# Funnel Reviews **Vendor:** Funnel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 165 ## About Funnel Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. ## Funnel Pros & Cons **What users like:** - Users appreciate the **ease of use** of Funnel, enjoying seamless integration and straightforward data visualization features. (5 reviews) - Users value the **extensive integrations** with major platforms, streamlining data connections and enhancing reporting capabilities. (5 reviews) - Users love the **easy data integration** in Funnel, effortlessly centralizing marketing and analytics data for better insights. (3 reviews) - Users love the **user-friendly data management** in Funnel, easily pulling and organizing data across platforms. (3 reviews) - Users value the **extensive connectors available** for various platforms, enhancing integration and flexibility in their projects. (2 reviews) - Users find the **easy integrations** with major platforms and data sources a significant advantage for streamlined reporting. (2 reviews) - Intuitive (2 reviews) - Options (2 reviews) - Analytics (1 reviews) - Automation (1 reviews) **What users dislike:** - Users find a **learning curve** challenging due to complexity in configuring data sources and processing large data volumes. (3 reviews) - Users find the **costs for integrations** with Funnel to be high, impacting their overall experience and affordability. (2 reviews) - Users express concern over **limited connectors** , hindering scalability and efficiency in connecting to various platforms. (2 reviews) - Users find **missing features** in Funnel, limiting functionality and complicating integration with various platforms. (2 reviews) - Users experience **slow performance** with Funnel, especially when processing large data volumes and setting up configurations. (2 reviews) - Complex Setup (1 reviews) - Complex Usability (1 reviews) - Complex Usage (1 reviews) - Confusing Changes (1 reviews) - Users often face **connector issues** that lead to increased costs and complications in managing data sources effectively. (1 reviews) ## Funnel Reviews ### 1. Excellent Integrations Across All Major Paid & Social Media Platforms for Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Munavvar M. | Deputy Assistant Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Funnel?** The free plan provides integration with nearly all major social media platforms and paid channels, including Facebook, Instagram, YouTube, and Google Ads. Connecting it to Looker Studio (formerly Google Data Studio) is very straightforward. There are numerous connectors available, such as Amazon, Apple, Meta, Google Ads, Analytics, and Search Console—truly more options than I expected. **What do you dislike about Funnel?** Nothing, I'm satisfied with it's features. **What problems is Funnel solving and how is that benefiting you?** Funnel.io assisted me with integrating data analysis for Instagram and Facebook across our social media platforms, covering both organic and paid growth as well as analytics. Since Looker Studio does not provide any free connectors for Instagram, Facebook, or Meta Ads by default, Funnel.io made it possible for me to easily create a visualization dashboard. I no longer needed to extract data into Google Sheets and then connect it to Looker. To my surprise, I was able to handle all my integrations and data visualizations within the free tier, which exceeded my expectations. ### 2. Great for connecting data sources and visualising with consistent fields **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad Abdullah S. | CRM Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Funnel?** Funnel makes it very easy to connect all our relevant marketing and analytics data sources in one place and keep them synced automatically. I really like how the connected fields work – once the mappings are set up, building visualisations and reports is straightforward and consistent across channels. It saves us a lot of manual work and gives us a much clearer, unified view of performance. **What do you dislike about Funnel?** There is a bit of a learning curve when you first start configuring data sources and field mappings, especially if you have a complex setup. Some connectors and transformations can also take a while to process when large volumes of data are involved. I would also like to see more in‑tool guidance and templates for common dashboards so new users can get value faster. **What problems is Funnel solving and how is that benefiting you?** Funnel is basically our peace treaty with messy marketing data. Before it, we were Frankensteining reports together from a dozen platforms, copy‑pasting into spreadsheets and hoping the columns lined up. Now Funnel hoovers up all our sources, tidies them, and serves everything as clean, connected fields straight into our dashboards. The result: far less time wrestling CSVs, far more time actually understanding performance and making smart decisions ### 3. Extremely Intuitive Platform for Media Campaign Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Funnel?** Funnel is an extremely intuitive and easy platform to use for data transformation and reporting on media campaigns. **What do you dislike about Funnel?** Some visuals and data transformations could be improved, but I understand there’s a roadmap for more visual functionality in the future. **What problems is Funnel solving and how is that benefiting you?** We needed a tool that could easily take client media data and turn it into clean, informative reports that clearly show the data. Funnel does exactly that. It’s much quicker and cheaper than the other alternative we used to use. Their onboarding team was also really helpful, and they continue to be great support. ### 4. Great Platform for Reviewing Marketing Channel Performance in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Raza R. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Funnel?** Very good platform to review performance of difference marketing channels in one place. Else it’s very hard to review that in each individual channel **What do you dislike about Funnel?** It’s a bit expensive than competitors. Could do much better if subscription prices are reconsidered **What problems is Funnel solving and how is that benefiting you?** Helping a lot to gather marketing data in one place for analysis and helping making an informed decision. Which channel or campaign to invest in further, where to cut further budgets ### 5. User-Friendly and Seamless Data Integration Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Dunanjay C. | Performance Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Funnel?** Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms. **What do you dislike about Funnel?** It can get expensive when you need integrations with Tableau or Snowflake. I wish these were baked into the basic costs. **What problems is Funnel solving and how is that benefiting you?** Helps our agency get marketing data from our platforms over to a visualization tool. Also helps with cleaning and sorting data into custom metrics and dimensions to make it more client friendly. ### 6. Not a flexible and scalable software **Rating:** 0.0/5.0 stars **Reviewed by:** Ya Hui Debbie K. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Funnel?** It used to be affordable and came with support, but then they changed their model and no longer provide support. They do have a great connector for Looker Studio, but there are limits on how much data you can connect from each platform, which is the same issue with other ETL tools. **What do you dislike about Funnel?** They have time zone issues with their support. At the core, they are just an ETL tool, so you can’t do much beyond that. They charge fees even for basic connectors like Power BI. Their new models are expensive, and they also require a 30-day notice for cancellations. Their support, especially Hannah, is not very friendly. Unfortunately, the software is not very scalable when connecting to different platforms. **What problems is Funnel solving and how is that benefiting you?** Not really. We ended up using Snowflake. ### 7. Excellent data connectors for Digital Marketing & Ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2025 **What do you like best about Funnel?** This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding. **What do you dislike about Funnel?** The relationship between 'views' and 'export' is a little confusing at the start **What problems is Funnel solving and how is that benefiting you?** Funnel helps us round out our marketing and data analytics requirements. Easy import of data from multiple systems (Klaviyo, Magento, GMC, Meta Ads and Microsoft Ads) to Looker Studio ### 8. Funnel Does a Great Job Aggregating Media Sources from Various Platforms **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff M. | Sr Director of Finance, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Funnel?** Funnel has access to a lot of connections that are critical for a eComm business **What do you dislike about Funnel?** Not an issue per se but Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable. **What problems is Funnel solving and how is that benefiting you?** Funnel allows our company to not have to login into multiple ad platforms and aggregate data one by one which is very manual/time consuming. ### 9. Top-Tier Tool for Centralizing Data Across Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Funnel?** Top-tier tool to centralise all your data across platforms **What do you dislike about Funnel?** For a beginner it could be a lot to digest **What problems is Funnel solving and how is that benefiting you?** Gathering data from many places into one ### 10. Awesome platform but lots of API limitations **Rating:** 4.0/5.0 stars **Reviewed by:** charles h. | Head of Programmatic, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Funnel?** Easy to use and organize datas. The possibility to do custom views is great if you need to duplicate / manage / standardize your workflow **What do you dislike about Funnel?** Some platforms dimensions are not available, forcing us to manually upload batch of dataset. But 70 to 80% of what we need is native. **What problems is Funnel solving and how is that benefiting you?** Time saving and organize dataset ### 11. It has been very useful to me! **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica G. | Ppc specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Funnel?** Being able to have all the analytics in one place is really useful and has allowed me to organize my work better. I recommend it to all marketing professionals especially. **What do you dislike about Funnel?** Many options and results sometimes make me a little lost, but in reality, it's not a bad thing to have several things. **What problems is Funnel solving and how is that benefiting you?** It has helped me to make better data-driven decisions. ### 12. Amazing marketing intelligence experience **Rating:** 5.0/5.0 stars **Reviewed by:** Danilo . | Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Funnel?** The most helpful thing is that it saves me a lot of hours of work with its automated reports. **What do you dislike about Funnel?** No downsides I've come across so far in my experience **What problems is Funnel solving and how is that benefiting you?** It's saving me hours of work and gives me insights into data which is very helpful and helps optimize campaigns. ### 13. Fantastic tool for agencies and business to collect and organize your marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Chris G. | Senior Manager, Marketing Insights & Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2024 **What do you like best about Funnel?** - Easy to use and onboard and maintain for those looking for low code/no code solutions - Numerous connectors available for various platforms - Flexible File Import tool for platforms not available natively - Easy to export to tools such as PowerBI, Tableau, and Looker Studio - Data exploration tool works well for quick, ad hoc analysis - Customer support is responsive when running into data connections and cleanup issues - Robust custom dimension and metrics tool to clean up data that is initially dirty **What do you dislike about Funnel?** - Organization and pruning of data sources could be better. Requires a very disciplined self-imposed best practices to keep things organized and remove what connections are not being used. - Depending on size of agency of company, it is very easy to use up all of your flexpoints. **What problems is Funnel solving and how is that benefiting you?** I work for a large non-profit, where marketing/web analytics is a department of 1. Funnel allows me to wrangle, clean, and deploy PowerBI dashboards comprised of data from a variety of different platforms (Salesforce Marketing Cloud, Google Analytics, Social Media, Fundraising, etc.). **Official Response from Christian Hagberg:** > Thank you for sharing such a detailed review! We're glad to hear that Funnel's ease of use, flexibility, and connectors are helping you manage your data efficiently, especially in a one-person department—impressive work! We appreciate your feedback on data source organization and flexpoints. Keeping things tidy is definitely key, and we’re always looking for ways to make it easier. If you ever need support in setting up best practices or managing flexpoints, we’re happy to help! ### 14. Easy to use and do everything you want + amazing support **Rating:** 4.5/5.0 stars **Reviewed by:** Stanley H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Funnel?** The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it. Integration is effortless, takes 5 mins. **What do you dislike about Funnel?** when creating dimensions, and you need to build within it for Google, Meta, etc, there is no way to copy things across so you end up spending so much unnecessary time doing it. Also more freedom for your own if-when coding when building dimensions/metrics would allow you do see EXACTLY what you want to. **What problems is Funnel solving and how is that benefiting you?** All the data we have in Meta and Google is sent to us how they have the data set up. With funnel we can arrange that data and organise how ever you want so you can see whatever you want. It also allows you to share the data to looker or excel to easily manipulate further. **Official Response from Ray Banks:** > Thank you for your kind words, Stanley! We're so happy that you're getting good use out of funnel and I'll share your feedback with the team. ### 15. The can't live without platform for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Henry A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Funnel?** Funnel does the work of several people, we now couldn't run our business without it. It's easy to set-up, learn, use and over the last year has never had any downtime. It's functionality is laser focused on making the management of marketing data easy. Once set up it can automatically fix errors in naming conventions, merge data-sets and create streamlined data-shares to Looker/Excel/Sheets which automatically update all client and team reports each night. It's enabled us to create 24/7 reporting for clients. Custom data requests/reporting tasks which would have taken hours/days before, are now quick and easy As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years. For us as an SME the pricing structure works well too :) **What do you dislike about Funnel?** Hard to dislike.... The only feature missing for me is the ability to set up custom notifications related to clients metrics, however, I wouldn't want this to distract from the core platform though. Overall - it's a tool I will forever be indebted too! **What problems is Funnel solving and how is that benefiting you?** Automates and streamlines the management of multiple marketing data sources without needing an army of people **Official Response from Ray Banks:** > Thank you, Henry! We're always here for you 🙌 ### 16. Very pleased with Funnel **Rating:** 4.5/5.0 stars **Reviewed by:** Raphaël V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** As an agency, Funnel enables us to connect multiple ad accounts for a specific customer, and to easily extract all of this data into Google Looker Studio to connect into a powerful dashboard. With Funnel, the data-loading time into Google Looker Studio has greatly improved (our previous tools was limited in terms of # of datasources and all the data was processed in Looker Studio, which slowed the loading time). Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads). **What do you dislike about Funnel?** Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints. **What problems is Funnel solving and how is that benefiting you?** - Data-loading time in Google Looker Studio (from avg. 1.5 minute down to 5-15 seconds) - Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS) - Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights) **Official Response from Ray Banks:** > Thank you for kind words, Raphael! It's especially nice to hear that you've been able to cut your data loading time so dramatically and fix your data-blending issues! ### 17. Overall a good software **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren D. | Development Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Funnel?** It was generally easy to integrate with our other already existing software. I've only had to contact customer support for what turned out to be an error on our end and they were very quick to help solve my issue. **What do you dislike about Funnel?** There is a decent learning curve to using Funnel. I wish it were more intuitive to just pick up. **What problems is Funnel solving and how is that benefiting you?** We needed software with better reporting and modeling capabilities than what we were using before. Funnel provided that and more, so overall once you get past the learning curve is a breeze to use. **Official Response from Christian Hagberg:** > Thank you so much for taking the time to leave this review! We're glad to hear that the integration process went smoothly and that our support team was able to quickly assist you when needed. We completely understand that learning new software can take some time, and we're always looking for ways to make Funnel more intuitive for our users. We truly appreciate your feedback and will keep it in mind as we continue to improve the product experience. In the meantime, don’t hesitate to reach out if you need any further assistance – we’re here to help! ### 18. Comprehensive extraction of marketingdata **Rating:** 5.0/5.0 stars **Reviewed by:** Jan P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** Easy to use Easy to implement Vast number of available connectors Always the right, and complete, data Harmonised measures (impressions, clicks, costs, etc.) Pretty fast customer support **What do you dislike about Funnel?** I have no dislikes so far (three year user) **What problems is Funnel solving and how is that benefiting you?** Before using Funnel we used dedicated api's to connect to all our marketing-tools (GA, FB, IG, Criteo, etc.). These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time. Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance. We had to reconfigure and/or reconnect them several times a year. Which also took development time. At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using. This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants). **Official Response from Ray Banks:** > Thank you, Jan! I think you perfectly described the problem that we're designed to solve. We're really happy to hear that you're enjoying Funnel! :) ### 19. Streamlining Marketing Analytics for Enhanced Performance and Results **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** As a partner of Funnel we've expereienced a strong committment to mutual success not only for our agency, Funnel but most importantly, our clients. The collaboration from both a sales and support standpoint has been a wonderful experience that we are then able to pass along to our clients creating a win for everyone involved. The ability to integrate with other tools such as HubSpot, Salesforce, GA, etc. has been an extreme value add when trying to tie togethr desperate data sources into a single dashboard in order to deliver invaluable visualizations. **What do you dislike about Funnel?** Minor learning curve initially but is really a short runway to get up and running. **What problems is Funnel solving and how is that benefiting you?** Primarily, having the ease and capability to aggregate our client's data in a cetralized platform enables us to deliver marketing-analytics, reporting and recommendations that we can stand behind with confidence. ### 20. Great feature sets and support for the price on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Derek M. | Vice President of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Funnel?** Funnel is very user friendly and contains a pretty deep feature set for the price. The partner ecosystem is great and a great tool for users to leverage in the US and globally. Customer Support is great and they also have US partners available to help with customization and deployment projects. **What do you dislike about Funnel?** Funnel may not be as well known in the U.S. as other options. **What problems is Funnel solving and how is that benefiting you?** Optimization of advertisement spend and campaign performance. **Official Response from Christian Hagberg:** > Thank you for the great review! We're happy to hear that you're enjoying Funnel’s ease of use, feature set, and the support from both our team and partners. It’s fantastic to know that Funnel is helping optimize your ad spend and campaign performance—those are key goals for us. We appreciate your point about our presence in the U.S. While we’re growing fast, there’s always room for more awareness, and feedback like yours helps us reach even more marketers who can benefit from Funnel. If there's ever anything more we can do to assist you, feel free to reach out anytime! ### 21. Funnel is the data and reporting platform everyone NEEDS! **Rating:** 5.0/5.0 stars **Reviewed by:** Aurora A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Funnel?** What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable. And if they don't have a data source connector for a platform you're looking for, they have the ability to create custom connecters to these sources. As our agency has grown, Funnel has grown their usability with us as well! Their customer support also responds within the same day and will work with you until you're questuions are answered and they are always SO helpful! I also love their direct integration to Looker Studio! **What do you dislike about Funnel?** There is not much I dislike about the platform. Perhaps the one thing I like least would be having to wait for all of the data within a data source to completely upload at once. But no seriously, I use this platform everyday and my days would be a lot longer without Funnel. **What problems is Funnel solving and how is that benefiting you?** Funnel's biggest use case for our agency is data analyzation and reporting! Funnel benefits us because it allows us to store and track all of our data in one safe, convenient location. Instead of looking at Data across multiple platforms, we can see all of it together within Funnel and look at cam[aigns as a whole or broken down by any dimension we see fit! **Official Response from Ray Banks:** > Thank you for your kind words, we're so happy to hear that you're enjoying Funnel! We were created out of an agency and we're always working to make Funnel more useful for agencies - we've got a lot planned for this year and the future! ### 22. Helpful and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Funnel?** They have a proper university to teach about their platform. It is a pretty user-friendly application, and even though they invested in a platform to enhance your experience and help the user go further in digital marketing research, it integrates easily with all your channels, and the implementation is as easy as setting up an e-mail. I use it every week to measure actions and design new strategies. I never needed support because the platform was straightforward. **What do you dislike about Funnel?** Labels could be easier to understand, and insights could consider market segmentation. **What problems is Funnel solving and how is that benefiting you?** Funnel helps me find sources and content that perform better to focus on so I don't waste time on the wrong strategies. **Official Response from Christian Hagberg:** > Thanks for sharing your experience! It’s fantastic to hear that Funnel’s ease of use and Funnel Academy have been beneficial to you, and that you’ve found the platform intuitive enough not to need support—that's just what we strive for. Your point about labels and market segmentation is valuable feedback, and we’ll definitely keep it in mind as we continue enhancing the platform. We’re all about making things smoother and more insightful for our users. If you have any other thoughts down the line, don’t hesitate to share! ### 23. Very easy to connect to and share data, albeit a bit expensiv **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Funnel?** It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest. Also the support is very swift and resolves issues and requests in a very timely manner. **What do you dislike about Funnel?** The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive. **What problems is Funnel solving and how is that benefiting you?** Connecting multiple marketing sources and aggregating data. **Official Response from Ray Banks:** > Thanks for your review! We're really happy to hear that you've been able to easily set things up and gotten the support when you need it 😊 ### 24. Highly Flexible Tool with a Clean UI **Rating:** 4.5/5.0 stars **Reviewed by:** Reese G. | Director of Business Intelligence, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export. Funnel's data explorer and Google sheet exports are also easy tools for quick analysis. **What do you dislike about Funnel?** The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center. **What problems is Funnel solving and how is that benefiting you?** Funnel makes it easy to connect to almost any marketing data source that we use, and export the data to almost any destination. **Official Response from Ray Banks:** > We're glad to hear that you find Funnel's BigQuery exports smooth and the data explorer and Google sheet exports easy to use for quick analysis. We understand your concern about the cost and we are constantly working to provide value for our customers while keeping the pricing competitive. ### 25. Works well and is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Neus R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Funnel?** I have tried dozens of connectors for Looker. I work daily with this Google tool to obtain data from different advertising platforms, CMS and online stores. Funnel is my favorite tool for the vast majority of connectors I need in reports. It's easy to connect data sources and export the metrics you want to work with. And they have A LOT of connectors. So far it has not failed me, the connectors have not given me any problems (with other platforms I have had problems with the connectors) and it has an intuitive and simple interface. It's a stable and easy-to-use tool that does not make me waste time on misconfigurations or disconnections of connectors. 100% recommendable. **What do you dislike about Funnel?** Hubspot data doesn't work very well with Funnel. I don't know if the problem is with Hubspot or with Funnel, or maybe it's mine because i don't get to work with the data I need and I have in Husbpot. I'll be working on it and edit my review if anything changes. **What problems is Funnel solving and how is that benefiting you?** Funnel helps me to work with a lot of conectors for Looker, all of them in one place and with an easy configuration. **Official Response from Ray Banks:** > Thanks for your review and we're happy that you're enjoying Funnel! Did you manage to get things figured out with Hubspot? I've attached a link to an article we have about the data you can get in with Hubspot. ### 26. Freelance recruiter **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal P. | Freelance Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Funnel?** It helps to share views and helps the team to understand the needs and improve accordingly. **What do you dislike about Funnel?** number of features can be improved and make it more user friendly **What problems is Funnel solving and how is that benefiting you?** getting better insight about the platforms and data's **Official Response from Christian Hagberg:** > Thanks for sharing your thoughts with us! It’s great to hear that Funnel helps your team stay aligned and continuously improve—that’s exactly what we aim for. We appreciate your feedback on the features and user experience. We’re always working to enhance Funnel, so rest assured your suggestions are being heard as we evolve the platform. If you ever have specific ideas or need support, feel free to reach out! We’re here to help you get the most out of Funnel. ### 27. Funnel Partnership success **Rating:** 5.0/5.0 stars **Reviewed by:** Victor G. | Sr Data Analytics Team Lead , Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Funnel?** I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data acquisition efforts for all social media data so much easier and faster. Funnel connects data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool. This has saved us a lot of time and hassle, and has improved our marketing performance and insights. The customer service is also excellent - they are always responsive and helpful and I am delighted to continue to work with Aubrey Hitchcock. I would highly recommend Funnel to anyone looking for a reliable and powerful marketing data hub. Thank you, Funnel , for making our lives easier!" **What do you dislike about Funnel?** Nothing to dislike but a wish lisht is to have access to a monitoring summary dashboard for the Datawarehouse Data File Stats over time to understand the footprint and impact of each connector/data export in a centralized place. **What problems is Funnel solving and how is that benefiting you?** Expedeting the data acquisition effort to consume social media data for enahnced and propietary internal analytics. ### 28. Simple tool for automating our reporting and ease of connecting multiple data points **Rating:** 5.0/5.0 stars **Reviewed by:** Ishaan B. | Senior Marketing Operations Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** I really like how easily I can connect multiple data sources for my reporting. We use it to connect multiple sources like GA4 data, MAP data, etc. It also generates looker studio reports. **What do you dislike about Funnel?** Modifying certain data nodes is a bit difficult, especially when looking for historical data for GA. **What problems is Funnel solving and how is that benefiting you?** We have data from multiple sources and it is not easy to slice and dice data in their native platforms for example GA4, Marketo, etc., so using funnel makes it easy. Further, connecting data to looker dashboards is quite helpful. ### 29. A great tool to get all your platform data in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Funnel?** Funnel.io is a great tool for multiple reasons! We use funnel.io to get the data from different platforms, define common dimentions and metrics, explore data, export to our data lake and build our daily reporting. - Easy to connect to data sources - Common dimentions and metrics are already set up in funnel.io, but its very easy to creatre your own. All the transformations you might need are included. - Interface is very intuitive even for less tech savy business users. - You can check the data in the explorer, spot errors, adapt the definitions and dimentions or metrics and directly see the changes reflected. - Customer support is fantastic! They will answer quickly and will help you with whatever problem you have, send you to the right info page. Always very friendly. **What do you dislike about Funnel?** - Not all connectors are possible (e.g. Zalando) (but we find a workaround with file import) - What we are missing today is the column that contains the timestamp of the last data refresh **What problems is Funnel solving and how is that benefiting you?** We use Funnel.io to get all the campaign performance data from different platforms and to define unfirom metrics and dimentions. **Official Response from Ray Banks:** > Thank you for your kind words, I'll let our support team know that you appreciate their efforts! ### 30. Easy to use yet full of features **Rating:** 5.0/5.0 stars **Reviewed by:** Greg K. | MarTech and Operations Strategy Consultant and Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** Makes it easy to analyze and report on data for a non-data scientist. Accelerates how quickly the marketing team can get answers to key questions. **What do you dislike about Funnel?** There are a lot of features which is both good and bad. While it's mostly good, there are a lot of options which can make it feel a little more daunting to start. **What problems is Funnel solving and how is that benefiting you?** Simplifying marketing reporting from a number of sources so that we can easily see campaign results in a single view. ### 31. Excellent tool that makes reporting easier & customizable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Funnel?** Funnel is pretty intuitive and easy to use after an initial learning curve. It makes it easy to blend multiple data sources, create/share custom fields, and export data to different reports and spreadsheets. It’s cut down on time to track down certain data points and the Data Explorer tool makes troubleshooting much simpler and provides a playground for report ideation that other tools have struggled to offer. The support for the product has been excellent and it keeps evolving. Several potential dislikes have been addressed recently such as copying from workspaces and change history. **What do you dislike about Funnel?** The pricing model can be an issue, requiring consistent monitoring to ensure that you’re not underusing data sources/exports or have connections that are no longer being actively used. **What problems is Funnel solving and how is that benefiting you?** Funnel is solving the issue of bringing together data from multiple different sources and combining it into reports that can be exported to the different tools we use. **Official Response from Ray Banks:** > Thank you for sharing your positive experience with Funnel! We're happy to hear that you've not only been able to bring together your data for reports, but also use the Data Explorer as a playground for ideation. That's exactly how you can get the best use out of Funnel and our goal is to continue helping your get a faster time to insights. ### 32. Great partners to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Jemm C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Funnel?** I love the support that our contacts are providing for us and our clients. They have always been flexible and reasonable in our interactions. **What do you dislike about Funnel?** There could be some product limitations particularly on server locations for lower tiered products. **What problems is Funnel solving and how is that benefiting you?** Automation of the ingestion process which gives us more time and frees up our resources. By using Funnel, we don't have to build and maintain APIs which can be costly and time consuming for our engineering resources. **Official Response from Ray Banks:** > Thank you for your kind words and positive feedback! We love to maintain those API connections so that you don't have to :) ### 33. Funnel has become an integral part of our organization **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite. **What do you dislike about Funnel?** When we first started, Funnel was a younger (but scrappier) player in the space, but now they have grown into a totally reliable and dependable long term partner. **What problems is Funnel solving and how is that benefiting you?** We needed a way to connect data from various sources, organize it smoothly, and present it outward toward multiple clients. **Official Response from Ray Banks:** > Thank you for your the nice review, Andrew! We're happy to grow together and have a lot of big plans coming up in the near future 💪 ### 34. User-friendly tool for accurate data with great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Funnel?** The ease of use and implementation is great when using Funnel. The interface is clearly designed with friendly UX in mind. Customer service is great too! My tickets are dealt with within just a few mins/hours usually. Above all that, data reliability is excellent. **What do you dislike about Funnel?** Not something to dislike per se but maybe a useful added feature that would help less technical people is to have more guidance/suggestions on how the the data can be cleaned/mapped via funnel. **What problems is Funnel solving and how is that benefiting you?** Getting accurate data from different sources for several accounts in real-time. Data reliability helps us analyse and derive insights without wasting time on sorting out any discrepancies. ### 35. I simple to use tool for complex tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Joe F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Funnel?** I love the plug and play nature of funnel and how it allows me to automate all of the data cleaning and manipulations that used to take up my time. **What do you dislike about Funnel?** Honestly there is nothing that springs to mind, the price to start was an issue but now with the free tier it really helps me to implement and get buy in from businesses before moving them on to a paid tier. **What problems is Funnel solving and how is that benefiting you?** It helps me proved clients with the data then need to understand there businesses growth, it also saves me time preparing data and reports for clients through their automations. **Official Response from Ray Banks:** > Thank you, Joe! We're so happy to hear that Funnel has helped you automate a lot of those manual tasks. ### 36. The flexibility and timesaving that comes with Funnel has allowed to do us more in less time. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Funnel?** The fact that data from different sources can be mapped, grouped, manipulated and blended within the Funnel platform to fit our needs is invaluable, so we only export what users want to see to answer their specific questions. The time saving on our standardised reports and the ease of running ad hoc analysis within Data Explorer has been incredible. **What do you dislike about Funnel?** Working around Funnel's flexpoint charging model requires real careful planning. **What problems is Funnel solving and how is that benefiting you?** Funnel does not only help us blend data from different sources, but also to map it, group it and manipulate it within the planform which allows us to only export the data users want to see to answer their specific questions. This alone has been a huge time saver and helped eliminate the risk of human error had it been done manually. **Official Response from Ray Banks:** > Thank you, Nicole! Love that you're saving time on your reporting and enjoying ad hoc analysis in the Data Explorer! ### 37. An easy and reliable solution for all kind of marketing data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Funnel?** The easy integration for all marketing data connections. The costs are very good and predictable. You don't have to check every time if your data volume exceeds a certain threshold, which would result in higher costs. You know exactly what costs await you. **What do you dislike about Funnel?** The challenge is that sometimes you need several breakdowns/connections for one data source, which results in higher costs for each connection. **What problems is Funnel solving and how is that benefiting you?** Funnel helps us to obtain all kinds of marketing data easily, without the high costs associated with developing and maintaining each pipeline. It is a quick way to add more value to a report and also an excellent method for leveraging performance marketing data within a data warehouse. **Official Response from Christian Hagberg:** > Thank you for the review! We're glad to hear that Funnel's easy integrations and predictable pricing are helping streamline your marketing data needs. It's great to know you're seeing the value it adds to your reporting and data warehouse. We understand the point about multiple breakdowns increasing costs, and we appreciate the feedback. If you ever need assistance optimizing your setup, we’re here to help! ### 38. Reduced time and errors in reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Funnel?** With practice and some training, I've found completing analysis and making updates to our data from within the UI is fairless painless. There has rarely been scenarios where we could not directly impact our reporting dataset from within the UI where necessary. We used this functionality ignificantly to clean up historic data, now we use mostly to address misses or small errors we spot through reporting which uses our Funnel dataset. Broadly, our team values funnel because it's allowed us to achive a singular, trusted marketing reporting dataset for campaign performance reporting. **What do you dislike about Funnel?** There is seemingly not an easy way to export 'rules'. While we've established a trusted funnel dataset to use for marketing reporting purposes, our team has an interest in sharing not just this dataset directly but the rules that we've used to set it up with other teams within the org such as data engineering groups (so they can mirror marketing logic for any analysis being done on marketing data). Figuring out how we document the many rules we have in place as well as which dimensions/metrics are or are not in use is an opportunity I see for this tool. **What problems is Funnel solving and how is that benefiting you?** aggregate marketing platform data for automated dashboard reporting assists in QA of taxonomy used in platform makes trusted marketing data accessible to more people within Org **Official Response from Ray Banks:** > Thank you for the positive review! We're happy that we can help you create a trusted marketing reporting dataset. And thank you for your feedback about exporting rules, I've shared that feedback with our team. ### 39. Incredible. Intuitive. Informative. **Rating:** 5.0/5.0 stars **Reviewed by:** Andy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Funnel?** The ability to pull in data from multiple sources and "funnel" it wherever I want is incredible. It enables me to make decisions so much more efficiently and effectively. Plus their customer support is great. **What do you dislike about Funnel?** There is a bit of a learning curve when getting started. **What problems is Funnel solving and how is that benefiting you?** Tracking the performance of ads (specifically creative) quickly. **Official Response from Ray Banks:** > Thank you for your kind words, Andy! We're happy to hear that Funnel is working great for you :) ### 40. Funnel was exactly what we were looking for **Rating:** 5.0/5.0 stars **Reviewed by:** Maia W. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Funnel?** The platform works in a logical way, and enabled us to set our implementation up quickly following a good structure. Our rep is friendly and available at Funnel with recommendations for when we get stuck or have feature suggestions. Being able to pull a lot of disparate platforms together into one unified reporting area has been a breath of fresh air compared to other solutions we've used. **What do you dislike about Funnel?** While Funnel is excellent at dealing with the tasks it's designed for, if you're trying to do something which wasn't envisaged by the design team, it gets tricky quickly. We very rarely run into issues like this, but it's worth baring in mind. **What problems is Funnel solving and how is that benefiting you?** As a marketing agency covering multiple channels, we needed a solution that would help pull all those threads together and allow us to report from one platform with a single voice as much as possible. The ability to set up custom metrics and dimensions means that setting up core data information (e.g. sales & revenue) is a set up once, use forever model that considerably simplifies the creation of new reports using the existing columns. The clean & logical interface also helps with debugging issues when they crop up as all of the information is easily surfacable entirely within the Funnel platform. **Official Response from Ray Banks:** > Thank you for the review, Maia! So happy to hear that you're getting good use out of Funnel! ### 41. Integration made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Funnel?** It aggregates all our data into one easy to manage feed for BI and reporting purposes. **What do you dislike about Funnel?** Not much, its pretty good and does what it says. **What problems is Funnel solving and how is that benefiting you?** Multi-platform reporting across different channels. **Official Response from Christian Hagberg:** > Thank you for your review! We're thrilled to hear that Funnel is making data aggregation and reporting easier for your team—that's what we aim for! It's great to know that you're finding value in what we offer. If you ever have any suggestions or need further assistance, don't hesitate to reach out. We're here to make sure your experience stays top-notch! ### 42. Very effective and useful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data. **What do you dislike about Funnel?** Recently the price of the platform has gone up. Although it is still priced competitively vs it's alternatives. **What problems is Funnel solving and how is that benefiting you?** Funnel reduces the amount of data engineering resource required to automate media reporting. This means we have used Funnel to build up a media datalake with wide-ranging use cases for our global client **Official Response from Ray Banks:** > Thank you for your feedback! We aim to provide you the most stable and comprehensive list of connectors in the industry. For example, we actually have an entire development team just working on our Facebook connector! We appreciate your understanding regarding our pricing adjustments and we think you'll love the improvements we have in store in terms of both new features and improvements under the hood. ### 43. Easy to use with a great support team for questions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Funnel?** The biggest upside to me using Funnel is the ease of use to connect sources or set up metrics and dimensions along with the customer service that is readily available to help with issues or concers. **What do you dislike about Funnel?** There are issues when sometimes a data source needs connected more than once and causes doublecounting of metrics **What problems is Funnel solving and how is that benefiting you?** A transformation tool for our data to feed into a Looker Studio report based on certain dimensions and be able to utilize needed metrics as well. **Official Response from Ray Banks:** > Thanks for your feedback! We're happy to hear that Funnel has been working well for you. Regarding double counting, there are a few ways to avoid running into the issue. You can check out these articles from our knowledge base for some ideas: https://help.funnel.io/en/articles/4648907-how-to-create-a-data-model-to-deduplicate-data-and-avoid-double-counting https://help.funnel.io/en/articles/2132908-connect-the-same-source-twice-with-different-dimensions ### 44. Great tool to extract transform, and load marketing data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Funnel?** Not having to deal with integrating directly with many APIs to extract marketing data Ability to normalize the data coming in, ensuring the data coming in from different sources speak the same language (schema) Simple connectivity with Looker Great customer support **What do you dislike about Funnel?** You can't really join different source and create a single data table, making it somewhat confusing **What problems is Funnel solving and how is that benefiting you?** Measuring our marketing efforts from multiple tools and getting a single view ### 45. The best solution we found this far **Rating:** 4.0/5.0 stars **Reviewed by:** Billy N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** When you got everything set up, which is kind of a lengthy process, Funnel is inutitive and makes your reporting quick and reliable. Customer support is responsive and friendly. **What do you dislike about Funnel?** Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months. **What problems is Funnel solving and how is that benefiting you?** Quicker and more reliable reports than previous solutions. ### 46. Powerful and Easy to Use Platform, Problem Solver Team **Rating:** 5.0/5.0 stars **Reviewed by:** Alessandro F. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Funnel?** Very easy to use platform. Powerful ETL process that let you build a strong marketing data hub. Connect platform and building Looker Studio Reports or automatic export It's very easy. Customer Support helps you every time you need. **What do you dislike about Funnel?** History of changes is not available but i notice that for some feature (ex: Dimensions) they're developing that. So, well done guys . **What problems is Funnel solving and how is that benefiting you?** Ready to use Dashboard with always updated data. SLA 99,999% **Official Response from Ray Banks:** > Thank you, Alessandro! We're happy to hear that Funnel is helping you keep up your dashboards with industry-leading reliability! We work hard to make Funnel the most easy and reliable way to manage your marketing data. We have a lot of improvements coming up and the future is looking bright! Thanks for being a part of the journey! ### 47. Powerful yet simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Funnel?** Funnel brings several highly valued functions: * It allows me to correlate data from any source * It allows me to visualize all this data * It allows me to keep data clean and tidy and future proof * My customer success partner has been really helpful **What do you dislike about Funnel?** It requires you to be very hands-on to make sure all connections are stable, that the sources are correctly connected, and that all the data you connected is validated. This will take lots of your time. **What problems is Funnel solving and how is that benefiting you?** Correlating spend with business outcome, allowing us to make better decisions. **Official Response from Ray Banks:** > Thanks for your review! We're so happy that you've had a good experience with Funnel. 😊 We've got a lot of big plans for this year that should help you even with making the most of your marketing data 🚀 ### 48. Really really great support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Funnel?** You guys have the best support team ever, always fast, quick to find the problem and solution and always super friendly and professional. **What do you dislike about Funnel?** The Klaviyo integration is too complex, but that's seems to be caused be Klaviyo attribution and not Funnel. **What problems is Funnel solving and how is that benefiting you?** Combining all our data, without the limitations of Data blends in Looker Studio. **Official Response from Christian Hagberg:** > Thanks so much for the review! We're happy to hear that our support team has been fast and helpful. We understand the complexity with the Klaviyo integration and appreciate your patience with that. It's great to know Funnel is helping you manage data more easily than Looker Studio. We're always here if you need anything! ### 49. A truly enterprise and reliable data warehouse tool **Rating:** 5.0/5.0 stars **Reviewed by:** Joe V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Funnel?** Reliability. I've used other tools in the past, and nothing has been as seamless, smooth, and trustworthy as Funnel. **What do you dislike about Funnel?** Slight initial learning curve, but the resources Funnel provides are incredibly easy to follow and learn from. **What problems is Funnel solving and how is that benefiting you?** Blending multiple digital advertising platforms into one location for analysis for our clients **Official Response from Ray Banks:** > Thanks for your positive feedback! We're proud to have the most robust connectors in the industry with entire teams dedicated to the most in-demand platforms. ### 50. Excellent BI tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ben C. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Funnel?** Funnel is an incredible tool for data integration, transformation and visualization. **What do you dislike about Funnel?** Nothing at the moment. It's not Domo or Tableau but at the end of the day that's the idea. **What problems is Funnel solving and how is that benefiting you?** We are looking for a scalable solution to integrate and visualize marketing data for our clients. ## Funnel Discussions - [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) - 1 comment, 1 upvote - [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) - 1 comment, 1 upvote - [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) - 1 comment, 1 upvote - [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) - 1 comment - [View Funnel pricing details and edition comparison](https://www.g2.com/products/funnel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+04%3A42%3A43+-0500&secure%5Bsession_id%5D=61869678-702a-4d3e-858c-ee62ac86ca89&secure%5Btoken%5D=0e3957f8e58949a5f987b129158a5f32818e9b8db66966a4be0989a9851131a4&format=llm_user) ## Funnel Integrations - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Funnel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Other** - Campaign Tracking - E-Commerce **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management ## Top Funnel Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (258 reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - 4.4/5.0 (78 reviews)