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G2 Marketing Solutions Reviews & Product Details - Page 19

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love the different intent signals that we receive in our CRM with the G2 Marketing Solutions. I also love the Slack integration that allows us to see reviews of not just our product but our competitors as well. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The intent data we get helps but is does not provide detail on the prospect we need to reach out to. Having an email address or other information would be really helpful. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Seeing what other people are saying not only about our product but our competitors. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I've found their support and service to be excellent. Whenever I have had issues, most of the time, they're quite responsive and solve the issues. It was fairly simple to set up. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I'm not sure their proof of whether someone is really using the product or not is enough. We once got a review that was clearly for our competitor. They removed it. But not sure how they would have passed through. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We've found the ability to give and read reviews has impacted us positiviely. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has driven leads to our sales team so it does work. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

For marketing teams, G2 has become something that requires a ton of time and effort. With dozens of badges and awards every quarter, it's a constant game of updating site, signatures, seeing where you're up and down, etc. Getting customers to review and then update their reviews often feels like a full-time job. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

In the quest for pipeline, G2 is another channel that helps us find people looking for a solution like ours. Review collected by and hosted on G2.com.

PT
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

Easy to use tool with great features like reference pages, crowd quotes, testimonial page which can be used by SDRs. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The badges critera & algorithm, still wondering how to nail it. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The refernce pages, is apt which I can create for my team to showcase to customers. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

We've been able to leverage genuine reviews to boost our presence with our audience and increase trust. The CS team at G2 are attentive and helpful with suggestions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We tested paid promotion slots but they haven't delivered any measurable ROI. However we see them as an awareness tool so it's not necessarily a surprise. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Buyers in the ATS market have a lot of choices. Trust markers like positive, recent reviews, and a strong profile, help with differentiation. Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I see G2 represented in my organization along with my top clients. I think that their digital marketing services are engaging and tailored to our businesses' needs and internal strategies. Its helped to incorporate our company data with G2 capabilities to drive growth. the reviews are very helpful to give clients a voice and deliver better value. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I don't have anything I dislike. I would just say that I'm unaware of G2's full suite of solutions and capabilities. So more visibility into offerings is always helpful for clients. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Buyer intent is all about hitting the right people at the right time to provide relevant services and drive growth for both parties. I love the updates of potential connections I can make everyday. Review collected by and hosted on G2.com.

Eseye L.
EL
Senior Marketing and Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It's straightforward to setup review campaigns and our account manager is very supportive with our goals. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Customer support desk has sometimes taken a long time to come back. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Collecting quality product reviews from our customers and building our brand profile in our market segment. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The customer support is excellent, and the effort our customer success manager has made in order to ensure we make the most of our subscription has been very welcome. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think the price for some extra features is a little high, and the pricing generally is not very friendly to smaller businesses who need G2 to compete with bigger competitors. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us to collect and manage reviews on a trusted and well-known platform, and also to benchmark our own reputation against our competitors. Review collected by and hosted on G2.com.

Whitney R.
WR
District Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

This is helpful in allowing clients to pick the right products for them. G2 scores are extremely important when it comes to picking what is best for them. The ease of use and number of features is also a value add. Anytime I have a question, the customer support response time is very quick. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think everything with G2 is perfect. I do not have any complaints or adds. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 allows me to show my clients ratings/scores on product and helps make their decsions. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions offers an extensive suite of tools, including campaign tracking, lead management, and analytics. The platform caters to both small businesses and enterprises, making it versatile and scalable, The reporting tools are detailed yet easy to interpret, providing actionable insights to optimize marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While basic functionalities are easy to grasp, mastering more advanced tools can take some time without additional training. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps us finetune our outreach to companies who are showing intent in our products category. Review collected by and hosted on G2.com.