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G2 Marketing Solutions Reviews & Product Details - Page 23

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,188 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Very easy to use, admin platform is easy to selfe serve. Their account managment team has bean super helpful and engaged. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Still much to improve in regards to the review approval process, as many are rejected without a real reason.

Their "AI detector" makes many mistakes.This makes it difficult to gather reviews from our customers. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Gathering unique and reliable customer reviews to enhance brand awareness and support customer acquisition efforts. Review collected by and hosted on G2.com.

Lauren E.
LE
Senior Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

Easy review collection and badges, support is willing to hop on a call to optmize. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Pricing is quite steep for tech startups, but looking forward to launchpad. Review decay ranking can be a tough motivator for a startup and it can be hard for a startup to get a high number of reviews compared to the big fish out there. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Having a credible source for reviews Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It seamlessly plugs into all marketing efforts making it a great full-funnel activation tool. Integrating it and using it is simple and intuitive. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The number of recognitions/badges is too many, watering down their impact. Makes it less relevant to add to content pieces because of the shorter shelf time of the badges when compared to the assets. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Understandin buyer intent, gaining buyer confidence and improving the brand's reputation. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's a great way to get reviews on your profile and leverage that across our various marketing channels. It is easy to use and implement and integrates with our Slack account. Plus, the customer service is amazing. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It would be great to change the incentive for our review campaign easily without consulting with our AM anytime we want that change. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us easily gather social proof with review campaigns Review collected by and hosted on G2.com.

KB
Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

We have been using the platform for almost a year and the customer service is the best part. Our CSM, Lauren, is always ready to answer questions and provide honest feedback. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish the review campaign process was easier. It is hard to start a new campaign and the link is super long. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are able to hear from our customers directly and use the quotes on our website Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The reps provide amazing support for getting set up and any issues you may have along the way. The new AI features make setting up your profile even easier. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Smaller brands have less traffic so the buyer intent data can be less valuable. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping to show users how we compare to competitors and win over some market share. The badges and reports also help to back this up. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about G2 Marketing Solutions?

G2 is very easy to use, the support we get from Anoushka is timely and she provides us all the guidance and information we need. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Access to reports and tools change from time to time and it's challenging at times to keep up with them. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We use the information from reviews in our marketing collaterals such as socials, emails etc and on our website Review collected by and hosted on G2.com.

Jimmy M.
JM
Sales Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

For us it's just figuring out the right flow for intent data. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

More templates and training on action items Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We know potentially looking at our product. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like that we have the ability to incentivize customers and that it identifies it in the review. It makes it a lot easier for us to capture customer feedback. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Expiring reviews/changing the weighting feels like G2's own way of staying relevant. For what is actually provided I don't think the cost makes sense for the value. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Allowing us to capture customer reviews compared to competitors. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is the gold standard for peer reviews in B2B SaaS. The Admin platform is for the most part intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Frequent changes to the algorithm that disrupt rankings, without change in your own strategy for review collection. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us understand how our customers feel about the product, and provides us with a repository of social proof to highlight in marketing campaigns. Review collected by and hosted on G2.com.