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G2 Marketing Solutions Reviews & Product Details - Page 17

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
EC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like how it can integrate across a defined tech stack to ensure your GTM motion is enhanced and optimised. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It constantly feels like there are upgrades, improvements etc, which can be a positive but it also requires you to be constantly monitoring it as some integration features may become buggy or stop working due to the updates. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Providing social proof and real time intelligence to enhance or improve or GTM strategy. This enables us to include such elelements in out sales ad marketing content/collateral and increasd deal velocity and close rates. Review collected by and hosted on G2.com.

Response from Katlin Hess of G2

Thank you for your feedback! It's great to hear that you appreciate the capabilities of G2 Marketing Solutions in enhancing your GTM motion.

We understand your concerns about the frequent upgrades and potential bugs in integration features. Our team is constantly working to improve the platform while ensuring a smooth user experience. My team is also involved in customer communications and education and we will also explore ways we can help support a more seamless rollout of some of these new features!

If you encounter any issues with the platform, please reach out to our support team so we can help. Thanks for the thoughtful feedback and for being a great partner!

Awanish S.
AS
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

It helps us in getting genuine reviews from our customers. And we also use G2 badges in all our markting creatives. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes a genuine review also does not get approved. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It is helping me in getting reviews from my customers that I can showcase on my product pages, it helps in branding. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 has been a great way for us to gain insights from our customers. It helps provide a seamless way for them to provide us feedback while also boosting our brand on their platform. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

When leaving surveys or asking for surveys, they can be a bit time consuming (even 3-4 minutes of questions can be a lot for some customers). I don't mind too much but I know that has been a downside. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps people discover our product and it's a great way for us to recieve feedback about our product. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I appreciate the email review campaigns to customers which is handled internally with G2. This has helped us build out our rankings within various grids, which of course builds our brand awareness and credibility. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I find that beyond building solid customer reviews, ranking in grids and gathering badges - there are no real upsides for actual lead generation. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

I appreciate the email review campaigns to customers which is handled internally with G2. This has helped us build out our rankings within various grids, which of course builds our brand awareness and credibility. Review collected by and hosted on G2.com.

TB
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Simple interface to use as a marketer with lots of features (review generation, marketing collaterals, product listing, buyer intent data). Product entry is easily setup with all necessary info (e.g., pricing). Regular calls with our G2 support team to make the most of the subscription. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

To generate lots of traffic, you need a good amount of reviews. So make sure that you get enough support in your own company from sales colleagues and product management. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Get as many people in deciding positions with product interest in contact with us as possible. Review collected by and hosted on G2.com.

Eric N.
EN
Vice President
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The team is very supportive and organized when it comes to helping achieve your objectives on the platform - improving your ranking and driving new reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think they overpromise when it comes to lead gen - we've increased the number of our reviews by at least 4x and are among the top ranked platforms in our field but still have not seen a lot of new leads come in. That's been disappointing. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It hasn't solved our core problem yet - generating new leads and driving different perceptions about our technology. Review collected by and hosted on G2.com.

Martin J.
MJ
Partner marketing specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

I appreciate easy of use, I use admin panel several times per week, many of useful features in paid plan. In case I need to solve something (it's quite rarely) I contact G2 customer support and they answer me quickly. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some features only in higher paid packages. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

E.g. nice overview of reviews Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

G2 is very innovative. I have used various platforms and the vendor portal and features available are unique and easy to navigate. Our rep is also amazing. She is very knowledgeable, attentive and helpful. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The moderation process is almost too in-depth. I find that sometimes verified reviews are rejected. The process is also lengthy and can be overall annoying compared to other review sites. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Great, reliable and reputable platform for our users to leave genuine reviews. G2 is also helping me stay on top of industry standards and shifts! Review collected by and hosted on G2.com.

Response from Rachel Bentley of G2
(Original )

Hi there,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2. Regarding our moderation process, we invest here to ensure that we have trusted content on our platform. I am so concerned to hear about your experience with verified reviews being rejected. Because you left an anonymous review, I can't follow up directly with you, but if you share this review with your CSM, or mention this use case, we do have some exciting opportunities in the next quarter on the roadmap to improve this situation that we would love to share. I hope this finds you well, thank you again for your feedback.

Best,

Rachel Bentley

Josh Z.
JZ
support
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

being able to respond to reviews has been helpful in getting customers who are upset to let us know in ways they normally would not.

its very easy to respond back to customers and to make sure we stay engaged with them

We check G2 very frequently to make sure we are always getting back to the people we support Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish there was a way to contact the user directly without it being public Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

connecting with out customers to in ways they normally wouldnt share with us Review collected by and hosted on G2.com.

Response from Piyush Kumar of G2

Hi Josh,

Thank you for taking the time to write a review. My name is Piyush and I am a Senior Product Manager at G2. Thank you for sharing your positive experience with G2 Marketing Solutions! We're thrilled to hear that our platform has helped you connect more effectively with your customers.

We understand your desire to contact users directly, and we appreciate your feedback. We are continuously working on enhancing our platform to better meet the needs of our users, and your suggestion will be taken into consideration.

If you have any further feedback or questions, please feel free to reach out to us.

Best,

Piyush

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

It is relatively easy to understand. The interface is more or less easy, and the learning curve is quite short. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The price is quite high for the amount of services provided.

Also, since last year, wait time on cases submitted to Support became a bit longer, and the solution offered is not always a good match. Couple times I had to insist on alternatives. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us stand out on the market and lead more persuading and more interesting conversations with clients, both current and potential ones. Review collected by and hosted on G2.com.