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Fospha Reviews & Product Details

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands. At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth. Brands working with Fospha are 30% higher ROAS than the market. Fospha. Turns measurement into your strongest competitive advantage.

Seller

Fospha

Discussions

Fospha Community

Languages Supported

English

Overview by

Jamie Bolton 💡 (VP Growth | Fospha)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

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Alexandra B.

Enterprise (> 1000 emp.)

11/19/2020

"Providing cross-function insight into our marketing performance"

4.5/5

What do you like best about Fospha?

Fospha have a very proactive development team who work with us directly on the measurement problems which aren’t covered by the platform, helping to develop custom solutions for us.

We’ve also been working closely with their team to develop a model which predicts our optimal spend distribution across all our marketing channels which is something the rest of the business (not just Marketing) are keen to understand - being able to partner on a project like this means getting loads of input into the finished product. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

Whilst it is great to be able to better understand the value of our online touchpoints such as digital marketing, our website content and eDMs, this is just one part of the picture. Therefore, when allocating budgets by channel, we have to be mindful of the other Sales and Marketing activity we are conducting and the influence it might have on the customer’s decision to book. Review collected by and hosted on G2.com.

Caitlin C.

Mid-Market (51-1000 emp.)

11/12/2020

"Timesaving reporting and unique insights"

5/5

What do you like best about Fospha?

Fospha has provided us with an independent view and measurement of our marketing channels and has allowed us to compare them side by side rather than using the ad platforms themselves which all use slightly differing attribution models.

They have also integrated our key dimensions from our database, allowing all members of the marketing team to create intuitive graphs/tables and segment complicated information with no coding or querying knowledge!

We are also working with them to look at the long-term customer journey for our first large-scale brand campaign (including offline activity), which will be critical in analysing it's success.

On a personal level, they are the nicest agency I have ever worked with and they are always looking for ways to build custom solutions to any problem we've presented to them. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

Our biggest issues since working with Fospha have been with our internal dev team accidentally messing with tracking. When this has happened, Fospha was very generous and paused our contracts until we were able to fix it (as well as providing regular calls with our team to help diagnose the problem).

The only other thing is interface isn't the prettiest thing I've ever seen, but equivalent to Tableau and made up for by the customisable aspects of the product. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha has significantly helped with our internal reporting and saves us a significant amount of time. As previously mentioned, reports are easy for any of the team to create by dragging and dropping the information we want to see and allows us to create totally bespoke reports.

More recently we have been working with Fospha on their new products which we will share the results of with our agency who manage our PPC and Paid Social activity to help them keep acquisition costs on target.

Again, also as previously mentioned, we will be working with Fospha to measure our upcoming brand campaign, including offline marketing channels and the relationship they have with existing digital channels. Review collected by and hosted on G2.com.

Andy J.

Mid-Market (51-1000 emp.)

8/24/2020

"Very insightful and powerful product"

5/5

What do you like best about Fospha?

It is a powerful, data rich product reinforced by excellent customer service and support. Fospha’s proactive, recommendation-based approach has been pivotal in helping us define our new strategy post-Covid and saves us time and budget. We are able to see a totally unbiased view of our marketing channel activity and make informed decisions on where to allocate spend to get the best conversion results. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

Drill down - clearing filters interface. Review collected by and hosted on G2.com.

Recommendations to others considering Fospha:

Highly recommend the product for making informed decisions whilst saving time and budget. It provides a valuable insight into true channel conversion attribution, and shows other dimensions in addition to just last-click whilst assisting in effective spend allocation. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha gives us an independent view of all our marketing channels and allows us to make decisions free of channel bias. More recently, we have been working with Fospha on a project to optimise and plan our channel spend and understand saturation points using a new tool called Budget Planner. The tool deliverers valuable insights that allow us to reduce spend in certain channels whilst not having a negative impact on conversions, driving a higher ROI and lowering customer acquisition costs.

Using the Customer Journey report provides us with insights as to the touchpoints used leading up to a conversion rather than using just a last-click view. This helps in determining which channels support, but do not always receive the credit, providing another highly useful dimension when reviewing performance. Review collected by and hosted on G2.com.

Claire S.

Mid-Market (51-1000 emp.)

11/13/2020

"Insightful and provides valuable independence"

5/5

What do you like best about Fospha?

Fospha is a powerful product full of valuable data that has been key in helping us market in the ‘new normal’. Fospha’s customer service and willingness to work with marketing agencies has been excellent too. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

Some of the user interface /number of clicks could be improved Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha gives us an independent view of all our marketing channels and the historical data has been helpful in comparing channel and campaign performance pre and post Covid-19. More recently, we have been working with Fospha on a project to measure the performance of a new marketing channel. The new channel is being ran by an agency so having a clarity of key metrics is extremely valuable to us. The custom views Fospha have created allow us to quickly review these KPIs and the comprehensive data Fospha holds allows us to see the wider impact on existing marketing channels. Review collected by and hosted on G2.com.

Verified User in Hospitality

Enterprise (> 1000 emp.)

11/18/2020

"Fantastic Data Science Team"

5/5

What do you like best about Fospha?

Fospha has been highly flexible to meet our needs – the data-driven model is able to help us understand the bigger picture and as well as answer some of our more specific problems. We have custom dashboards that support us with day to day problem-solving and the team is on hand to work on more complex data questions. Their team has been super helpful in supporting us as we make this happen. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

It would be great to see more investment in intuitive platform functionality. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

We were never previously been able to measure data-driven performance across holistically across key digital marketing channels, and now we can! Having an unbiased independent view of how each channel is performing for each product means that our we are able to make more informed decisions about optimization and how we allocate spend. More recently, Fospha has been partnering with our Agency so they can find as many savings and optimisations as possible in the wake of Covid-19. Review collected by and hosted on G2.com.

Christian H.

Mid-Market (51-1000 emp.)

5/28/2020

"Data Driven ROI for offline conversions and TV experimentation"

4.5/5

What do you like best about Fospha?

First time seeing digital spend joined up to offline sales for this client – really helped us identify what was working in Paid Search!

This is a big complex data project with lots of customisations, which the Fospha team have been able to support throughout

Working with the Fospha Data Science team on TV MMM projects has provided a data driven test of hypotheses for what is and isn’t working in our TV marketing, and linking the performance back to our offline sale conversion rather than web traffic Review collected by and hosted on G2.com.

What do you dislike about Fospha?

The client we worked together on was very complex so setup took a little longer than expected

Currently there is no direct integration with tools like Data Studio (you can export data and upload, and there are data data warehouse integrations that will help and actually might be better at dealing with greater volumes of data) Review collected by and hosted on G2.com.

Recommendations to others considering Fospha:

Attribution, done properly, takes some effort to get things set up properly. Make sure you are clear with the team at Fospha about what you need and be prepared to make sure you can involve the Marketing team and Deveopment team to get everything in place properly.

The current interface is not very visual (there are products coming to help) so you might want to consider how you will visualise your data. We are integrating with Tableau that will cover this. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha have helped one of my clients with a history of really difficult data problems connect up the different parts of their business and for the first time really measure their marketing spend based on an offline sale conversion – it was the first time we had been able to see how much margin/ROI is credited each channel in a data driven way, and we were able to identify £50k per month in PPC savings.

With the help of Fospha’s TV focused MMM reports, my client has been able to reinvest those savings into further TV advertising and experimentation. Review collected by and hosted on G2.com.

Max M.

Creative, Data-Driven Marketing

Mid-Market (51-1000 emp.)

2/6/2020

"Unlocking our customer's journey before they became customers is a valuable dataset."

4.5/5

What do you like best about Fospha?

The unbiased independent view of marketing performance. Previously the reports we got from the advertising channels' themselves were measured slightly differently from one another, meaning it was difficult to weigh them up against one another. Fospha gives you a clear view of all channels, measured with the same metrics, so there's no confusion. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

If I was to pick something I'd say the interface could be more intuitive. Though I've not seen any marketing attribution platform that didn't require a little learning time. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha provide us with a view of our customers before they become customers. We have a rich existing customer dataset at Octopus Energy, however, the customer level journey data we receive from Fospha is an incredibly valuable source of intellectual property that allows us to interpret behaviour and marketing interaction before a customer signs up with us. Review collected by and hosted on G2.com.

Burcu D.

Direct Marketing Manager

Mid-Market (51-1000 emp.)

2/19/2020

"Understanding multi-channel interaction with Fospha MMM's solution"

5/5

What do you like best about Fospha?

Fospha’s product has helped us to test our marketing hypotheses. Before Fospha we were acting on our intuition, but the team provided us with data-driven answers.

Our agency has direct access to the data captured by Fospha. It is good for them to have an independent source of truth! Review collected by and hosted on G2.com.

What do you dislike about Fospha?

We were mostly happy with Fospha's solution and insights. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

As we’ve grown and our marketing requirements have got more complex, we’ve expanded into new channels. This made it even harder and more time consuming to work out how our customers were engaging with us. Fospha have given us a cross channel view, showing our marketing performance across all our channels in one place! We even get insights into our offline spend. Review collected by and hosted on G2.com.

Michael J.

Enterprise (> 1000 emp.)

4/21/2020

"Fospha MTA - answering questions others cannot"

5/5

What do you like best about Fospha?

The Fospha tools help answer questions very few if any providers are able to offer. The team show a genuine interest in our business and marketing activity and proactively engage with us to help achieve our goals. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

We had a few issues with their web dashboard performance, but they rectified them for the most part. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Fospha have allowed us to link online spend to offline revenue in a much better manner than we were able to previously. This allowed us to measure the performance of our PPC spend. We are currently working with Fospha to build a unified customer record using their CDP, bringing many data sources together to tackle both attribution and customer lifetime value. Review collected by and hosted on G2.com.

Cecelia S.

Marketing Consultant

Enterprise (> 1000 emp.)

2/18/2020

"Helpful in using data to solve many business questions"

5/5

What do you like best about Fospha?

Dedicated attention from the team helped us carry insight through to meaningful change. They provided a much better level (and customisation) of insight compared to previous tools. Review collected by and hosted on G2.com.

What do you dislike about Fospha?

Nothing, they were so helpful and the insight they provided helped us unpick and clarify how to work through existing business issues. They also made it easy to communicate these issues to wider stakeholders. Review collected by and hosted on G2.com.

What problems is Fospha solving and how is that benefiting you?

Before working with Fospha we relied on limited tools like Google Analytics to show us whether our marketing efforts and expenditure was working. Fospha helped us prove hypotheses that had existed within the business for a long time, but we didn't have the data availability or granularity to confirm. Review collected by and hosted on G2.com.