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G2 Marketing Solutions Reviews & Product Details - Page 12

G2 Marketing Solutions Overview

What is G2 Marketing Solutions?

G2 is a comprehensive software marketplace solution designed to assist businesses in the software and service sectors with brand visibility, customer engagement, and revenue generation. With over 100 million users annually researching and comparing software options based on authentic user reviews, G2 serves as a pivotal platform for companies aiming to enhance their market presence and connect with potential buyers actively seeking solutions. Targeted primarily at software and service providers, G2 Marketing Solutions enable businesses to take control of their brand reputation. By claiming their profiles, companies can effectively communicate their unique value propositions to in-market buyers. This engagement is crucial as it allows businesses to present their differentiated brand stories, helping prospective customers understand the benefits and features that set them apart during their research phase. A key aspect of G2 is its ability to facilitate the collection of authentic user reviews, which play a significant role in building buyer confidence. Through various proven review generation strategies, businesses can gather valuable feedback from their customers. This consistent influx of authentic reviews not only enhances a company's reputation but also serves as a powerful marketing tool, showcasing the voice of the customer to influence future buyers' decisions positively. G2 also provides access to low-funnel intent signals derived from the buying activities of its vast user base. This intent data is instrumental for businesses looking to identify and engage with active buyers who have shown interest in their offerings, their category, or even their competitors. By integrating this data with existing CRM, marketing automation, and sales engagement tools, businesses can streamline their workflows and optimize their sales strategies effectively. Additionally, G2 empowers businesses to leverage trusted third-party content, including published category reports and customer testimonials, to enhance their content marketing efforts. This not only helps in building credibility but also aids in converting leads into customers. Furthermore, G2 offers deeper insights into product performance and competitive intelligence, allowing businesses to benchmark satisfaction, market share, and pricing effectively. With over 40 technical integrations available, G2 ensures that companies can maximize their investment and success on the platform, making it an essential tool for any software or service business looking to thrive in a competitive landscape.

G2 Marketing Solutions Details
Product Website
Languages Supported
English
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Product Description

Grow and maintain revenue faster with G2’s full-funnel marketing and selling solutions.

How do you position yourself against your competitors?

G2 is the leading software review marketplace, with more traffic, reviews, and categories than any other competing site. Our detailed review form enables G2 to create comprehensive qualitative reports based on user data that compare product features/benefits, and our buyers love it—with the largest amount of traffic to our site. While other business software companies specialize in parts of the market, G2 offers Advertising, Buyer Intent, Brand Advocacy, Buyer influence, and Reporting.


Seller Details
Seller
G2
Company Website
Year Founded
2012
HQ Location
Chicago, IL
Twitter
@G2dotcom
33,173 Twitter followers
LinkedIn® Page
www.linkedin.com
976 employees on LinkedIn®
Description

G2’s review platform helps B2B buyers make decisions based on trusted peer feedback. B2B sellers can also utilize G2’s Marketing Solutions to gain valuable and actionable insights.


Katlin H.
KH
Overview Provided by:

Recent G2 Marketing Solutions Reviews

Verified User
E
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Helpful"
I use it to do things around G2 and marketing
Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"G2 is not updating scores"
The idea of getting honest reviews and comparing websites based on their users' experience.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Good partnership"
The best part of working with G2 Marketing Solutions is having access to a dedicated account manager who can help secure the best outcomes. I have ...
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G2 Marketing Solutions Security
Get security information from G2 Marketing Solutions to help you buy the right software. View Security Information
G2 Marketing Solutions security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
CSA (Cloud Security Alliance)

G2 Marketing Solutions Media

G2 Marketing Solutions Demo - Free vs. Upgraded Profile
An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.
G2 Marketing Solutions Demo - Buyer Intent
Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.
G2 Marketing Solutions Demo - G2 Integration Hub
Integrate G2 with the tools you use the most throughout your entire sales cycle.
G2 Marketing Solutions Demo - G2 Admin Analytics
See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Play G2 Marketing Solutions Video
Review Workshop: G2’s Greatest Review Collection Strategy Hits
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video
Tracking G2’s Impact on Your GTM
Play G2 Marketing Solutions Video

Official Interactive Demo

G2 Marketing Solutions demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the G2 Marketing Solutions community
Have you used G2 Marketing Solutions before?
Yes

Video Reviews

1,066 G2 Marketing Solutions Reviews

4.5 out of 5
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1,066 G2 Marketing Solutions Reviews
4.5 out of 5
1,066 G2 Marketing Solutions Reviews
4.5 out of 5

G2 Marketing Solutions Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for G2 Marketing SolutionsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

After an initial slow period, we've managed to make a real difference to our grid positions. The interfaces for managing everything and the whole voucher setup is pretty slick. My Account Manager is very helpful and has been genuinely happy to help in any way he can even when I've not been in a position for him to be able to upsell me for additional services. I've also had a couple of issues along the way that have needed to be referred on to different teams and those people have also been responsive. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Quite a high review rejection rate, which may be correct, but the frustration is that you can't see the actual review content to make your own judgement about whether they have come to the right decision or whether it's something you should be able to dispute. I understand why they run it that way but as someone trying to generate reviews its means there's this black hole of information you can't see. When I've previously explored some of the additional services we don't currently pay for, it's been hard to see enough value compared to the cost. Pricing may be too high. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are using G2 to gather reviews that demonstrate our strong user base and the positive experiences of our customers. In our space lots of companies are not willing to do a public case study, and these reviews are useful to fill in some of that gap. By generating reviews, we also hope to see more traffic to our profile over time and increased brand discovery, but since G2 is not the only review site, the impact is limited since the strategy really needs to be repeated elsewhere, which takes a lot of time and effort to do. Review collected by and hosted on G2.com.

Rafael L.
RL
Data Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Overall I think it is a great tool for our team, seeing how our customers interact with the product but also being able to use the intent data behind it has been great for opportunities. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Not much to say that I dislike. I think it is a great tool. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

We are benefiting from the intent data side of the house, being able to see who and which of our competitors has been great to see. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
AE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

Working directly with G2 Marketing Solutions is one of the best decisions we've made for our marketing and sales strategies. G2 has provided a powerful platform to showcase our offerings while building credibility through authentic user reviews.

The upgraded profile features, such as enhanced analytics, competitor comparisons, and in-depth customer insights, have been invaluable. They’ve given us a deeper understanding of how users perceive our products and how we stand out in the PCB design software market.

For any business serious about growing its reach and fostering trust with its core audience, G2 Marketing Solutions is the way to go. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

We genuinely have no dislikes about working with G2 Marketing Solutions. The platform is user-friendly, and the support team is exceptional! Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps us showcase our products to a highly targeted audience, collect authentic customer reviews, and analyze competitive insights. This boosts our credibility, increases visibility in our market, and drives better engagement with potential customers. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about G2 Marketing Solutions?

Managing our listing and reviews is so much easier with G2 than other sites we use. One thing I have to brag on is the customer service. Anytime I need something or have a quick question my reps get back to me almost immediately. They are also always flexible with our meetings and hopping on calls to answer quick questions. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Integration with SFDC for intent data wasn't as easy as we hoped. Somewhat user error, but still a bit more difficult user experience. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

I am in charge of reputation management within our team and the ease of collecting and generating review campaigns has been astronomically helpful, especially with the raise of AI. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

- Easy to manage reviews and solicit new ones via campaigns

- Simple to manage profile and keep updated with latest brand/assets

- Can show how you're performing relative to competitors

- Easy to access badges for use in different marketing mediums Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

- Reviews sometime feel a bit pay to play

- Review logic is very based around current review volume vs review presence overtime Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives us an automated way to both solicit and analyze Voice of the Customer across different personas, industries and more. It also serves as a great unbiased source for buyers to evaluate us on, as lots of folks start on G2 rather than individual websites. Review collected by and hosted on G2.com.

Megan H.
MH
Events &amp; Community Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about G2 Marketing Solutions?

For the marketing & sales team it's a game changer, for intent signals, market comparisons with competitors and of course being listed in our main categories for potential customers to find us! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish some of the extra marketing materials we didn't have to pay for, but that's life! Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Getting intent data when prospects are looking at us and competitors. So we can target them at the right point in the sales cycle. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I appreciate G2's platform innovation and the willingness of their team to help us through any technical difficulties we may encounter. They have also been very helpful in optimizing our lead generation and external review strategies. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The AI response tool is a great new feature, but it can be very wonky and frustrating to use when responding to hundreds of reviews. I also wish you could filter by reviews with no responses from the main review activity dashboard. Another ask - being able to search reviews by keyword (this might already exist, not entirely sure). Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 is helping us gather local user feedback and market our products to prospective buyers. Review collected by and hosted on G2.com.

Edmund Laal M.
EM
Product Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I love the process because trust is not build in a day! But G2 = Trust & Trust = G2. They maintaining the quality of reviews that's great! Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Sometime i feel may be they should give more discount but anyways quality never compromise the cost Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Its helping us to get enterprice and mid-market customers. Simply they are looking for some social proof that's we already build in G2 Review collected by and hosted on G2.com.

Hayley P.
HP
Product Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

G2 makes it really easy to use and manage to reviews. There are a lot of integration options that make it easy to give internal teams visibility. The support you get from the G2 account management is really helpful and quick. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Some options can get a little complex with all the customizations. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Being able to collect reviews in an organization and automated way, then be able to share them on our website/social. Review collected by and hosted on G2.com.

Angela M.
AM
Senior Client Success Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about G2 Marketing Solutions?

I really enjoy the ability to compare and contrast various software solutions and see real feedack from real users. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The only thing I don't enjoy is that vendors are not required to provide pricing information, which would be helpful in initial evaluations Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 gives insights on companies searching products my company provides as well as the "buyer intent" feature which is super helpful for me on the Client Success side of things. Review collected by and hosted on G2.com.