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G2 Marketing Solutions Reviews & Product Details - Page 22

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is an awesome platform for monitering feedback and beyond. Their features are easy to use, have a wide variety of options, and the support team is always very helpful. I enjoy using this platform to continue sourcing, monitering, and analyzing customer reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only thing I dislike about G2 is that we are constantly changing account owners. Every 3 months we have a new point of contact which says to me that the leadership team is having trouble. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is solving the issue of collecting and monitering customer feedback appropriately and in a timely manner. It helps us throughout the entire review process - by creating campaigns, digesting feedback, and beyond. Review collected by and hosted on G2.com.

Verified User in Events Services
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

This is the main review site for our business and industry, other than word of mouth. The badges are great and highly usable, especially to share on our social media. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I feel like it lacks some features that would make it better. For instance, the business reviews decay over time - sure makes sense, but they should have a tool for us to easily reach out to those who are still subscribers to our business to refresh their reviews. The AI tools are great but still fundamentally lacking and I go elsewhere to use them. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Public reviews of our business, social media badges to show what others believe about our business. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 offers an all round view for advice, a great go to option when shopping for software. The portal is very user friendly and provides you with lots if insight into your review options and analysis. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Response times from the teams can be slow when support is needed. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

As a Marketing professional this is a great platform for review collation helping to shape our business and product with impartial feedback from our users. Review collected by and hosted on G2.com.

Catherine M.
CM
Directrice marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Ease of use (as an administrator) and implementation are impressive. We definitively want to further use G2 marketing solutions in 2025 so we can get more out of it. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There seems to be more friction for users to give reviews on G2 than other platforms. We find it harder to gather reviews from our clients because of that. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We need to gather more customer reviews because social proof is key in our industry. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

The ability to run campaigns and collect customer reviews that impact our market awareness and placement in G2 reports. All in service of helping buyers make more informed decisions. The platform is very easy to use and service service in terms of adding new content, changing images, etc. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's a function of our subscription level, but it's unfortunate that we don't get more intent data (ex: we can't connect G2 and 6Sense without an additional investment). Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Capturing customer reviews, which in turn keep CallMiner front of mind for tech buyers. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like that it shows social proof for my product if someone is looking on G2. I also like the badges it gives that we can display on our site. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I haven't had a great experience with their lead gen programs. We get leads that aren't ready to buy very often. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is giving us a credible way to show social proof which helps improve our conversion rates on our landing pages. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I use it to do things around G2 and marketing Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I don't use it to do things around G2 and marketing Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It allows us to generate reviews and differentiate ourselves int he market Review collected by and hosted on G2.com.

Dylan C.
DC
Customer Success Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The ability to have our subscribers leave reviews in a singular place. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not much to dislike! It is easy to navigate, leave reviews, and respond to reviews. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Gathering NPS scores in a singular place. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 marketing solutions is easy to navigate and provides an easy way to source reviews from our customers. There are lots of options to integrate reviews and data into our marketing campaigns, which provides vital social proof for decision makers looking for new software. The fact that all data and reviews are from real customers strengthens brand trust. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I do not know of any downsides to comment on. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps us see what people are thinking about us and our competitors. It also provides an easy way for us to collect reviews and quotes that we can use on our website to strengthen social proof. Review collected by and hosted on G2.com.

Sudeshna R.
SR
Content lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
(Original )Information
What do you like best about G2 Marketing Solutions?

It helps build marketing content continuously and also builds credibility Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

At times the criteria of ranking and parameters aren't absolutely clear Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helps build thought leadership and credibility among buyers Review collected by and hosted on G2.com.