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G2 Marketing Solutions Reviews & Product Details - Page 15

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matthew T.
MT
Head of Revenue Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

Great potential source of lead interest, solid integrations, and the ability to use valuable badges in marketing materials Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Lots of noise comes with the signal. Depending on the category, yuor company could be lumped in with companies who operate wildly outside of the category. This means lots of signal alerts for buyers who aren't actually in market. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

3P credentials and in market buyer signals Review collected by and hosted on G2.com.

EP
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The most helpful thing about G2 is having an assigned Account Manager who I know I can reach out to about anything, whether that be an issue, wanting to find out about campaigns, reports and everything in between!

The upsides to the platform is that it's really easy to follow, there's lots included such an integrations, grids, competitor information. I also find the navigation tool at the top really helpful. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

A funtionality to tell us we should update our profiling/documention could be a helpful tool. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Great platform for showcasing our customer reviews, therefore showing our prospects how good our system is. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions delivers targeted, data-driven campaigns that help businesses reach their audience and achieve measurable results. With valuable analytics and responsive support, it’s a reliable choice for growing your brand. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The platform can feel overwhelming at first due to its range of features, and navigating all the tools may take some time to master. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps streamline the process of gathering and validating reviews for our business, boosting credibility and trust with potential customers. Additionally, it provides valuable competitor insights, enabling you to refine your strategies and stay ahead in the market. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

I really enjoy our rep. She responds quickly and is very resourceful. G2 has a lot of features that help us promote our organization. I like that you can see when a review has been submitted before it posts. I also like that reviews can be incentivized. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish there were trainings on how to use the platform. That would have helped me early on when I was learning. I also wish we got updates from our rep with new features that we don't want to miss out on. Either by email or in our monthly meetings. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are really excited to use Monty and I think it will help educate people on our product before needing to book a meeting or being suggested as the top company in our competitors will bring more people to our page. Review collected by and hosted on G2.com.

Janie C.
JC
Customer Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love the support we have from our G2 team. They're always accessible and really work to understand our business needs. It has been a very intuitive tool to implement and has helped us significantly increase quality reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There's not much I dislike. If I had to give a negative, I would say that sometimes I feel a bit disconnected from the actual platform in terms of updates or new features that become available. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 has helped increase the quanitity of product reviews and has helped us further solidify our positioning as a top rated choice in our categories. Review collected by and hosted on G2.com.

Richard S.
RS
Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

The most useful thing and unique thing we've seen is live, in-market buyer intent data. Knowing the audience you are connecting with is actively reviewing software like ours is invaluable. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The cost to engage with G2 Marketing is very high for a POC project for our organization. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Other tools providing intent data that is vague or out-of-date leaves us chasing leads that aren't interested or who have had their needs met already. By providing realtime data, G2 Marketing means we can be sure that we are reaching out to the right person at the right time. Review collected by and hosted on G2.com.

Jeremy P.
JP
Account Based Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

We can create specific pages to showcase meaningful reviews to specific audiences. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometimes it is difficult to navigate which reviews are new and then add said reviews to our pages. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Is making it so much easier to amplify our customers' voice and use that while advertising to very specific audiences. The G2 badges help to validate our brand. Review collected by and hosted on G2.com.

AB
Lifecycle Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Customization of page and ability to add different types of content to your page. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The gift card review campaigns direcrtly through g2 have been less effective than we had hoped. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us get the word out to commercial real estate professionals that Crexi is a great tool for them. We don't offer trial periods so this is helpful for us. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about G2 Marketing Solutions?

The intent data is gold. As a small business needing to grow fast in front of big players, we have to identify buyers with speed and efficiency to generate and close pipeline.

It also provides valuable social proof, allowing us to highlight customer quotes and easily search for feedback on specific topics we need. G2 helps us build credibility and trust.

It's easy to use and integrate Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We can't control the content, but that's part of the value—genuine, unbiased opinions are what make it credible. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is a powerful tool for showcasing our satisfied customers to potential prospects. It gives us valuable insights into our market position, helping us understand where we stand relative to competitors. Additionally, this information is useful for investors and other stakeholders, offering a transparent view of our performance and market relevance. Review collected by and hosted on G2.com.

Mani M.
MM
Product Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Ability to easily collect reviews and use them as social proof. Setting up review campaigns and tracking them is a breeze. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Changing the product title/name requires you to reach out to the support team as it is not supported from UI Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Driving reviews on G2 to gather product feedback, build social proof and collect intent data for demand generation team. Review collected by and hosted on G2.com.