Funnel is pretty intuitive and easy to use after an initial learning curve. It makes it easy to blend multiple data sources, create/share custom fields, and export data to different reports and spreadsheets. It’s cut down on time to track down certain data points and the Data Explorer tool makes troubleshooting much simpler and provides a playground for report ideation that other tools have struggled to offer.

The support for the product has been excellent and it keeps evolving. Several potential dislikes have been addressed recently such as copying from workspaces and change history. Review collected by and hosted on G2.com.

The pricing model can be an issue, requiring consistent monitoring to ensure that you’re not underusing data sources/exports or have connections that are no longer being actively used. Review collected by and hosted on G2.com.

I love the support that our contacts are providing for us and our clients. They have always been flexible and reasonable in our interactions. Review collected by and hosted on G2.com.

There could be some product limitations particularly on server locations for lower tiered products. Review collected by and hosted on G2.com.

Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite. Review collected by and hosted on G2.com.

When we first started, Funnel was a younger (but scrappier) player in the space, but now they have grown into a totally reliable and dependable long term partner. Review collected by and hosted on G2.com.

The ease of use and implementation is great when using Funnel. The interface is clearly designed with friendly UX in mind. Customer service is great too! My tickets are dealt with within just a few mins/hours usually. Above all that, data reliability is excellent. Review collected by and hosted on G2.com.

Not something to dislike per se but maybe a useful added feature that would help less technical people is to have more guidance/suggestions on how the the data can be cleaned/mapped via funnel. Review collected by and hosted on G2.com.

I love the plug and play nature of funnel and how it allows me to automate all of the data cleaning and manipulations that used to take up my time. Review collected by and hosted on G2.com.

Honestly there is nothing that springs to mind, the price to start was an issue but now with the free tier it really helps me to implement and get buy in from businesses before moving them on to a paid tier. Review collected by and hosted on G2.com.

The fact that data from different sources can be mapped, grouped, manipulated and blended within the Funnel platform to fit our needs is invaluable, so we only export what users want to see to answer their specific questions. The time saving on our standardised reports and the ease of running ad hoc analysis within Data Explorer has been incredible. Review collected by and hosted on G2.com.

Working around Funnel's flexpoint charging model requires real careful planning. Review collected by and hosted on G2.com.

The easy integration for all marketing data connections.

The costs are very good and predictable. You don't have to check every time if your data volume exceeds a certain threshold, which would result in higher costs. You know exactly what costs await you. Review collected by and hosted on G2.com.

The challenge is that sometimes you need several breakdowns/connections for one data source, which results in higher costs for each connection. Review collected by and hosted on G2.com.

With practice and some training, I've found completing analysis and making updates to our data from within the UI is fairless painless. There has rarely been scenarios where we could not directly impact our reporting dataset from within the UI where necessary. We used this functionality ignificantly to clean up historic data, now we use mostly to address misses or small errors we spot through reporting which uses our Funnel dataset. Broadly, our team values funnel because it's allowed us to achive a singular, trusted marketing reporting dataset for campaign performance reporting. Review collected by and hosted on G2.com.

There is seemingly not an easy way to export 'rules'. While we've established a trusted funnel dataset to use for marketing reporting purposes, our team has an interest in sharing not just this dataset directly but the rules that we've used to set it up with other teams within the org such as data engineering groups (so they can mirror marketing logic for any analysis being done on marketing data). Figuring out how we document the many rules we have in place as well as which dimensions/metrics are or are not in use is an opportunity I see for this tool. Review collected by and hosted on G2.com.

The ability to pull in data from multiple sources and "funnel" it wherever I want is incredible. It enables me to make decisions so much more efficiently and effectively. Plus their customer support is great. Review collected by and hosted on G2.com.

There is a bit of a learning curve when getting started. Review collected by and hosted on G2.com.

The platform works in a logical way, and enabled us to set our implementation up quickly following a good structure. Our rep is friendly and available at Funnel with recommendations for when we get stuck or have feature suggestions. Being able to pull a lot of disparate platforms together into one unified reporting area has been a breath of fresh air compared to other solutions we've used. Review collected by and hosted on G2.com.

While Funnel is excellent at dealing with the tasks it's designed for, if you're trying to do something which wasn't envisaged by the design team, it gets tricky quickly. We very rarely run into issues like this, but it's worth baring in mind. Review collected by and hosted on G2.com.