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G2 Marketing Solutions Reviews & Product Details - Page 18

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Legal Services
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

It provides marketers with a good set of tools, trust badges, campaign manager. The platform is easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Mostly little to no support, the account managers we had were mostly inefficient, never really delivering insightful tips, and often not following up on our requests. We also changed 3 account managers in less than a year. The buyer's intent future is not providing much value either. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It allows us to be visible for our potential buyers, showcase our expertise and how our users experience our service. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been a helpful tool in raising awareness in our scheduling program. We have been able to utilize the badges and reviews to assist in marketing. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wouldn't say there are many downsides when it comes to using the free version...going past that with the pro version is quite expensive and we weren't able to justify it. There could be features we needed to utilize more to drive more leads Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is the leader in software reviews, so it is important in driving awareness about our product. Review collected by and hosted on G2.com.

Tori B.
TB
Brand Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like that we can collect reviews using G2. It's really easy to encourage our customers to leave us a review. G2 takes care of the email communication and fulfilling incentives. All we have to do is give them a list. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There are a lot of add-ons that you have to pay extra for. I'm sure all the features are great, but we just don't have the budget to upgrade. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It can be a hastle to incentive and collect reviews and G2 takes care of that for us. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The dashboard platform is really helpful and userfriendly. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Its really hard for a small business to shine on G2. We just don't compare to the industry leaders with volume of review, and one bad review brings down the whole adverage so it doesnt seem like a good ROI for us. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping our brand awareness of on a comparision site - due to only having a small ammount of reviews, and not getting anywhere with out G2 campaign, I am not sure it is benifiting us just yet. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 gives us a great place to collect and leverage customer reviews and testimonials in our marketing efforts. We are starting to use it more for intent data and this will be helpful for our BDR outreach. The G2 team has been extremely helpful since day one of implementation and is always helping us evolve our use of the platform and its features. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing that I can think of at this time. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We use G2 for collecting customer reviews, enhancing brand awareness, and improving our web traffic. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 solutions helped achieving multiple touch points and definitely better touchpoints during the product purchase consideration.

The segmentation and ability to link to multiple platform is superhelpful. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The enrichment can be more user level, currently it's just account heavy. It would be great if we can get job designation/persona , will be more useful in segmentation. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

User discovery while product consideration , building market presence via reviews that matter , great marketing collateral as a social proof in ABM journeys.Helping get more leads is also super helpful Review collected by and hosted on G2.com.

BG
VP, Growth Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like the suite of features that G2 offers, including customizable profile pages, user reviews, buyer intent signals, and page analytics. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think the cost for some features can be expensive and potentially cost-prohibitive. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping align and insert our company within targeted categories and category searches. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been amazing in showcasing our company and products, particularly in demonstrating our competitive edge against competitor companies. The sales team has been incredibly helpful and fast to respond to any and all inquiries, ensuring we get any resources/information we need in order to collect G2 badges. It's obvious that customers really trust G2 as well! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Market Presence scores can sometimes seem to be trivial and not accurate of a company's information. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us gather prospective leads and gives us a competitive edge against competitors. Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

It's a great platform to showcase our brand, receive authentic reviews from customers, and also achieve badges etc that add to our social selling and credibility. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

User interface is not always the easiest. Currently unsure of who our rep is after so many changes. Customer support is not always the easiest to navigate and can have a slower response time that guaranteed (more like 72hours rather than 24) Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Get's customer voice out on a third party platform that supports our credibility and awareness. Review collected by and hosted on G2.com.

Kristin W.
KW
SDR Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 helps us engage with buyers and gain insights on prospects. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I would like the SFDC integration to have more lift/ease of use. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is our primary tool for buyer intent and has been useful in letting us know when prospects are searching for a tool like ours. Review collected by and hosted on G2.com.