response from Katlin Hess of G2

Thank you for sharing your feedback! I'm glad to hear that G2 Marketing Solutions has helped you build a strong bank of reviews for your product.

We understand your concerns about maintaining rankings and the competition especially from bigger players. Our team is constantly working on improving our algorithms to ensure a fair and balanced ranking system.

While review volume does play a role, the algorithm also takes several other factors into account. We just launched a new G2 University course that dives deep on all of those factors, and ways you can improve your rankings. Here's the link if you're interested in learning more:

https://university.g2.com/app/courses/4d8b9f71-4462-47c2-8a8e-a7d8202896e5

If you have any further questions or need assistance, please don't hesitate to reach out!

Amanda C.
AC
Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It has helped my company gather testimonials and promote our products. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing really I think it is helpful for any companies marketing efforts. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us gather customer testimonials Review collected by and hosted on G2.com.

Maria G.
MG
Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We can access comprehensive market insights and analytics to understand our results better. Plus, we have a dedicated team member who's available to answer most of our questions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I would like to gain a deeper understanding of how the market reports are created, as well as the criteria and meaning behind each category. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps us to boost our online reputation and get market recognition. Review collected by and hosted on G2.com.

EO
Head of Customer Experience
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

I love being able to collect amazing reviews from our customers! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It has been taking 2+weeks to get our reviews moderated. The campaign dashboard is also not accurate and exports do not reflect the correct information every month when we pull this information. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping collect all the positive feedback our customers have to say, and helping us to stay current in the market. Review collected by and hosted on G2.com.

Response from Rachel Morris of G2

Hi Emily - my name is Rachel Morris, I lead the Product Management team at G2. Thank you so much for your feedback - we also love collecting reviews from our customers, including yourself!

I saw your feedback on the platform being buggy. We are always watching for customer feedback and I'd like to learn more on your feedback. I will connect with your account team to get some more feedback and see if we can speak to you as a follow up.

Thanks,

Rachel

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

By leveraging authentic customer reviews and in-depth market insights, we can effectively engage with in-market buyers and make informed, data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We find it a bit challenging to achieve favorable positions in G2's categories and grids, which can impact our visibility compared to competitors with larger user bases. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions empowers us to build brand credibility, optimize their go-to-market strategies, build stronger customer relationships. Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

Ease of use of the platform, good for brand awareness and excellent customer support! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Intent data only relevant for NA region, not really good traffic in EMEA and DACH regions. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Good brand visibility and review management Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The product suite has the right set of features to channel customer feedback and then represent it in a manner that is relevant to prospects. This marketplace participation holds a mirror to our competitive positioning and proactively take initiatives to improve on it. The responsiveness of the team and the scorecards they bring are amazing when they come. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It is sometimes perplexing to see how their prioritization of features does not necessarily follow the market penetration they have. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is my partial iniative in a broader brand visibility improvement exercise. Some of the dynamic comparisons that G2 enables are nice to haves. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
(Original )Information
What do you like best about G2 Marketing Solutions?

Customer support and constant innovation. G2 has done a great job at continuous innovation and providing advertisers with new ways of creating an authentic brand to reach new prospects. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Although G2 offers a wide range of high-quality solutions, each comes at a premium. A basic annual package is a great starting point and offers value, but accessing more in-depth data comes at an additional cost which might not suit all budgets. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 allows us to reach out to current customers to receive real-time feedback and to give prospective customers a genuine feel for our product and service. Review collected by and hosted on G2.com.