G2 Marketing Solutions Reviews & Product Details

G2 has been instrumental in showcasing our software's strengths and building social proof. The platform is intuitive and easy to use, with straightforward features. Their customer service team is responsive and supportive, always quick to provide helpful guidance. Being on G2 has positively impacted our visibility, as many prospects trust the reviews and badges when making purchasing decisions. It’s reassuring to know we’re meeting our audience where they’re already looking for insights. Review collected by and hosted on G2.com.

While G2 is an excellent tool overall, there are some points of confusion regarding how badges are awarded and what specifically drives them. More transparency in this area would be beneficial. Additionally, despite offering incentives, it can be challenging to get customers to complete reviews—a hurdle that can limit the full potential of the platform’s benefits. Review collected by and hosted on G2.com.

The comprehensive offerings that are available within the dashboard Are great because they provide deep insights into your target audience and allows you to tailor your Marketing messaging and even relay those insights to the sales organization. Review collected by and hosted on G2.com.

There are a lot of different offerings and capabilities that take time and resources to properly and effectively get the maximum value from these solutions. You need to make sure that you have the time and the capacity to not only create the marketing campaigns, but also specific content and messaging That will be most effective for the audience, as well as the competitors that are positioned in G2 who also utilize G2's marketing solutions. Review collected by and hosted on G2.com.

Our Customer Success Manager is amazing—super helpful and easy to work with. I also love how simple it is to set up incentivized review campaigns. It’s such a great way to connect with our audience, get their feedback, and build social proof. It was really a breeze to get started and I login on a near daily basis to respond to reviews of manage the back end of our profile. I also love that there is an integration with Pendo Review collected by and hosted on G2.com.

I wish we could edit the emails that go out as part of the campaigns. The preset language works, but it would be nice to have the option to customize it so it feels more like our brand Review collected by and hosted on G2.com.

Upgrading our G2 Marketing Solutions gave us the flexibility to promote StockIQ with features such as pricing, screenshots, and videos.

I love the ability to log in and see at a glance how StockIQ is performing, the Dashboard gives me that ability. The dashboard is a way to see my total number of customer reviews, I also like the ability to track prospects under Buyer Activity. Before we upgraded we did not have this feature. Review collected by and hosted on G2.com.

StockIQ is a small company which makes it challenging to compete with larger organizations like NetSuite, Sage, Epicor, etc. when it comes to earning quarterly badges. Review collected by and hosted on G2.com.

G2 makes it so easy for us to gather unbiased feedback about our organization. Beyond collecting amazing badges, I really appreciate the back end view of what a variety of customers/users think about our featuresets and an in-depth look at how we rank against our competitors. We compile a quarterly report of this data in order to stay close to this data.

I also like being able to see which prospects are investigating our company so we can approach them proactively.

The reviews are easy to gather, the badges are easy to implement and the data is easy to consume.

What's not to love!?

Our account executives are also very helpful - there when we need them! Review collected by and hosted on G2.com.

The integrations could use a little bit of work, but that's something that is manageable now. I would also love to have more intel about the buying group within a prospective customer org when they're viewing our page. Review collected by and hosted on G2.com.

I like that G2 Marketing Solutions gives our company the ability to have unbiased reviews from users. Our company is always looking for social proof when talking to prospects or new users so this really makes an impact. The platform is also pretty easy to use and it's something I'm in daily! Review collected by and hosted on G2.com.

I will say it can be difficult when the review campaigns aren't editable. I understand why they aren't but if more fields could be editable that would be great. It can be a little tricky to understand why some reviews are accepted and others not. Review collected by and hosted on G2.com.

Intent data is a huge lever for us to pull on when it comes to understanding who is actively in the market for our solution. The integration into third party tools allows us to deliver ads to those who are of an attractive level of intent, making it easy to use the data in a strategic way. Content is also a big part, where everyday we have new reviews coming in. Not only is our profile a stepping stone for prospects buying journey to learn about who we are and where we stand in the market, but it also opens the door to new prospects who may not have heard of us before - but G2 was the path they took to find us. Review collected by and hosted on G2.com.

G2 has been a great experience so far! If any issues arise, they are minor and our CSM is always quick is resolve. Review collected by and hosted on G2.com.

G2's solutions help capture market interest and contribute towards our brand awareness efforts as we've leveled up in rankings. The platform is dependable but does come with its own set of limitations. While the support and product team have always been helpful, there have been times when some things have felt a bit inflexible on the platform.

The product team has heard our feedback and rolled out features based on our requests which is great. Review collected by and hosted on G2.com.

While the visitor intent data available on our plan (basic plan) is useful, the quality of these prospects is often questionable. We don't have the buyer intent data on our plan which gives deeper insights. What I am referring to is the "Track your prospects" feature which is a toned down version of the Buyer intent data. Review collected by and hosted on G2.com.

The buyer incentive tools available to us in G2 are very useful and give us valuable data for our marketing and sales efforts across our team.

Collecting and using reviews in our campaigns and landing pages has proved to help raising our conversion rates. Review collected by and hosted on G2.com.

There's not that much to dislike. However, there are a few navigational things that could be improved a bit when signed in - but that's usually because I forget where they are.

The second thing might be that getting the credit card receipt is a bit complicated when you buy buyer incentive credits from Amazon. We have to go through our rep. to get it. That would be nice to get automatically sent to us.

But I believe they are working on fixing some of this. Review collected by and hosted on G2.com.

Updating product profiles and setting up incentive campaigns on G2 is straightforward and user-friendly.

Ads are affordable to set up, making it accessible for a variety of budgets.

Customer support is responsive and helpful, enhancing the overall experience. Review collected by and hosted on G2.com.

Navigating between multiple profiles on G2 often boots me out of the platform, which happens more frequently than I’d like and disrupts my workflow. Additionally, I wish there were more features available under our current subscription. For example, the ability to post URLs instead of just PDF downloads would be extremely helpful for tracking traffic from our profile to our site and better understanding how users engage with our content. Review collected by and hosted on G2.com.