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G2 Marketing Solutions Reviews & Product Details - Page 13

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Ian E.
IE
Ian E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great Data!"
Lots of data and ways to use the data. Great support from their team as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"User friendly & supportive team"
Getting campaigns set up for reviews is a simple process. The insights are very helpful for tracking and reporting and the team is supportive and r...
Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Security Badge
G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,069 G2 Marketing Solutions Reviews

4.5 out of 5
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1,069 G2 Marketing Solutions Reviews
4.5 out of 5
1,069 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Hayley P.
HP
Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 makes it really easy to use and manage to reviews. There are a lot of integration options that make it easy to give internal teams visibility. The support you get from the G2 account management is really helpful and quick. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some options can get a little complex with all the customizations. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Being able to collect reviews in an organization and automated way, then be able to share them on our website/social. Review collected by and hosted on G2.com.

Angela M.
AM
Senior Client Success Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I really enjoy the ability to compare and contrast various software solutions and see real feedack from real users. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only thing I don't enjoy is that vendors are not required to provide pricing information, which would be helpful in initial evaluations Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives insights on companies searching products my company provides as well as the "buyer intent" feature which is super helpful for me on the Client Success side of things. Review collected by and hosted on G2.com.

Federico D.
FD
Director, Sales Operations
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The product suite and integrations are very complete and easy to use. Implementation was quite simple, and customer support is very good. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I'd like more integrations for the "book a demo" button. It's only Chili Piper now, and I'd like to see more (Qualified, Revenue Hero, etc) Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

A very popular website where customers can comment about our product, and leads can check what our customers have to say about us Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The competitor comparison reports are great for our teams to leverage to visually display our differentiators when it comes to G2 metrics like time to ROI, user satisfaction, etc. Also love the references from reviews as a way to see who are 'hand raisers' for our product Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The buyer intent data, while useful, would be even more useful if it captured the specific names and emails of the people visiting our site. It requires a bit of manual work for us to figure out who these people are since we really only get their company name and no contact info. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us keep a pulse on our customer satisfaction and reputation management. It also offers a way for us to see which of our users are highly satisfied to ensure we are connecting with these folks for other opportunities like case studies or speaking opportunities. Review collected by and hosted on G2.com.

Sarah H.
SH
Director of Demand Generation
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

It gives us social proof. It is great to be able to pull quotes and to search by topics on what we need. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

It's impossible to control the content but that is the game you play when you ask for unbiased opinions. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It provides an effective way to demonstrate to prospects that we have satisfied customers. Additionally, it offers insights into our position in the market, helping us better understand our competitive standing. This information is also valuable for investors and other stakeholders, offering them a clear view of our performance and market relevance. Review collected by and hosted on G2.com.

Fabio P.
FP
Growth Business Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about G2 Marketing Solutions?

Intent Data is super useful for prioritizing accounts and Badges are also quite cool to use in our website (they also create the script to create the landing page) and in our stands when we go to conferences. Also, the Customer Success Team is excellent! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Difficult to find something very negative but sometimes it's difficult to find what you are looking for on the platform because there are too many features (but I guess for someone else this could be very positive). Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

It helps me understand better which accounts are more relevant to us Review collected by and hosted on G2.com.

Response from Rachel Morris of G2

Thank you for your positive feedback! I'm Rachel, our VP of Product Management at G2. We're thrilled to hear that you find our Intent Data and Badges useful for prioritizing accounts and enhancing your website and conference presence, and we also love our customer success team.

We understand your feedback about difficulty finding features - we are looking at making changes to myG2 to make it easier to find the relevant features for you and your goals. Thank you for taking the time to share and we look forward to showing you some updates soon!

Best,

Rachel

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

The administration section is user friendly - easy to make changes, reply to reviews, etc. The account management and support teams quickly respond to questions and are friendly! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Gmail or other domain email addresses are often rejected by G2, so a person's review sometimes cannot be submitted due to this. I sent this as an issue to my account manager, and never heard back on it being resolved. A handful of users told me they were not able to submit a review because the platform is rejecting their emails. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps us build brand awareness through authentic customer reviews, which ultimately helps to increase the sales pipeline. Review collected by and hosted on G2.com.

Ian E.
IE
Head of Demand Generation
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about G2 Marketing Solutions?

Lots of data and ways to use the data. Great support from their team as well. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

User interface could be organized to feel more user friendly and simple. There feels like a lot of buttons to press and options to consider. I like the options but maybe a more simplified or intuitive experience could be improved. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We get amazing reviews and lot of them! Review collected by and hosted on G2.com.

AG
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I liked the support that I got, I also liked that they have thought about small businesses and the features they need. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The fact that its so hard for our users to leave a review. Also, that we don't know identity of users who leave reviews in so many cases. it should be visible on backend. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Brand building. Product discovery. It benefits us by building our brand value. Review collected by and hosted on G2.com.

Ramey M.
RM
Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 is great for standing out against competitors. I use it weekly to answer reviews, and once a month to send out review campaigns.

Being able to use the badges as social proof has also helped our social media and outreach efforts.

Really easy to use, and the success and support teams are great. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish it had more lead-generation features and focus. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Helps us stand out Review collected by and hosted on G2.com.