G2 Marketing Solutions Reviews & Product Details

G2 gives us direct visibility into who’s actively engaging with our brand, which is incredibly valuable for prioritizing outbound outreach. The intent data and buyer behavior insights help our sales team reach out with much more relevance and perfect timing. The platform integrates easily into our workflow, and the dashboard makes it simple to track key metrics without getting overwhelmed. Review collected by and hosted on G2.com.

While the data is powerful, it can sometimes be limited depending on the volume of G2 visitors in your category. We’d love to see even more granularity in user behavior insights. Additionally, onboarding could be a bit smoother for first-time users — a more guided setup experience would help. Review collected by and hosted on G2.com.

Lots of software available to view and very easy to sign up and leave reviews.

As a reviewer there are lots of reminders of things to consider and plenty of different ways to give opinions.

As a customer with software on the site the reports and opportunities to drill down into specifics as well as compare with competitors is very useful. Review collected by and hosted on G2.com.

It would be useful for general people viewing the site to be able to see the same information available as to the customers with businesses being reviewed, for example competitor comparison which shows not only the average rating but also the specifics for customer satisfaction scoring. It is solely the number of reviews that stops our company from being number 1 in our industry as every other satisfaction score is higher than all competitors, but for an outsider their higher scores would indicate more satisfaction with the software.

The admin side of the site is also a little difficult to use and sometimes confusing as the campaign balance, remaining balance and current balance all show different things, so more clarity on this would be useful. Review collected by and hosted on G2.com.

G2 helps software buyers understand the best products for different product categories with their category-wise ranking and grids. G2's strong SEO ensures that they almost always show up as the top search result usually when we are searching for the best products for the solution we are looking for - so this is a good space for our business to invest time and effort in to improve our leadership positions in different product categories.

Buyers can easily read the reviews of the products we are assessing to understand the pros and cons. They can look at feature scores, categories they are present on, resources and more helpful materials that help us decide. Review collected by and hosted on G2.com.

There needs to be a stricter measurement criteria for vendors to get the quarterly badges. Quarterly reports is also too much of an overkill considering the rankings don't change so drastically each quarter. Review collected by and hosted on G2.com.

We've used G2 to build comparison pages and showcase customer feedback, and it’s made a real difference. It’s one of the few platforms where potential buyers are already in a research mindset, so being visible there really matters. The review content also gives us great material to reuse in other parts of our marketing. Review collected by and hosted on G2.com.

It took a bit of time to get used to the interface. Review collected by and hosted on G2.com.

The largest software review platform, user-friendly, and widely represented in search engines. Great guys - our Customer Success managers, quickly answer all questions. Cool badge system for reviews. Review collected by and hosted on G2.com.

Extremely clumsy product ranking system for non-review metrics. Half of the data is incorrect, and half of the data is out of date. Requests to update do nothing. It seems that most specialists do not understand how it works.

An extremely annoying robot assistant in the vendor's account pops up every time even though I forbid it every time.

Decreasing traffic, trials and purchases from g2 last year (I think, it can be impact of decreasing traffic on g2.com itself). Review collected by and hosted on G2.com.

G2 has been instrumental in showcasing our software's strengths and building social proof. The platform is intuitive and easy to use, with straightforward features. Their customer service team is responsive and supportive, always quick to provide helpful guidance. Being on G2 has positively impacted our visibility, as many prospects trust the reviews and badges when making purchasing decisions. It’s reassuring to know we’re meeting our audience where they’re already looking for insights. Review collected by and hosted on G2.com.

While G2 is an excellent tool overall, there are some points of confusion regarding how badges are awarded and what specifically drives them. More transparency in this area would be beneficial. Additionally, despite offering incentives, it can be challenging to get customers to complete reviews—a hurdle that can limit the full potential of the platform’s benefits. Review collected by and hosted on G2.com.

The comprehensive offerings that are available within the dashboard Are great because they provide deep insights into your target audience and allows you to tailor your Marketing messaging and even relay those insights to the sales organization. Review collected by and hosted on G2.com.

There are a lot of different offerings and capabilities that take time and resources to properly and effectively get the maximum value from these solutions. You need to make sure that you have the time and the capacity to not only create the marketing campaigns, but also specific content and messaging That will be most effective for the audience, as well as the competitors that are positioned in G2 who also utilize G2's marketing solutions. Review collected by and hosted on G2.com.

Our Customer Success Manager is amazing—super helpful and easy to work with. I also love how simple it is to set up incentivized review campaigns. It’s such a great way to connect with our audience, get their feedback, and build social proof. It was really a breeze to get started and I login on a near daily basis to respond to reviews of manage the back end of our profile. I also love that there is an integration with Pendo Review collected by and hosted on G2.com.

I wish we could edit the emails that go out as part of the campaigns. The preset language works, but it would be nice to have the option to customize it so it feels more like our brand Review collected by and hosted on G2.com.

Upgrading our G2 Marketing Solutions gave us the flexibility to promote StockIQ with features such as pricing, screenshots, and videos.

I love the ability to log in and see at a glance how StockIQ is performing, the Dashboard gives me that ability. The dashboard is a way to see my total number of customer reviews, I also like the ability to track prospects under Buyer Activity. Before we upgraded we did not have this feature. Review collected by and hosted on G2.com.

StockIQ is a small company which makes it challenging to compete with larger organizations like NetSuite, Sage, Epicor, etc. when it comes to earning quarterly badges. Review collected by and hosted on G2.com.

G2 makes it so easy for us to gather unbiased feedback about our organization. Beyond collecting amazing badges, I really appreciate the back end view of what a variety of customers/users think about our featuresets and an in-depth look at how we rank against our competitors. We compile a quarterly report of this data in order to stay close to this data.

I also like being able to see which prospects are investigating our company so we can approach them proactively.

The reviews are easy to gather, the badges are easy to implement and the data is easy to consume.

What's not to love!?

Our account executives are also very helpful - there when we need them! Review collected by and hosted on G2.com.

The integrations could use a little bit of work, but that's something that is manageable now. I would also love to have more intel about the buying group within a prospective customer org when they're viewing our page. Review collected by and hosted on G2.com.