G2 Marketing Solutions Reviews & Product Details

G2 Marketing Solutions stands out for its data-driven insights and real user reviews, making it easier to choose the right marketing tools with confidence. The most helpful aspect is its comprehensive comparisons and detailed customer feedback, which save time and reduce guesswork. The biggest upside? Transparency—you get unbiased insights, real-world pros and cons, and verified user experiences to make informed decisions. It’s a game-changer for businesses looking to optimize their marketing tech stack efficiently! Review collected by and hosted on G2.com.

One downside of G2 Marketing Solutions is that some reviews can be biased or lack depth, making it challenging to get a fully accurate picture of certain products. Additionally, while the platform offers a wealth of data, filtering through extensive reviews to find the most relevant insights can be time-consuming. Another limitation is that smaller or newer software solutions may have fewer reviews, making it harder to compare them against well-established competitors. However, despite these challenges, G2 remains a valuable resource for informed decision-making. Review collected by and hosted on G2.com.

The buyer incentive tools available to us in G2 are very useful and give us valuable data for our marketing and sales efforts across our team.

Collecting and using reviews in our campaigns and landing pages has proved to help raising our conversion rates. Review collected by and hosted on G2.com.

There's not that much to dislike. However, there are a few navigational things that could be improved a bit when signed in - but that's usually because I forget where they are.

The second thing might be that getting the credit card receipt is a bit complicated when you buy buyer incentive credits from Amazon. We have to go through our rep. to get it. That would be nice to get automatically sent to us.

But I believe they are working on fixing some of this. Review collected by and hosted on G2.com.

G2 Marketing Solutions is an invaluable tool for gauging public sentiment on various software platforms. It offers an excellent benchmark that helps you understand customer experiences and feedback, which is crucial for making informed decisions. As a service, G2 is incredibly easy to use and integrates seamlessly with other tools, making it a smooth experience for anyone looking to track software performance. Review collected by and hosted on G2.com.

The only downside I’d mention is that it can feel overwhelming at times due to the sheer number of features. While the variety is useful, it can take a little longer to get accustomed to the full suite. Overall, it’s a powerful resource for any business looking to get a clear picture of software reviews and industry trends. Review collected by and hosted on G2.com.

G2 is one of the most effective tools we use at the bottom of the funnel. It gives prospects clear, data-backed insights that show we’re a true leader in our space—without us having to say it ourselves. The comparison tables, rankings, and user reviews do the convincing. We use the Grid Report extensively for blog articles, PR, and to support key selling points on our website, such as platform security and support quality. The real-user testimonials also make for great, authentic social snippets. Compared to other analyst platforms, G2 feels more transparent and user-driven. Review collected by and hosted on G2.com.

There are a few pain points. Sometimes, the competitor categories and suggestions don’t match our real market landscape, leading to slightly misleading comparisons. We’ve also noticed that companies with bigger budgets can "buy" more reviews and artificially boost their profiles, even if the product quality doesn’t match. And while it’s great that we can respond to negative reviews, it's still difficult to manage ratings that are unfair or unrelated to the product itself. Review collected by and hosted on G2.com.

G2 gives us direct visibility into who’s actively engaging with our brand, which is incredibly valuable for prioritizing outbound outreach. The intent data and buyer behavior insights help our sales team reach out with much more relevance and perfect timing. The platform integrates easily into our workflow, and the dashboard makes it simple to track key metrics without getting overwhelmed. Review collected by and hosted on G2.com.

While the data is powerful, it can sometimes be limited depending on the volume of G2 visitors in your category. We’d love to see even more granularity in user behavior insights. Additionally, onboarding could be a bit smoother for first-time users — a more guided setup experience would help. Review collected by and hosted on G2.com.

Lots of software available to view and very easy to sign up and leave reviews.

As a reviewer there are lots of reminders of things to consider and plenty of different ways to give opinions.

As a customer with software on the site the reports and opportunities to drill down into specifics as well as compare with competitors is very useful. Review collected by and hosted on G2.com.

It would be useful for general people viewing the site to be able to see the same information available as to the customers with businesses being reviewed, for example competitor comparison which shows not only the average rating but also the specifics for customer satisfaction scoring. It is solely the number of reviews that stops our company from being number 1 in our industry as every other satisfaction score is higher than all competitors, but for an outsider their higher scores would indicate more satisfaction with the software.

The admin side of the site is also a little difficult to use and sometimes confusing as the campaign balance, remaining balance and current balance all show different things, so more clarity on this would be useful. Review collected by and hosted on G2.com.

G2 helps software buyers understand the best products for different product categories with their category-wise ranking and grids. G2's strong SEO ensures that they almost always show up as the top search result usually when we are searching for the best products for the solution we are looking for - so this is a good space for our business to invest time and effort in to improve our leadership positions in different product categories.

Buyers can easily read the reviews of the products we are assessing to understand the pros and cons. They can look at feature scores, categories they are present on, resources and more helpful materials that help us decide. Review collected by and hosted on G2.com.

There needs to be a stricter measurement criteria for vendors to get the quarterly badges. Quarterly reports is also too much of an overkill considering the rankings don't change so drastically each quarter. Review collected by and hosted on G2.com.

We've used G2 to build comparison pages and showcase customer feedback, and it’s made a real difference. It’s one of the few platforms where potential buyers are already in a research mindset, so being visible there really matters. The review content also gives us great material to reuse in other parts of our marketing. Review collected by and hosted on G2.com.

It took a bit of time to get used to the interface. Review collected by and hosted on G2.com.

G2 has been incredibly helpful for our business, delivering insights that help us understand our market position like never before. The platform makes it super easy to see real customer feedback and track how we're performing against competitors, which has been valuable for our growth strategy. Review collected by and hosted on G2.com.

Sometimes getting customers to leave reviews can be a bit of a challenge, and it takes consistent effort from our team to encourage participation. Occasionally, the rankings can shift quickly, which means we have to stay on top of our game and continuously work to maintain our visibility. Review collected by and hosted on G2.com.

The largest software review platform, user-friendly, and widely represented in search engines. Great guys - our Customer Success managers, quickly answer all questions. Cool badge system for reviews. Review collected by and hosted on G2.com.

Extremely clumsy product ranking system for non-review metrics. Half of the data is incorrect, and half of the data is out of date. Requests to update do nothing. It seems that most specialists do not understand how it works.

An extremely annoying robot assistant in the vendor's account pops up every time even though I forbid it every time.

Decreasing traffic, trials and purchases from g2 last year (I think, it can be impact of decreasing traffic on g2.com itself). Review collected by and hosted on G2.com.