By G2
Save to My Lists
Paid
Claimed
Optimized for quick response

G2 Marketing Solutions Reviews & Product Details - Page 16

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I find G2 Marketing Solutions straight-forward to use with a good range of integrations with platforms such as HubSpot and LinkedIn to share intent signals. Our Account Manager is responsive and provides a range of good suggestions, for example, to support reviews, and will answer any questions we may have promptly.

Implementation was relatively simple. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not a downside, but to have access to the full suite doesn't come cheap Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

1) Helps us to understand who is potentially in-market and to react to accordingly

2) Gather reviews for social proof, and ultimately get the respected Leader badges Review collected by and hosted on G2.com.

BH
Executive Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

The platform is really intuitive. It makes it easy to make changes to our company profile and tracking our campaign performance. The general customer support email has been helpful when building campaigns and rectifying gift card challenges. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Based on what we spend annually, we do not receive any intent metrics. That limits our G2 value. Based on the level we are at, we only have control of our profile and can run campaigns. In an ideal world, we would have some limited intent metrics like integrating G2 with 6Sense. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Review collection Review collected by and hosted on G2.com.

AN
Digital Marketing &amp; Events Manager
Human Resources
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions has been a useful tool to collect client feedback and get our brand and services in front of potential customers. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some clients have found it difficult to navigate through the submission process. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives our clients an opportunity to share their experience with our products and services. Review collected by and hosted on G2.com.

Emmily B.
EB
Business Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

I like how helpful our Account Manager is. I also like the self-serve nature of the G2 Dashboard. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I know that it is not possible but I with that the intent data included the person's individual email. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We just bought the Intent package. We are enjoying this new flow of leads into our pipeline. Review collected by and hosted on G2.com.

Rebeca H.
RH
Senior Demand Generation Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions helped build credibility for our solutions. Getting and having customer feedback Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Unfortunately there are some customers that are not allowed to accept eGifts for providing feedback. Thus, they might participate. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Helping us with brand reputation and customer satisfaction, which we internally know is high, but having it visible on a public-facing forum is great. Review collected by and hosted on G2.com.

Alex K.
AK
Email Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The tools are in place to easily generate a high number of reviews at a low cost. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I think the tools in place to catch AI reviews could use some fine tuning. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We use G2 to help establish our brand and by having positive review positioning compared to our competitors we can help leverge that during opportunites. Review collected by and hosted on G2.com.

Greg R.
GR
VP CAST Highlight
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We like the ability to create a highly tailored product profile page with links to reviews, content, and our web site. G2's high search rankings are also a huge benefit. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Would like to see more options to run targeted paid advertising programs on G2.com. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Driving more awareness of our products and leads for our sales team. Review collected by and hosted on G2.com.

Bob R.
BR
Vice President of Sales and Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about G2 Marketing Solutions?

We've been using G2 for several years. While we haven't done a campaign recently, in our last campaign we received almost 400 reviews for our software from a single campaign. The cost is low with a high return. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The form to gather information for demo requests doesn't really work for our business. We've tried to get G2 to modify the form, without success. Also, the demo request we do get are not a very high quality. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 help us aggregate reviews into one location we can share with prospective clients. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

G2 has been an incredible asset in helping us aggregate customer reviews and build strong social proof. The platform is very intuitive for customers to leave their reviews, which has been instrumental in showcasing our value to potential users. Our G2 profile page, along with the badges we've earned hs significantly contributed to improving our brand visibility and awareness. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Nothing comes to my mind, it does the job Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Instrumental in helping build a solid social proof, and identifying accounts who've reserached us and compared us to other competitors. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The user reviews are valuable for sure. The ability to see what users think of your product, and to respond as well, is insight that's hard to get otherwise. The market segment charts comparing your product to others provide real insight as well. It's hard to imagine competing in the market without G2. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The categorizations of products and companies aren't always correct. We've seen "competitors" in our grid that don't really belong there, or reviews for companies that don't have a competing product. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

An independent platform for collecting user feedback and reviews. Review collected by and hosted on G2.com.

Response from Piyush Kumar of G2

Hi,

Thank you for taking the time to write a review. My name is Piyush and I am a Senior Product Manager at G2. I'm so happy to hear about how G2 functionality helps you.

I am excited to hear that you find the user reviews and market segment charts valuable. We understand your concern about incorrect categorizations and are constantly working to improve our data accuracy. We have a process on adding products to new categories which has manual oversight, however if you are seeing mis-categorized products - I would suggest raising a ticket on support here - https://help.g2.com/hc/en-us/requests/new.

We're glad to hear that G2 is providing you with valuable insights and helping you navigate the competitive market landscape. If you have any more feedback or specific examples to share, please feel free to reach out to us. We appreciate your support and look forward to continuing to serve your needs.

Best,

Piyush